scholarly journals Applying a Comprehensive Action Determination Model to Examine the Recycling Behavior of Taipei City Residents

2021 ◽  
Vol 13 (2) ◽  
pp. 490
Author(s):  
Wei-Ta Fang ◽  
Mei-Hsuan Huang ◽  
Bai-You Cheng ◽  
Rong-Jeo Chiu ◽  
Yi-Te Chiang ◽  
...  
Keyword(s):  
Social Norms ◽  
Environmental Sustainability ◽  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Positive Influence ◽  
Perceived Behavioral Control ◽  
Personal Norms ◽  
Taipei City ◽  
Recycling Behavior

With the occurrence of rapid global economic growth concerns about waste and its related effects on the environment are on the rise. There has been an increasing focus towards sustainable development and waste recycling as part of environmental sustainability strategies, and the encouraging of recycling behavior has received considerable attention from various environmental stakeholders. While numerous studies have used grounded theories such as the theory of planned behaviors and the norm activation model to examine environmental behaviors, a lack of consideration of other important variables in these studies has been revealed. This study aimed to address this gap by adopting the comprehensive action determination model, which comprises a wider group of influencing variables related to norms, intentions, situations, and habits. This model was tested using structural equation modelling with a sample of 386 valid questionnaires collected from Taipei City residents in the domain of recycling behaviors. Results indicated that awareness had a positive influence on personal norms towards recycling behaviors; social norms had a positive influence on personal norms towards recycling behaviors; attitudes had a positive influence on recycling intentions; social norms had a positive influence on recycling intentions; personal norms had a positive influence on recycling intentions; perceived behavior control had a positive influence on recycling intentions; recycling intentions had a positive influence on recycling behavior; and recycling habits had a positive influence on recycling behavior. However, findings did not support the positive impact of perceived behavioral control on recycling behavior.

scholarly journals Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness

2021 ◽  
Vol 13 (2) ◽  
pp. 946
Author(s):  
Kåre Skallerud ◽  
John Armbrecht ◽  
Ho Huy Tuu
Keyword(s):  
Social Norms ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Awareness ◽  
Food Product ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Product Involvement ◽  
Boomerang Effect ◽  
Positive Effect

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 1974 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.

Distinguishing the sources of normative influence on proenvironmental behaviors

2011 ◽  
Vol 14 (5) ◽  
pp. 623-635 ◽  
Author(s):  
Ferdinando Fornara ◽  
Giuseppe Carrus ◽  
Paola Passafaro ◽  
Mirilia Bonnes
Keyword(s):  
Social Norms ◽  
Structural Equation ◽  
Behavioral Control ◽  
Waste Recycling ◽  
Household Waste ◽  
Perceived Behavioral Control ◽  
Normative Influence ◽  
Proenvironmental Behavior ◽  
Local Norms ◽  
Independent Effects

The aim of this study was to assess whether different kinds of social norms make a distinct contribution and are differently associated to a place-related behavior, such as household waste recycling. The construct of “local norms” is introduced to identify the normative influence that derives from people sharing the same spatial-physical setting. This kind of influence is expected to hold particular relevance when dealing with individual behaviors that have spatially defined collective implications. Participants were 452 residents of various Italian cities, who filled in a questionnaire measuring intentions to recycle, attitudes towards recycling, perceived behavioral control, and 4 kinds of norms stemming from a 2 x 2 combination (i.e., injunctive vs. descriptive, and subjective vs. local norms). Structural equation modelling analyses confirmed the empirical distinction of the 4 kinds of norms, and showed their independent effects on recycling intentions. In particular, descriptive norms (both subjective and local) emerged as powerful predictors of the target proenvironmental behavior, both directly and indirectly through their influence on perceived behavioral control. The implications of the distinction among different kinds of social norms and their relationship with the other dimensions are discussed.

Sharing rides and strides toward sustainability: an investigation of carpooling in an emerging market

2020 ◽  
Vol 32 (1) ◽  
pp. 4-19
Author(s):  
Soha Abutaleb ◽  
Noha El-Bassiouny ◽  
Sara Hamed
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Emerging Market ◽  
Economic Benefits ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Collaborative Consumption ◽  
Content Type ◽  
Personal Norms ◽  
Consumer Intentions

