scholarly journals How Do Brazilian Consumers Relate to Chocolate Brands? Validity and Reliability Evidence of the Chocolate Brands Relationship Scale

2021 ◽  
Vol 13 (10) ◽  
pp. 5635
Author(s):  
Gisela Demo ◽  
Karla Coura ◽  
Fernanda Scussel ◽  
Graziela Azevedo
Keyword(s):  
Customer Relationship ◽  
Scientific Instrument ◽  
Validity And Reliability ◽  
Diagnostic Measures ◽  
Starting Point ◽  
Confirmatory Factor ◽  
Shopping Experience ◽  
Valid Instrument ◽  
The Relationship

Although the chocolate market has become increasingly larger and more competitive, no diagnostic measures were found to evaluate relationship marketing from customer perspectives in this very attractive market in the B2C context. Thus, the main purpose of this paper is to obtain validity evidence for the Chocolate Brands Relationship Scale (CBR Scale), a scientific instrument that enables the identification and measurement of the prime aspects perceived by chocolate brands’ customers as relevant in their relationship with such brands. Additionally, we tested the influence of the relationship, evaluated from the validated CBR Scale, with the chocolate consumers’ satisfaction. We conducted a survey with 523 Brazilian consumers, and data were analyzed using Confirmatory Factor Analysis. The CBR Scale is composed of 21 items divided into three factors: Brand Trust, Shopping Experience and Perceived Quality. As theoretical implications, we produce a valid and reliable operational measure, offering a useful starting point from which further theoretical and empirical research of customer relationship management, branding strategies, brand loyalty, and brand experience in the chocolate market can be built. Managerially, the CBR Scale is a valid instrument for practitioners and managers in the chocolate sector to access customers, establishing and developing long-term relationships with them.

scholarly journals Research and Analysis on the Influencing Factors of the Purchase Decision of the Consumers of Fast Fashion Goods in Kazakhstan

2018 ◽  
Vol 13 (5) ◽  
pp. 37 ◽  
Author(s):  
Sagatdinova Dayana ◽  
Sha Zhen Quan
Keyword(s):  
Latent Variables ◽  
Reliability And Validity ◽  
Positive Research ◽  
Consumer Market ◽  
Fast Fashion ◽  
Starting Point ◽  
Confirmatory Factor ◽  
Belt And Road ◽  
The Relationship

In the consumer purchase decisions as the starting point, as China and Kazakhstan reached agreement on the implementation of the "Belt and Road" strategy, a large number of fashionable consumer goods in China entered Kazakhstan and enriched the consumer market in Kazakhstan, also changed people's consumption concept in Kazakhstan. In order to obtain a comprehensive and effective research results, the data obtained through the market research were analyzed by using the software of SPSS 20.0 to evaluate the reliability and validity of the data and the fitting degree of the model. Through the confirmatory factor analysis and path analysis of the model, the relationship between the latent variables in the model is obtained, And the results of the investigation and the theoretical analysis are analyzed and studied in detail so as to put forward a positive research proposal to better promote the long-term prosperity of the consumer market of fashion goods in Kazakhstan under the new situation.

scholarly journals The Effects of External and Internal Factors on Competitive Advantage—Moderation of Market Dynamism and Mediation of Customer Relationship Building

2021 ◽  
Vol 13 (7) ◽  
pp. 4066
Author(s):  
Romina Cheraghalizadeh ◽  
Hossein Olya ◽  
Mustafa Tumer
Keyword(s):  
Competitive Advantage ◽  
Dynamic Capabilities ◽  
Capabilities Approach ◽  
Relationship Building ◽  
Customer Relationship ◽  
Mediation Effect ◽  
Organizational Capabilities ◽  
Validity And Reliability ◽  
Internal And External Factors ◽  
The Relationship

Using a resource-based view and dynamic capabilities approach, this study investigates both the internal and external factors influencing competitive advantage in the hotel industry. For this purpose, we examine how organizational capabilities may lead to customer relationship building and in turn to competitive advantage. We further test the moderation role of market dynamism on the relationship between organizational capabilities and customer relationship building, and also investigate the mediation effect of customer relationship building on the association between organizational capabilities and competitive advantage. A questionnaire-based study was conducted among hotel employees in Northern Cyprus to test the conceptual model. A set of approaches was applied to detect common method bias and test the validity and reliability of the questionnaire. Correlation and regression analyses were conducted to evaluate the relationships between the variables, and bootstrapping analysis was applied to assess the mediation and moderation effects. The results revealed that organizational capabilities enhance customer relationship building and competitive advantage. Market dynamism as an external factor moderates the relationship between organizational capabilities and customer relationship building. There is also an indirect association between organizational capabilities and competitive advantage through the mediation of customer relationship building. The theoretical and practical implications of the findings are discussed.

