scholarly journals Elaboration of Social Media Performance Measures: From the Perspective of Social Media Discontinuance Behavior

2020 ◽  
Vol 12 (19) ◽  
pp. 7962
Author(s):  
Inwon Kang ◽  
Yiya Zhang ◽  
Sungjoon Yoo
Keyword(s):  
Social Media ◽  
Performance Measures ◽  
Social Stress ◽  
Online Survey ◽  
Social Media Platforms ◽  
Method Of Measurement ◽  
Number Of Visits ◽  
Media Performance ◽  
The Impact ◽  
Confirmatory Factory Analysis

Social media platforms insist on the so-called “number of visits, clicking, and subscription” as a measurement of social media performance. However, this method of measurement does not take into account dormant user accounts and unintentional clicks or visits. To fully understand social media performance, this study aims to examine the process of users’ discontinuance behavior from the view of technostress creators and socialstress creators through social media fatigue. Also, this study investigates the influence of involvement between social media fatigue and discontinuance behaviors. To understand the impact of technostress and social stress creators on users’ discontinuance behavior, this study conducted an off- and online survey in Korea. Using Confirmatory factory analysis (CFA), this study has a strong academic contribution because it identifies the existing methods measuring social media performance through numbers of accounts or joining in as inaccurate.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

Gendering algorithms in social media

2021 ◽  
Vol 23 (1) ◽  
pp. 24-31
Author(s):  
Eduard Fosch-Villaronga ◽  
Adam Poulsen ◽  
Roger A. Søraa ◽  
Bart Custers
Keyword(s):  
Social Media ◽  
Online Survey ◽  
User Preferences ◽  
Marginalized Communities ◽  
For Profit ◽  
Diversity And Inclusion ◽  
Socially Constructed ◽  
Social Media Platforms ◽  
Multidisciplinary Perspective ◽  
The Impact

Social media platforms employ inferential analytics methods to guess user preferences and may include sensitive attributes such as race, gender, sexual orientation, and political opinions. These methods are often opaque, but they can have significant effects such as predicting behaviors for marketing purposes, influencing behavior for profit, serving attention economics, and reinforcing existing biases such as gender stereotyping. Although two international human rights treaties include express obligations relating to harmful and wrongful stereotyping, these stereotypes persist both online and offline, and platforms often appear to fail to understand that gender is not merely a binary of being a 'man' or a 'woman,' but is socially constructed. Our study investigates the impact of algorithmic bias on inadvertent privacy violations and the reinforcement of social prejudices of gender and sexuality through a multidisciplinary perspective including legal, computer science, and queer media viewpoints. We conducted an online survey to understand whether and how Twitter inferred the gender of users. Beyond Twitter's binary understanding of gender and the inevitability of the gender inference as part of Twitter's personalization trade-off, the results show that Twitter misgendered users in nearly 20% of the cases (N=109). Although not apparently correlated, only 8% of the straight male respondents were misgendered, compared to 25% of gay men and 16% of straight women. Our contribution shows how the lack of attention to gender in gender classifiers exacerbates existing biases and affects marginalized communities. With our paper, we hope to promote the online account for privacy, diversity, and inclusion and advocate for the freedom of identity that everyone should have online and offline.

scholarly journals Awareness of E-Cigarettes among Student in Malaysian Public University

2021 ◽  
Vol 12 (3) ◽  
pp. 1602-1608
Author(s):  
Rafidah Abd Razak Et.al
Keyword(s):  
Social Media ◽  
Law Enforcement ◽  
Online Survey ◽  
Public University ◽  
Female Students ◽  
Collection Method ◽  
Large Scope ◽  
Social Media Platforms ◽  
Awareness Programs ◽  
The Impact

Purpose: The intention of this research is to develop understanding of e-cigarette awareness towards students in university. Method: The data collection method used in this study is online survey using Google form applications via social media platforms. The respondents consist of 304 students from Malaysian public university located in north Malaysia. This survey consists of 14 questions including the demographic question. Result: Most of the respondents (n = 304) were aware of the impact of e-cigarettes and 124 (40.79 percent) had used an e-cigarette previously. E-cigarette awareness is also high among female students compared to male students.Conclusion: Importantly, attention needs to be paid to the use of e-cigarettes. Besides that, government law enforcement needs to be restructured to monitor the e-cigarette product from direct to adult access. Institutions also need to play a role in exposing students to awareness of e-cigarettes by increasing awareness programs. Overall, this study suggests a further research on this area to be conducted in a large scope of population in Malaysia and demographic locations.