PurposeThe purpose of this paper is to examine consumer intentions toward carpooling as a collaborative consumption practice. The paper uses the theory of planned behavior (TPB) in studying consumer intentions toward carpooling. It extends the theory to add personal norms as a major component in examining consumer intentions. It also adds two main motivational factors for collaborative consumption, which are economic benefits and sustainability.Design/methodology/approachThis study is a conclusive descriptive study using surveys. The research sample consists of 500 respondents from millennials. The study uses structural equation modeling to analyze the survey results.FindingsResults showed that subjective norms and attitudes had the most significant impact on intentions toward carpooling, followed by perceived behavioral control (PBC) and personal norms. Economic benefits and sustainability also showed a significant impact on attitudes toward carpooling practice. Measurement and structural models showed a good model fit.Originality/valueThe paper provides original data on consumer intentions toward carpooling as a type collaborative consumption behavior using the TPB with the inclusion of personal norms. The research also contributes to the growing nuances of sustainability in the context of the sharing economy. The study is considered the first of its kind to combine the TPB, personal norms and motivators of collaborative consumption, including economic benefits and sustainability, to examine their impact on intentions toward carpooling.

Pro-environmental Purchasing Behavior of Consumers

2016 ◽  
Vol 23 (2) ◽  
pp. 103-121 ◽  
Author(s):  
Naz Onel
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fit Statistics ◽  
Personal Norms ◽  
Behavioral Studies ◽  
Purchase Behaviors

This study aims to examine the value of personal norms in addition to the theory of planned behavior (TPB) variables (i.e., attitude toward behavior, subjective norm, perceived behavioral control, and behavioral intention) in explaining consumers’ pro-environmental purchasing behavior. The hypotheses and model were formulated and tested with structural equation modeling using the data from 281 consumers who are active members of a U.S.-based recycling company. Model fit statistics indicate a good fit of empirical data and model structure for pro-environmental purchasing behavior. The findings suggest that while personal and subjective norms, attitudes toward behavior, and intention explain consumers’ pro-environmental purchasing behavior, perceived behavioral control does not have any power in explaining behavior-related intention. Policy makers and marketing professionals are advised to adopt various social and sustainability marketing strategies that focus on communicating different normative aspects of purchasing decisions to promote pro-environmental consumer behaviors. The normative concerns covered in the environmental behavior studies are mostly limited to “subjective norms” as represented in the TPB, which has been widely adopted in the behavioral studies. By extending the TPB with “personal norms,” this study contributes to the better explanation of environmentally relevant purchase behaviors of consumers.

scholarly journals Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan

PeerJ ◽  
2021 ◽  
Vol 9 ◽  
pp. e11635
Author(s):  
Wei-Ta Fang ◽  
Eric Ng ◽  
Shu-Mei Liu ◽  
Yi-Te Chiang ◽  
Mei-Chuan Chang
Keyword(s):  
Social Norms ◽  
Primary Schools ◽  
Behavioral Control ◽  
Environmental Behavior ◽  
Mediating Effect ◽  
Perceived Behavioral Control ◽  
Direct Path ◽  
Environmental Behaviors ◽  
Personal Norms ◽  
Inadequate Knowledge

Introduction Although there is evidence linking the relationships between smartphone usage with health, stress, and academic performance, there is still inadequate knowledge about the influence on pro-environmental behaviors. This study seeks to bridge this gap by adapting the theory of attribution framework to examine the effects of personal norms, social norms, perceived behavioral control on pro-environmental behavior of smartphone usage in children. Methods A total of 225 children aged between 11 to 12 from eight selected public primary schools at the Hsinchu Science and Industrial Park in Taiwan were surveyed. Two distinct groups (excessive versus moderate usage) were purposefully selected for comparison, of which 96 participants were excessive smartphone users while the remaining 129 were moderate smartphone users. Results Findings revealed significant differences between excessive and moderate smartphone usage children groups in personal norms (p < 0.001), social norms (p = 0.002), perceived behavioral control (p = 0.001), and pro-environmental behavior (p = 0.001). Findings for excessive smartphone usage children showed that social norms (β = 0.428, t = 4.096***, p < 0.001) had a direct predictive impact on pro-environmental behavior. In contrast, while there was no direct path established between personal norms and pro-environmental behavior (β = 0.177, t = 1.580, p > 0.05), as well as social norms and pro-environmental behavior for moderate smartphone usage children (β = 0.181, t = 1.924, p > 0.05), but such a relationship could be developed through the mediating effect of perceived behavioral control (β = 0.497, t = 4.471***, p < 0.001). Discussion The results suggested that excessive smartphone usage children lack positive perceived behavioral control, and their pro-environmental behavior could only be predicted through explicit social norms, whereas pro-environmental behavior of moderate smartphone usage children was implicitly influenced by personal norms through perceived behavioral control.

