scholarly journals Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers

2021 ◽  
Vol 13 (4) ◽  
pp. 2309
Author(s):  
Sufyan Habib ◽  
Nawaf N. Hamadneh ◽  
Abdelaziz Alsubie
Keyword(s):  
Consumer Involvement ◽  
Future Research ◽  
Product Involvement ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
Managerial Implications ◽  
Apparel Companies ◽  
The Relationship ◽  
Apparel Product

The exponential growth of advertising in enhancing consumer impulsivity has drawn the interest of many researchers to explore the various dimensions of advertising and its effective modeling. The branded apparel product market has grown significantly, a large number of competitors have entered into the market with variant quality, and there are a number of attractive advertising practices. The main aim of this study was to analyze the advertising practices and their relationship with consumer product involvement and the impulsive buying behavior of consumers in branded apparel in India. In a survey of 445 Indian customers, the study indicated that advertising practices significantly affect consumer involvement in branded apparel products and enhance their impulsivity toward products. The study also indicated that the level of consumer involvement in the branded apparel product significantly mediates the relationship between advertising practices and consumer impulsive buying behavior. Effective advertising practices will help companies to enhance consumer involvement that will enable branded apparel companies in enhancing consumer impulsiveness toward products. Some of the managerial implications, limitations, and scope of future research are also presented in the study.

scholarly journals The Moderating Role of Anticipated Regret and Product Involvement on Online Impulsive Buying Behavior

2021 ◽  
Vol 12 ◽  
Author(s):  
Bin Li ◽  
Minqi Hu ◽  
Xiaoxi Chen ◽  
Yongxin Lei
Keyword(s):  
Future Research ◽  
Anticipated Regret ◽  
Product Involvement ◽  
Buying Behavior ◽  
Cognitive Aspect ◽  
Emotional Aspect ◽  
Impulsive Buying ◽  
The Relationship ◽  
Moderating Role

Online impulsive buying behavior has drawn an increasing amount of attention from researchers and marketers as well; however, little research has explored how cognitive aspect and emotional aspect effect online impulsive buying together. The study examines the role of product involvement (cognitive aspect) and anticipated regret (emotional aspect) on the online impulsive buying behavior of the consumer. The results indicate that consumers who experienced downward anticipated regret showed more online impulsive buying behavior than those who experienced upward anticipated regret. Moreover, anticipated regret moderates the relationship between product involvement and online impulsive buying behavior, for participants who experienced downward anticipated regret showing more online impulsive buying behavior than those who experienced upward anticipated regret in the low product involvement group, but there is no differential between downward and upward anticipated regret in the high involvement product group. These findings suggest that anticipated regret helps consumers make more deliberative online shopping choices. The implications for both future research and online consumers are discussed.

scholarly journals Exploring the relationship between corporate social responsibility actions and employee retention: A human resource management perspective

2021 ◽  
pp. 1-13
Author(s):  
Hajar Boutmaghzoute ◽  
Karim Moustaghfir
Keyword(s):  
Job Satisfaction ◽  
Organizational Identification ◽  
Employee Retention ◽  
Employee Commitment ◽  
Theoretical Framework ◽  
Theoretical Research ◽  
Future Research ◽  
Behavioral Factors ◽  
The Relationship

BACKGROUND: This study builds on the little guidance in the existing literature to analyze the relationship between employee-oriented CSR actions and employee retention in a business context, while using Freeman stakeholders’ model as a theoretical research framework. This research also aims to shed light on significant behavioral factors facilitating the relationship between CSR endeavors and turnover rate. OBJECTIVE: This paper builds on the existing research gap in the literature and suggests that behavioral factors, including job satisfaction, organizational identification, and motivation facilitate the relationship between employee-oriented CSR actions and employee retention, which contributes to laying the foundations of a theoretical framework that has the potential to advance both theoretical and practitioner debates and disentangle the complexity of such a relationship, while offering strategically-focused development venues in CSR and HRM fields. METHODS: This research uses a single case study design to ensure an in-depth and detailed analysis of the phenomenon under scrutiny, while relying on a triangulation methodology for data collection, including a questionnaire used as exploratory approach, interviews to generate explanatory data, and archival data to bring confirmatory insights. Data analysis followed the procedures of a deductive approach. RESULTS: The research results show a positive relationship between employee-oriented CSR actions and employee retention, while demonstrating the facilitating role of job satisfaction, organizational identification, and motivation in moderating such a relationship. The findings also stress the importance of framing CSR interventions within the organization’s strategy and goals, while ensuring employee participation in such decision making processes to maximize the effect of CSR interventions on employee commitment and reduce turnover. CONCLUSIONS: This research has the potential to better clarify the nature of the relationship involving CSR interventions, from an employee perspective, retention, and turnover, while laying the foundations of a theoretical framework linking such constructs and other behavioral factors that underpin and support such a relationship. Building on the study’s findings and assumptions, future research is needed to gain a more comprehensive understanding of how HR-related CSR actions affect behavioral performance dimensions, resulting in employee commitment and retention. Future research should also consider multiple case study, multicultural, and ethnographic approaches for the sake of generalizability and theory building.

