scholarly journals Who Wants Chicken? Uncovering Consumer Preferences for Produce of Alternative Chicken Product Methods

2021 ◽  
Vol 13 (5) ◽  
pp. 2440
Author(s):  
Cynthia I. Escobedo del Bosque ◽  
Achim Spiller ◽  
Antje Risius
Keyword(s):  
Choice Experiment ◽  
Online Survey ◽  
Latent Class ◽  
Geographical Origin ◽  
Production Systems ◽  
Consumer Preferences ◽  
Poultry Production ◽  
Local Production ◽  
Dual Purpose ◽  
Economic Implications

As ethical and environmental concerns regarding current poultry production systems arise, consumers look for alternatives. This study assesses consumers’ preferences for chicken meat of dual-purpose breeds (DPBs), regionally produced feedstuff, and specific breeds, along with attitudes and social norms that explain these preferences. We conducted an online survey (n = 934) including a discrete choice experiment and elements of the theory of planned behavior. Results show that after price, product and feedstuff origin are preferred by consumers, followed by breeding form and specific breed. Utilities for each attribute and level were calculated and consumer segments were created using latent class analysis. Three different consumer groups were identified: (1) price-sensitive consumers, (2) price-sensitive and origin-oriented consumers, and (3) origin-oriented consumers. We conclude that although consumers are interested in meat from DPBs, this attribute alone is not enough to influence the purchase decision, and geographical origin seems to be of crucial importance. However, by highlighting important attributes (i.e., animal welfare, regional/local production), DPB products could be introduced to the market. The consumption of these alternative products has economic implications, such as not relying on imports and promoting local production/consumption, along with social implications as refraining from killing day-old chicks.

scholarly journals Using Market Segmentation Analysis to Identify Consumer Preferences for Fresh Peach Attributes

HortScience ◽  
2018 ◽  
Vol 53 (11) ◽  
pp. 1664-1668 ◽  
Author(s):  
Ruchen Zhou ◽  
Chengyan Yue ◽  
Shuoli Zhao ◽  
R. Karina Gallardo ◽  
Vicki McCracken ◽  
...  
Keyword(s):  
Market Segmentation ◽  
Choice Experiment ◽  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
The United States ◽  
Peach Fruit ◽  
Segmentation Analysis ◽  
Heterogeneous Preference ◽  
Latent Class Logit

Consumer preferences for attributes of fresh peach fruit in the United States are largely unknown on a national basis. We used a choice experiment to explore market segmentation based on consumer heterogeneous preference for fruit attributes including external color, blemish, firmness, sweetness, flavor, and price. We collected the data using an online survey with 800 U.S. consumers. Using a latent class logit model, we identified three segments of consumers differing by different sets of preferred quality attributes: experience attribute-oriented consumers, who valued fruit quality (48.8% of the sample); search attribute-oriented consumers, who valued fruit appearance (33.7% of the sample); and balanced consumers, who considered search attributes and experience attributes but who valued each in a balanced way (17.5% of the sample). Each group demonstrated differentiated demographics and purchasing habits. The results have important marketing implications for peach breeders and suppliers.

scholarly journals Consumer Preferences for Different Designs of Carbon Footprint Labelling on Tomatoes in Germany—Does Design Matter?

2019 ◽  
Vol 11 (6) ◽  
pp. 1587 ◽  
Author(s):  
Stephan Meyerding ◽  
Anna-Lena Schaffmann ◽  
Mira Lehberger
Keyword(s):  
Carbon Footprint ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Significant Proportion ◽  
Climate Impact ◽  
Traffic Light ◽  
Tomato Production ◽  
Impact Reduction ◽  
Northern European

The climate impact of tomato production is an important issue in the sustainability of tomatoes, especially in northern European countries, such as Germany. Communicating the climate impact of products to the consumer is difficult and the design of the label might be the key to its success. For this reason, the present study compares the utilities of six different carbon footprint labels to evaluate which label design works best for the consumer. 598 consumers were surveyed in a representative online choice-experiment. The participants had to choose between tomatoes with different product characteristics, such as origin, price, organic label, and carbon footprint label. A split sample approach was used where each sub-sample with around n = 100 saw a different carbon footprint label design in the choice-experiment. The results suggest that qualitative carbon footprint labels using color-coded traffic light labelling are superior to those that claim climate impact reduction or neutrality, including those that provide more details regarding the climate impact of the product and the company. The latent class analysis with four consumer segments shows that a significant proportion of consumers in Germany would consider a carbon footprint label as an important characteristic.

