scholarly journals Social Representations about Cultural Tourism in the Time of COVID-19: A Case Study of Langhe, Monferrato and Roero (Italy)

2021 ◽  
Vol 13 (11) ◽  
pp. 6301
Author(s):  
Giovanna Rech ◽  
Lorenzo Migliorati

Cultural tourism is recognised as one of the broader sectors of the tourism industry, embracing an extensive range of tourist interests. Italy is a remarkable tourist destination due to its cultural appeal in tangible and intangible heritage as well as its cultural resources connected to food and gastronomy, and it is of special interest since the COVID-19 pandemic was declared in March 2020. This study sought to analyse the perceptions of diverse significant actors regarding culture and tourism during the COVID-19 pandemic in Langhe, Monferrato and Roero, an area of southern Piedmont in north-western Italy. As part of a larger collaborative international project addressing the coronavirus situation, the research examined residents, tourists and tourism-related professionals to investigate their perceptions of culture and tourism. Data were collected through a survey employing three distinct questionnaires for the three target groups of residents, tourists and entrepreneurs and cultural bodies. The data analysis reveals that residents embraced a static representation of the local cultural tourism’s appeal and heritage, while tourists were motivated mainly by gastronomic and wine experiences. The perception of the coronavirus among the three groups of interviewees reflects a general reduction in almost all cultural activities and travel possibilities.

2021 ◽  
Vol 251 ◽  
pp. 03023
Author(s):  
Jixuan Che ◽  
Peng Yang ◽  
Jiayue Wu ◽  
Yafei Gao

As a sudden public health event, the COVID-19 epidemic has brought a tremendous impact on the economic and social development of China. Its biggest and most direct impact is in the tertiary industry, especially the cultural tourism industry, which has a more far-reaching impact. This paper takes Guangxi as an example to study the current situation, problems, and future development direction of the cultural tourism industry in the post-epidemic era. The study found that the response to the epidemic in ethnic minority areas represented by Guangxi was timely and rapid, but due to their industrial resilience and the impact of the epidemic, the revitalization of the culture and tourism industry is still facing severe challenges. Therefore, this article put forward the key countermeasure to promote the cultural tourism industry revitalization of ethnic minority areas from list management, elements of development management, project construction, industry integration, and international cooperation, to provide policy recommendations and theoretical basis for the revitalization of the cultural tourism industry in ethnic minority areas.


Author(s):  
Lonán Ó Briain

Chapter 4 examines the commodification of minority musics in Vietnam’s flourishing tourism industry. In recent years the idyllic mountainous district of Sa Pa has experienced a rapid proliferation of minority-themed cultural productions. Local authorities have maintained control over the most profitable dance and music shows at Cát Cát village and Hàm Rồng mountain; the former is used in this chapter as a case study to document how local traditions, which the organizers of these shows claim to be preserving, are being adapted to cater to tourists’ desires. A second case study of the Sa Pa “Love” Market illustrates how Hmong youths are also profiting from their musical culture. Although the state-directed folkloricization of these indigenous traditions might reflect a celebration of cultural cosmopolitanism in Sa Pa, its principal purpose, besides financial gain for a few local authorities, is achieving national unity through calculated promotion of social harmony.


2019 ◽  
Vol 122 (6) ◽  
pp. 1869-1882 ◽  
Author(s):  
Mageswari Kunasegaran ◽  
S. Mostafa Rasoolimanesh ◽  
Sofiah Kadar Khan

