scholarly journals Exploring the Affective Level in Adolescents in Relation to Advertising with a Selected Emotional Appeal

2020 ◽  
Vol 12 (19) ◽  
pp. 8287
Author(s):  
David Vrtana ◽  
Anna Krizanova ◽  
Eva Skorvagova ◽  
Katarina Valaskova

The correlation and perception of advertising on adolescents have been shown to be a key factor in the survival of subjective emotional states. In this research, we map the affective level in relation to emotions in the context of assessing the marketing advertisement “Man on the Moon” by John Lewis company. We assess how an emotional appeal affects adolescents in various areas of the Slovak Republic, following several crucial demographic features of respondents. We examined the affective level by means of a psychodiagnostic tool in the form of a standardized tool of the scale of subjective emotional habitual well-being. To measure the emotional component of subjective well-being, we used descriptive words that expressed experienced emotions and feelings. From the collected data, we determined the frequency of positive and negative mood and verified the dependence between the variable region and emotion. We used Pearson’s chi-square test. When evaluating the data, we found dependencies between the categorical variable region and emotion. We did not find a relationship between the variable gender and emotion. The geographical division within the national market has an impact on the experience of positive and negative emotions when looking at advertising with an emotional appeal to the story.

2021 ◽  
Vol 12 (4) ◽  
pp. 110-120
Author(s):  
Elena A. Yakovleva ◽  
◽  
Victoria I. Kryachko ◽  

Despite аn extensive research on subjective well-being conducted over the past decades, there remains uncertainty about whether happier workers are actually more productive. The aim of the study was to analyze the causal relationships between subjective well-being and job performance using employees of leading Russian universities as a case study. The article presents the analysis of subjective well-being of scientific-pedagogical employees in modern universities and indicators of their performance based on empirical research materials. The construct of subjective well-being assessment was based on the existing theoretical models by E. Diener, D. Kahneman, R. Inglehardt. The research program included the assessment of indicators of general perception of happiness, productivity, life satisfaction, job satisfaction indicators by questionnaire survey. For the validity of measurements, the research tools included proven methods and scales: Cantril's Self-Anchoring Scale, questions from studies of subjective well-being and quality of life in the European Social Survey (ESS), WCIOM surveys. In this study, statistical methods such as correlation analysis, Pearson's Chi-square test of agreement, and least squares regression analysis (LSR) were used to analyze the relationships between the level of subjective well-being and the level of scientific productivity. The results of the present study statistically proved a significant positive correlation between the level of subjective well-being and scientific productivity of higher education employees. These data are a signal to revise the views on faculty motivation towards the formation of effective social responsibility, which includes, among other things, the development and implementation of programmes to improve the well-being of their staff.


2019 ◽  
Vol 5 (2) ◽  
pp. 139
Author(s):  
Sarah Hafiza ◽  
Marty Mawarpury

Subjective wellbeing is a negative or positive assessment of the experience experienced in all aspects of life. The purpose of this study was to identify the subjective welfare level of scavengers based on sociodemography. Using a quantitative approach with survey design methods and with incidental sampling techniques, the sample in the study involved 87 scavengers composed of 41 men and 46 women, aged 17-55 years, and domiciled in Banda Aceh. Subjective prosperity was measured using Satisfaction with Life Scale (SWLS) and Scale of Positive and Negative Experience (SPANE). The analysis methods used were descriptive statistics and chi square test for independent. The result of chi square statistic analysis showed that there was no correlation between subjective welfare of the scavengers in sociodemographic group (gender p > 0.05; age p > 0.05; last education p > 0.05; marital status p > 0.05; income p > 0.05). The result of descriptive analysis showed that the dominant research subjects were at high subjective well-being level (58 subjects or 66,7%).


2015 ◽  
Vol 18 (2) ◽  
pp. 245-259 ◽  
Author(s):  
Darma Mahadea ◽  
Shaun Ramroop

Globally, individuals seek happiness, but not everybody is happy.  Economic reasoning suggests that rising incomes with expansions in GDP enhance the quality of life and subjective well-being.  This paper examines the influences on individual happiness, using ordinal logistic regression and chi-square analyses.  Based on the findings of a small case study, the chi-square test indicated that a significant relationship exists between gender, education, ethnicity, children, marital status, employment relations, income and self-reported happiness. The study also found that, on average, happier people tended to be educated, married with children, and treated fairly at work.  But having too many children produced a decrement in individual happiness.   The ordinal regression results indicate that an individual’s education, gender, age distribution and work environment are influential in producing higher levels of happiness.  Entrepreneurs were found to have a significantly higher mean level of happiness than employees.  In the workplace, individuals who experienced personal growth and were able to contribute their ideas tended to be happier, relative to others who perceived themselves to be ‘restricted’.


