scholarly journals An Exploratory Study of Consumer Food Waste Attitudes, Social Norms, Behavioral Intentions, and Restaurant Plate Waste Behaviors in Taiwan

2020 ◽  
Vol 12 (22) ◽  
pp. 9784
Author(s):  
Ching-Hsu Huang ◽  
Hsiao-Yi Tseng
Keyword(s):  
Social Norms ◽  
Food Waste ◽  
Sustainable Management ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Research Model ◽  
Plate Waste ◽  
Restaurant Managers

The rising trend of people dining out has made food waste in restaurants become a significant issue because of sustainability. Consumers’ attitudes toward food waste in restaurants are still undergoing scrutiny. The main purpose of this study was to test the relationships among consumers’ attitudes, social norms, behavioral intentions, and plate waste behaviors in restaurants in Taiwan. This paper contributes to the understanding of consumers’ food waste behaviors by examining a hypothesized research model. Based on a questionnaire with 464 restaurant customers, the hypothesized research model was examined by using structural equation modeling. Sequential mediation for examining the relationships of variables was conducted, and it was found that there was a significant serial mediation effect on the path of consumers’ attitudes, behavioral intentions, food waste behavior, and consumer plate waste. The results of this study can contribute to better engaging consumers in mitigating food waste in restaurants. Implications and suggestions for further research and recommendations for restaurant managers are provided based on sustainable management.

scholarly journals Why Do Patients Move from Online Health Platforms to Hospitals? The Perspectives of Fairness Theory and Brand Extension Theory

2019 ◽  
Vol 16 (19) ◽  
pp. 3755 ◽  
Author(s):  
Wei Le ◽  
Po-Ya Chang ◽  
Yu-Wei Chang ◽  
Jiahe Chen
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Positive Impact ◽  
Healthcare Services ◽  
Extension Theory ◽  
Equation Modeling ◽  
Research Model ◽  
Perceived Fairness ◽  
Fairness Theory ◽  
Doctor Communication

Online healthcare services are growing rapidly. Patients can receive health support through communication with online health professionals. However, previous research on eHealth has focused on patients’ online behavioral intentions. The purpose of this study is to investigate the effect of online patient–doctor communication on offline behavioral intentions and to propose a conceptual model for eHealth. We integrate fairness theory and band extension theory to develop a research model. This is further tested by structural equation modeling (SEM), with 279 valid sets of data from patients on the online health platform. Using partial least squares analysis (PLS), the results show that perceived fairness is an important factor affecting online satisfaction and the willingness to ask online doctors, which in turn has a positive impact on the willingness to go to offline doctors. These findings shed light on the research model for eHealth and offer suggestions for improving patients’ online satisfaction, as well as both online and offline behavioral intentions.

scholarly journals Can Commercialization Reduce Tourists’ Experience Quality? Evidence From Xijiang Miao Village in Guizhou, China

2017 ◽  
Vol 43 (1) ◽  
pp. 120-140 ◽  
Author(s):  
Xiaolong Sun ◽  
Bishu Lin ◽  
Yonghong Chen ◽  
Shuyin Tseng ◽  
Jie Gao
Keyword(s):  
Structural Equation Modeling ◽  
Ethnic Minority ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Modeling ◽  
Special Topic ◽  
Research Model ◽  
The Relationship ◽  
Quality Evidence

The phenomenon of tourism commercialization in the context of China has transcended the research scope for Western commodification and has become a special topic for destination research, particularly in ethnic minority villages in China. Limited research has as yet drawn attention to the relationship between commercialization and experience quality. The main purpose of this research is to analyze the effect of tourism commercialization on tourists’ experience quality. Specifically, the study examines the interrelationships between five main constructs: tourism commercialization, perceived value, experience quality, satisfaction, and behavioral intentions. Using a sample drawn from the Xijiang Miao Village in China, a structural equation modeling approach is applied in the research model investigating 10 hypotheses. The results show that tourism commercialization has a positive influence on tourists’ experience quality and an indirect effect on others constructs, the implications are discussed with reference to the future development of tourism in the ethnic minority villages.

scholarly journals Factors influencing people’s continuous watching intention and consumption intention in live streaming

2019 ◽  
Vol 30 (1) ◽  
pp. 141-163 ◽  
Author(s):  
Fangfang Hou ◽  
Zhengzhi Guan ◽  
Boying Li ◽  
Alain Yee Loong Chong
Keyword(s):  
Behavioral Intentions ◽  
Structural Equation ◽  
Structured Interview ◽  
Equation Modeling ◽  
Future Research ◽  
Live Streaming ◽  
Research Model ◽  
Content Type ◽  
New Business ◽  
Consumption Intentions

