scholarly journals Astrotourism–Exceeding Limits of the Earth and Tourism Definitions?

2021 ◽  
Vol 13 (1) ◽  
pp. 373
Author(s):  
Martina Pásková ◽  
Nicol Budinská ◽  
Josef Zelenka
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Future Trends ◽  
Structured Interviews ◽  
Space Tourism ◽  
The Earth ◽  
Mental Mapping ◽  
Insight Into

Emerging forms of alternative or even niche tourism represent a dynamic trend in tourism development. Astrotourism is completely off the beaten path. The aim of this study is to provide a deeper insight into this phenomenon. It strives to reveal motivations, experiences, and perceptions of its participants. It also aspires to propose its complex definition as an activity including both terrestrial astrotourism and space tourism. It is suggested to perceive it not only as a form of alternative and/or niche tourism, but also that of mass and professional tourism. To reach these objectives, the authors analyzed relevant published studies and astrotourism products presented on relevant websites and social media. They elaborated the collected secondary data by mental mapping and the comparative analysis of terrestrial and space tourism products. Moreover, the authors collected primary data through a survey with open-ended questions addressed to persons interested in astrotourism and through semi-structured interviews with terrestrial astrotourism participants and personalities. The results provide insight into both the specifity and variability of astrotourism and their typical products, as well as a discussion of their future trends. They also bring a motivation spectrum for the astrotourism participants and benefits perceived by them.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo)

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Doni Mardiyanto ◽  
Giarti Giarti
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Direct Marketing ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Analysis Technique ◽  
Qualitative Descriptive

This study aims to determine the marketing communication strategy in Kedai Digital 8 Solo in increasing sales of merchandise products. This study uses qualitative descriptive methods, namely research that seeks to describe or describe the object under study based on facts in the field. Data presented using primary data, secondary data through structured interviews, observations, and documentation relating to this study. The data analysis technique used in this study is qualitative data analysis. The results of this study indicate that the marketing communication strategy applied by Kedai Digital 8 Solo is advertising (advertising) and direct marketing (direct marketing). Advertising uses brochure media, banners / MMT and through social media. While direct marketing is done using media letters / proposals submitted to individuals and companies / agencies. Of the two strategies implemented, advertising through social media (online) is more routine because it is considered more effective and efficient. While direct marketing through media letters / proposals is carried out periodically at least once a year even rarely. Keywords: communication strategy, marketing, advertising

Enacting social media success in local public administrations

2017 ◽  
Vol 30 (1) ◽  
pp. 31-47 ◽  
Author(s):  
J. Ignacio Criado ◽  
Francisco Rojas-Martín ◽  
J. Ramon Gil-Garcia
Keyword(s):  
Social Media ◽  
Local Governments ◽  
Secondary Data ◽  
Electronic Government ◽  
Primary Data ◽  
Analysis Model ◽  
Content Type ◽  
Preliminary Validation ◽  
Use Of Social Media ◽  
Institutional Model

Purpose The diffusion of social media among public administrations has significantly grown in the last years. This phenomenon has created a field of research that seeks to understand the adoption and impact of social media in the public sector. The purpose of this paper is to identify the factors that make social media successful in Spanish local governments. Design/methodology/approach The paper is based on an adapted version of a neo-institutional model: Enacting Electronic Government Success (EEGS). The data have been collected through three main sources: primary data from a questionnaire designed and conducted by the authors, secondary data of statistical sources, and tertiary data collected through Klout Score. Findings The results from a survey and statistical analysis provide preliminary validation of the model and show a direct relationship between organizational, institutional, and environmental factors with the successful use of social media in local public administrations. The data analysis shows that ten variables jointly explain 54.6 percent (adjusted R2=0.546) of the variability observed in the dependent variable. Research limitations/implications First, the analysis model used represents a limited sample size to carry out a complex quantitative analysis. Second, the use of Klout Scores can offer some bias. Finally, certain variables complicate the comparative potential of the study. Originality/value This study provides original primary data and contributes to the growing field of study related to social technologies in public administrations. This research also confirms in an exploratory way the validity of the EEGS model.

scholarly journals IMPACT OF SOCIAL MEDIA ON SALES FUNNELS IN B2C AND B2B SEGMENTS IN THE REPUBLIC OF NORTH MACEDONIA

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Martin Kiselicki ◽  
Saso Josimovski ◽  
Lidija Pulevska Ivanovska ◽  
Mijalce Santa
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Secondary Data ◽  
Primary Data ◽  
World Population ◽  
Social Media Platforms ◽  
The Republic ◽  
New Generation ◽  
Sales Funnel ◽  
Media Data