The relationship between MNCs’ strategies and executive staffing

2017 ◽  
Vol 25 (2) ◽  
pp. 233-250 ◽  
Author(s):  
Sangeetha Lakshman ◽  
C. Lakshman ◽  
Christophe Estay
Keyword(s):  
International Business ◽  
Business Strategy ◽  
Global Strategy ◽  
Business Strategies ◽  
Future Research ◽  
Research Approach ◽  
Global Integration ◽  
Content Type ◽  
Managerial Implications ◽  
The Relationship

Purpose The purpose of this paper is to examine the relationship of business strategies with executive staffing of multinational companies (MNCs). Design/methodology/approach Based on in-depth interviews conducted with top executives of 22 MNCs’, the authors identify important connections between international business strategies and staffing orientation. The authors used the qualitative research approach of building theory from interviews; thus, creating theoretical propositions from empirical evidence. Findings The authors find that when the pressure for global integration is high, MNCs use more parent-country national (PCNs) (ethnocentric staffing) as against the use of host-country managers (HCNs) (polycentric staffing) when this pressure is low. Additionally, MNCs using a global strategy are more likely to use an ethnocentric staffing approach, those using a multi-domestic strategy use a polycentric approach and firms using transnational strategy adopt a mix of ethnocentric and polycentric approaches. Research limitations/implications Although the authors derive theoretical patterns based on rich qualitative data, their sample is relatively small and comprises mostly of French MNCs. Generalizability to a broader context is limited. However, the authors’ findings have critical implications for future research. Practical implications The authors’ findings provide critical managerial implications for MNCs in matching their HR strategies with business strategies. These are important for effective strategy implementation. Originality/value Although MNC staffing orientations have been studied for a long time, their relationship to international business strategies is still not clearly understood. The authors contribute to the literature by investigating the relationship between MNCs’ business strategy types with staffing orientations.

The effects of cruise attributes on impulse buying behavior: the mediating role of impulsive buying tendency

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jookyung Kwon ◽  
Jiseon Ahn
Keyword(s):  
Service Providers ◽  
Equation Modeling ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Content Type ◽  
Mediating Role ◽  
Impulsive Buying ◽  
Positive Direct ◽  
The Relationship

Purpose This study aims to examine the effects of cruise attributes on impulse buying of service customers through impulsive buying tendency. Specifically, this study investigates whether service attributes (variety of selection and price) influence the impulsive buying behavior of customers by stimulating their impulsive buying tendency. Design/methodology/approach Partial least squares-structural equation modeling was used to test the hypothesis using a sample of 143 cruise customers. Mediating analysis was conducted to examine whether customer personal traits (impulsivity) mediated the relationship between service attributes and impulsive buying behavior. Findings The findings showed that price attributions had a significant positive direct impact on impulsive buying tendency and behavior, while a variety of selections had a significant direct effect on impulse buying behavior. The results revealed a significant mediating role of impulsive buying tendency in the relationship between price attributions and impulse buying. Originality/value Although studies on the decision-making style of service customers have been widely discussed, a limited number of studies has examined customers’ impulsive buying behavior in the service sector. Considering the importance of impulsive purchasing as a valuable marketing tool, the results of this study can help service providers and researchers enhance their knowledge of the mechanism of impulse buying behavior.