Purpose The purpose of this paper is to investigate the experiences of international tourists with healthy signature food at a tourist destination, and explore the perceptions of food providers regarding the preparation of healthy signature foods. Healthy signature food at tourist destinations has become a crucial factor that can determine whether tourists revisit a tourist destination. The relevant literature review and Urry’s tourist gaze theory indicate that there is a lack of previous research on healthy signature foods among international tourists and food providers. The current study addresses this gap by providing a holistic understanding of healthy signature foods and how they have led to a culture of healthy eating in the tourism industry. Design/methodology/approach A case study was conducted in Malacca, a World UNESCO Heritage Site, to identify the experiences of international tourists with local signature foods. A purposive sampling method was selected to gather information from international tourists and food providers. The data were collected through semi-structured interviews to gain a detailed perspective of healthy signature foods. Findings The results revealed four thematic analysis outcomes, namely, memorable food experiences, food hygiene consciousness, cultural values and tourist happiness, which directly impact tourists’ satisfaction and intention to revisit. Additionally, aspects such as type of trip, trip frequency and the purpose of the trip influenced tourists’ experiences with healthy signature food. Furthermore, it was found that the selected food providers prepared their meals according to the standard procedures. Originality/value The current study extends Urry’s tourist gaze theory by exploring tourists’ perceptions of healthy signature food as well as exploring the way the food is prepared. Healthy signature food has much potential as a means of attracting and sustaining international tourists at tourist destinations. Furthermore, it strengthens the supply chain relationship between international tourists (customers) and food providers (suppliers) in the food tourism industry.


2019 ◽  
Vol 4 (1) ◽  
Author(s):  
Filia Filia

This paper gives an overview of the innovation strategies in Japan tourism industry, a study case in Fukui Prefecture. Fukui is not as a major tourist destination in Japan. Maybe people are more familiar with Tokyo, Kyoto and other big cities in Japan. It is common that foreign tourists prefer to travel to big cities or famous places. To make Fukui prefecture known in overseas, local government enacts policy strategies by utilizing all potentials. This paper explains concretely by the efforts made by the regional government. Regional government established Fukui-ken Kankou Shinsenryaku’s policy. Fukui Prefectural Tourism Strategy Policy is implemented through promotion. Promotions are made through personal selling by utilizing foreigners living in Fukui. Foreigners in Fukui are invited to become Fukui reporters and ambassadors. As a Fukui reporter and the Fukui ambassador, they have a duty to promote Fukui through SNS (Social Networking Service). They also get priviledge, such as get free and discount entry to museum, and other tourism destination.The effectiveness of the strategy innovation is also presented in this paper by using visitor arrival’s data based on Fukui-ken Kankoukyaku Irikomisuu.


2020 ◽  
Vol 25 ◽  
pp. 145-159
Author(s):  
Nataša Urošević ◽  
Danijela Grubišić

The paper will elaborate on the current situation and development perspectives in selected Croatian historic towns, reflecting upon innovative models of urban regeneration and social revitalization. Looking for new urban models in the challenging global context, the authors applied the concept of cultural economy or the economics of uniqueness, which connects sustainable urban development with strategic mobilisation of unique local cultural resources. As a case study, the current situation in the cities of Pula and Šibenik (Croatia) was elaborated, which are characterized by the transition from former military and industrial urban models to cultural tourism destinations.


2013 ◽  
Vol 93 (1) ◽  
pp. 69-88
Author(s):  
Bojana Spasojevic ◽  
Dejan Beric ◽  
Ana Jovicic

In the municipality of Ruma twenty five events take place per year. Most of these events have local or regional character. The event "Christmas Street" is the youngest event which is being organized in Ruma, the first time was held in late 2011. The subject of this paper is to study this event that complements the existing tourism offer of Ruma as potential tourist destination of Vojvodina. The aim of this paper is to highlight the importance of this event in the cultural enrichment of Ruma and its surroundings as well as the development of event tourism and positive presentation of the Municipality of Ruma. The significance of local events for enrichment of cultural-tourism offer will be presented as Case study of ?Christmas street? in the city of Ruma.


2021 ◽  
Vol 40 (1) ◽  
pp. 244-260
Author(s):  
ALICE KIM ◽  
NICOLE C. LAUTZE

ABSTRACT Kīlauea Volcano has attracted visitors to Hawai‘i throughout the history of Hawai‘i’s tourism industry. From the 1870s to the 1910s, Kīlauea offered the experience of using volcanic heat and molten lava to cook food, melt postcards onto cavern walls, enflame items, and obtain souvenirs including scorched postcards, rocks, olivine, and Pele’s hair. Writers shared their experiences in publications, and traveling presentations showed American audiences images of visitors scorching postcards at Kīlauea. Marketing campaigns on the U.S. Mainland promoted Hawai‘i as a tourist destination and promoted cooking with Kīlauea’s heat. In 1907, U.S. Congressmen toured Kīlauea Caldera, ate dinner cooked with Kīlauea’s heat, and learned about Kīlauea’s geodiversity. These experiences likely influenced Congress to establish the Kīlauea, Haleakalā, and Mauna Loa Volcanoes as the Hawaii National Park (now known as the Hawai‘i Volcanoes National Park). Today, the U.S. National Park Service maintains the Hawai‘i Volcanoes National Park, and it offers geological, biological, and cultural resources for recreation and education. For destination marketing, Kīlauea provided Hawai‘i a comparative advantage for tourism.