scholarly journals Determinants of Entrepreneurial Intentions in University Graduating Students, Ethiopia An Empirical Review of Selected Papers

2020 ◽  
pp. 292-298
Author(s):  
Adissu Ketemaw
Keyword(s):  
Graduate Student ◽  
Quantitative Research ◽  
Positive Impact ◽  
Behavioral Control ◽  
Entrepreneurship Education ◽  
Positive Influence ◽  
Entrepreneurial Intentions ◽  
Research Approach ◽  
Perceived Behavioral Control ◽  
Exploratory Research

The purpose of this research was identifying the major determinant factors of entrepreneurial intention of university graduate student by reviewing 20 selected papers which were conducted in this area from the year 2013 up to 2019. on the base of theory of planed behavior the researcher identifies which factors were significantly affects entrepreneurship intentions. Easily available published papers were collected. Exploratory research design was implemented to identify the cross link effects of variables. Both qualitative and quantitative research approach was used to summarize and quantify the researchers finding. Secondary types of data were used to as source of data from 20 numbers of papers through critical review data collected. The research was employed both Descriptive and inferential statics techniques of data analysis. in the descriptive the result shows that analysis most researchers select attitude towards, entrepreneurship education, perceived social norms and perceived behavioral control as determinant variables. Finally study concludes that attitude toward entrepreneurship has significant positive impact on entrepreneurial intentions. subjective norms and perceived behavioral control have also significant positive influence and also entrepreneurship education External Environment personal background factor, locus of control, motivation for achievement and demographic characteristics have moderate positive influence on entrepreneurial intentions of graduate student in Ethiopia.

scholarly journals eSport Addiction, Purchasing Motivation and Continuous Purchasing Intention on eSport Peripheral Products

2021 ◽  
Vol 11 (1) ◽  
pp. 21-33
Author(s):  
Yu-Tai Wu ◽  
◽  
Jon-Chao Hong ◽  
Yu-Feng Wu ◽  
Jian-Hong Ye
Keyword(s):  
Structural Equation ◽  
Extrinsic Motivation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Large Population ◽  
Reliability And Validity ◽  
Modern Society ◽  
Perceived Behavioral Control ◽  
Online Questionnaire ◽  
Intrinsic And Extrinsic Motivation

eSport games have become a significant trend among modern society. Many related peripheral products have been launched in large numbers, and the craze has brought huge consumer market, especially in China with its large population. However, there is currently little research on the purchase motivation of eSports. Therefore, based on the Self-determination theory and the Theory of planned behavior, a research model is proposed and the structural equation model is verified. In this study, the Chinese eSports players were invited to fill in the online questionnaire by means of intentional sampling. The effective data was 361, and the effective recovery rate was 81.5%. The data was tested using SPSS for reliability and validity, and then tested by AMOS. The results showed that eSport addiction had a positive impact on intrinsic and extrinsic motivation. Moreover, intrinsic and extrinsic motivation had a positive influence on perceived behavioral control, while perceived behavioral control had a positive impact on the continuous to purchase.

scholarly journals Determinants of pro-environmental behavior among excessive smartphone usage children and moderate smartphone usage children in Taiwan

2020 ◽  
Author(s):  
Wei-Ta Fang ◽  
Eric Ng ◽  
Shumei Liu ◽  
Yi-Te Chiang ◽  
Mei-Chuan Chang
Keyword(s):  
Social Norms ◽  
Primary Schools ◽  
Behavioral Control ◽  
Environmental Behavior ◽  
Mediating Effect ◽  
Perceived Behavioral Control ◽  
Direct Path ◽  
Environmental Behaviors ◽  
Personal Norms ◽  
Inadequate Knowledge

