scholarly journals Visual Component of Destination Brands as a Tool for Communicating Sustainable Tourism Offers

2021 ◽  
Vol 13 (2) ◽  
pp. 731
Author(s):  
Anna Adamus-Matuszyńska ◽  
Piotr Dzik ◽  
Jerzy Michnik ◽  
Grzegorz Polok

The starting point of the presented research is the theory of destination marketing, in which the concept of destination branding is the key element. Destination branding models include the idea of visual brand identity, which includes the logo as a crucial element. Since the 1980s, the concept of sustainable development has shaped the society and global economy, including tourism. Tourists are increasingly guided by the analysis of the tourist area in terms of the importance of nature and the possibility of spending free time responsibly. They look for a sustainable tourist offer. Therefore, the aim of this work is to evaluate the tourist offers of Polish territorial units in terms of visual message—logo and its content, and to examine whether they comprise design components that reveal the sustainable development of the destination. The research method was content analysis of promotional signs. Sustainable development in tourism focuses on three pillars: nature, responsible tourist activity, and the historical remains protected in a sustainable way. The authors search for such images in the logos. In the conclusion, the authors summarize that elements of nature and historical heritage are strongly present in the logos, which does not mean that the tourist offer is a balanced offer.

2019 ◽  
Vol 11 (15) ◽  
pp. 4173 ◽  
Author(s):  
Ramona Pîrvu ◽  
Cristian Drăgan ◽  
Gheorghe Axinte ◽  
Sorin Dinulescu ◽  
Mihaela Lupăncescu ◽  
...  

The impact of implementation of cohesion policy on the sustainable development of EU countries is of great interest and presents a number of actual challenges. This research aims to evaluate the impact and the effects of the cohesion policy among the Member States using hierarchical clustering analysis in order to identify how the selected variables affect the sustainable development adopted models. The variables used in the analysis were selected on the basis of official data provided by the European Commission, SDG Index and Dashboards Reports and the EU Cohesion Monitor. The results of the research have led to the grouping of the 28 Member States in a number of six clusters, identifying performers but also those countries that have a high potential for sustainable development or which require increased attention to be sustained in recovering existing gaps. The results of the study can be a starting point for policy makers and other stakeholders involved in their efforts to support sustainable development through effective and effective policies.


2018 ◽  
Vol 47 (8) ◽  
pp. 793-795 ◽  
Author(s):  
Sibylle L Herzig Van Wees ◽  
Mats Målqvist ◽  
Rachel Irwin

The Swedish Global Health Research Conference held in Stockholm, 18–19 April 2018, convened researchers from across Sweden’s universities to foster collaboration and new research. In response to the theme of the conference, How can Sweden contribute to the Sustainable Development Goals? From research to action, many of the plenary and keynote speakers highlighted the importance of interdisciplinary research and teaching. This commentary draws upon a workshop discussing interdisciplinarity, which took place at the conference. Participants included senior professors, lecturers, students and collaborators from the private sector and civil society and we discussed the conceptual and structural challenges that prevent engagement in interdisciplinary research. Although the workshop focused on the Swedish context, issues will be familiar to researchers working outside of Sweden. The 17 Sustainable Development Goals highlight the grand challenges for global society and are intertwined, with progress in one affecting progress in all others. With this starting point, we argue that interdisciplinary research is the way to achieve them. Accordingly, we need to overcome the conceptual and structural challenges that can hinder it. We therefore argue for a paradigm shift of how we value knowledge. We also call for fundamental changes in external and internal (university-level) funding structures, and for the strengthening of interdisciplinary global health teaching.


2020 ◽  
Vol 3 (45) ◽  
pp. 11-17
Author(s):  
T. O. Zinchuk ◽  
◽  
T. V. Usiuk ◽  

The articles aims to substantiate the socio-economic, environmental, historical and cultural role played by green tourism and its contribution to the implementation of Sustainable Development Goals based on current innovative trends and capabilities of tourism in the face of challenges posed by the ongoing crisis in global economy caused by the latest pandemic. The objectives of the research were to detail the theoretical, methodological and applied approaches to the development of green tourism, which is a market sector providing travel services. The definition of green tourism has been made more profound through connecting it with the Sustainable Development Goals, which is rather logical. The motivating factors for the development of green tourism have been analyzed taking into account the model of multifunctionality in agriculture and its importance in rural development policy. The nature of changes in the green tourism sector has been identified with respect to the peculiarities of the current global situation, when a pandemic is restraining the world tourism intensity, on the one hand, and is stimulating local tourism, on the other. It is worth adding that local tourism is mostly green and focused on the conservation of the environmental and natural resources, as well as sustainment of mostly rural areas. The research carried out shows that green tourism can become a driving force for economic growth in rural areas, a motivator for employment, a factor in preserving rural culture and traditions in a particular area. At the same time, the results of the research prove the existence of a link between green tourism and national economic, environmental, socio-cultural, intellectual, energy security due to the most typical development priorities of such tourism. On analyzing the experience of the countries that suffered the pandemic most, we have found some prospects for green tourism development. It is a new system of partnership between the state, business and civil society which can become an additional incentive to preserve the potential of green tourism. Thus, strategic guidelines for green tourism development based on institutional priorities, with the current economic crisis challenges in mind, have been designed.