scholarly journals Career Satisfaction Based on Trust and Proactive Personality

2020 ◽  
Vol 9 (1) ◽  
pp. 35-45
Author(s):  
Iwan Sunardi ◽  
Vini Wiratno Putri
Keyword(s):  
Career Satisfaction ◽  
Analytical Data ◽  
Sampling Technique ◽  
Test Methods ◽  
Validity And Reliability ◽  
Career Needs ◽  
Relationship Of ◽  
The Relationship ◽  
The City

The purpose of this study was to examine the effect of the trust of co-workers and proactive personalities on career satisfaction by exchanging leader-members as mediation on employees of bus assembly companies in the city of Semarang. Career satisfaction is the phase in which employees’ long-term career needs are aligned with what they get while working. Employees will always look for opportunities and trust in the organization and people who will help them in achieving career satisfaction. The sampling method uses a purposive sampling technique in the category of staff and foreman employees who have worked for more than five years with a sample of 160 employees. The analytical data in this study uses descriptive statistical test methods, instinctual tests include validity and reliability, and hypothesis testing. The tool used to test in this study uses SmartPLS 3.0. The results of this study, colleague trust cannot directly influence career satisfaction. However, it can be mediated by the exchange of leader members and produce significant influence. For further researchers, they can re-examine the relationship of coworkers’ trust with career satisfaction. And can expand the object of research or respondents under study.

Organizational Performance through Dairy Supply Chain Management Practices

2016 ◽  
pp. 84-96
Author(s):  
Rajeev Kumar
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Organizational Performance ◽  
Management System ◽  
Market Performance ◽  
Customer Relationship ◽  
Chain Management ◽  
Improved Performance ◽  
The Relationship

Organizational implementing supply chain management (SCM) has obtained improved performance. Cost savings, increased revenues and the reduction of defects in products are some of the main advantages of introducing dairy supply chain management. These are also mentioned as long-term goals of the supply chain. Business profitability is closely associated with market and business shares. Based on the long-term goals of the SCM, the organizational performance measures are identified as financial and market performance and customer satisfaction. In the context of SCM, the financial and market performance factor is operational zed in terms of market share, return of total assets, annuals sales growth (Tan et al, 1999).The research paper attempts to find out the relationship between the dairy supply chain management (DSCM) practices and organizational performance. Various practices of DSCM through extensive literature review is taken into account i.e. Information and Communication Technology Practices, Supplier Relationship Practices, Supply Chain Manufacturing Practices, Inventory management system, Warehousing Management System, Transportation Management System, Customer Relationship Management for establishing the relationship with organizational performance. The aim of this study is to recommend these findings to companies which are still at the infancy stage when it comes to dairy supply chain management and integration with customers and suppliers.

The Effect of Hypermarkets’ Social Media Usage on Indonesian Customers’ Loyalty

2015 ◽  
Vol 21 (4) ◽  
pp. 751-755
Author(s):  
Retno Dewanti ◽  
Ishak Ismail ◽  
Malliga Marimutu
Keyword(s):  
Social Media ◽  
Customer Loyalty ◽  
Purchase Intention ◽  
Psychological Distance ◽  
Positive Influence ◽  
Sem Analysis ◽  
Customer Relationship ◽  
Validity And Reliability ◽  
Mediating Role ◽  
The Relationship