The research focuses on introducing social media platforms as either a complementary or main channel in the company sales funnel. Internet technologies and Web 2.0 continue to provide innovations in digital marketing, with the latest iteration being lead generation services through social media. Data shows that almost half of the world population is active on social media, with the new Generation Alpha being projected to be entirely online dependent and proficient in the use of new technologies. The paper provides an overview of the digitalization of sales funnels, as well as the benefits that social media platforms can offer if implemented correctly. Secondary data provides the basis for transforming sales funnels with social media, where previous research provides limited data on the effectiveness of these types of efforts. Primary data demonstrates that introducing social media platforms can provide improvements of up to 3 to 4 times in analyzed case studies, as well as the shorter time when deciding about purchase in use case scenarios. Social media advertising can also be utilized to shorten the sales funnel process and serve as a unified point of entrance and exit in the first few stages.

scholarly journals STUDI NETNOGRAFI PENERAPAN SKENARIO KEBIJAKAN KERUANGAN COVID-19 DI KOTA SURABAYA

2021 ◽  
Vol 4 (2) ◽  
pp. 104-113
Author(s):  
Bagus Fadhilah Apriadi ◽  
Talitha Aurellia Alfiansyah ◽  
Zulfati Nur Izzah ◽  
Risca Tasya Qorina ◽  
Ade Tri Kencana ◽  
...  
Keyword(s):  
Social Media ◽  
Health Workers ◽  
Social Economy ◽  
Secondary Data ◽  
Primary Data ◽  
City Development ◽  
Community Activities ◽  
Traditional Markets ◽  
Environment And Health ◽  
Zoning Regulations

Abstract - The COVID-19 pandemic in Indonesia has disrupted various community activities. Likewise in Surabaya, which was identified as a black zone in 2020. Therefore, a lockdown policy has been implemented to reduce the COVID-19’s spread such as PSBB Surabaya Raya I, II, and III; PPKM Surabaya; and PPKM Mikro Surabaya. The implementation of the lockdown has become trend on social media and created various assumptions. In addition, the spatial zoning regulations have not supported the pandemic so that the regulations are more siding of the economy and city development without reviewing its readiness facing the pandemic. This study uses secondary data collection methods through data mining also primary data through teleconference and distributing online questionnaires. So, from collecting data on social media and community aspirations, it is hoped that they can create spatial policies that are in accordance with community conditions and can also reduce the number of COVID-19 cases. The result shows that there are five topics becoming peoples’ perceptions and preferences, such as social, economy, mobility, environment, and health. Moreover, they state that PSBB Surabaya Jilid 1,2, and 3 aren’t the best policy and PPKM Micro are the best policy. Similar thing also experienced by 60% informant stating that PPKM Micro is the best policy. There are also state policy suggestions regarding to policy, such as implementation of policies, restoration of education, vaccinations, incentives for health workers, duration of dine in, provision of assistance to workers, government social assistance, optimization of traditional markets, dissemination of information, and operating companies. Abstrak - Surabaya merupakan salah satu kota yang teridentifikasi sebagai zona hitam pada Mei 2020. Oleh karena itu, kebijakan pembatasan telah diterapkan untuk menekan angka penyebaran COVID-19 seperti PSBB Surabaya Raya Jilid 1, 2, dan 3; PPKM Surabaya; serta PPKM Mikro Surabaya. Penerapan kebijakan pembatasan menjadi isu hangat di media sosial dan menimbulkan anggapan positif dan negatif. Selain itu, pada aspek keruangan, peraturan zonasi tata ruang belum menunjang urgensitas pandemi sehingga peraturannya lebih berpihak pada sektor ekonomi dan pembangunan kota tanpa meninjau kesiapan kotanya dalam menghadapi pandemi. Penelitian ini menggunakan metode pengumpulan data sekunder melalui mining data serta data primer melalui wawancara telekonferensi. Sehingga, dari pengumpulan data pada media sosial dan aspirasi masyarakat diharapkan dapat menciptakan kebijakan keruangan yang sesuai dengan kondisi masyarakat dan juga dapat menekan angka kasus COVID-19. Hasil menunjukkan bahwa terdapat lima topik yang cenderung menjadi persepsi dan preferensi para pengguna media sosial, yaitu sosial, ekonomi, mobilitas, lingkungan, dan kesehatan. Selain itu, mereka juga menyatakan bahwa PSBB Surabaya Jilid 1, 2, dan 3 merupakan kebijakan yang tidak diminati dan PPKM Mikro merupakan kebijakan yang paling diminati. Hal serupa juga dialami oleh para narasumber yang menyatakan bahwa 60% narasumber menyatakan PPKM Mikro merupakan kebijakan paling efektif. Terdapat beberapa saran kebijakan menurut narasumber, terkait pelaksanaan kebijakan, pemulihan pendidikan, vaksinasi, insentif tenaga kesehatan, durasi makan di tempat, pemberian bantuan kepada buruh, bantuan sosial pemerintah, optimalisasi pasar tradisional, penyebaran informasi, dan perusahaan yang beroperasi.