2020 ◽  
Vol 29 (4) ◽  
pp. 233
Author(s):  
Senko Plicanic

<p>The article analyses the importance of an active role of the state in achieving the Sustainable Development Goals. Its starting point is that despite the fact that today there is a growing recognition in the world that for the implementation of sustainable development an active role of the state and local self-governing communities is indispensable and despite the fact that in Slovenia such a role of the state in implementing sustainable development stems from its Constitution, so far, too little has been done in Slovenia to achieve the Sustainable Development Goals. The purpose of this article is to analyse theoretical arguments and the Constitution in order to show the need for an active role of the state in implementing sustainable development goals, and also to discuss basic steps to be implemented in order to achieve an active role of the state in Slovenia. In this article comparative and analytical methods were used in studying the literature and regulation. The article, based on theoretical arguments and the constitutional analysis, identifies the need for an active role of the state in implementing sustainable development goals, and proposes arguments for it and also basic steps toward an active role of the state. The discussed topic is new and this article contributes to the field some fundamental arguments for the active role of state and for the more comprehensive policy-making. The article offers theoretical and constitutional arguments to be implemented in order to transform the present role of the state from a passive one into an active role and its findings are meant to be used by policy-makers and law-makers as a significant argument to pursue more active role of the state in implementing sustainable development goals.</p>


2020 ◽  
Vol 3 (4) ◽  
Author(s):  
An-Pi Chang

Research on the essence of policy implementation is the basis for finding solutions. A circular city is founded on the concept of a circular economy, extending from the recycling of single substances to regional resource recycling development. Given limited energy and resource conditions, the emphasis lies in considering right from that source that at the end of a product’s service life substances can continue to enter their cycle of re-use and re-utilization. Meanwhile, residual substances can return to the industry and organisms as basic nutrients. The development of circular cities has to be multi-faceted synergetic promotion. Otherwise, it will be deviating from the meaning of the circular essence. In this study, the sustainable development of environment, economy, society and governance aspects were adopted as the starting point for exploring the connotation of the promotion of circular cites. The semi-structured expert interview was adopted as the research method. The pyramid principle was employed to carry out logical inference. The Fishbone Diagram was used to carry out time series analysis in order to ensure relevant requirements do not deviate from the mindset of circular essence during circular city planning. Finally, the 13 circular city planning solutions proposed in the research results and contribution can be specifically provided to agencies engaged in circular city planning and governance. They shall also serve as a reference for circular city solutions.


2014 ◽  
Vol 584-586 ◽  
pp. 2372-2377
Author(s):  
Shu Pei Wang ◽  
Jia Huang ◽  
Han Jie Zhang

After analysis of yichang traditional dwellings protection present situation and the value of the development of cultural tourism,The author of this paper intends to use the protection of the traditional dwellings in Yichang and its sustainable utilization as a starting point to establish the new image of Yichang cultural tourism, which can not only promote the development of the tourism industry in Yichang, as well as play a big role in the protection of traditional houses. Due to the deficiency of Yichang, which was shown in Part of the development of traditional folk tourism . So I put forward that we should make full use of the local traditional culture and fully explore the cultural connotation of local-style dwelling houses, so as to improve the residents living facilities. Also appeal for a rational look at developmental relationship between traditional dwelling and cultural tourism, seeking the best way to protect traditional residence and its tourism sustainable development.