Most studies argue that the implementation of relationship like customer relationship management (CRM) may represent the difference between the success and failure of retailing organization. The purposes of this research is: (1) to test the new construct of CRM based on elements of social media related to the customer relationship, (2) to investigate the relationship between CRM and purchase intention, (3) to investigate the relationship between purchase intention and customer loyalty, (4) to examine the effect of purchase intention as a mediating role between CRM and customer loyalty, (5) to examine psychological distance as the moderating role between CRM and purchase intention. The conceptual focus of CRM model is to see the effectiveness of using social media to create purchase intention and their impact on customer loyalty. This research used SEM analysis with Smart PLS 2.0 version to test the validity and reliability of the data. The data sample is collected from Twitter and Facebook users. The results indicated that the CRM has a positive influence on purchase intention. On the other hand, purchase intention has a positive effect on customer loyalty and at the same time, it played a mediating role between CRM and customer loyalty. Psychological distance was moderated by CRM and purchase intention. The four hypotheses are supported. The limitation of this research is that it is only confined to Twitter and Facebook users that usually go to hypermarkets in five biggest malls in Jakarta.

scholarly journals PENGARUH IKLAN LAYANAN MASYARAKAT TERHADAP SIKAP DENGAN DISONANSI KOGNITIF SEBAGAI PEMODERASI

2020 ◽  
Vol 7 (1) ◽  
pp. 20-34
Author(s):  
Uswatun Chasanah ◽  
Muhamad Mathori
Keyword(s):  
Multiple Regression ◽  
Cognitive Dissonance ◽  
Public Service ◽  
Student Attitudes ◽  
Validity And Reliability ◽  
Confirmatory Factor ◽  
Coefficient Corrélation ◽  
Public Service Advertising ◽  
The Relationship ◽  
The City

This study analyzes the effect of public service ads on the attitudes of students with cognitive dissonance (Cognitive Dissonance) as moderating in the city of Yogyakarta. This study took a sample of students in the city of Yogyakarta from Diploma to S3. Samples were distributed to 250 respondents, but only 223 were processed. The sampling method using a non-probability sampling approach was purposive sampling. Before the data analysis is performed first, the validity and reliability test is performed, in the validity test two approaches are used, namely using Pearson’s Coefficient Correlation and Confirmatory Factor Analysis (CFA). ILM3 and CD1 are invalid, the rest are valid, while the validity with CFA found three invalid statement items namely ILM2, CD1, CD2 and the rest are all valid. ILM reliability tests are all reliable above 0.6. This study uses multiple regression analysis with the help of the SPSS series 23 program, the results of multiple regression shows there is an influence of Public Service Advertising (PSA) on Student Attitudes (SK), while Cognitive Dissonance does not significantly affect the relationship between Public Service Adverts and Student Attitudes. For hypothesis testing only the first hypothesis is proven, the other hypotheses are not proven.

scholarly journals Validation of the Persian version of Skindex-16 among older patients with skin diseases

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Tahereh Mahdavi nejad ◽  
Fatemeh Mohammadi ◽  
Ozkan Gorgulu ◽  
Seyedeh Ameneh Motalebi ◽  
Zahra Hosseinkhani
Keyword(s):  
Older Patients ◽  
Skin Diseases ◽  
Validity And Reliability ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Persian Version ◽  
Dermatology Clinic ◽  
Confirmatory Factor ◽  
Valid Instrument ◽  
Skin Conditions

Abstract Background Skin conditions often considerably impact the older patients’ psycho-social health and quality of life (QoL). The present study was aimed to examine the validity and reliability of the Persian version of Skindex-16 among older people with skin diseases. Methods In this validation study, 260 older patients suffering from a range of skin conditions were recruited from a dermatology clinic in Rasht, Iran. Data were collected using a checklist for demographic and clinical characteristics and the Skindex-16 questionnaire. In this study, validity (face, content, and construct) and reliability (Cronbach’s alpha) of the Skindex-16 were assessed and reported. Results The mean age of participants was 64.51 ± 5.04 years. The results of confirmatory factor analysis showed that the model had acceptable fitness into the expected three-factor structure [χ 2 /df = 249.363, P < 0.001; GFI = 0.961; TLI =0.952; RMSEA = 0.078 (90% CI = 0.06, 0.09) and SRMR = 0.06]. The reliability analysis results confirmed that the values of Cronbach’s alpha coefficient for Skindex-16 were in the acceptable range (0.923). Conclusions Our evaluation of the Skindex-16 indicates that it is reliable and a valid instrument that can be used for measuring QoL for Iranian dermatologic patients.

scholarly journals The Value of Communities of Practice as a Learning Process to Increase Resilience in Healthcare Teams

