scholarly journals An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media

2020 ◽  
Vol 12 (21) ◽  
pp. 8973
Author(s):  
Anastasios-Ioannis Theocharidis ◽  
Maria Argyropoulou ◽  
George Karavasilis ◽  
Vasiliki Vrana ◽  
Evangelos Kehris
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Media Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
The European Union ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Hotel Room

Today, social media have become a major trend, and consumers are engaging more and more in the social media platforms used by hotels. This does not mean that they book a hotel room via social media, as the booking process is a complex one. The paper investigates the factors that affect users’ intention to book a hotel room using social media applications. The recent enforcement of General Data Protection Regulation (GDPR) in the European Union and California Consumer Privacy Act (CCPA) in California may have an impact on consumers’ behavior. To investigate this further, the study integrates into a model the following constructs: Perceived ease of use, perceived usefulness, trust in online hoteliers, social media use, and permission-based-acceptance. The survey was conducted on Greek users of social media. An online questionnaire was used for data collection. The conceptual model was tested using Structural Equation Modeling (SEM) analysis. The study identified four factors that directly or indirectly influence consumers’ intention to book hotel rooms through social media. Usefulness directly affects intention to book online. Permission-based acceptance plays a core role in the model. Both constructs trust in online hoteliers and social media use, and have a direct positive effect on permission-based acceptance, whereas permission-based acceptance has a direct positive influence on intention to book through social media. The validated model stretches the need for hoteliers to obtain permission from consumers in carrying out their marketing activities. It is important for hotel owners, managers, and social media specialists to keep consumers in mind, offer them useful information and services, and have a trustworthy behavior in order to boost bookings through social media.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

scholarly journals Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

2018 ◽  
Vol 10 (10) ◽  
pp. 3509 ◽  
Author(s):  
Taegoo Kim ◽  
Osman Karatepe ◽  
Gyehee Lee ◽  
Hande Demiral
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Prior Experience ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Positive Effects

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

scholarly journals Factors influencing consumers' rejection to smartphone transactions in the lodging industry

2020 ◽  
Vol 34 (1) ◽  
pp. 29-40
Author(s):  
Stephanie Bae ◽  
Jun Mo Kwon ◽  
Alyssa Bosley
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Lodging Industry ◽  
Equation Modeling ◽  
Smartphone Apps ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Hotel Room

PurposeThe main purpose of this study is to investigate what affects a customer's decision to use the hotel smartphone applications when he/she makes a room reservation.Design/methodology/approachA total of 266 usable data was collected through an online survey. The research model was tested using confirmatory factor analyses and structural equation modeling.FindingsThis study revealed that perceived usefulness, perceived credibility, perceived equipment risk, and perceived change risk affected customers' intention to book a hotel room using hotel smartphone apps. Perceived ease of use did not have a significant effect on behavioral intention.Originality/valueThis study extended TAM and the existing literature of mobile technology in the lodging industry. This article explored both existing variables and new variables in studying customers' intention to use hotel smartphone apps when booking a hotel room.

scholarly journals Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

2020 ◽  
Vol 12 (16) ◽  
pp. 6471 ◽  
Author(s):  
Mahdi M. Alamri ◽  
Mohammed Amin Almaiah ◽  
Waleed Mugahed Al-Rahmi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Academic Performance ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Media Applications

Nowadays, social media applications (SMAs) which are quite popular among students have a significant influence on education sustainability. However, there is a lack of research that explores elements of the constructivist learning approach with the technology acceptance model (TAM) in higher education. Therefore, this research aimed to minimize the literature gap by examining the SMA factors used for active collaborative learning (ACL) and engagement (EN) to affect the students’ academic performance in measuring education sustainability, as well as examining their satisfaction from its use. This study employed constructivism theory and TAM as the investigation model, and applied a quantitative method and analysis through surveying 192 university students at King Faisal University. Using structural equation modeling (SEM), the responses were sorted into nine factors and analyzed to explain students’ academic performance in measuring education sustainability, as well as their satisfaction. The results were analyzed with structural equation modelling; it was shown that all the hypotheses were supported and positively related to sustainability for education, confirming significant relationships between the use of SMAs and the rest of the variables considered in our model (interactivity with peers (IN-P), interactivity with lecturers (IN-L), ACL, EN, perceived ease of use (PEOU), perceived usefulness (PU), SMA use, student satisfaction (SS), and students’ academic performance (SAP).

Perception of Social Media Use by Distance Learners in Nigeria

2020 ◽  
Vol 10 (2) ◽  
pp. 37-47
Author(s):  
Airen Edale Adetimirin ◽  
Jide Ayoola
Keyword(s):  
Social Media ◽  
Media Use ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Distance Learners ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Lecture Room ◽  
Use Of Social Media

Perceived ease of use (PEOU) and perceived usefulness (PU) of social media by distance learners may affect its acceptance for learning. These constructs were investigated among 341 distance learners in two universities, the University of Ibadan- UI and the National Open University- NOUN in Nigeria using a questionnaire and was analyzed using frequency and percentages. The main purpose and use of social media in UI and NOUN was to share information (100% and 100%) and for group discussion (96.3% and 100%) respectively. WhatsApp was used daily in NOUN (100%) and UI (91.3%). The PEOU by the respondents in NOUN and UI were both high: requiring a lot of mental effort (100%) and promoting distance interactions between learners and lecturers outside the lecture room (96.9%), while PU in NOUN and UI was also high: it decreased travel expenses (100%) and improved academic performance (100%). Therefore, the high perception of social media use (PEOU and PU) by distance learners should be sustained by facilitators through the adoption of social media for all their courses.

