scholarly journals Enhancing Marketing Performance Through Enterprise-Initiated Customer Engagement

2020 ◽  
Vol 12 (9) ◽  
pp. 3931
Author(s):  
Marjeta Marolt ◽  
Hans-Dieter Zimmermann ◽  
Andreja Pucihar
Keyword(s):  
Conceptual Model ◽  
External Pressure ◽  
Organizational Readiness ◽  
Partial Least Square ◽  
Least Square ◽  
Customer Engagement ◽  
Enterprise Performance ◽  
Quantitative Survey ◽  
Marketing Performance ◽  
Path Modelling

The exponential speed of technological advancements and the ever-changing needs of customers have changed the way enterprises engage with their customers. However, despite the increasing scholarly interest in the enterprise-initiated perspective of customer engagement (CE) in recent years, it remains unclear what drives enterprises to initiate customer engagement and how enterprise-initiated customer engagement enhances enterprise performance. Thus, the purpose of this study is to develop and evaluate a conceptual model that consists of drivers and outcomes of enterprise-initiated customer engagement. After developing a conceptual model based on previous conceptual approaches to customer engagement, a quantitative survey was undertaken to gather the data from business-to-customer micro, small, and medium-sized enterprises. The data were analyzed using the partial least square path modelling. The findings showed that external pressure and organizational readiness influence enterprise-initiated customer engagement. Enterprise-initiated customer engagement was also found to influence marketing performance. The empirical findings provide insights for managers that explain what drivers may influence enterprise-initiated customer engagement and what benefits they can expect. Overall, this research extends the understanding of the CE domain and provides additional insights for the drivers and outcomes of enterprise-initiated CE.

scholarly journals How transformational leadership, psychological contract violation, empowerment and affective commitment influence employee’s intention to quit an organisation

2021 ◽  
Vol 52 (1) ◽  
Author(s):  
Olorunjuwon M. Samuel ◽  
Amos S. Engelbrecht
Keyword(s):  
Transformational Leadership ◽  
Conceptual Model ◽  
Psychological Contract ◽  
Affective Commitment ◽  
Psychological Empowerment ◽  
Partial Least Square ◽  
Least Square ◽  
Intention To Quit ◽  
Psychological Contract Violation ◽  
Contract Violation

Purpose: The first aim of this article is to assess the influence of transformational leadership and some selected psychological constructs on employee’s intention to quit an organisation. The second aim is to develop and validate a conceptual model that depicts the linear relationships amongst the constructs of this study (i.e. transformational leadership, psychological contract violation, psychological empowerment, affective commitment and intention to quit).Design/methodology/approach: The article employs correlational research method using quantitative research strategy. Structural equation modelling (SEM) was adopted in analysing data collected from 232 conveniently sampled respondents from various organisations in South Africa. The partial least square based SEM methodology was used to test the relationships amongst the various constructs of the study.Findings/results: Transformational leadership showed indirect influence on intention to quit through psychological contract violation, psychological empowerment and affective organisational commitment.Practical implications: The conceptual model of this study provides a useful psychological framework that guide organisations in the formulation and implementation of retention policies and practices. Further, it is imperative for organisations to encourage the adoption of transformational leadership at all levels of management. This is in consideration of the significant influences that this leadership behaviour exerts on individual employee’s intention to quit an organisation.Originality/value: An extensive search of instant literature did not produce evidence of an existing literature regarding the relationship between transformational leadership and psychological contract violation as we found in this article. This is a theoretical contribution to the field of organisation psychology. Furthermore, the article developed a unique and a empirically validated model that explained the direction and strength of relationships amongst selected antecedents of intention to quit. This practical contribution provides managers with both pragmatic insights and theoretical framework in formulating an effective retention strategy for their organisations.

scholarly journals THE EFFECTS OF AUTONOMY ON JOB SATISFACTION AND JOB PERFORMANCE: EVIDENCE FROM BOSNIA AND HERZEGOVINA

2021 ◽  
Vol 11 (2) ◽  
pp. 126-132
Author(s):  
Nermina Delic ◽  
◽  
Irfan Djedovic ◽  
Ensar Mekic ◽  
◽  
...  
Keyword(s):  
Job Satisfaction ◽  
Data Analysis ◽  
Job Performance ◽  
Bosnia And Herzegovina ◽  
Convergent Validity ◽  
Positive Relationship ◽  
Partial Least Square ◽  
Least Square ◽  
Validity And Reliability ◽  
Path Modelling

