scholarly journals Effective Social Marketing to Improve Parental Intentions Giving More Fruits and Vegetables to Children

2020 ◽  
Vol 12 (19) ◽  
pp. 7968 ◽  
Author(s):  
Miguel Giménez García-Conde ◽  
Longinos Marín ◽  
Salvador Ruiz De Maya
Keyword(s):  
Social Marketing ◽  
Interaction Effect ◽  
Fruits And Vegetables ◽  
Message Framing ◽  
Communication Process ◽  
Child Behaviors ◽  
Childhood Weight ◽  
Healthy Nutrition ◽  
Family Rules ◽  
Celebrity Endorser

There is a need to monitor the growing prevalence of childhood weight issues and obesity worldwide. Parents can establish a set of family rules regarding child behaviors, but parents’ favorable attitudes toward healthy nutrition are also necessary. Despite the importance of this issue, there has been very little research on the most efficient means of communication to improve parental intentions to give fruits and vegetables to their children. Social marketing plays a key role in formulating effective communication campaigns targeting parents. We focus on two elements of the communication process, the message endorser and the message framing, and run an experiment with a sample of parents. Results demonstrate that parental intention to provide fruits and vegetables to children will be higher when the related message is backed by an expert endorser (vs. a celebrity endorser), the message is positively framed (vs. negatively framed) and when the message is emotionally framed (vs. rationally framed). Moreover, there is an interaction effect between the influence of the expertise/celebrity characteristic of the endorser and the message framing on parental intention to provide fruits and vegetables, and the effect is higher when the rational message framing is endorsed by an expert.

scholarly journals Promoting COVID-19 Vaccination: The Interplay of Message Framing, Psychological Uncertainty, and Public Agency as a Message Source

2021 ◽  
pp. 107554702110481
Author(s):  
Yan Huang ◽  
Wenlin Liu
Keyword(s):  
Interaction Effect ◽  
Message Framing ◽  
Psychological Reactance ◽  
Message Design ◽  
Public Agency ◽  
Message Source ◽  
Thought Listing ◽  
Loss Frame ◽  
Low Uncertainty ◽  
High Uncertainty

The study examines how framing, psychological uncertainty, and agency type influence campaign effectiveness in promoting coronavirus disease 2019 (COVID-19) vaccines. A 2 (gain vs. loss frame) × 2 (high vs. low uncertainty) × 2 (national vs. local agency) between-subjects experiment was conducted among Houston residents ( N = 382). Findings revealed that a loss frame was more effective among participants primed with high uncertainty through a thought-listing task; however, it was less persuasive under conditions of low uncertainty due to increased psychological reactance. Moreover, there was an interaction effect between uncertainty and agency type on vaccine beliefs. The study contributes to the framing literature by identifying psychological uncertainty as a moderator and provides useful suggestions for vaccine message design.

Marketing Fruit and Vegetable Intake with Interactive Games on the Internet

2009 ◽  
Vol 15 (1_suppl) ◽  
pp. 136-154 ◽  
Author(s):  
Mary K. Buller ◽  
Ilima L. Kane ◽  
Andrea L. Dunn ◽  
Erika J. Edwards ◽  
David B. Buller ◽  
...  
Keyword(s):  
Social Marketing ◽  
Fruits And Vegetables ◽  
Vegetable Intake ◽  
Self Report ◽  
The Internet ◽  
Campaign Strategies ◽  
Interactive Games ◽  
Internet Users ◽  
Two Samples ◽  
Social Marketing Campaigns

National social marketing campaigns encourage Americans to eat at least five servings of fruits and vegetables each day to promote health and reduce chronic disease. Despite widespread promotion, consumption remains below recommended levels. The Internet and interactive games may prove to be novel campaign strategies. In this project, three interactive nutrition games were developed for the Centers for Disease Control and Prevention's Fruits and Veggies—More Matters website with the aims of increasing users' self-efficacy and intake of fruits and vegetables by teaching skills and providing practice in selecting healthy fruits and vegetables. The games were evaluated with two samples of adult Internet users who were recruited online in a pretest–posttest controlled design. Outcomes were assessed with self-report measures. Use of the games increased users' confidence that they could eat three or more servings of fruits and vegetables daily, but had no direct impact on actual dietary intake of these food items. Users found the games to be informative and satisfying. Further, those who were more satisfied with the games reported eating more servings of fruits and vegetables. Interactive games may stimulate use of social marketing websites and attract important hard-to-reach populations.

scholarly journals Nutritional knowledge in an Italian population of children, pre-adolescents and adolescents

2013 ◽  
Vol 17 (3) ◽  
pp. 708-714 ◽  
Author(s):  
Anna Tallarini ◽  
Alessandra Zabeo ◽  
Anita Ferraretto
Keyword(s):  
Fast Food ◽  
Dairy Products ◽  
Fruits And Vegetables ◽  
Age Groups ◽  
Educational Interventions ◽  
Italian Population ◽  
Nutritional Knowledge ◽  
Healthy Nutrition ◽  
School Period ◽  
Milk And Dairy Products