2010 ◽  
Vol 11 (4) ◽  
pp. 630-651 ◽  
Author(s):  
Audronė Balkytė ◽  
Kęstutis Peleckis

Competitiveness race in the global economy, on the one side, and the acknowledgement of the sustainable development dimension, on the other side, brings Europe against extraordinary challenges but also to great opportunities. Mapping the future sustainable competitiveness creates a need for research initiatives to develop the new concept of competitiveness, with much of the research focusing on how sustainable development and competitiveness interact. The changing policy context, growing role of sustainable development, the transition to a green economy and the new European Union strategy Europe 2020 (2010) for smart, sustainable and inclusive growth leads to the “rethinking” of the main drivers of the sustainable competitiveness in the long prosperity and the future competitiveness leadership. The approach to natural resources, especially forests, as to the one of the future sustainable competitiveness resources, with the specific focus on its ownership is addressed in this article. Santrauka Lenktyniavimas del konkurencingumo pozicijos globalioje ekonomikoje ir vis didejantis darnaus vystymosi svarbos pripažinimas kelia Europai dideliu iššūkiu, o kartu atveria nauju galimybiu. Darnaus ateities konkurencingumo šaltiniu paieškos lemia naujas moksliniu tyrimu iniciatyvas, kuriomis būtu pletojama darnaus konkurencingumo koncepcija, apimanti darnaus vystymosi ir konkurencingumo saryši. Kintanti politine aplinka, didejanti darnaus vystymosi svarba, perejimas prie “žalios” ekonomikos ir nauja Europos Sajungos pažangaus, darnaus ir integracinio augimo strategija “Europa 2020” skatina iš naujo ivertinti pagrindinius ilgalaikio darnaus konkurencingumo šaltinius. Straipsnyje pletojamas požiūris i gamtos išteklius, ypač miškus, kaip i viena iš ateities darnaus konkurencingumo šaltiniu, kartu detalizuojant kai kuriuos mišku nuosavybes aspektus.


Author(s):  
Elena V. FLENOVA

The aim of the study is to identify the advantages and limitations of the system of standards used in modern Russia as threshold values of indicators of threats to the economic security of the banking system. During the study, we developed the conceptual apparatus of the theory of economic security management, determined the composition of risks of the sustainable development of the banking system and analyzed indicators of threats to its functioning. In accordance with the goal, we presented interpretation of the conceptual structures “economic security of the banking system” and “banking security”. We carried out scientific research using the gnoseological potential of the theory of economic security, the theory of credit and banking, and the theory of risk management. To solve the research problems, we used methods of economic grouping, economic comparison (comparison), abstract-logical method, etc. The use of these methods made it possible to present a typology of risks and threats to the economic security of the banking system, as well as to analyze the methodological approach adopted by the banking segment of the Russian economy to determine threshold values of economic security indicators based on the use of standards. These standards are based on the accounting of indicators of capital adequacy level and indicators of return on capital. We formulated the advantages and disadvantages of this approach taking into account the interests of owners, managers and clients of banks and non-bank credit organizations. It is necessary to develop a methodology for determining the level of risks of the sustainable development of the banking system, taking into account the increase in the level of uncertainty of environmental factors. The obtained conclusions are a starting point for further study of indicators of threats to the economic security of the banking system and justification of their thresholds.


2020 ◽  
Vol 15 (4) ◽  
pp. 189-195
Author(s):  
Alexander Maltsev ◽  
◽  
Vera Maltseva ◽  
◽  

This review examines the key 2019 expert reports on the digitalization of the global economy in the context of the implementation of the United Nations Sustainable Development Goals (SDGs). Noting the beneficial overall impact of digitalization on the implementation of the key SDGs in relation to reduced poverty and misery, and increased social equality and ecological balance, the authors of the reports focus on the challenges that digitalization poses. Among the most important are: the threat of increasing social inequality as a result of the new international division of labour, the hyper-concentration of the digital market, the growing digital inequality, the threat to information security, and the weakening of the regulatory capacity of the state. The authors of the reports note that digitalization is a controversial process that can both help to achieve the SDGs and unwittingly hinder their implementation. In order for digitalization to contribute to the achievement of the SDGs, targeted and coordinated intergovernmental policy involving national and business stakeholders is important.


2021 ◽  
Vol 22 (3) ◽  
pp. 305-322
Author(s):  
Michał Pawleta

Archaeological Heritage in the Context of Sustainable Development The concept of sustainable development is widely declared and used in contemporary scientific dis­course. Sustainability also refers to cultural and archaeological heritage. What is an important ele­ment of the contemporary conservation doctrine is a departure from the idea of protection of ar­chaeological heritage in favour of the rational management of such heritage, in accordance with the sustainable development rationale. It follows from the premise that, on the one hand, herit­age is a subject of protection, but, on the other hand, it constitutes potential that should be adapted to new conditions and used for cultural, social, and economic development. With the above-men­tioned concept as a starting point, the paper is aimed at analysing the role that archaeological her­itage resources can play in the context of sustainable development. As an example of good practic­es implementing the idea of sustainable development based on archaeological resources, I take and discuss archaeological tourism, because it aims to promote public interest in archaeology and the protection of archaeological sites.


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