scholarly journals Consumer Perception of Modern and Traditional Forms of Advertising

2020 ◽  
Vol 12 (23) ◽  
pp. 9996
Author(s):  
Marcela Korenkova ◽  
Milan Maros ◽  
Michal Levicky ◽  
Milan Fila
Keyword(s):  
Social Networks ◽  
Marketing Strategy ◽  
Target Group ◽  
Strategy Choice ◽  
Consumer Perception ◽  
Competitive Environment ◽  
Different Types ◽  
Key Factor ◽  
The Right ◽  
A Company

If a company wants to succeed in a tough competitive environment, it must consider all the options to be more visible. One of these possibilities is advertising, which exists in a considerable variety of forms. Therefore, our goal was to conduct a survey on the attitude of customers in Slovakia to several modern and traditional forms of advertising, which are used by companies for their visibility. Data were obtained from the questionnaires filled in by 244 respondents. We were interested in opinions on advertising oversaturation, the influence of advertising, annoyance by advertising, and credibility of advertising. In each of four topics, we investigated opinions on 21 different types of advertising, using non-parametric tests to determine the significance of differences, which means we used inductive statistics. According to respondents, the advertising on social networks has a higher influence than most other types of advertising. At the same time, it is not one of the most trusted forms, nor one of the most bothering forms. The right marketing strategy choice concerning time, money, form, and efficiency is a key factor to companies. Therefore, it is important for companies to use the right form or combination of forms of advertising to make themselves known depending on the type of product and its target group. To increase the sustainability of a company in the market, it is important to use the right form or combination of forms of advertising considering the product and the target group.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

scholarly journals Modeling T20I cricket bowling effectiveness: A quantile regression approach with Bayesian extension

2021 ◽  
pp. 1-23
Author(s):  
Sulalitha M.B. Bowala ◽  
Ananda B.W. Manage ◽  
Stephen M. Scariano
Keyword(s):  
Statistical Analysis ◽  
Quantile Regression ◽  
Stage 4 ◽  
Regression Approach ◽  
Different Types ◽  
Key Factor ◽  
Cricket Bowling ◽  
The Right ◽  
Stage 1 ◽  
Initial Results

Bowling effectiveness is a key factor in winning cricket matches. The team captain should decide when to use the right bowler at the right moment so that the team can optimize the outcome of the game. In this study, we investigate the effectiveness of different types of bowlers at different stages of the game, based on the conceded percentage of runs from the innings total, for each over. Bowlers are generally categorized into three types: fast bowlers, medium-fast bowlers, and spinners. In this article, the authors divided the twenty over spell of a T20I match into four stages; namely, Stage 1: overs 1-6 (PowerPlay), Stage 2: overs 7-10, Stage 3: overs 11-15, and Stage 4: overs 16-20. To understand the broad spectrum of the behavior of game variables, a Quantile Regression methodology is used for statistical analysis. Following that, a Bayesian approach to Quantile Regression is undertaken, and it confirms the initial results.

scholarly journals Analysis of marketing strategy at setia stores using ahp, clustering, and ar-mba method

2021 ◽  
Vol 2 (2) ◽  
pp. 125
Author(s):  
Faisal Ibrahim ◽  
Bagas Swardhana Putra ◽  
Fariza Halidatsani Azhra ◽  
Najib Fadhlurrohman
Keyword(s):  
Marketing Strategy ◽  
Association Rule ◽  
Target Market ◽  
Market Basket Analysis ◽  
Ahp Method ◽  
Food Ingredients ◽  
The Right ◽  
Product Layout ◽  
Hierarchy Process ◽  
A Company

