scholarly journals Increasing Sustainability through Wine Tourism in Mass Tourism Destinations. The Case of the Balearic Islands

2021 ◽  
Vol 13 (5) ◽  
pp. 2481
Author(s):  
Antoni Serra-Cantallops ◽  
José Ramón-Cardona ◽  
Margarita Vachiano

This study explores the potential contribution to economic and cultural sustainability of fostering wine tourism activity in a Mediterranean mature mass tourism destination like the Balearic Islands. A causal model was designed linking winery visitors’ satisfaction with both the local wines and the visit to the winery and future purchasing intentions as well as the interest in the destination cultural offer, global satisfaction with the trip, and image of the destination. Field research was carried out within the wineries where a questionnaire was administered personally to a sample of 200 winery visitors. The managers of the wineries were contacted previously to ensure their cooperation in the research. The statistical method used for the analysis of the exploratory causal model was the Partial Least Squares (PLS) regression. Results indicate that there is a great growth potential for wine tourism activity in the islands with important positive externalities on gastronomic tourism and the overall image of the Islands. Results show that wine tourism might boost the sales and exports of wine in the medium and long term. Finally, it can be concluded that there are important synergies between rural tourism, mass tourism, and wine tourism in the islands which are still not sufficiently optimized, and that greater support to wine tourism development could contribute not only to a more sustainable rural development but also to a more sustainable tourist activity overall within a more diversified economy.

2020 ◽  
Vol 4 (3) ◽  
pp. 6-12
Author(s):  
Alla Levitskaia ◽  
◽  
Nadejda Ianioglo ◽  
Svetlana Curaxina ◽  
◽  
...  

The tools and technologies of traditional marketing cannot ensure the effective functioning of companies in the field of tourism and services. In this regard, the use of digital marketing technologies becomes a prerequisite for successful tourism activity. The results of the study confirm that the use of the digital marketing strategy approach in Moldovan wineries is at an initial stage while global trends prove the effectiveness of their application in the development of competitive advantages of wine tourism. In this article the authors consider it important and relevant to develop potential in the Republic of Moldova through the implementation of a digital marketing strategy in wine tourism promotion activity. Key words: wine tourism, digital strategy, mobile marketing.


Author(s):  
Peter Mason

Climate change poses a major threat to almost all forms of human activity on earth, including tourism. As Holden (2016: 227) argues: Of all the challenges facing tourism’s relationship with nature, it is not an exaggeration to state that climate change represents the greatest. Holden gives as his rationale for this statement that it is the stability and predictability of climate that is vital for the environments and ecosystems that are required for the continuation of current types of tourism, whether these are the traditional form of mass tourism, in terms of ‘sun, sea and sand’ holidays, or a niche activity which involves visiting a tropical rain forest with rare flora and fauna as the main attraction. Climate change also presents opportunities for tourism. If areas currently experiencing cool winters and mild summers get warmer, then new types of tourism may be possible including beach-based holidays where at present these are of little importance. Climate change is likely to lead to modifications in the weather at different times of the year so ‘seasonality’ which is currently a very important dimension to many forms of tourism will be affected, probably to the extent that seasons when there is high tourism activity will get longer in some parts of the world. Although tourism is likely to be significantly affected by climate change, it has also contributed to climate change through for example the burning of fossil fuels in transport for tourism as well through the use of power in hotel accommodation.


2018 ◽  
Vol 10 (12) ◽  
pp. 4546 ◽  
Author(s):  
Carles Manera ◽  
Elisabeth Valle

The work emphasizes the importance of measuring the tourist intensity of the economies that are oriented to tourism activity, with the aim of avoiding subjective arguments and being more related to perception than with the empirical contrast of the data. A tourist intensity index is proposed, which is made up of four essential variables: GDP, tourist spending, population, and the number of tourists. However, at the same time, it is complemented by a measure of tourist density, which helps to better understand the proposed index. This allows for the classification of countries according to the resulting index, and to calibrate their position in the set of tourist economies. This can be very useful for the application of economic policies aimed at correcting externalities that are generated in the advanced development of mass tourism.


2020 ◽  
Vol 18 (4) ◽  
pp. 25-36
Author(s):  
Oluwayemisi A. Abisuga-Oyekunle ◽  
Mammo Muchie

In South Africa, exploiting economic opportunities in the handicraft sector could create livelihood and employment for ordinary citizens living in rural areas. The potential contribution of handicraft small enterprises to sustainable livelihoods and poverty alleviation is yet to be fully exploited. It is also regarded as a sector with great growth potential, but the degree of support provided to the handicraft sector is low. The study aims to evaluate the socioeconomic factors influencing the viability of handicraft small businesses operating in KwaZulu-Natal. Data collection was drawn from a stratified random sample of 196 handicraft practitioners operating in different areas of KwaZulu-Natal Province with a structured questionnaire. Data analysis was performed with the STATA statistical package. The results obtained from the study have shown that 84 enterprises (42.86%) were not viable, whereas 112 of the 196 handicraft enterprises (57.14%) were viable. The percentage of overall correct classification for this procedure was equal to 77.96%. Percentage sensitivity for the fitted logistic regression model was equal to 60.71%. Percentage specificity for the fitted logistic regression model was equal to 82.14%. The p-value obtained from Hosmer-Lemeshow goodness-of-fit test was equal to 0.0884 > 0.05. This indicates that the fitted logistic regression model is fairly well reliable. The findings from the analysis showed that two factors significantly influenced the viability of handicraft enterprises. These two factors were the belief that handicraft business could sustain the handicraft practitioner, and the level of support for handicraft businesses from non-governmental organizations is decreasing. AcknowledgmentSouth Africa SarChi Chair, Nation Research Fund and Department of Science and Technology, South African, for providing funding for this research.