scholarly journals The Next Generation

2011 ◽  
pp. 57-78 ◽  
Author(s):  
Agnes Kukulska-Hulme ◽  
Chris Jones
Keyword(s):  
Future Research ◽  
Net Generation ◽  
Educational Systems ◽  
Recent Experience ◽  
Place And Space ◽  
Pedagogical Design ◽  
Design For Learning ◽  
Future Research Directions ◽  
The Relationship

Focusing on intermediate and institutional levels of design for learning, this chapter explores how institutional decisions relate to design, using recent experience at The Open University as a case study. To illuminate the relationship between institutional decisions and learner-focused design, we review and bring together some of the research on learner practices in mobile and networked learning. We take a critical stance in relation to the concept of generation, which has been applied to understanding learners of different ages using terms such as net generation and digital natives. Following on from this, we propose an integrated pedagogical design approach that takes account of learner practices, spaces for learning, and technologies. The chapter also proposes future research directions focused on the changing context for learning, a distinction between place and space and an understanding of how the different levels of educational systems interact with mobile and networked technologies.

Family businesses: fertile environments for conflict

2015 ◽  
Vol 5 (2) ◽  
pp. 294-314 ◽  
Author(s):  
Steffen Großmann ◽  
Arist Von Schlippe
Keyword(s):  
Social Systems ◽  
Theoretical Background ◽  
Individual Characteristics ◽  
Future Research ◽  
Business Systems ◽  
Content Type ◽  
Study Approach ◽  
Holistic Understanding ◽  
The Relationship

Purpose – The purpose of this paper is to present an innovative study with a twofold focus: on highly escalated family business (FB) conflicts and on the interactions between conflicts and the failure of the company as FB. The authors devoted this paper to the question of how family-related conflicts are connected with the demise of FB. Conflicts constitute an essential part of every FB and may definitely have the power to superimpose the performance of the FB as well as the family life in a destructive way. Especially, highly escalated so called relationship conflicts can be seen as one reason for the failure of FB. Design/methodology/approach – The research aims at analysing the meaning of conflict in FB with respect to the failure of the FB. Therefore, the authors use an explorative case study approach. The study is based on a total of five case studies. As the authors use theory of social systems as a theoretical background, the authors focused in the analysis in all cases on patterns rather than on individual characteristics. Findings – As an essential part of the study the authors formulated eight hypotheses describing specific patterns of the conflict process as a communicative system. These hypotheses convey a comprehensible impression of the effects conflicts may have within FB and present a number of new facets of conflict dynamics and patterns of escalation in FB. Originality/value – In particular, the authors provide new insights into the dynamics of highly destructive forms of conflicts in FB and the relationship between family-related conflicts and the failure of FB. The authors also pave the way for future research that aim to develop a more holistic understanding about when and why the outcomes from family and business systems will conflict or be harmonious.

scholarly journals MARKETING PERFORMANCE MEASUREMENT: MARKETING METRICS IN TURKISH FIRMS

2013 ◽  
Vol 14 (Supplement_1) ◽  
pp. S413-S432 ◽  
Author(s):  
Gungor Hacioglu ◽  
Osman Gök
Keyword(s):  
Firm Performance ◽  
Economic Value ◽  
Value Added ◽  
Future Research ◽  
Marketing Metrics ◽  
Marketing Performance ◽  
Customer Lifetime ◽  
Sectoral Differences ◽  
Managerial Implications ◽  
The Relationship

This study explores which metrics are considered important in measuring marketing performance in Turkish firms. In addition, the study examines the effects of sectoral differences and market dynamism, and the relationship between the importance attached to metrics and firm performance. The data collected from a sample of 145 Turkish firms via a structured questionnaire derived from the literature reveals that the most importance is attached to consumers’ attitudes metrics. Economic value added and customer lifetime value are the least important metrics in performance evaluation. No significant relationship occurs between the importance that executives attach to metrics and firm performance. Managerial implications and future research opportunities will be presented at the end. The study is, as far as is known, the first attempt at aiming to explore marketing metrics in Turkey, and one of a limited number of studies in emerging economies.