A company can survive and thrive when the strategies and processes applied in its business are correct. One of the processes in determining strategy in decision making. The owner of Setia Store has difficulty in choosing a marketing strategy. The product layout shows this in the Setia Store, which confuses customers. Setia Store also rarely offers a promotion, making it difficult to compete with competitors. This study aims to help Setia Store increase sales by determining the right marketing strategy. To determine the right marketing strategy, there are three methods developed. First of all, the analytical hierarchy process (AHP) is employed to find the customer priorities. Then, clustering is proposed to find potential marketing targets that have similar characteristics from the results of the AHP method. Third, association rule-market basket analysis (AR-MBA) is developed to find the best rules for product marketing strategy. The first method shows that the housewives (EV=0.6270) are Setia Store's priority customers from the three methods. Second, cluster 3 (which has three characteristics in common) is a very potential target market. Third, the best rule is to buy products from departments 2 and 3 (Confidence 60%, Support 12%). From these results, the right marketing strategy is to create a buy 1 get 1 promo banner or label for products that are rarely purchased, such as household appliances. Then, create a catalog by bringing together frequently purchased products such as spices and food ingredients. Finally, improve the layout by bringing the departmental shelves closer to frequently purchased products.

scholarly journals Openness to co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages

2018 ◽  
Vol 13 (2) ◽  
pp. 880-896 ◽  
Author(s):  
Anna Adamik ◽  
Michał Nowicki ◽  
Katarzyna Szymańska
Keyword(s):  
Competitive Advantage ◽  
Survey Research ◽  
Business Processes ◽  
Customer Relationships ◽  
Competitive Advantages ◽  
Review Of Literature ◽  
Different Types ◽  
Key Factor ◽  
The Creation ◽  
A Company

Abstract Openness is an expression of an enterprise’s ability to adapt to changing environment conditions and its ability to cooperate with different types of partners. A given company’s openness shows its readiness for the creation of dynamics of many business processes, including the creation of its competitive advantage. Due to the nature of today’s enterprises’ environment, mainly its “high velocity” & “complexity” attributes, openness of companies has to be multifaceted. Organization-customer relationships, called co-creation, are one of such facets. The capacity for effective co-creation gives a company the ability to gain a competitive advantage along with the chance for its permanent dynamization and sustainability. The main purpose of the paper is to present the framework and algorithm of co-creation as a method of reducing the complexity of the environment and dynamizing companies’ competitive advantages. A review of literature in the areas of open organization, open culture, partnership, co-creation, and competitive advantage provides a basis for understanding the process of co-creation. Collected data show that the activity of enterprises in this process is a key factor in the reduction of complexity of a company’s environment and an important stimulator of the dynamization of a company’s competitive advantage. The authors’ own CATI questionnaire survey research conducted in Poland showed the level of preparation Polish SMEs have to co-create.

scholarly journals STRATEGI PEMASARAN PAKET WISATA MELALUI MEDIA ONLINE DI TRULY ASIA TOUR AND TRAVEL

Jurnal IPTA ◽  
2016 ◽  
Vol 4 (1) ◽  
pp. 74
Author(s):  
Ade Prawita Sari ◽  
I Made Kusuma Negara ◽  
I Wayan Suardana
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
Accurate Information ◽  
Online System ◽  
Swot Matrix ◽  
Connection System ◽  
Quality Of Products ◽  
The Right ◽  
A Company

The purpose of this research is to find out the marketing strategy of tour package at Truly Asia tour and travel through online system. SWOT analysis is the method for this research and implemented into SWOT matrix table to find out the right strategy for the tour package at Truly Asia tour and travel through online system. Now days Marketing strategy through online system very popular and the conclusion of this research is Truly Asia as a company need to improve their variant of tour package in order to make tourist more interest to visit the company website. Besides that, increase the cheap price must be accompanied by quality of products to suit with the target, providing accurate information on the website is rather tourist confidence crisis, as well as using the internet connection system that has good quality, in order to minimize system error.