scholarly journals Revised and Extended Social Commerce Technology Adoption in e-business of Pakistan

2019 ◽  
Vol 5 (2) ◽  
pp. 52-58
Author(s):  
Yasir Ali Solangi ◽  
Zulfiqar Ali Solangi ◽  
Zulfikar Ahmed Maher ◽  
Madihah Abd. Aziz ◽  
Mohd Syarqawy Hamzah ◽  
...  
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Structural Equation ◽  
Online Community ◽  
Marketing Channel ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Commerce ◽  
Perceived Ease Of Use

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan.

scholarly journals An Empirical Investigation on Students’ Acceptance of (SM) Use for Teaching and Learning

2020 ◽  
Vol 15 (04) ◽  
pp. 158
Author(s):  
Ibrahim Youssef AlYoussef
Keyword(s):  
Social Media ◽  
Resource Sharing ◽  
Teaching And Learning ◽  
Media Use ◽  
Main Tool ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Collaboration And Communication

Abstract—The current work aims at developing a model of teaching and learning measurement through using social media, incorporating the literature of social media adoption on resource sharing, collaborating and communicating for educational purpose. The current study hypothesizes that perceived usefulness, perceived ease of use, attitude toward use, and social media use have certain influence on adoption of resource sharing, collaboration and communication for educational use. Therefore, resource sharing, collaboration and communication influence educational use, while educational use influences perceived ease of use, perceived usefulness, social media use and attitude toward the use of social media for teaching and learning. A Technology Acceptance Model (TAM) version was utilized in this research to be the main framework. Both the processes of collecting and analysing the data followed the quantitative approach. The main tool of data collection was a survey that has been distributed among 236 students using stratified random sampling technique. The view of the students and their implication of social media use for teaching and learning were solicited through the survey. Structure Equation Modelling (SEM) was used as the main tool in the process of data analysis. The results of this study were related to two main constructs: teaching and learning as well as educational use. According to the results, it appears that perceived usefulness, perceived ease of use, attitude toward use, and social media are considered powerful determinants of the former while resource sharing, collaboration and communication were significant indicators of the latter. Educational use, perceived usefulness, perceived ease of use, attitude toward use succeeded in explaining 65.5% of social media use for teaching and learning.

scholarly journals Social Media Use (SMU) for Teaching and Learning in Saudi Arabia

2019 ◽  
Vol 8 (4) ◽  
pp. 942-946 ◽  
Keyword(s):  
Social Media ◽  
Resource Sharing ◽  
Teaching And Learning ◽  
Media Use ◽  
Main Tool ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Collaboration And Communication

This research aims to explore the factors of teaching and learning measurement through using social media, incorporating the literature of social media adoption on resource sharing, collaborating and communicating for educational purpose. The current research explore factors that perceived usefulness (PU), perceived ease of use (PEU), attitude toward use social media use have certain influence on adoption of resource sharing, collaboration and communication for educational use. Therefore, resource sharing, collaboration and communication influence educational use, while educational use influences PU, PEU, SMU and attitude toward the use (AT) of SMU for teaching and learning. Both the processes of collecting and analyzing the data followed the quantitative method. The main tool of data collection was a questionnaire that has been distributed among 236 students using stratified random sampling technique. The view of the students and their implication of social media use for teaching and learning were solicited through the questionnaire. The Statistical Package for the Social Sciences (SPSS) was used as the main tool in the process of data examination. The results of this research were related to two main constructs: teaching and learning as well as educational use. According to the results, it appears that perceived usefulness, perceived ease of use, attitude toward use, and social media are considered powerful determinants of the former while resource sharing, collaboration and communication were significant indicators of the latter. Educational use, PU, PEU, AT succeeded in explaining 74.9% of SMU for teaching and learning.

Examining the intentions of a Ghanaian technical university students to use e-library

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eugene Okyere-Kwakye ◽  
Khalil Md Nor
Keyword(s):  
University Students ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Library Resources ◽  
Technical University

Purpose Electronic library (E-library) is a form of computer mediated system that uses electronic media, such as Web/internet devices and distributes resources to improve on the quality of teaching and learning. Students’ use of e-library for learning is essential and as such the government has invested hugely into its subscription for several university libraries in Ghana. However, most university students feel reluctant to use the e-library resources for their studies. The purpose of this paper is therefore to examine the factors that influence students’ intention to use e-library resources for their studies. Design/methodology/approach Questionnaire was used to collect data from 200 students from one Technical University in Ghana. Structural equation modeling (SmartPLS) was used to analyze the data. Findings The study found that accessibility, attitude, perceived ease of use, perceived usefulness and relevance to studies have positive significant effect on students’ attitude to use e-library. In addition, self-efficacy, subjective norm and attitude have positive significant influence on students’ intention to use e-library. Research limitations/implications Although the sample frame used for this study may be unique, but the total amount of data collected was limited to providing the general representative of the Ghanaian students in one particular university. Other researchers may consider collecting data from other universities to extend the sample frame for a larger sample size of students. Practical implications Academic administrators need to organize training and workshops on how to use the e-library portal for their search and other didactic assignments. Most importantly, students should be given IT or internet tutorials as foundation for the use of the e-library portal. Social implications Universities have to provide internet access such as hotspot and network routers at the labs, classrooms and other vantage points. It is believed that with these in place, adequate access to the internet would promote students’ engagement on the e-library facility. Originality/value The study examines the factors that influence students’ intention to use e-library resources for their studies in Ghana.

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