2021 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Janet Delgado ◽  
Serena Siow ◽  
Janet M. de Groot
Keyword(s):  
Communities Of Practice ◽  
Moral Distress ◽  
Shared Knowledge ◽  
Healthcare Team ◽  
Starting Point ◽  
Group Experiences ◽  
Moral Problems ◽  
The Relationship ◽  
Moral Resilience

This paper addresses the role that communities of practice (CoP) can have within the healthcare environment when facing uncertainty and highly emotionally impactful situations, such as the current COVID-19 pandemic. The starting point is the recognition that CoPs can contribute to build resilience among their members, and particularly moral resilience. Among others, this is due to the fact that they share a reflective space from which shared knowledge is generated, which can be a source of strength and trust within the healthcare team. Specifically, in extreme situations, the CoPs can contribute to coping with moral distress, which will be crucially important not only to facing crisis situations, but to prevent the long-term adverse consequences of working in conditions of great uncertainty. The purpose of this paper is to analyze how CoP can support healthcare professionals when building moral resilience. To support that goal, we will first define CoP and describe the main characteristics of communities of practice in healthcare. Subsequently, we will clarify the concept of moral resilience, and establish the relationship between CoP and moral resilience in light of the current COVID-19 pandemic. Finally, we analyze different group experiences that we can consider as CoP which emerged in the midst of the COVID-19 pandemic to navigate moral problems that arose.

The relationship between customer satisfaction and customer relationship management system; a case study of Ghavamin Bank

2014 ◽  
Vol 46 (4) ◽  
pp. 220-227 ◽  
Author(s):  
Alireza Rezghi Rostami ◽  
Changiz Valmohammadi ◽  
Jahan Yousefpoor
Keyword(s):  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Capital City ◽  
Validity And Reliability ◽  
Statistical Population ◽  
Content Type ◽  
Crm System ◽  
The Relationship

Purpose – The purpose of this paper is to study the relationship between customer relationship management (CRM) system and customer satisfaction in branches of Ghavamin Bank in the capital city of Iran, Tehran. Design/methodology/approach – Based on the review of literature a questionnaire was designed. After the verification of its validity and reliability, the data were collected from statistical population, the customers of selected branches at Tehran city. The data were analyzed using inferential statistics and the SPSS software, and frequency distribution, distribution indexes, Pearson's correlation, and regression methods were also used. Findings – The results revealed that the four factors of CRM system, i.e. service quality, service characteristics, level of service access, and handling complaints have a positive effect on customer satisfaction in the surveyed branches of Ghavamin Bank. Research limitations/implications – The sample is restricted to only one city, so in generalizability of the obtained results caution should be taken. Originality/value – Given the ever growing importance of banking industry in Iran as a developing country, the results of this study could help policy makers of the surveyed bank to realize the importance of CRM's criteria and characteristics in increasing customer satisfaction.

scholarly journals Eltern, Schule, Aushandlung: Chancen und Grenzen demokratischer Schulentwicklung im Kontext von Vielfalt

2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Katjuscha von Werthern
Keyword(s):  
Equal Opportunity ◽  
School Development ◽  
Entire Group ◽  
Educationally Disadvantaged ◽  
Starting Point ◽  
The Subject ◽  
Anglo American ◽  
The Relationship

In educational policy and practical school discourse, cooperation between parents and schools is generally considered important in promoting more equal-opportunity education, but is also described as difficult in terms of implementation. The relationship between schools and parents with a so-called migration background (Migrationshintergrund) is the subject of a great deal of discussion, and these parents are frequently assigned responsibility of a lack in cooperation. In this contribution, I will show that the classification of an entire group of parents as bildungsfern (literally “far from education”) is part of the problem. (This problematic term is currently used in Germany to designate those population groups that in Anglo-American discourse are labelled “educationally disadvantaged”.) Classical forms of participation such as parents’ associations are insufficient and do not live up to parental diversity. The concept of democratic school-development (Schütze & Hildebrandt 2006) tries to engage all the parents in a school to minimize exclusion and institutional hierarchies. The starting point of this study, presented here in sections, is whether this can succeed over the long term. Democratic processes of school development offer great potential to approach diversity constructively and to make schools more democratic. But such processes, it seems, can never be considered completed, but need to be seen as an ongoing development in which all participants need to be involved in ever new ways and where the aims require constant renegotiation.

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