Author(s):  
Johanna Hietamäki ◽  
Marjukka Huttunen ◽  
Marita Husso

Background—Intimate partner violence (IPV) has both direct and longer-term effects on children’s well-being. Much of the research thus far has relied on caregiver reports of IPV and clinical samples of children. By contrast, minimal research has examined violence between parents from the perspective of children using nationwide samples. Objective—This study explored the frequency of IPV witnessed by children and gender variations regarding the victims, perpetrators, and witnesses. Methods—The data were derived from a sample of 11,364 children from the Finnish Child Victim Survey 2013. The children were between 11 and 17 years old and were enrolled in the Finnish school system. The main methods of analysis included crosstabulation and the chi-square test. Results—The results indicate that children witnessed more IPV against their mother (4.9%) than their father (3.5%). Girls reported having witnessed more violence against both their mother (7.0%) and father (5.1%) than boys did (mothers 2.7%, fathers 1.8%). Girls’ reports of IPV against both parents were twice or more than twice as common as boys’ reports. Conclusions—The above differences might result from gendered expectations and boys’ and girls’ different relationships to violence, as well as differences in the recognition and interpretation of violent incidents. Therefore, practitioners should adopt a gender-sensitive approach as a precondition and practice for working with children in social and health care.


Author(s):  
Ingrida Košičiarová ◽  
Ľudmila Nagyová ◽  
Mária Holienčinová ◽  
Jana Rybanská

The aim of the present paper was to determine the Slovak consumer’s opinion about the purchase and quality level of agricultural and food products produced in the Slovak Republic, as well as to determine their knowledge and preference of the National Quality Label “Značka kvality SK”. As research methods, there have been used the methods of survey and structured questionnaire consisting of 22 questions. The total number of respondents was 2.808 randomly selected respondents from all over the Slovak Republic. For a deeper analysis of the obtained results, there have been set out nine hypothesis, which have been tested with the use of Pearson’s chi-square test, Fisher’s exact test, Mann-Whitney U-Test and Cramer’s contingency coefficient. The results of the present paper show, that the knowledge and preference of higher quality food is between Slovak consumers on a pretty high level – more than 44 % respondents think that they buy higher quality products, more than 49 % of respondents think that the agricultural and food products produced in Slovak Republic are rather higher and higher quality, more than 58 % of respondents know the Quality Label “Značka kvality SK”, over 56 % of respondents could describe its logo, more than 60 % of them could spontaneously name five brands, respectively products labelled with this Quality Label and almost 50 % of respondents buy also the ecological products.


Author(s):  
Ihsan Khan ◽  
Ashfaq Rehman ◽  
Niaz Muhammad

This study examines the outcomes of frequent relations between juvenile and adult prisoners at the populous prisons of Khyber Pakhtunkhwa, Pakistan in districts Mansehra, Dera Ismail Khan, Peshawar, Swabi and Mardan. According to SPARC (2015), there were total of 199 juvenile prisoners out of them 132 were taken as a sample size through Sekaran (2010) sample size table. The primary data was collected through interview schedule, with major aim to see association of joint dwelling of adult prisoners and juvenile inmates in the selected prisons. For measuring the association between adult and juvenile inmates, a Chi-square test was applied by using Microsoft Excel. It was found that there exist a strong association of adult with juvenile inmates; which resulted in reinforcing the delinquent behaviour of juvenile by supporting them financially, providing them with various kinds of drugs and persuading them to join their networks after they were released. Such situation was directly contradictory to the well-being of juvenile inmates at jails, where they were supposed to rehabilitate their offending behaviour. The study recommends establishment of separate jails for juvenile inmates, being inclusive part of the JJSO-2000.