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

2021 ◽  
pp. 146144482110118
Author(s):  
Dominik Neumann ◽  
Patricia T Huddleston ◽  
Bridget K Behe
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Online Survey ◽  
Regression Analyses ◽  
Fear Of Missing Out ◽  
Advertising Strategy ◽  
Social Media Platforms ◽  
Advertising Content ◽  
Practical Implications ◽  
Marketing Messages

Marketing on social media has become ubiquitous. Consequently, social media platforms are increasing the level of advertising content that users may later encounter when navigating online shopping websites. It is unclear how this amplification of exposure to marketing messages through social media affects consumers’ attitudes to products online. Furthermore, the roles of social media participation and proneness to experience Fear of Missing Out on product attitude remain largely unexplored. In this research ( N = 1002), we employed an online survey of US Instagram users. These data were submitted to three-way moderation regression analyses with attitude toward the product as the dependent variable. Consumers who are more active on social media and had high (vs low) Fear of Missing Out expressed more favorable attitudes toward online products after being exposed to Instagram content (vs not exposed). The theoretical and practical implications for cognitive processing research and advertising strategy and study limitations are discussed.

scholarly journals Influence of COVID-19 on lifestyle behaviors in the Middle East and North Africa Region: a survey of 5896 individuals

2021 ◽  
Vol 19 (1) ◽  
Author(s):  
Mohamed Abouzid ◽  
◽  
Dina M. El-Sherif ◽  
Nael Kamel Eltewacy ◽  
Nesrine Ben Hadj Dahman ◽  
...  
Keyword(s):  
Social Media ◽  
Middle East ◽  
Food Consumption ◽  
North Africa ◽  
Fast Food ◽  
Online Survey ◽  
Eating Habits ◽  
Lifestyle Behaviors ◽  
Mena Region ◽  
The Impact

Abstract Background Coronavirus disease (COVID-19) pandemic has affected health and lifestyle behaviors of people globally. This project aims to identify the impact of COVID-19 on lifestyle behavior of individuals in the Middle East and North Africa (MENA) region during confinement. Methods We conducted an online survey in 17 countries (Egypt, Jordan, United Arab Emirates, Kuwait, Bahrain, Saudi Arabia, Oman, Qatar, Yemen, Syria, Palestine, Algeria, Morocco, Libya, Tunisia, Iraq, and Sudan) from the MENA region on August and September 2020. The questionnaire included self-reported information on lifestyle behaviors, including physical activity, eating habits, smoking, watching television, social media use and sleep before and during the pandemic. Logistic regression was performed to analyze the impact of COVID-19 on lifestyle behaviors. Results A total of 5896 participants were included in the final analysis and 62.8% were females. The BMI of the participants was 25.4 ± 5.8 kg/m2. Around 38.4% of the participants stopped practicing any physical activities during the confinement (P < 0.001), and 57.1% reported spending more than 2 h on social media (P < 0.001). There were no significant changes in smoking habits. Also, 30.9% reported an improvement in their eating habits compared with 24.8% reported worsening of their eating habits. Fast-food consumption decreased significantly in 48.8% of the study population. This direct/indirect exposure to COVID-19 was associated with an increased consumption of carbohydrates (OR = 1.09; 95% CI = 1.02–1.17; P = 0.01), egg (OR = 1.08; 95% CI = 1.02–1.16; P = 0.01), sugar (OR = 1.09; 95% CI = 1.02–1.16; P = 0.02), meat, and poultry (OR = 1.13; 95% CI = 1.06–1.20; P < 0.01). There was also associated increase in hours spent on watching television (OR = 1.07; 95% CI = 1.02–1.12; P < 0.01) and social media (OR = 1.09; 95% CI = 1.01–1.18; P = 0.03). However, our results showed a reduction in sleeping hours among those exposed to COVID-19 infection (OR = 0.85; 95% CI = 0.77–0.94; P < 0.01). Conclusions The COVID-19 pandemic was associated with an increase in food consumption and sedentary life. Being exposed to COVID-19 by direct infection or through an infected household is a significant predictor of amplifying these changes. Public health interventions are needed to address healthy lifestyle behaviors during and after the COVID-19 pandemic.

scholarly journals 1414. #Vaccine Twitter Influencers: is it Just About Reach and Followers?