scholarly journals Ketahanmalangan Pengelola PKBM Dalam Mengembangkan Inovasi Pendidikan Nonformal

2021 ◽  
Vol 7 (3) ◽  
pp. 987
Author(s):  
Devi Merina Tuz Sa’diyah ◽  
Ahmad Ahmad ◽  
Nilna Sa’adayah
Keyword(s):  
Teaching And Learning ◽  
Formal Education ◽  
Secondary Data ◽  
Learning Activities ◽  
Primary Data ◽  
Learning Activity ◽  
Structured Interviews ◽  
Matrix Methods ◽  
Main Partner

<p>The focus of this research is to describe the strategy of adversity quotient for the management of the Community Learning Activity Center (PKBM) to develop innovations in turning barriers into opportunities for non-formal education programs. Qualitative research with this type of case study was carried out at PKBM Mentari, using structured interviews as the primary data collection method, in order to obtain primary data and document matrix methods to obtain secondary data. the data were analyzed using interactive techniques belonging to Miles and Huberman with the stages of data reduction, data presentation and conclusion drawing. The results of this study are the adversity quotient strategy that generally implemented by PKBM is very good, this can be seen from the indicators including: 1) Organizing learning activities flexibly in terms of time, so that it does not interfere with the daily activities of the community; 2) Provide learning at affordable costs so as not to burden the community in participating in learning; 3) Making the community the main partner in the continuation of teaching and learning activities at PKBM and 4) Building synergies with local village officials. The relatively short research time is the main limitation in compiling this study, so that it only maximizes the statements of the main informants. </p><p><strong> </strong></p>

scholarly journals Community Adaptation Model of Food Security Due to Global Warming in Kulon Progo

2017 ◽  
Author(s):  
Sri Rum Giyarsih
Keyword(s):  
Climate Change ◽  
Global Warming ◽  
Food Security ◽  
Survey Methods ◽  
Secondary Data ◽  
Primary Data ◽  
Structured Interviews ◽  
Intergovernmental Panel ◽  
Average Temperature ◽  
The Impact

Global warming is the increase in the average temperature of the Earth’s surface. According to the IPCC (Intergovernmental Panel on Climate Change) average temperature of the Earth’s surface was global warming is the increase in the average temperature of the 0.74 ± 0.18 0C (1.33 ± 0.32 F) over the last hundred years. The impact of rising temperatures is the climate change effect on agricultural production. If the community does not craft made adaptation to global warming will have an impact on food security. This research aims to know the society’s adaptation to food security as a result of global warming and to know the influence of global warming on food security. The research was carried out based on survey methods. The influence of global warming on food security is identified with a share of household food expenditure and the identification of rainfall. Sampling was done by random sampling. The Data used are the primary and secondary data. Primary Data obtained through structured interviews and depth interview using a questionnaire while the secondary data retrieved from publication data of the Central Bureau Statistics B(BPS), Department of Agriculture and Climatology Meteorology and Geophysics (BMKG). The expected results of the study is to know variations of food security due to global warming in Kulon Progo Regency. Comprehensive knowledge through community participation and related Government increased food security that is used as the basis for drafting the model society’s adaptation to the impacts of global warming.

scholarly journals The Influence of Social Media Against Interest in Buying Kopilogi Products

2021 ◽  
Vol 3 (1) ◽  
pp. 75-83
Author(s):  
Salma Fitri Nurfauziah ◽  
Nizar Alam Hamdani
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Measurement Scale ◽  
Primary Data ◽  
Interval Scale ◽  
Online Questionnaire ◽  
Analysis Technique ◽  
Data Collection Technique ◽  
Strongly Agree ◽  
The Relationship

This study discusses the influence of social media on interest in buying copilogy products. The relationship used in this study is a causal relationship with 60 Garut domiciled consumer respondents who have already tried their products. The data analysis technique used is simple regression with the application of SPSS 20. The measurement scale used by researchers is the interval scale. This study uses primary data and secondary data obtained from books, journals, literature, scientific works from the internet with relevant sources. The primary data collection technique in this study is an online questionnaire that contains a number of structured statements given to respondents through Google forms and respondents provide answers based on a Likert scale of 1-5, starting from 1 (strongly disagree) to 5 (strongly agree). The conclusion of this research is the significant effect between the influence of Social Media on Kopilogi Buy Interest.

