scholarly journals Adoption and Usage of E-Grocery Shopping: A Context-Specific UTAUT2 Model

2021 ◽  
Vol 13 (8) ◽  
pp. 4144
Author(s):  
Ellen Van Droogenbroeck ◽  
Leo Van Hove

In order to determine how sustainable online grocery shopping is as a practice, it is crucial to have an in-depth understanding of its drivers. This paper therefore validates the Unified Theory of Acceptance and Use of Technology (UTAUT2) in the context of e-grocery and enriches it with five constructs. We exploit a self-administered survey among 560 customers of two Belgian supermarkets and test the model by means of hierarchical multiple regression analysis. We do so not only for the full sample, but also for users and non-users separately. For the full sample, four of the five proposed context-specific constructs—namely, perceived risk, perceived time pressure, perceived in-store shopping enjoyment, and innovativeness—help better explain the intention to adopt or continue to use e-grocery services. In the subsamples, only perceived time pressure and innovativeness add explanatory power, and this only for non-users. In other words, the additional constructs primarily help discriminate between users and non-users. In addition, while the extended model outperforms the original UTAUT2 model for all three samples, the added value of the extended model does not so much lie in a higher explained variance, but rather in a more correct identification of the drivers of BI.

2014 ◽  
Vol 25 (1) ◽  
pp. 101-124 ◽  
Author(s):  
Sandra Maria Correia Loureiro ◽  
Francisco J. Miranda ◽  
Michael Breazeale

Purpose – The aim of this study is to determine whether the cumulative effects of satisfaction, trust, and perceived value may, under certain conditions, provide more explanatory power for customer loyalty intentions than the often studied and more elusive customer delight. Herzberg's two-factor theory is used to explain why the frequent nature of grocery shopping, a primarily utilitarian experience, might introduce considerations that have not yet been addressed in the study of delight. Design/methodology/approach – A survey is administered to a quota sample of Portuguese supermarket shoppers via phone, using a CATI system. Findings – Research findings suggest that perceived value, trust, and satisfaction have a greater impact on behavioural outcomes than customer delight in the grocery shopping setting. In such a setting, cognitive drivers may be even more important for customers who are primarily concerned with hygiene factors (rather than motivators). Research limitations/implications – Retailers are encouraged to focus on the more mundane factors that influence consumers' perceptions of value and trust rather than trying to invest in the substantial resources required to continually delight consumers. Future research may explore other determinants of loyalty intentions and test the extended model in different service sectors, cultural contexts and countries. Originality/value – This study applies Oliver et al.'s consumer delight model in a utilitarian, frequent-use setting, finding previously undiscovered limitations to its validity.


2017 ◽  
Vol 9 (2) ◽  
pp. 107-132 ◽  
Author(s):  
Anusha Sreeram ◽  
Ankit Kesharwani ◽  
Sneha Desai

PurposeThis paper aims to conceptualize and test an integrated model of online grocery buying intention by extending technology acceptance model by adding several antecedents of online grocery shopping behaviour such as physical effort, time pressure, entertainment value, product assortment, economic values, website design aesthetics, etc. The ultimate dependent variable was consumer’s satisfaction with buying process of grocery product via online platform. Design/methodology/approachThe model was tested over online grocery shoppers using structural equation modelling approach. To enhance the validity of the finding, common method bias and social desirability bias were also assessed. FindingsAs product assortment was found to have a significant impact on both perceived ease of use and perceived usefulness, it supports the notion of one-stop solution as a major driver to attract buyers to buy groceries online. Findings also highlight the importance of entertainment value and economic value as key variables which shape the buyer’s satisfaction and purchase loyalty behaviour. Overall, the results support the proposed model. Practical/implicationsThe findings of this study would be helpful for online marketers to get more website visits and to increase conversion rates, i.e. getting their visitors to spend more time on the website and to make purchase. Originality/valueThis integrated framework tested here is quite comprehensive in nature, as it includes the influence of time pressure, physical effort and product assortment on online buying behaviour. These basic yet important variables to study, especially when the industry (online grocery shopping) is still in its nascent stage, are missing from the literature. The present study also involves a rigorous data analysis process followed by assessment of common method bias and psychometric property test. Such approach is rare in existing body of knowledge. The study uses S-O-R framework for hypothesis and model development, which is also rare in context of online grocery shopping.