2020 ◽  
Vol 7 (Supplement_1) ◽  
pp. S714-S715
Author(s):  
Jean-Etienne Poirrier ◽  
Theodore Caputi ◽  
John Ayers ◽  
Mark Dredze ◽  
Sara Poston ◽  
...  
Keyword(s):  
United States ◽  
Social Media ◽  
Standard Deviation ◽  
Small Proportion ◽  
The United States ◽  
Research Support ◽  
Policy Makers ◽  
Media Messages ◽  
Social Media Platforms ◽  
The Impact

Abstract Background A small number of powerful users (“influencers”) dominates conversations on social media platforms: less than 1% of Twitter accounts have at least 3,000 followers and even fewer have hundreds of thousands or millions of followers. Beyond simple metrics (number of tweets, retweets...) little is known about these “influencers”, particularly in relation to their role in shaping online narratives about vaccines. Our goal was to describe influential Twitter accounts that are driving conversations about vaccines and present new metrics of influence. Methods Using publicly-available data from Twitter, we selected posts from 1-Jan-2016 to 31-Dec-2018 and extracted the top 5% of accounts tweeting about vaccines with the most followers. Using automated classifiers, we determined the location of these accounts, and grouped them into those that primarily tweet pro- versus anti-vaccine content. We further characterized the demographics of these influencer accounts. Results From 25,381 vaccine-related tweets available in our sample representing 10,607 users, 530 accounts represented the top 5% by number of followers. These accounts had on average 1,608,637 followers (standard deviation=5,063,421) and 340,390 median followers. Among the accounts for which sentiment was successfully estimated by the classifier, 10.4% (n=55) posted anti-vaccine content and 33.6% (n=178) posted pro-vaccine content. Of the 55 anti-vaccine accounts, 50% (n=18) of the accounts for which location was successfully determined were from the United States. Of the 178 pro-vaccine accounts, 42.5% (n=54) were from the United States. Conclusion This study showed that only a small proportion of Twitter accounts (A) post about vaccines and (B) have a high follower count and post anti-vaccine content. Further analysis of these users may help researchers and policy makers better understand how to amplify the impact of pro-vaccine social media messages. Disclosures Jean-Etienne Poirrier, PhD, MBA, The GSK group of companies (Employee, Shareholder) Theodore Caputi, PhD, Good Analytics Inc. (Consultant) John Ayers, PhD, GSK (Grant/Research Support) Mark Dredze, PhD, Bloomberg LP (Consultant)Good Analytics (Consultant) Sara Poston, PharmD, The GlaxoSmithKline group of companies (Employee, Shareholder) Cosmina Hogea, PhD, GlaxoSmithKline (Employee, Shareholder)

Understanding the Experiences of Anger in the Onset and Progression of Psoriasis: A Qualitative Study Using Social Media (Preprint)

2021 ◽  
Author(s):  
Olivia Hughes ◽  
Rachael Hunter
Keyword(s):  
Social Media ◽  
Qualitative Interviews ◽  
Psychosocial Interventions ◽  
Skin Condition ◽  
Future Research ◽  
Social Media Platforms ◽  
Chronic Skin ◽  
Skin Conditions ◽  
The Impact

BACKGROUND Psoriasis is a chronic inflammatory skin condition, which can be affected by stress. Living with psoriasis can trigger negative emotions, which may influence quality of life. OBJECTIVE This study explored the experiences of people with psoriasis with attention to the potential role of anger in the onset and progression of the chronic skin condition. METHODS Semi-structured qualitative interviews were conducted with twelve participants (n=5 females, n=7 males) recruited online from an advert on a patient charity’s social media platforms. Data were transcribed and analysed using thematic analysis. RESULTS Four key themes were identified: (1) ‘I get really angry with the whole situation:’ anger at the self and others, (2) the impact of anger on psoriasis: angry skin, (3) shared experiences of distress, and (4) moving past anger to affirmation. CONCLUSIONS Findings suggest that anger can have a perceived impact on psoriasis through contributing to sensory symptoms and unhelpful coping cycles and point to a need for enhanced treatment with more psychological support. The findings also highlight the continued stigma which exists for people living with skin conditions and how this may contribute to, and sustain, anger for those individuals. Future research could usefully focus on developing targeted psychosocial interventions to promote healthy emotional coping with psoriasis.

scholarly journals Quantifying and contextualizing the impact of bioRxiv preprints through automated social media audience segmentation

2020 ◽  
Author(s):  
Jedidiah Carlson ◽  
Kelley Harris
Keyword(s):  
Social Media ◽  
Video Game ◽  
Research Evaluation ◽  
Right Wing ◽  
Religious Groups ◽  
Audience Segmentation ◽  
Social Media Platforms ◽  
Game Developers ◽  
The Impact ◽  
Media Audience