scholarly journals Millennial and gen Z perspective towards eco-office campaign implementation in public sector

2021 ◽  
Vol 905 (1) ◽  
pp. 012122
Author(s):  
H P Pramana ◽  
S Hastjarjo ◽  
Sudarmo
Keyword(s):  
Change Agents ◽  
Secondary Data ◽  
Primary Data ◽  
Structured Interviews ◽  
Fully Integrated ◽  
Study Results ◽  
Self Actualization ◽  
New Policies ◽  
Electronic Media Use

Abstract This study explains millennial and Gen-Z attitudes, perspectives, and behaviors in implementing the eco-office concept. As a qualitative method study, the study uses primary data through semi-structured interviews and secondary data collected from reports, public/private publications, and census results, using the Yin case study model as data analysis. The study results reveal that the biggest challenge in implementing new policies is self-thinking. Leaders, as change agents, play an essential role in penetrating messages that make them act pro-environment. The reward system will be very effective, especially providing satisfaction for self-actualization. The findings of this study have implications for policymakers as input. For example, the results show that social media plays a crucial role in increasing environmental awareness. In addition, simple shifts such as electronic media use at work will cut the file chain, making it more effective and favored by young people. They understand the consequences of their actions on the environment and have the education, motivation, and social awareness to participate in the green movement. However, beliefs and actions are not fully integrated, and investigating and understanding their behavior and unique needs in the workplace will lead employees to integrate and succeed together to support the environment.

scholarly journals Analisis Keunggulan Kompetitif Ubikayu terhadap Jagung dan Kedelai di Kabupaten Lampung Tengah

2016 ◽  
Vol 35 (3) ◽  
pp. 209
Author(s):  
Robet - Asnawi ◽  
Made Jana Mejaya
Keyword(s):  
Data Analysis ◽  
Competitive Advantage ◽  
Financial Analysis ◽  
Survey Methods ◽  
Secondary Data ◽  
Farming System ◽  
Primary Data ◽  
High Price ◽  
Food Crops ◽  
Structured Interviews

Cassava is a major food crops which widely developed in Lampung province, it caused   high adaptability, easily cultivated, smallest risk of failure, and high price. The study was objective to analyze competitive advantage of casava farming system compared to  maize and soybean farming system. The activity were conducted at Central Lampung regency from April 2012 to February 2013. The primary data were obtained from respondents with sample of 90 farmers, using survey methods with structured interviews and questionnaires. Secondary data were obtained from the office of relevant agencies and BPS Lampung. Data analysis were financial analysis and competitive advantage analysis. The results showed that cassava farming more profitable than maize and soybean farming system  income Rp.21.109.000/ha and R/C of 2,91 compared to corn farming income Rp.15.935.000 and R/C of 2,01 and soybean farming income Rp.5.187.800/ha and R/C of 1,48.  Cassava farming system will be competitive compared corn and soybeans farming on the productivity levels at least 34.567 kg/ha and 20,788 kg/ha and cassava price at least IDR 654/kg and IDR 394/kg.

scholarly journals FIKIH MEDIA SOSIAL DI INDONESIA

2020 ◽  
Vol 5 (2) ◽  
pp. 202-225
Author(s):  
Nurul Istiani ◽  
Athoillah Islamy
Keyword(s):  
Social Media ◽  
Islamic Law ◽  
Code Of Ethics ◽  
Freedom Of Expression ◽  
Secondary Data ◽  
Codes Of Ethics ◽  
Primary Data ◽  
Information And Communication ◽  
Main Basis ◽  
Use Of Social Media

This study aims to reveal the philosophical values of Islamic law in the three ethical codes of NetizMu Muhammadiyah. This research is a literature review. The type of Islamic legal research in this study is a philosophical normative Islamic law research with an Islamic legal philosophy approach. The primary data source of this research, namely the NetizMU Muhammadiyah code of ethics), and secondary data using various relevant scientific researches. The theory used is a systems philosophy approach in Islamic law initiated by Jasser Auda.. This study concludes that there are values ​​of Islamic law philosophy in the three NetizMU codes of ethics. First, the value of religious protection (hifz al-din) in the context of making the prophetic social values ​​of religion the main basis for the code of ethics for the use of social media. Second, the value of public benefit (al-maslahat al-ammah) in the code of ethics for the use of social media as a medium for humanization (amar makruf) and liberation (nahi munkar). Third, the value of intellectual protection (hifz al-'aql) in the context of a code of ethics limiting freedom of expression, both in the form of information and communication on social media.

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