2020 ◽  
Author(s):  
Pablo Rodríguez-Mier ◽  
Nathalie Poupin ◽  
Carlo de Blasio ◽  
Laurent Le Cam ◽  
Fabien Jourdan

AbstractThe correct identification of metabolic activity in tissues or cells under different environmental or genetic conditions can be extremely elusive due to mechanisms such as post-transcriptional modification of enzymes or different rates in protein degradation, making difficult to perform predictions on the basis of gene expression alone. Context-specific metabolic network reconstruction can overcome these limitations by leveraging the integration of multi-omics data into genome-scale metabolic networks (GSMN). Using the experimental information, context-specific models are reconstructed by extracting from the GSMN the sub-network most consistent with the data, subject to biochemical constraints. One advantage is that these context-specific models have more predictive power since they are tailored to the specific organism and condition, containing only the reactions predicted to be active in such context. A major limitation of this approach is that the available information does not generally allow for an unambiguous characterization of the corresponding optimal metabolic sub-network, i.e., there are usually many different sub-network that optimally fit the experimental data. This set of optimal networks represent alternative explanations of the possible metabolic state. Ignoring the set of possible solutions reduces the ability to obtain relevant information about the metabolism and may bias the interpretation of the true metabolic state. In this work, we formalize the problem of enumeration of optimal metabolic networks, we implement a set of techniques that can be used to enumerate optimal networks, and we introduce DEXOM, a novel strategy for diversity-based extraction of optimal metabolic networks. Instead of enumerating the whole space of optimal metabolic networks, which can be computationally intractable, DEXOM samples solutions from the set of optimal metabolic sub-networks maximizing diversity in order to obtain a good representation of the possible metabolic state. We evaluate the solution diversity of the different techniques using simulated and real datasets, and we show how this method can be used to improve in-silico gene essentiality predictions in Saccharomyces Cerevisiae using diversity-based metabolic network ensembles. Both the code and the data used for this research are publicly available on GitHub1.


Author(s):  
Viveka Ramoo ◽  
T. Ramayah ◽  
May-Chiun Lo ◽  
Teoh Ai Ping

Governments are seeking to benefit from information technology by incorporating various government services online for the benefits of the citizen. The Malaysian government as part of its Multimedia Super Corridor (MSC) project introduced e-filing in 2006, which is the process of filing taxes using the Internet as one of the e-government services. This is an exploratory study to model the determinants of intention to use an Internet tax filing system. The authors used 4 variables as predictors or intention to use which were perceived usefulness, perceived ease of use, perceived risk, and facilitating condition. Data was collected from 100 respondents using non probability purposive sampling via a structured questionnaire. As hypothesized, perceived ease of use, perceived usefulness, and facilitating condition were positively related to intention to use. The findings show that perceived usefulness has the strongest influence on intention to use (ß = 0.341), followed by perceived ease of use (ß = 0.278) and facilitating condition (ß = 0.234). As hypothesized, perceived risk was negatively related (ß =-0.223) to intention to use indicating that users are concerned by the risk involved in filing taxes online. The regression results show that the four variables can explain 52.2% of the variation in intention to use which indicates good explanatory power. Understanding these factors can extend the knowledge, which can lead to better planning and implementation of e-Filing in Malaysia.


Author(s):  
Nikolaos G. Bitzidis ◽  
Sotirios G. Dimitriadis ◽  
George I. Karavasilis ◽  
Evangelos C. Kehris ◽  
Vasiliki G. Vrana

One of the major roles of governments is to create a favorable business environment for fostering entrepreneurial activities, including good infrastructure and a culture that encourages the adoption of technologies. In such a policy context, the Greek National Electronic Public Procurement System (ESIDIS) was developed. The use of ESIDIS is mandatory for the employees, and its success depends on users' satisfaction. The chapter investigates the factors influencing employees' satisfaction when using the system. Perceived usefulness, perceived ease-of-use, perceived risk, and willingness to learn were investigated using empirical research. Structural equation modeling was used for the analysis of the data. Perceived usefulness has the most significant role in determining user satisfaction while risks importance is diminished when users understand the usefulness of the system for their job performance. Managers and policymakers should take these factors into consideration in order to improve users' satisfaction and consequently maximize the added value of the system for the entrepreneurs.


1998 ◽  
Vol 3 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Lennart Sjöberg

Perceived risk is a crucial factor in the social dilemmas surrounding the risks and hazards of the environment. This paper reviews behavioral research on perceived risk of the public and experts, giving special attention to nuclear waste risk. Experts and the public frequently have very different views of risk, and three cases are distinguished and explanations for the differences between experts and the public are outlined. Theories and models of perceived risk are then discussed. Most theories have been found to have only low or modest explanatory power with regard to level of perceived risk, and even less when it comes to risk acceptability. It is pointed out that risk perception is probably less cognitive than has previously been believed, and that such factors as attitudes and moral values play a crucial role.