PENGARUH BUYING IMPULSIVENESS TERHADAP E-IMPULSIVE BUYING BEHAVIOR DENGAN HEDONIC VALUE DAN UTILITARIAN VALUE SEBAGAI VARIABEL PEMEDIASI

2019 ◽  
Vol 14 (1) ◽  
pp. 61
Author(s):  
Melani Dwi Ratnasari
Keyword(s):  
Data Analysis ◽  
Regression Model ◽  
T Test ◽  
Buying Behavior ◽  
Hedonic Value ◽  
Utilitarian Value ◽  
Impulsive Buying ◽  
The Relationship

The purpose of this study was to examine the hedonic value mediation and utilitarian value variables on the relationship between buying impulsiveness and e-impulsive buying behavior. In this study the number of samples was 123 students using Shopee at Sarjanawiyata Tamansiswa University. Data analysis using a regression model with t test and sobel test. The results showed, 1) impulsiveness buying does not affect hedonic value 2) impulsiveness buying does not affect utilitarian value 3) hedonic value influences e-impulsive buying behavior 4) utilitarian value influences e-impulsive buying behavior 5) impulsiveness buying affects e-impulsive buying behavior 6) hedonic value is not supported as the mediating variable of the relationship between buying impulsiveness and e-impulsive buying behavior 7) supported utilitarian value as the mediating variable of the relationship between buying impulsiveness and e-impulsive buying behavior. Keywords: Shopee, Buying Impulsiveness, E-impulsive Buying Behavior, Hedonic Value, Utilitarian Value ABSTRAK  Tujuan penelitian ini adalah untuk menguji variabel mediasi hedonic value dan utilitarian value pada hubungan antara  buying impulsiveness dan e-impulsive buying behavior. Dalam penelitian ini jumlah sampel adalah 123 orang mahasiswa pengguna Shopee di Universitas Sarjanawiyata Tamansiswa. Analisis data menggunakan model regresi dengan uji t dan sobel test. Hasil penelitian menunjukkan, 1) buying impulsiveness tidak berpengaruh terhadap hedonic value 2) buying impulsiveness tidak berpengaruh terhadap utilitarian value 3) hedonic value berpengaruh terhadap e-impulsive buying behavior 4) utilitarian value berpengaruh terhadap e-impulsive buying behavior 5) buying impulsiveness berpengaruh terhadap e-impulsive buying behavior 6) hedonic value tidak terdukung sebagai variabel pemediasi hubungan antara buying impulsiveness dengan e-impulsive buying behavior 7) utilitarian value terdukung sebagai variabel pemediasi hubungan antara buying impulsiveness dengan e-impulsive buying behavior. Kata-kata Kunci: Shopee, Pembelian tidak terduga, pembelian tidak terencana, nilai kesenangan, nilai manfaat

Predicting Impulsive Buyers

2016 ◽  
Vol 7 (2) ◽  
pp. 40-56 ◽  
Author(s):  
Sanjeev Prashar ◽  
Chandan Parsad ◽  
T Sai Vijay
Keyword(s):  
Buying Behavior ◽  
Discriminative Ability ◽  
Statistical Tool ◽  
Metropolitan Cities ◽  
Retail Business ◽  
Forecasting Performance ◽  
Impulsive Buying ◽  
Managerial Implications ◽  
Modelling Techniques ◽  
Store Environment

Researches over the years have posited that most of the purchasing decisions made by shoppers are unplanned and mostly made inside the store. Every year retailers spend huge amount on in-store promotion and store environment to gain consumers' attention and stimulate them for such impulsive purchasing. The dominant impact of unplanned purchasing behaviour advocates its comprehensive understanding in retail business. Inability of marketers to accurately forecast this unplanned shopping leads to situations of either over-stocking or under-stocking of inventories, causing increased cost of holding inventory or huge loss of customers respectively. In this research, accuracy in predicting impulse buying behavior using six modeling techniques, utilizing R-3.2.1 as a statistical tool, is tested with data drawn from two Indian metropolitan cities. The main objective is to analyze the relationship between independent variables (influencing factors) and impulsive buying, and comparing the effectiveness of these six modelling techniques. The discriminative ability evidences that forecasting performance of logistic regression is superior to all other techniques in terms of predicting power. The findings of the study offer a number of implications for retailers and marketers. The managerial implications of the study along with scope of further research have been addressed.

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