Is “Localness” about Distance or Relationships? Evidence from Hard Cider

2019 ◽  
Vol 14 (3) ◽  
pp. 252-273 ◽  
Author(s):  
Jarrad Farris ◽  
Trey Malone ◽  
Lindon J. Robison ◽  
Nikki L. Rothwell
Keyword(s):  
Discrete Choice Experiment ◽  
Discrete Choice ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Geographic Distance ◽  
Social Capital Theory ◽  
The State ◽  
Travel Distance ◽  
Local Foods

AbstractWhile many studies have evaluated consumer demand for local foods, fewer studies have focused on the mechanism that has created the positive willingness-to-pay for local foods. This article compares the role of geographic distance and attachment value in consumer preferences for locally produced hard cider. Consumer valuations are estimated via a “branded” discrete choice experiment where the respondents chose between an in-state hard cider, an out-of-state hard cider, and a no buy option. Our measure of travel distance is based on the optimal driving route between each consumer's GPS location and the locations of the cideries while our attachment value measure is based on social capital theory. This allows us to analyze individual-specific travel distance heterogeneity in consumer choice as it relates to attachment value. Based on a latent class logit model estimated from a discrete choice experiment with 441 participants, we show that attachment value is higher for a cider produced within the state than for a cider produced outside the state. Furthermore, we show that increases in attachment value increase demand for locally produced hard cider more than an equal increase in attachment value for non-locally produced hard cider. Our findings are consistent with “local” preferences based on geopolitical boundaries (e.g., the state of Michigan) and not distance. (JEL Classifications: B55, M3, Q13, C83)

scholarly journals Heterogeneity in consumer preferences for ready-to-eat pomegranate: an empirical study in Italy

2020 ◽  
Vol 122 (12) ◽  
pp. 3869-3884
Author(s):  
Alice Stiletto ◽  
Elisa Giampietri ◽  
Samuele Trestini
Keyword(s):  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
Heterogeneous Preferences ◽  
Time Saving ◽  
Content Type ◽  
Negative Effect ◽  
Italian Origin ◽  
Consumer Test ◽  
Positive Effect

PurposeThe present study aims at analysing consumer preferences for the pomegranate fruit, focussing on the effect of ready-to-eat format (i.e. packaged arils) on the purchasing choice, together with several products’ attributes as the origin, the packaging typology and the price.Design/methodology/approachThe paper presents a choice experiment (CE) among 626 Italian consumers from Veneto region through an online survey. The study estimates both a conditional logit (CL) and a latent class logit model (LCM).FindingsBy segmenting the sample based on the heterogeneous preferences of consumers, it can distinguish “eco-friendly consumers”, “time-saving lovers”, “nationalists” and “price sensitive” subjects. Interestingly, the marginal willingness to pay for ready-to-eat arils is positive for the “time-saving lovers” that are mainly young consumers. The Italian origin has always a positive effect on the choice, whereas a negative effect is found for the price. Finally, the eco-friendly package has both a negative and a positive effect.Research limitations/implicationsThe sample of this study is not representative of the population and the CE has a hypothetical nature. It follows that further research will link the economic analysis to a consumer test on a more representative sample.Practical implicationsThis study can be useful for the pomegranate producers and the industry because it provides original evidence that could drive their business and marketing strategies, for instance, the preference for ready-to-eat arils.Originality/valueThis study is one of the first seeking to determine the factors that affect consumers' preferences for pomegranate arils.

scholarly journals Estimating the Public’s Preferences for Sustainable Aquaculture: A Country Comparison

2019 ◽  
Vol 11 (3) ◽  
pp. 569 ◽  
Author(s):  
Suzanne van Osch ◽  
Stephen Hynes ◽  
Shirra Freeman ◽  
Tim O’Higgins
Keyword(s):  
Choice Experiment ◽  
Online Survey ◽  
Latent Class ◽  
Product Diversification ◽  
Sea Bream ◽  
Product Analysis ◽  
The Public ◽  
Country Comparison ◽  
The Uk ◽  
Modelling Approach

Integrated Multi-Trophic Aquaculture (IMTA) is an alternative to the monoculture of fin fish species, in which several species are combined in the production process. This can have environmental advantages such as a lower environmental impact through nutrient cycling and natural filters; and can have economic advantages consisting of increased efficiency, product diversification and potential price premiums. In this paper, a choice experiment (CE) was conducted through an online survey in Ireland, the UK, Italy, Israel and Norway, to assess how the public makes decisions on what type of salmon or sea bream to buy based on the attributes of the product. Analysis assessed the Willingness-to-Pay (WTP) for more sustainable produced seafood using a Latent Class multinomial logit modelling approach. In the experiment, an ecolabel was used to distinguish between regularly produced (monoculture) products and sustainably produced (IMTA) products. The general public in each country showed a positive attitude towards the development of such an ecolabel and towards the payment of a price premium for the more sustainably produced salmon or sea bream.

scholarly journals Consumer preferences for wild game cured meat label: do attitudes towards animal welfare matter?