A Study on Consumer Perception towards Promotional Messages with Special Reference To Coimbatore City

2021 ◽  
Vol 08 (1&2) ◽  
pp. 1-4
Author(s):  
S Renugadevi ◽  
Keyword(s):  
Marketing Strategy ◽  
Special Reference ◽  
Text Messaging ◽  
Personal Selling ◽  
Consumer Perception ◽  
Buying Behavior ◽  
Product Service ◽  
Promotional Messages ◽  
Promotional Message ◽  
A Company

Promotional messages are the type of personal selling where the customers are contacted individually. Promotional message is the communication about the product/service that a company wants to deliver to its target customers in order to generate awareness and subsequent sales. Promotional messages maybe in various forms, the most common forms being text messaging and email. Hence this study is focused on consumer perception towards Promotional messages in Coimbatore City. It was found that customers are overloaded with promotional messages. It acts as a good marketing strategy. It is also found that the buying behavior is significantly influenced by promotional messages. Mostly customers are receiving promotional messages through SMS only. Daily messages are sometimes irritating for customers that can be avoided. Majority of the customers are felt that promotional messages are useful.

scholarly journals Considerations on Creating Conversational Agents For Multiple Environments and Users

AI Magazine ◽  
2021 ◽  
Vol 42 (2) ◽  
pp. 71-86
Author(s):  
Javier Cebrián ◽  
Ramón Martínez-Jiménez ◽  
Natalia Rodriguez ◽  
Luis Fernando D’Haro
Keyword(s):  
Communication Channel ◽  
Ethical Issues ◽  
Training Data ◽  
Conversational Agent ◽  
Conversational Agents ◽  
Corporate Website ◽  
Network Applications ◽  
Different Types ◽  
The Right ◽  
A Company

Advances in artificial intelligence algorithms and expansion of straightforward cloud-based platforms have enabled the adoption of conversational assistants by both, medium and large companies, to facilitate interaction between clients and employees. The interactions are possible through the use of ubiquitous devices (e.g., Amazon Echo, Apple HomePod, Google Nest), virtual assistants (e.g., Apple Siri, Google Assistant, Samsung Bixby, or Microsoft Cortana), chat windows on the corporate website, or social network applications (e.g. Facebook Messenger, Telegram, Slack, WeChat).Creating a useful, personalized conversational agent that is also robust and popular is nonetheless challenging work. It requires picking the right algorithm, framework, and/or communication channel, but perhaps more importantly, consideration of the specific task, user needs, environment, available training data, budget, and a thoughtful design.In this paper, we will consider the elements necessary to create a conversational agent for different types of users, environments, and tasks. The elements will account for the limited amount of data available for specific tasks within a company and for non-English languages. We are confident that we can provide a useful resource for the new practitioner developing an agent. We can point out novice problems/traps to avoid, create consciousness that the development of the technology is achievable despite comprehensive and significant challenges, and raise awareness about different ethical issues that may be associated with this technology. We have compiled our experience with deploying conversational systems for daily use in multicultural, multilingual, and intergenerational settings. Additionally, we will give insight on how to scale the proposed solutions.

scholarly journals Data Leak Identification in Social Networks using K Means Clustering & Tabu K Means Clustering

2019 ◽  
Vol 9 (2) ◽  
pp. 2777-2783
Keyword(s):  
Social Networks ◽  
False Positive Rate ◽  
True Positive Rate ◽  
Network Access ◽  
Inverse Document Frequency ◽  
Document Frequency ◽  
Lower False Positive Rate ◽  
Different Types ◽  
Positive Rate ◽  
The Right

The prevention of leakage of data has been defined as a process or solution which identifies data that is confidential, tracks the data in a way in which it moves in and out of its enterprise to prevent any unauthorized data disclosure in an intentional or an unintentional manner. As data that is confidential is able to reside on various computing devices and move through several network access points or different types of social networks such as emails. Leakage of emails has been defined as if the email either deliberately or accidentally goes to an addressee to whom it should not be addressed. Data Leak Prevention (DLP) is the technique or product that tries mitigating threats to data leaks. In this work, the technique of clustering will be combined with the frequency of the term or the inverse document frequency in order to identify the right centroids for analysing the various emails that are communicated among members of an organization. Every member will fit in to various topic clusters and one such topic cluster can also comprise of several members in the organization who have not communicated with each other earlier. At the time when a new email is composed, every addressee will be categorized to be a potential leak recipient or one that is legal. Such classification was based on the emails sent among the sender and the receiver and also on their topic clusters. The work had investigated the technique of K-Means clustering and also proposed a Tabu - K-Means (TABU-KM) technique of clustering to identify points of optimal clustering. The proposed TABU-KM optimizes the K-Means clustering. Experimental results demonstrated that the proposed method achieves higher True Positive Rate (TPR) for known and unknown recipient and lower False Positive Rate (FPR) for known and unknown recipient