2018 ◽  
Vol 46 (8) ◽  
pp. 3209-3218
Author(s):  
Jinhua Liu ◽  
Hongsheng Chen ◽  
Yang Chen ◽  
Zhigang Li

Objective This study investigated the effect of the number of close friends (within and outside of social housing neighbourhoods) on the emotional well-being of men and women in social housing neighbourhoods in China. Methods Data (n = 535) were collected in 13 social housing neighbourhoods in Guangzhou from September to December 2013 using the random sample method. The t-test, chi-square test, and linear regression analysis were used to analyse the factors influencing residents’ emotional well-being. Results Having a greater number of close friends living within the social housing neighbourhood had a significantly positive association with the respondents’ emotional well-being (regression coefficient = 0.473). The number of close friends living in nearby neighbourhoods was only positively related to women’s emotional well-being (coefficient = 0.433). Conclusions These results highlight the importance of friendship for residents’ emotional well-being. Especially for women, friendship outside the social housing neighbourhood is essential for good mental health. This conclusion is based on analysis of cross-sectional data, and reflects the directionality of social associations. The mental health of the poor warrants greater attention in China.


2020 ◽  
Vol 12 (21) ◽  
pp. 8810
Author(s):  
Lucía I. Llinares-Insa ◽  
Ana M. Casino-García ◽  
Josefa García-Pérez

The well-being of parents could be either a protective or risk factor for themselves or their children. Our objective is to analyse the affective components of subjective well-being (SWB), emotional intelligence (EI), and parental mood. Parents of gifted children may be a vulnerable group because they face exceptional challenges in raising their children, sometimes with neither educational nor social support. We assess whether parents’ EI predicts their SWB and whether positive and negative mood mediate this relationship in two different groups of parents (with or without gifted children). The sample comprised 280 parents. To test the hypotheses, descriptive analysis and structural equation modelling (SEM) were conducted. In both groups of parents, EI predicted SWB, and mood played a mediating role. Parents of gifted children had poorer SWB due to a higher number of negative experiences. Additionally, these parents tended to express more anger. Thus, parents of gifted children are an at-risk group. Our work highlights the need for teachers and social agents to consider families to facilitate the inclusion of gifted students and improve their health and that of their parents.


2016 ◽  
Vol 40 (3) ◽  
pp. 200-206 ◽  
Author(s):  
G Thiruvenkadam ◽  
Sharath Asokan ◽  
J Baby John ◽  
PR Geetha Priya

Objective: The aim of the study was to assess the association of optimism and psychosocial well being of school going children on their oral health status. Study design: The study included 12- to 15-year-old school going children (N = 2014) from Tamilnadu, India. Optimism was measured using the revised version of the Life Orientation Test (LOT-R). A questionnaire was sent to the parents regarding their child's psychosocial behavior which included shyness, feeling inferiority, unhappiness and friendliness. Clinical examination for each child was done to assess the DMFT score and OHI-S score. The data obtained were statistically analyzed using Pearson Chi-Square test, Mann-Whitney test and Kruskal-Wallis test with the aid of SPSS software (version 17). Odds Ratio (OR) was calculated with 95% Confidence Interval (CI). The p value ≤ 0.05 was considered statistically significant. Results: Boys with high optimism had significantly lesser DMFT score than the boys with low optimism (p=0.001). Girls with high optimism had significantly higher DMFT score (p=0.001). In psychosocial outcomes, inferiority (p=0.002) and friendliness (p=0.001) showed significant association with DMFT score. Among the boys, children who felt less inferior (p=0.001), less unhappy (p=0.029) and more friendly (p=0.001) had lesser DMFT score. Conclusion: Among the psychosocial outcomes assessed, inferiority and friendliness had significant association with oral health of the children and hence, can be used as a proxy measures oral health.


1995 ◽  
Vol 17 (4) ◽  
pp. 345-362 ◽  
Author(s):  
Curt L. Lox ◽  
Edward MeAuley ◽  
R. Shawn Tucker

The purpose of the present study was to examine the role of regular exercise participation as an intervention for enhancing subjective well-being in an HIV-1 population. Specifically, this study investigated the effects of a 12-week exercise intervention on physical self-efficacy, positive and negative mood, and life satisfaction. Participants (N = 33) were randomly assigned to either an aerobic exercise training group (n = 11), a resistance weight-training group (n = 12), or a stretching/flexibility control group (n = 10). Results indicated that both aerobic and weight-training exercise interventions enhanced physical self-efficacy, positive and negative mood, and satisfaction with life. Conversely, control participants experienced declines in each of these variables. Taken together, the findings seem to suggest that exercise may be one therapeutic modality capable of enhancing components of subjective well-being and should be considered a complimentary therapy for treating the psychological and emotional manifestations associated with a positive HIV-1 diagnosis.


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