2020 ◽  
Vol 23 (4) ◽  
pp. 599-618
Author(s):  
Maria Elena Marescotti ◽  
Vincenzina Caputo ◽  
Eugenio Demartini ◽  
Anna Gaviglio
Keyword(s):  
Animal Welfare ◽  
Animal Rights ◽  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
Meat Product ◽  
Meat Products ◽  
Processed Meat ◽  
Game Meat ◽  
Wild Game

Even though the European Union has imposed a mandatory labeling system for conventional meats, there is no mandatory labelling scheme for the so called ‘minor meats’ – such as hunted wild game meat (HWGM). Thus, some European countries have implemented voluntary labelling programs certificating the origin of wild game meat. This study uses a discrete choice experiment to: (1) assess consumer preferences for processed meat products (including wild game meat bearing a HWGM label); and (2) investigate whether consumers’ attitudes towards animal welfare affects their food choice behavior for alternative meat products. Data was collected through an online survey conducted in Italy and consumer preferences for HWGM was estimated through a latent class logit model. Overall, results suggest that, even though HWGM label does not exist yet on the Italian market, it is appealing to Italian consumers and it will likely be accepted by the majority of them. However, consumers who are particularly concerned about animal welfare issues and animal rights showed the lowest level of the interest in the hunted game meat product and thus the presence of the HWGM label does not provide any benefit to them. Our findings have important implications for the development of successful marketing strategies and policy intervention in the HWGM sector at a national and European level.

scholarly journals Assessing consumer preferences and willingness to pay for organic tomatoes in Albania: a conjoint choice experiment study

2017 ◽  
Vol 15 (3) ◽  
pp. e0114 ◽  
Author(s):  
Engjell Skreli ◽  
Drini Imami ◽  
Catherine Chan-Halbrendt ◽  
Maurizio Canavari ◽  
Edvin Zhllima ◽  
...  
Keyword(s):  
Willingness To Pay ◽  
Choice Experiment ◽  
Latent Class ◽  
Consumer Preferences ◽  
Organic Food ◽  
Product Attributes ◽  
Agriculture Sector ◽  
Production Type ◽  
Conjoint Choice ◽  
Conjoint Choice Experiment

Albania has potential for developing the organic agriculture sector; however, it is a new industry and constraints abound including lack of consumer preferences information for organic food. Knowledge on consumer preferences and behaviour toward organic (bio) products is crucial for market development benefiting potential entrepreneurs and government policies. They need to know the preference for preferred product attributes and willingness to pay. Tomato, which is the most important vegetable in terms of consumption and production in Albania, is the subject of this study. A conjoint choice experiment with the most important product attributes: production type (bio vs. conventional), production system (open field vs. greenhouse), origin and price were used to design the choice surveys. Four distinct classes have been identified as significant using latent class analysis. The classes are summarized as: bio-ready consumers, price sensitive consumers, variety seeking consumers and quality seeking consumers. Origin played a small influence on preference. Education and income did show some influence on preference for organic tomatoes. Although the organic food market in Albania is in its infancy stage, organic tomatoes are clearly preferred and many consumers are willing to pay a premium price.

scholarly journals Consumer Preferences in Germany for Bio-Based Apparel With Low and Moderate Prices, and the Influence of Specific Factors in Distinguishing Between These Groups

2021 ◽  
Vol 2 ◽  
Author(s):  
Florian Felix Stahl ◽  
Agnes Emberger-Klein ◽  
Klaus Menrad
Keyword(s):  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
German Population ◽  
Pricing Strategies ◽  
Intention To Purchase ◽  
Potential Alternative ◽  
Specific Factors ◽  
Fossil Resource ◽  
Significant Factors