The main aim of the study was to empirically investigate and understand the effects that autonomy has on job satisfaction and job performance in Bosnia and Herzegovina. The empirical data was obtained from a questionnaire of 242 people living and working in Bosnia and Herzegovina. Once the data was collected, data analysis was conducted to assure validity and reliability through items’ loadings and Cronbach’s Alpha values.Furthermore, the scales were tested for convergent validity through partial least-square path modelling using SmartPLS 3 software. The results indicated that the effects of autonomy on job performance and job satisfaction were significant and had positive relationship.

scholarly journals PENGARUH PERCEIVED VALUE, BRAND IMAGE TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIASI (STUDI PADA PELANGAN INDIHOME PT. TELKOM MANADO)

2021 ◽  
Vol 7 (3) ◽  
Author(s):  
Amriah Amir ◽  
Silvya L. Mandey ◽  
Hendra N. Tawas
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Brand Image ◽  
Perceived Value ◽  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Customer Engagement ◽  
Equation Modeling ◽  
Long Time

The study aims to analyze the effect of Perceived Value and Brand Image on Customer Loyalty with Customer Engagement as a Mediation Variable for Indihome Customers at PT. Telkom Manado. The population of this research were Indihome customers in Manado. Sampling was carried out based on Isaac Michael's table of 267 respondents. The research data were analyzed using PLS SEM (Partial Least Square - Structural Equation Modeling) with SmartPLS 3.0 software. The results showed that Perceived Value and Brand Image had an effect on Customer Engagement but did not directly influence Customer Loyalty. Perceived Value and Brand Image affect Customer Loyalty through Customer Engagement with full mediation. Customer Engagement affects Customer Loyalty. Indihome at Telkom Manado has already good at Perceived Value and Brand Image.  However, the product still couldn't drive the loyal customers to buy any add-on services or ensure to a long time subscription. The company need to find strategies that can improve the customer engagement and customer loyalty with Indihome as a product. Keywords : Perceived Value, Brand Image, Customer Engagement, Customer Loyalty

scholarly journals Modeling of factors influencing exploration of medical career choices

2021 ◽  
Vol 10 (1) ◽  
pp. 175
Author(s):  
Rizma Adlia Syakurah ◽  
Yayi Suryo Prabandari ◽  
Widyandana Widyandana ◽  
Taufan Bramantoro
Keyword(s):  
Medical Students ◽  
Self Efficacy ◽  
Online Survey ◽  
Career Exploration ◽  
Partial Least Square ◽  
Least Square ◽  
Personal Accomplishment ◽  
Career Interventions ◽  
Path Modelling ◽  
Career Options

Majority of medical students choose clinical specialties as their career choice, compared to other medical fields. This study aimed to finding an effective model of career exploration behaviour in medical students to construct effective career interventions. This study obtained 1030 students of medical faculties in Indonesia. All data used an online survey questionnaire that was collected starting from October 12<sup>th</sup>-25<sup>th</sup> 2015. Data analysis used Partial Least Square-Path Modelling using R statistical software to create a model in order to find correlation and pathway among each variable. The result showed both direct and indirect correlation towards the variables studied. Personal accomplishment had a stronger influence on self-efficacy (β=0.317, p&lt;0.001). This study concluded that verbal persuasion and self-efficacy correlate directly to career exploration.<strong> </strong>All variables are related to career exploration in medical students. Educators and policymakers are able to construct intervention in this area to encourage medical students to start exploring career options early.

scholarly journals Pengaruh Tekanan Eksternal Terhadap Penggunaan Sistem Pengukuran Kinerja Untuk Tujuan Opersional Dan Dampaknya Terhadap Kinerja

2016 ◽  
Vol 4 (2) ◽  
Author(s):  
Anita Primastiwi
Keyword(s):  
Performance Measurement ◽  
Empirical Evidence ◽  
Measurement System ◽  
External Pressure ◽  
Partial Least Square ◽  
Least Square ◽  
Performance Measurement System ◽  
External Stakeholder ◽  
One Year ◽  
The Impact

The aim of this study is to give empirical evidence about the influence of external pressure on the using of performance measurement system for operational purposes and the impact on the performance of public sector organizations. The samples were the SKPD’s and BUMD’s chairmen or chairwomen who lead the governmental services in Klaten Regency, and they must be in their term of office for at least one year. This study analyzed their perceptions about the statements in the questionaire. The data was analized by partial least square (PLS) with Smart PLS Version 3.0. The findings showed an empirical evidence that accountability demands from supervisors and specific (external) stakeholder groups do have positive and significant effect on the using of performance measurement system for operational purposes, but that general public or political attention does not affect to the using of performance measurement system for operational purposes. The finding also showed that using the system for operational purposes has no impact on performance.