2015 ◽  
Vol 25 (3) ◽  
pp. 341 ◽  
Author(s):  
Ellen Dias De Oliveira Chiang ◽  
Misha L. Baker ◽  
Daniella Figueroa-Downing ◽  
Maria Luiza Baggio ◽  
Luisa Villa ◽  
...  

Introduction: In March 2014, Brazil began its national HPV immunization campaign targeting girls ages 9-13. Objective: Describe determinants of parental decisions to vaccinate their daughters against HPV.Method: In this qualitative study, thirty semi-structured interviews were conducted at five health posts in São Paulo, Brazil. Interview questions explored parental opinions of disease prevention methods, vaccines in general, and the HPV vaccine. Interviews were analyzed using grounded theory. Results: Overall, parental knowledge about HPV and the vaccine was low, yet most eligible daughters had been vaccinated. Parents perceived the HPV vaccine to be normal, preventative, and protective. Parents viewed themselves as accountable for their children’s health, and saw the vaccine as a parenting tool for indirect control. Trust in healthcare professionals and an awareness of the dangers of “nowadays” (uncertainties regarding disease and sexual behavior) were also important in vaccine decision-making. These factors held more explanatory power for decisions to vaccinate than parental knowledge levels. This was the first study to qualitatively examine the perception of publically provided HPV vaccination among parents with eligible daughters in Brazil. The findings help interpret the greater than 90% coverage for the first HPV vaccine dose in Brazil. The results indicate that attempts to understand, maintain, or modify vaccination rates require the consideration of context specific factors, which influence both parent perspectives and vaccination decisions. Conclusion: HPV knowledge levels are not predictive of parental decisions to vaccinate daughters. Context specific factors from the sociocultural dimensions of parenting, sexuality, gender, and the healthcare system are more influential in vaccine decision-making.


2019 ◽  
Vol 48 (8) ◽  
pp. 2367-2379 ◽  
Author(s):  
Zara P. Brodie ◽  
Claire Wilson ◽  
Graham G. Scott

Abstract The purpose of this study was to identify specific social–cognitive factors that may influence the likelihood of engaging in sexting, and potential positive and negative outcomes of such behaviors, in adults. We asked 244 adult participants (64.5% women) to complete a set of online measures reflecting sexting engagement, social–cognitive factors (definitions, differential association, differential reinforcement, and imitation), and outcomes of sexting behavior (risky sexual behavior appraisal, sexual satisfaction, and relationship satisfaction). Results showed that 77.6% of our sample had sexted. Sexting in the context of a romantic relationship was predicted by differential reinforcement and friend imitation, while positive definitions of sexting alone predicted sexting someone outside the context of a romantic relationship. This indicates that motivations for sexting engagement may be context specific in adulthood. Those who had sexted demonstrated significantly higher sexual satisfaction than those who had never sexted. However, sexting outside of a romantic relationship predicted reduced perceived risk and heightened perceived benefit of engaging in real-life risky sexual behaviors. This suggests there may be both positive and negative implications of sexting engagement in adulthood.


2017 ◽  
Vol 31 (6) ◽  
pp. 527-538 ◽  
Author(s):  
Sabine Benoit ◽  
Sonja Klose ◽  
Andreas Ettinger

Purpose Demand for service convenience, defined as a consumer’s perception of minimized time and effort spent to obtain a service, has increased in conjunction with certain sociocultural and demographic changes. Previous research notes the significance of service convenience, but the importance of different dimensions of service convenience and the role of key moderators affecting the link between convenience and satisfaction (like customer psychographic and sociodemographic characteristics) remain unaddressed. Thus, the purpose of this research is to identify those customer groups for which offering convenience will have the highest leverage to increase satisfaction. Design/methodology/approach Two models are developed and tested: a multidimensional model of service convenience with a formative measure of five service convenience dimensions, namely, decision, access, search, transaction and after-sales convenience, and a moderator model hypothesizing different customer psychographic and sociodemographic characteristics (time pressure, shopping enjoyment, age, household size and income) that affect the link between service convenience and satisfaction. Findings This study reveals that search convenience, followed by transaction and decision convenience, exerts the greatest influence on the perception of overall service convenience. In addition, those who value service convenience most are high-income, time-pressed consumers in smaller households who experience low shopping enjoyment. Originality/value Providers have limited budgets for enhancing their services. Thus, it is important to identify which dimension has the greatest influence on the perception of service convenience and the customer segments for which service convenience is most critical.


Sign in / Sign up

Export Citation Format

Share Document