Purpose The purpose of this paper is to investigate what factors can affect people’s continuous watching and consumption intentions in live streaming. Design/methodology/approach This research conducted a mixed-methods study. The semi-structured interview was deployed to develop a research model and a live streaming typology. A survey was then used for quantitative assessment of the research model. Survey data were analyzed using partial least squares-structural equation modeling. Findings The results suggest that sex and humor appeals, social status display and interactivity play considerable roles in the viewer’s behavioral intentions in live streaming and their effects vary across different live streaming types. Research limitations/implications This research is conducted in the Chinese context. Future research can test the research model in other cultural contexts. This study can also be extended by incorporating the roles of viewer gender and price sensitivity in the future. Practical implications This study provides managerial insights into how live streaming platforms and streamers can improve their popularity and profitability. Originality/value The paper introduces a novel form of social media and a new business model. It illustrates what will affect people’s behavioral intentions in such a new context.

Determinants of the Behavioral Intention to Adopt Tablet Computers in an Arabian Milieu

2019 ◽  
Vol 11 (1) ◽  
pp. 16-39 ◽  
Author(s):  
Hasan A Abbas ◽  
Omar E. M. Khalil ◽  
Hosny I Hamdy
Keyword(s):  
Social Norms ◽  
Behavioral Intention ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
It Adoption ◽  
Personal Innovativeness ◽  
Intention To Adopt ◽  
Personal Use ◽  
Perceived Enjoyment

Typified by the multi-touch interface in tablet, the paradigm for the human-computer interface of information technology (IT) devices has recently changed. Although many studies investigate determinants of adopting IT in the workplace, only a few of these studies acknowledge the motives behind IT adoption for personal use, particularly in an Arabian culture. Based on Theory of Reasoned Actions, this research model evaluates the influences of social norms and attitudes on the behavioral intention to adopt tablet computer by sample of college students in Kuwait. The model also examines three external determinants: attachment motivation, personal innovativeness, and perceived enjoyment. Further, we use structural equation modeling that provides a satisfactory explanation for 56% of the variance in the behavioral intentions to adopt tablets. The perceived enjoyment emerges as the strongest determinant followed by attitude, attachment motivation, and personal innovation. Unexpectedly, social norms have little influence on the behavioral intentions to adopt tablets.

scholarly journals Customers’ Intentions to Switch to Internet-Only Banks: Perspective of the Push-Pull-Mooring Model

2021 ◽  
Vol 13 (14) ◽  
pp. 8062
Author(s):  
Cheolho Yoon ◽  
Dongsup Lim
Keyword(s):  
Financial Services ◽  
Structural Equation ◽  
Information Technologies ◽  
Business Models ◽  
Internet Banking ◽  
Equation Modeling ◽  
Research Model ◽  
Financial Industry ◽  
Banking Services ◽  
New Business

The advent of fintech is blowing a new wind into the financial industry. New business models have been created and consumers’ access to financial services is higher than ever. Internet-only banks based on advanced information technologies have emerged as a leader in the fintech industry, and these banks are fiercely competing with large banks using internet banking as a weapon to attract new customers. The purpose of this study is to explore the factors that influence customers’ intention to switch to internet-only banking services from traditional internet banking services in Korea. To this end, a research model was developed based on the push-pull-mooring model (PPM), which is a migration theory. The research model was analyzed using partial least squares structural equation modeling (PLS-SEM). The findings will provide the practitioners of the new internet-only bank with strategic guidance for attracting new customers and help practitioners of traditional banks to retain current customers.

scholarly journals eWOM in C2C Platforms: Combining IAM and Customer Satisfaction to Examine the Impact on Purchase Intention

2021 ◽  
Vol 16 (5) ◽  
pp. 1612-1630
Author(s):  
Salvador Bueno ◽  
M. Dolores Gallego
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Purchase Intention ◽  
Structural Equation ◽  
Source Credibility ◽  
Positive Impact ◽  
Equation Modeling ◽  
Research Model ◽  
Argument Quality ◽  
The Impact