Bioplastics are a potential alternative to conventional plastics when it comes to reducing the use of the fossil resource of crude oil. There have been so far very few studies on the consumption of bio-based apparel and consumer preferences relating to it. Within this study, an online survey was conducted with 1,673 participants that is representative of the German population over the age of 16, including a choice-based consumer experiment with a bio-based rain jacket. Using latent class analysis, two clusters of consumers (39% of respondents) were identified with acceptance of moderate prices for such bio-based products. The other 61% of consumers showed preferences for the lowest prices of the tested bio-based rain jacket. A discriminant analysis revealed that the intention to purchase bio-based apparel, the Green Consumer Value and subjective norms of bio-based apparel were the strongest significant factors when distinguishing between consumer groups of bio-based apparel with a “preference for a low price” and those showing “acceptance of a moderate price.” This study helps to better illuminate the heterogeneity of consumer preferences for bio-based apparel related to pricing strategies and supports building up of a supply chain for such products.

scholarly journals On-station performance evaluation of improved tropically adapted chicken breeds for smallholder poultry production systems in Nigeria

2019 ◽  
Vol 52 (4) ◽  
pp. 1541-1548 ◽  
Author(s):  
O. Bamidele ◽  
E. B. Sonaiya ◽  
O. A. Adebambo ◽  
T. Dessie
Keyword(s):  
Egg Production ◽  
Production Systems ◽  
Poultry Production ◽  
Private Facility ◽  
Dual Purpose ◽  
Public And Private ◽  
Biological Potential ◽  
Chicken Breeds ◽  
Specific Hybrid ◽  
Local Chickens

Abstract Background Availability of appropriate genetics is important for the development of smallholder poultry (SHP). The biological potential of improved dual purpose chicken germplasms was evaluated in Nigeria. Methods A total of six breeds (Fulani, FUNAAB Alpha, Kuroiler, Noiler, Sasso, and Shika-Brown) were tested on-station, in deep litter houses at two test centres (Public and private facility) for 504 days. Birds were fed ad libitum for the first 140 days after which restricted feeding was practised. Result Lowest and highest hatchability of eggs set was 55% (FUNAAB Alpha) and 89% (Sasso), respectively. At 140 days, male live weights were 200%–300 % higher than the local chickens (975 g) except Shika-Brown (152%) and Fulani (135%). Lowest (p < 0.05) age at first egg was 119 days for Shika-Brown and 120 days for FUNAAB Alpha and Kuroiler. Highest hen-housed egg production was 192 for Shika-Brown, and feed intake per dozen eggs was lowest (p < 0.05) for Shika-Brown (2.9 kg) and FUNAAB Alpha (2.9 kg). Mortality rate of the locally sourced breeds (Fulani, FUNAAB Alpha, Noiler, and Shika-Brown) was significantly lower (p < 0.05) than the foreign-sourced breeds (Kuroiler, Sasso) during brooding, growing and laying. Conclusion Results from this study identified FUNAAB Alpha and Noiler as being more suitable for dual-purpose functions (egg and meat), while Sasso and Kuroiler (meat) and Shika-Brown (egg) were observed to be better suited for single purpose functions. These findings could guide the introduction of smallholder poultry-specific hybrid germplasms for the development of the smallholder poultry production systems in Nigeria.

scholarly journals Consumer Preferences of Sustainability Labeled Cut Roses in Germany

2019 ◽  
Vol 11 (12) ◽  
pp. 3358 ◽  
Author(s):  
Berki-Kiss ◽  
Menrad
Keyword(s):  
Latent Class Analysis ◽  
Online Survey ◽  
Latent Class ◽  
Consumer Preferences ◽  
Food Retailing ◽  
Consumer Evaluations ◽  
Positive Assessment ◽  
Conjoint Experiment ◽  
Horticultural Products ◽  
Additional Value

The study investigated preferences of consumers of food retailing outlets in Germany for sustainability labeled cut roses. A sample of 1201 respondents of an online survey was used to analyze their preferences based on a choice-based conjoint experiment in which a bunch of 10 roses was considered which differed concerning the labeling certificate, country of production of the plants, price, packaging, smell, and blossom size of the roses. Latent class analysis revealed existence of consumer heterogeneity with around two thirds of the respondents being strongly in favor of sustainability labels. Thereby Fairtrade labeled roses got an overall positive assessment whereby organic roses were only preferred by 31% of the respondents. In addition, paper or no packaging, strong smell and uniform big blossom sizes got overall positive consumer evaluations in the experiment. The study concludes that sustainability labeled plants might be an option for producers to append additional value to horticultural products in Germany.

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