AbstractObjectiveTo evaluate general knowledge about nutrition in an Italian population of children, pre-adolescents and adolescents.DesignKnowledge about nutrition-related items such as healthy eating, breakfast, snacks, fast food, beverages, fruits and vegetables, cereals and tubers, meat/fish/legumes/eggs, milk and dairy products, fats and dressings, and sweets was analysed by means of a self-administered questionnaire (QuesCA IT) containing thirty-one questions, that was translated and adapted from a Swiss version (QuesCA) previously used in Geneva and Vaud.SettingNorth of Italy (Bergamo, Milan).SubjectsStudents (n 614) belonging to two different age groups: 9–11 years (GR1) and 12–16 years (GR2).ResultsData analysis showed that nutritional knowledge varied in relation to the age of the participants, increasing in particular in the older group, although this difference was not statistically significant for all the considered items. Nutritional knowledge also varied in relation to the gender of the participants, with females in particular seeming to possess better cognition. For each age group there was poor knowledge about the items healthy diet, snacks, milk and dairy products, meat/fish/legumes/eggs, and fats and dressings. Moreover, the percentage of participants who declared own knowledge as insufficient was higher in GR2 compared with GR1.ConclusionsThe present research demonstrates a lack of knowledge about the main concepts of healthy nutrition both in the youngest and oldest participants of the survey. This evidence, together with the presence of higher self-consciousness in GR2, should be taken into account in specific educational interventions during the school period.

Interactive effects of dispositional empathic concern and message framing on international relief campaigns

2017 ◽  
Vol 45 (8) ◽  
pp. 1281-1292 ◽  
Author(s):  
Seungjo Lee ◽  
Jaehee Cho
Keyword(s):  
Interaction Effect ◽  
Message Framing ◽  
Helping Behavior ◽  
Empathic Concern ◽  
Interactive Effects ◽  
Issue Involvement ◽  
Child Hunger ◽  
Emotional Concern ◽  
Loss Framing ◽  
International Relief

We investigated the interactive effects of dispositional empathic concern (DEC), which occurs when a person feels emotional concern about others in need, and message framing (gain vs. loss), which is used to persuade people to engage in helping behavior, on international relief campaigns. Participants were 161 university students who completed measures of DEC, issue involvement, and their previously held attitude toward international relief activities at the first stage. After 7–10 days they read a stimulus framing message focused on international relief campaigns against child hunger, and then rated message attitudes, intention to support children in need, and perceived manipulation intent. Results showed that there was an interaction effect between DEC and framing on responses to messages advocating international relief activities. Further, this interaction was mainly the result of gain, rather than loss, framing, with more favorable responses elicited from individuals with greater DEC.

Communication of Improved Farm Practices to Rural Women Farmers in Benue State, Nigeria

1998 ◽  
Vol 27 (1) ◽  
pp. 53-56 ◽  
Author(s):  
F. E. Omoregbee
Keyword(s):  
Rural Development ◽  
Interaction Effect ◽  
Rural Women ◽  
Significant Interaction ◽  
Women Farmers ◽  
Communication Process ◽  
Farm Size ◽  
Significant Interaction Effect ◽  
Extension Services ◽  
Socioeconomic Characteristics

A study was conducted to investigate the communication process through which the extension workers of Benue Agricultural and Rural Development Authority (BNARDA) disseminate improved farm practices to rural women farmers. A total of 250 women farmers who were in contact with the extension services were randomly selected and interviewed. The results showed that 90% of them recognized personal contacts, group meetings of farmers, and method-and-result demonstration sites as channels through which they communicated with the extension workers. There was a positive and significant interaction effect between the frequency of contacts the rural women contact farmers had with the extension workers and some of their socioeconomic characteristics: education ( b = 0.91); farm size ( b = 0.117); and knowledge of extension worker's office by the rural women contact farmers ( b = 0.48).

scholarly journals Fit into College II: Physical Activity and Nutrition Behavior Effectiveness and Programming Recommendations

2013 ◽  
Vol 37 (1) ◽  
pp. 29-41 ◽  
Author(s):  
Kristi McClary King ◽  
Jiying Ling ◽  
Lee Ridner ◽  
Dean Jacks ◽  
Karen S. Newton ◽  
...  
Keyword(s):  
Physical Activity ◽  
Focus Group ◽  
Fruits And Vegetables ◽  
Focus Group Interview ◽  
Food Preparation ◽  
Group Interview ◽  
Repeated Measure ◽  
Healthy Foods ◽  
Healthy Nutrition ◽  
Nutrition And Physical Activity

Purpose To determine whether residency (living on campus versus off campus) was related to the effects of Fit into College on students' health behaviors, and to understand interns' perceptions of their roles in mentoring their trainees. Design Pre-experimental, one-group, pretest-posttest design and a posttest focus group interview. Setting University-offered health and internship courses. Subjects Twenty-four students (trainees) participated in the intervention, nine of whom lived on campus. Five student-interns served as their mentors. Intervention Fit into College was a 14-week intervention in which trainees teamed up with an intern to improve and/or maintain healthy nutrition and physical activity behaviors. Measures Trainees' nutrition and physical activity behaviors and perceptions were quantitatively assessed through surveys at preintervention and postintervention. Interns' mentoring perceptions were qualitatively assessed through a focus group interview after the intervention. Analysis Two-factor repeated measure ANOVAs and qualitative theme identification. Results Regardless of their residency location, the trainees' perceptions of the health benefits of eating fruits and vegetables improved during the intervention. However, for trainees living on campus, the intervention was not effective in increasing the number of fruits and vegetables consumed or the planning for food preparation. The interns perceived that they did not have adequate access to healthy foods, the knowledge or skills to prepare healthy foods, or the competency to teach food preparation strategies to their trainees. For trainees living on campus, the intervention was more effective in decreasing perceived exercise barriers than trainees living off campus. Conclusion Future iterations of Fit into College may focus on 1) improving college students' planning and preparation of healthy foods, 2) segmenting trainees into more homogeneous groups for the interns to tailor their areas of expertise (campus vs. off-campus and/or freshman vs. upperclass students), and 3) collaborating with university-partners to improve environmental conditions to promote physical activity and healthy nutrition.

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