This study is focused on communications that come from consumer-to-consumer (C2C) ecommerce relationships. This topic is directly associated with the electronic word-of-mouth (eWOM) phenomenon. eWOM is related to the set of positive or negative opinions made by potential, actual, or former customers about a seller. The present study proposes a structural equation modeling with partial least squares (PLS-SEM) research model to analyze consumers’ opinions impact on attitude toward purchasing. This model is based on the Information Adoption Model (IAM) in combination with an ecommerce satisfaction perspective, comprising five constructs: (1) service quality, (2) ecommerce satisfaction, (3) argument quality, (4) source credibility and (5) purchase intention. The model was tested by applying the Smart Partial Least Squares (SmartPLS) software for which 116 effective data from customers of the Taobao C2C platform were used. The findings reveal that all of the defined relationships were supported, confirming the positive impact of all the proposed constructs on the purchase intention. In this respect, the findings suggest that C2C platforms should strengthen the analyzed connections to grow the business and to promote transactions. Finally, implications and limitations related to the explanatory capacity and the sample are identified.

scholarly journals Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness

2021 ◽  
Vol 13 (2) ◽  
pp. 946
Author(s):  
Kåre Skallerud ◽  
John Armbrecht ◽  
Ho Huy Tuu
Keyword(s):  
Social Norms ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Awareness ◽  
Food Product ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Product Involvement ◽  
Boomerang Effect ◽  
Positive Effect

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 1974 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.

Comprehending a knowledge framework as a source of dynamic capabilities in IJVs through PLS-SEM

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Madhavi Kapoor ◽  
Vijita Aggarwal
Keyword(s):  
Knowledge Transfer ◽  
Absorptive Capacity ◽  
Structural Equation ◽  
Dynamic Capabilities ◽  
Global Market ◽  
Innovation Performance ◽  
International Joint Ventures ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Content Type

Purpose This study aims to investigate the relationship among knowledge transfer enablers, knowledge transfer process, absorptive capacity and innovation performance in the context of Indian international joint ventures (IJVs). These elements are woven with the thread of dynamic capabilities theory (DCT) into an integrated framework. Design/methodology/approach Data analysis is conducted on a quantitative survey of 196 IJVs with partial least squares structural equation modeling as the statistical technique. Findings Co-learning strategy, collaborative trust culture, information technology-based resources and systems and organizational structural design are found to be significant knowledge transfer enablers. Absorptive capacity has a complementary partial mediation effect on the positive relationship between knowledge transfer and innovation performance of Indian IJVs. Research limitations/implications The study has pioneered in explicating the criticality of IJV’s internal dynamics to cope with the global market dynamism in a much needed Indian context. Practitioners must focus on building dynamic capabilities in IJVs to make them sustainably competitive, as proposed and evaluated by this study. Further, IJV managers need to strategize their resources, routines and structure dynamically to foster knowledge transfer and innovativeness. Originality/value The comprehensive model on DCT offered by this study is rare to match in literature with a completely new context, which is the need of the hour.

What makes up intentions to purchase the pioneer? A theory of reasoned action approach in India and the USA

2018 ◽  
Vol 13 (5) ◽  
pp. 734-757 ◽  
Author(s):  
Tarek Mady
Keyword(s):  
Social Norms ◽  
Purchase Intention ◽  
Structural Equation ◽  
Theory Of Reasoned Action ◽  
Reasoned Action ◽  
Dominant Role ◽  
Emerging Market ◽  
Equation Modeling ◽  
Content Type ◽  
The Usa

Purpose The purpose of this paper is to extend the research paradigm focusing on behaviorally-based first-mover advantages (FMA) by applying the widely-accepted Theory of Reasoned Action (TRA) and offers insights into differences between a mature market (USA) and an emerging market (EM) (India) regarding how intentions to purchase the pioneer are formed. Design/methodology/approach Utilizing samples of 208 USA and 194 Indian consumers, hypotheses examining the underlying beliefs, attitudes, social norms and purchasing intentions regarding pioneer brands are developed and tested using structural equation modeling. Findings Insights from the study suggest the TRA provides a means for assessing behaviorally-based FMAs across cultures, even as manifestations of purchase intentions differ significantly. According to the TRA and findings of this study, intentions are a function of overall attitudes and social norms. In the USA, individual attitudes were found to play a more significant role than social norms in formulating purchase intention. In India, social norms played a more dominant role in intention formation. Originality/value The study represents one of the first empirical attempts to shed light on the extent of behaviorally-based FMAs in an EM and how manifestations of intention to purchase the pioneer differ from mature markets. The study expands the behavioral paradigm of analysis to include one of the most sought-after EMs today (India) and provides one of the first empirical studies to utilize the TRA in addressing behaviorally-based FMAs.

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