AbstractEngagement with scientific manuscripts is frequently facilitated by Twitter and other social media platforms. As such, the demographics of a paper’s social media audience provide a wealth of information about how scholarly research is transmitted, consumed, and interpreted by online communities. By paying attention to public perceptions of their publications, scientists can learn whether their research is stimulating positive scholarly and public thought. They can also become aware of potentially negative patterns of interest from groups that misinterpret their work in harmful ways, either willfully or unintentionally, and devise strategies for altering their messaging to mitigate these impacts. In this study, we collected 331,696 Twitter posts referencing 1,800 highly tweeted bioRxiv preprints and leveraged topic modeling to infer the characteristics of various communities engaging with each preprint on Twitter. We agnostically learned the characteristics of these audience sectors from keywords each user’s followers provide in their Twitter biographies. We estimate that 96% of the preprints analyzed are dominated by academic audiences on Twitter, suggesting that social media attention does not always correspond to greater public exposure. We further demonstrate how our audience segmentation method can quantify the level of interest from non-specialist audience sectors such as mental health advocates, dog lovers, video game developers, vegans, bitcoin investors, conspiracy theorists, journalists, religious groups, and political constituencies. Surprisingly, we also found that 10% of the highly tweeted preprints analyzed have sizable (>5%) audience sectors that are associated with right-wing white nationalist communities. Although none of these preprints intentionally espouse any right-wing extremist messages, cases exist where extremist appropriation comprises more than 50% of the tweets referencing a given preprint. These results present unique opportunities for improving and contextualizing research evaluation as well as shedding light on the unavoidable challenges of scientific discourse afforded by social media.

scholarly journals The usage pattern and willingness of undergraduate medical students for including social media platforms as a learning tool in medical education- an online survey

2020 ◽  
Vol 8 (1) ◽  
pp. 11-17
Author(s):  
Momin Kashif ◽  
Mirza Nisar Baig
Keyword(s):  
Social Media ◽  
Medical Education ◽  
Medical Students ◽  
Online Survey ◽  
Active Participation ◽  
First Year ◽  
Usage Pattern ◽  
Undergraduate Medical Students ◽  
Learning Tool ◽  
Social Media Platforms

Background: The rapid growth and availability of smartphones and social media platforms (SMP) have changed the medical students' approach to learn and manage the information about their academic, personal and professional lives. Methods: An online survey was done in undergraduate medical students of PIMS, Karimnagar to collect information about usage pattern and perception of SMP, and willingness to participate for using SMP as a learning tool in medical education. Results: Total 433 (Females – 275) out of 600 students participated in the survey from the first year (125), secondyear (151) and third-year (157) MBBS students. Everyone is using some type of SMP. They find SMP nearly equal to lecture materials and subject notes as a useful learning tool and there was significantly increasing trend of perception of SMP being a useful learning tool from the first-year (79%), second-year (83%) to third-year (92%), (p=0.01). Almost 93% want to see SMP used at institute level in medical education. Female students (52.4%) are significantly more willing for active participation than male students (43%), p=0.04. First-year students (56%) are more ready for active participation followed by third (48.4%) and second (43.7%) year students, p=0.08. Conclusion: Most students are willing to include SMP in medical education as a learning tool and ready to participate in different activities if they get the required training. As all students have smartphones and efficiently utilizing different services on their devices, SMP can become an effective learning tool in medical education.

scholarly journals A Pilot Study on the Impact of Facebook on Perceptions of Police Force

2019 ◽  
Vol 3 (1) ◽  
pp. 6-11
Author(s):  
Wayne W. L. Chan ◽  
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Public Perception ◽  
Public Discourse ◽  
Police Force ◽  
Online Social Networking ◽  
Individual Interviews ◽  
Social Media Platforms ◽  
Perceptions Of Police ◽  
The Impact

The legal authorities, particularly the police force, have been increasingly facing challenges given the popularity of social media [1, 2]. However, we know very little about how public perceptions of the police are being shaped by social media. In this context, this study attempted to investigate the impact of social media on young people’s perceptions of the police in Hong Kong. The focus of this study was placed on Facebook since it was one of the most popular social media platforms in the city. Facebook was not only conceptualized as a communication medium but also a social networking arena. In this connection, qualitative individual interviews were conducted to explore the online social networking on Facebook and its relation to the perceptions of police force. It was found that the Facebook users who were more likely to stay closely connected with other users with similar views would tend to form the politicized perception of police force. On the other hand, the Facebook users who were to be networked with some other users or real persons with dissimilar views would hold more neutral perceptions of the police. This study was the first of its kind to investigate the role of online social networking in the perceptions of the police, thus filling an important gap in our knowledge of the increasing impact of social media. Therefore, the results of current study were expected to contribute to society by avoiding the disproportionate public discourse about law and order. Keywords: Social Media, Online Social Networking, Public Perception, Police Force.

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