2017 ◽  
Vol 12 (12) ◽  
pp. 107 ◽  
Author(s):  
Marco Valeri ◽  
Paola Paoloni

The objective of the analysis developed in this paper is to verify whether the sustainability of the hotel ospitality model contributes to the competitiveness of tourist destinations. The research question is: does the model of “albergo diffuso” satisfy the requirement for a social, economic and environmental sustainability? The research method adopted consisted in a survey with the submission of a questionnaire to a number of alberghi diffusi operating worldwide, that is 130 units of analysis. The submission period went from October to December 2016. Through the questionnaire submitted to the interviewees it has been possible to analyze the motivation for the business start-up as well as the characteristics of the entrepreneur, the managerial systems and the governance style. The results will be analyzed through the application of the Weaver model (2014; 2017) which is considered essential to evaluate the contribution of the albergo diffuso to tourism sustainability. The implementation of the Weaver matrix to evaluate the contribution of the albergo diffuso to the sustainability of a tourist destination is the original element of the paper. The paper discusses the implications of sustainability with particular regards to the “albergo diffuso”. Therefore, it would be suitable to expand the analysis to additional models of tourist hospitality present in the international tourism scenario


2021 ◽  
Vol 13 (10) ◽  
pp. 5525
Author(s):  
Shaowen Li ◽  
Shuyun Du

The case study for this analysis is Henan province in China, where sustainability is a central issue for tourism development due to the area’s enormous and unexploited potential for cultural tourism. We construct a cultural tourism industry competitiveness evaluation index from cultural resource competitiveness, economic development support competitiveness, ecological environment competitiveness and basic guarantee competitiveness, and also construct a tourism flow evaluation index from tourist flow, consumption flow and effect flow. For this study, we then adopt an Entropy-TOPSIS and Coupling Coordination model to analyze the characteristics of coupling and coordinated development of them from 2009 to 2019. The empirical results show that (1) the comprehensive development index of cultural tourism industry competitiveness and tourism flow exhibits a fluctuating rise trend and maintains good development momentum; and (2) the coupling coordination degree between the cultural tourism industry competitiveness and tourism flow in Henan Province as a whole is gradually improving and the coupling coordination level developed from extreme disorder to grudging coordination, but it is unpromising in some parts of cities. Some recommendations are provided to promote the coupling and coordinated development of cultural tourism industry competitiveness and tourism flow for cities.


Creative tourism is an escape from unvaried offer and mass cultural tourism. It is based on direct encounters between ―tourists‖ and ―locals‖ with exchange of authentic experiences. This fact indicates its relationship and reliance on specificity which is manifested by separation of the vernacular region. Creative tourism was recognized as a selective form of tourism twenty years ago, but in this area it has just begun. An important role for a good plan of tourism developing in certain tourist destination, especially for the problem of seasonality, plays the valorisation of the cultural and historic heritage. Since the intangible heritage is the base of creative tourism, the customs, beliefs, games, gastronomy, embroidery, dance, crafts and other skills are the key elements of modern tourism demand. There is no mass tourism or selective tourism offer in Bosnia and Herzegovina. Creative tourism could be developed and based on the distinctive vernacular regions. Separating the vernacular regions is an important issue which will be discussed about by the authors in this paper at the level of only recognition, by using the survey method. Based on the results, this paper will present the determinants and potentials for the development of creative tourism. Problem on the way of development is the need of recognizing that potential by the local community, making a strategic plan, but also building the awareness of local people about the potential and possibilities of valorisation of the same in terms of tourism offer. It is necessary to educate the local population for the purpose of this type of tourism.


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