Abstract Background: Although there are evidences linking the relationships between smartphone usage with health, stress, and academic performance; however, there is still inadequate knowledge about the influence on pro-environmental behaviors. This study seeks to bridge this gap by adapting the theory of attribution framework to examine the effects of personal norms, social norms, perceived behavioral control on pro-environmental behavior of smartphone usage in children. Methods: A total of 225 children aged between 11 to 12 from eight selected public primary schools at the Hsinchu Science and Industrial Park in Taiwan were surveyed. Two distinct groups (excessive versus moderate usage) were purposefully selected for comparison, and of which 96 (42.7%) participants were regarded as excessive smartphone users while the remaining 129 (57.3%) were moderate smartphone users. Results: Findings revealed significant differences between excessive smartphone usage children and moderate smartphone usage children in personal norms ( p < 0.001), social norms ( p = 0.002), perceived behavioral control ( p = 0.001), and pro-environmental behavior ( p = 0.001), where moderate smartphone usage children’s responses were considerably higher than those of excessive smartphone usage children. Path analysis suggested that the two smartphone usage groups had different pro-environmental behavior paths. For excessive smartphone usage children, findings showed that social norms ( β = 0.428, t = 4.096***, p <0.001) had a direct predictive impact on pro-environmental behavior. In contrast, while there was no direct path established between personal norms and pro-environmental behavior ( β = 0.177, t = 1.580, p > 0.05), as well as social norms and pro-environmental behavior for moderate smartphone usage children ( β = 0.181, t = 1.924, p >0.05), but such a relationship could be developed through the mediating effect of perceived behavioral control ( β = 0.497, t = 4.471***, p < 0.001). Conclusions: In conclusion, findings suggested that excessive smartphone usage children lack positive perceived behavioral control, and their pro-environmental behavior could only be predicted through explicit social norms. Whereas, pro-environmental behavior of moderate smartphone usage children were implicitly influenced by personal norms through perceived behavioral control.

Green computing intent and behavior of Pakistani academic librarians: PLS-SEM analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saira Hanif Soroya ◽  
Khalid Mahmood ◽  
Muhammad Shahid Soroya ◽  
Sumaira Hussain ◽  
Aleeha Ilyas
Keyword(s):  
Structural Equation ◽  
Positive Impact ◽  
Behavioral Control ◽  
Strong Predictor ◽  
Green Computing ◽  
Academic Librarians ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
And Behavior

PurposeIn the age of global warming where there is a need to go green in various sectors of life, it is also an urgent need for different IT industries and companies to incorporate green agenda. The green agenda is also dependent on human behavior. Therefore, it is equally important to explore the factors that positively affect green computing behavior. In this regard, contextual considerations are important. Thus, the purpose of this study is to explore the green computing intent and behavior of heavy IT users, i.e. librarians underpinning the theory of planned behavior.Design/methodology/approachThe study was based on a quantitative research design. A total of 181 survey-based online questionnaires were filled by Pakistani university librarians. The proposed hypothetical model was tested using structural equation modeling in SmartPLS v3.2.FindingsThe study findings confirm that attitude and perceived behavioral control have a significant positive impact on the intention to adopt green computing behavior (GC behavior) among academic librarians. The findings further reveal that green computing awareness proved a strong predictor of green computing behavior, as it not only affects GC behavior but also impacts positively on attitude and perceived behavioral control that ultimately affects GC behavior through intention.Originality/valueThe study argues that green computing behavior is dependent on several predictors that can be deployed to develop a positive behavior towards green computing. The study is important as it is the first time conducted on one of the heavy IT user groups, i.e. librarians.

scholarly journals The Impact of Gender on Entrepreneurial Intention in a Peripheral Region of Europe: A Multigroup Analysis

2021 ◽  
Vol 10 (11) ◽  
pp. 415
Author(s):  
Sofia Gomes ◽  
João M. Lopes ◽  
José Oliveira ◽  
Márcio Oliveira ◽  
Tânia Santos ◽  
...  
Keyword(s):  
Social Norms ◽  
Positive Impact ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Peripheral Region ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Personal Attitude ◽  
The One ◽  
The Impact

The last two decades were characterized by an increase in attention on entrepreneurship. An emerging trend in the literature is associated with the different contributions that genders may have regarding entrepreneurship and entrepreneurial intentions. This paper assesses gender impact on entrepreneurial intention in a peripheral region of Europe. The methodology used is quantitative and based on a sample of 1114 observations. The obtained results suggest that women’s perceived behavioral control does not have a less direct positive impact on entrepreneurial intention when compared to men’s. Women’s personal attitude has a less direct positive impact on entrepreneurial intention when compared to men’s, as social norms, on the one hand, have a less direct positive impact on women’s personal attitude when compared to men’s, and, on the other hand, have a less direct positive impact on women’s perceived behavioral control when compared to men’s. Finally, it was also verified that social norms have a less positive indirect impact through personal attitude and perceived behavioral control on women’s entrepreneurial intention when compared to men’s. These findings contribute to enlighten the literature by strengthening the theoretical framework on women’s entrepreneurial intention in peripheral regions. Regarding practical contributions, suggestions are addressed to public decision makers, universities, and civil society, to adopt practices to increase entrepreneurship in women. This research is original because it is the first to perform this study in Portugal, a peripheral region of Europe.

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