Author(s):  
Won Park ◽  
Chang Soo Sung ◽  
Chung Gyu Byun

This study aims to identify, from among business strategies presented in Miles and Snow (1978, 2003), those that increase the future performance or growth sustainability of unlisted small and medium-sized enterprises (SMEs) in Korea. (This study applied the scope of SMEs based on Article 2 of the Enforcement Decree of the Tax Exemption Restriction Act in Korea. The Korean tax law sets the scope of SMEs based on independence criteria set by the scale of sales, assets, and affiliation, and subordination. For example, the size standard of a manufacturing industry can be regarded as a small business if the average sales amount is less than 150 billion won or the total amount of assets is less than 500 billion won for three years.) In addition, it analyzes measured variables of business strategy for factors influencing unlisted SMEs’ future performance and growth potential. The objective is to determine a business strategy for unlisted SMEs, which are small, financially challenged, and have shorter lifespans and faster growth rates. The results highlight that investment in research and development (R&D) for new products influences both future performance and growth sustainability. R&D is an important intangible resource of the firm, which increases future risk due to high future uncertainty, but it is also an important factor to increase future performance or value based on resource-based theory. In the accounting field, research and development expenditure also provided evidence of future excess return or performance. This study is meaningful because it identifies the role of research and development in increasing future growth sustainability in SMEs, thus emphasizing change and innovation.


Land ◽  
2020 ◽  
Vol 9 (12) ◽  
pp. 483
Author(s):  
Michaela Žoncová ◽  
Pavel Hronček ◽  
Bohuslava Gregorová

At present, the protection of nature and landscape in the high mountains of the Western Carpathians, protected as national parks, is becoming increasingly at the forefront of society’s interests in connection with the development of their economic use and the development of mass tourism. Our research was focused on analyzing the extent and character of land cover changes in the Low Tatras National Park in Slovakia over the last 30 years (1990–2018) using CORINE land cover (CLC) data. The period captures almost the entire existence of the Slovak Republic. Therefore, it was possible to evaluate the landscape changes in the protected area and to identify barriers and possibilities of its long-term sustainable development. Based on computer modeling, the main areas of the land cover changes were identified, and on the basis of historical-geographical and field research, land cover flows were determined and justified in the studied landscape of the national park. Changes were monitored using three methods: by comparing CLC maps over the years, by analyzing land cover flows, and by comparing landscape metrics obtained through the PatchAnalyst. Land cover changes occurred on up to 20% of the national park area in the given period. The most significant change was observed in the CLC class coniferous forests, with almost a 12% decrease. Conversely, there was an increase of more than 11% in the CLC class transitional woodland-shrub.


2015 ◽  
Vol 74 (3) ◽  
pp. 217-229 ◽  
Author(s):  
Carter A. Hunt ◽  
William H. Durham ◽  
Claire M. Menke

Limited social capital poses a critical bottleneck for sustainable rural development. Despite vast investment, development interventions focused on preserving the biodiversity of the Osa and Golfito region of Costa Rica have done little to address poverty or improve the well-being of local residents. The authors of the current study draw upon field research and data gathered from semi-structured interviews with 310 community leaders and rural residents to investigate the bottlenecks to development and how they are related to forms of social capital in the Osa and Golfito cantons in Costa Rica. Specifically, we draw upon the distinction of bonding, bridging, and linking forms of social capital to characterize the nature of benefits from collective action in communities in Osa and Golfito. The data suggest that the lack of bridging and linking forms of social capital may explain the region's persistent development challenges and may thus indicate where development-related investments are most likely to bear fruit.


Author(s):  
Liliana Avelar-Sosa ◽  
Aidé Aracely Maldonado-Macías ◽  
Juan L. Hernández-Arellano ◽  
Stephanie A. Estupiñan

The purpose of this chapter is to present the relationship between the external service provider named Third Party Logistics 3PL and the performance of the logistics process in Mexican manufacturing companies, in order to ascertain the contribution of the aspects considered, allowing companies' suggested improvement actions. Through a field research in Ciudad Juarez and making use of an instrument about 3PL, authors considered four variables: transport, transport management, information technologies, and warehouse. To find the causal model with the relationships between the variables, authors used structural equations modelling. That also identified the relevant aspects in 3PL providers companies' manufacturing and collaboration activities realized in the practice. The results indicate that mainly the information technologies and the transport management have a greater influence on the performance of the logistics process in this type of company.


1997 ◽  
Vol 29 (10) ◽  
pp. 1847-1867 ◽  
Author(s):  
P R Thornton ◽  
A M Williams ◽  
G Shaw

In this paper we examine the potential contribution of time-space diaries to the analysis of tourism behaviour. We pay particular attention to how such diaries can provide insights into activities and tourism activity spaces which are not available from tourism ‘snapshot’ questionnaire surveys. These arguments are illustrated by the results of a time-space diary survey undertaken in Newquay, Cornwall, with which we explore differences in activities and activity spaces related to the types of accommodation used, occupational and family structures, diurnal and intradiurnal variations.


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