scholarly journals Analisis Faktor-Faktor Bauran Pemasaran Yang Mempengaruhi Keputusan Pembelian Oleh Konsumen Seoulok Korean Restaurant, Sidewalk-Jimbaran

2020 ◽  
Vol 5 (2) ◽  
pp. 59
Author(s):  
Bella Christina Tambunan ◽  
Amna Hartiati ◽  
Cokorda Anom Bayu Sadyasmara
Keyword(s):  
Marketing Strategy ◽  
Sampling Method ◽  
Marketing Mix ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Physical Evidence ◽  
Factors Influencing ◽  
Eigen Value ◽  
The Right ◽  
A Company

The marketing strategy undertaken by a company is very closely related to consumer purchasing decisions so that the increasingly fierce business competition, especially the culinary business at this time requires companies to compete and set the right marketing strategy. This study aims to determine the marketing mix factors that influence consumer purchasing decisions at Seoulok Korean Restaurant and determine the most dominant factors influencing consumer purchasing decisions at Seoulok Korean Restaurant. Research conducted in Seoulok Korean Restaurant. Data collection techniques were carried out by distributing questionnaires to 92 respondents using purposive and accidental sampling method. The data obtained were then analyzed using the factor analysis method. The results show that there are 5 factors formed. Factor 1 (Combination of places, human resources, physical evidence and processes) consisting of 8 variables with an eigen value of 11,071. Factor 2 (Combination of products and physical evidence) consisting of 6 variables that have an eigenvalue of 2,025. Factor 3 (The combination of price, physical evidence and process) consists of 7 variables with an eigenvalue of 1.354. Factor 4 (Place) consists of 2 variables with an eigenvalue of 1.222. Factor 5 (Promotion) consisting of 2 variables with an eigenvalue of 1.162.

scholarly journals Analisis Strategi Marketing Funding di Bank BRISyariah KC Purwokerto

2019 ◽  
Vol 5 (02) ◽  
pp. 293-300
Author(s):  
Mila Fursiana Salma Musfiroh ◽  
Muhammad Rifai ◽  
Nada Diana
Keyword(s):  
Marketing Strategy ◽  
Personal Selling ◽  
Sales Promotion ◽  
Third Party ◽  
Target Market ◽  
Public Attention ◽  
Analysis Process ◽  
The Right ◽  
High Level ◽  
A Company

High level of competition in banks in fighting over third party funds, spur banks to continue to try to lure their customers in various ways. No matter how good the company's management, segmentation, target market, will not run if it is not followed by the right strategy. Strategy is the steps that must be carried out by a company to achieve goals. While marketing is a process of creating, offering, andex changing valuable products to other parties to achieve the goals of a company. So the marketing strategy is the steps taken to take over the decision carefully toget the goals and objectives to be achieved by taking into account the conditions ofthe surrounding environment. This is done to get the wants and needs to beachieved. The same goes for BRISyariah KC Purwokerto. The purpose of this study is to determine the funding marketing strategy in raising funds, and how the impactof the marketing strategy implemented by the funding department. In this study using qualitative methods, the analysis process uses data reduction, data display,data verification and drawing conclusions. BRISyariah KC Purwokerto's strategy in marketing in terms of funding to attract public attention using advertising, personal selling, publicity and sales promotion strategies. Of course, this is able to spur the growth of bank financial assets, seen from the acquisition of individual funding team targets in August reached 98.5%, increasing to 102.4% in September from the target of 1 billion per employee. the division and supervision targets perSeptember reached 96% of the 260 billion target.

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