scholarly journals Knowledge Sharing Process and Innovation Success: Evidence from Public Organisations in Southern Nigeria

10.28945/4358 ◽  
2019 ◽  
Vol 14 ◽  
pp. 183-198
Author(s):  
Uzoma Heman Ononye ◽  
Anthony Igwe
Keyword(s):  
Knowledge Sharing ◽  
Tacit Knowledge ◽  
Partial Least Square ◽  
Least Square ◽  
Future Research ◽  
Public Managers ◽  
Southern Nigeria ◽  
Supportive Culture ◽  
Path Modelling ◽  
Public Organisations

Aim/Purpose: This study investigates the relationship between knowledge sharing process and innovation success with specific emphasis on tacit knowledge. Based on the literature review, we hypothesised that knowledge donating and collecting have a positive relationship with innovation success. Methodology: The hypotheses were empirically tested using the partial least square path modelling with data collected from twelve state-owned public organisations operating in Southern Nigeria. Contribution: The research made distinct empirical contributions to the burgeoning literature on knowledge sharing and innovation from the public sector and developing country context. Findings: Knowledge donating and collecting contribute to innovation success positively and significantly. Knowledge donating effect on innovation success was found to be more significantly positive than the effect of knowledge collecting on innovation success. Recommendations for Practitioners: Public organisations should promote a supportive culture to spur innovation through the frequent share of experiences, information and skills among the various knowledge actors. Public managers should convey the importance of knowledge sharing and its value to knowledge users in clear terms and attend to creating conditions or contexts that encourage people to share knowledge freely and willingly with others. It is apt to improve organisational commitment and support for knowledge sharing activities such as mentorship programs, workshops, conferences, seminars and other related training and development programs in order to provide opportunities for employees to develop innovation competencies from the transfer of tacit knowledge developed over time from experience. To optimise innovation outcomes from knowledge sharing practices, knowledge sharing should be in tandem with the industry or global best practices. Future Research: Future studies should add interviews to provide depth in terms of insights and substance to the questionnaire, and may extend to public organisation with different ownership structure.

scholarly journals ANALISIS USAHA PETAMBAK GARAM DAN PERANANNYA DALAM PEREKONOMIAN TAHUN 2012 (Studi Kasus Petambak Garam PUGAR)

2016 ◽  
Vol 10 (2) ◽  
pp. 217
Author(s):  
Akhmad Mun’im
Keyword(s):  
Growth Rate ◽  
Manufacturing Sector ◽  
Value Added ◽  
Partial Least Square ◽  
Least Square ◽  
Intermediate Inputs ◽  
Business Analysis ◽  
Path Modelling

Peningkatan produksi garam menjadi penting seiring dengan meningkatnya jumlah penduduk dan tumbuhnya sektor industri pengolahan di Indonesia. Program Pemberdayaan Usaha Garam Rakyat (PUGAR) yang dicanangkan oleh Kementerian Kelautan dan Perikanan (KKP) ditujukan untuk menjaga dan meningkatkan ketersediaan garam di masyarakat. Penelitian ini bertujuan mengetahui struktur biaya usaha petambak garam serta faktor-faktor yang memengaruhi pendapatannya yang akan berdampak pada penciptaan nilai tambah petambak garam. Penelitian dilakukan dengan  enggunakan metode Partial Least Square Path Modelling (PLS-PM). Hasil penelitian menunjukkan bahwa peningkatan output petambak garam sebesar satu persen akan meningkatkan nilai tambah petambak garam sebesar 0,911 persen, sedangkan peningkatan input antara (intermediate input) sebesar satu persen akan memberikan dampak secara tidak langsung terhadap nilai tambah petambak garam sebesar 0,775 persen. Selain itu, peranan komoditas garam terhadap perekonomian terus meningkat selama program PUGAR digulirkan. Hal ini ditunjukkan oleh kontribusi dan laju pertumbuhan PDB berbasis garam yang selalu meningkat selama periode tersebut. (Salt Farmers Business Analysis and Its Role in The Economy, 2012 (Case Study: PUGAR Salt Farmers))Increasing production of salt has become important due to the increasing population and the growth of the manufacturing sector in Indonesia. Empowerment of People’s Salt (PUGAR) Program launched by the Ministry of Maritime Affairs and Fisheries (MMAF) is intended to maintain and improve the availability of salt in the community. This research aims at finding cost structure and factors that effect the income of salt farmers by which will lead to impacted to the generating of salt farmers value added. This research uses a Partial Least Square Path Modelling (PLS-PM) as analytical method. Based on the research results, an increase in output of salt farmers by one percent will increase the value added of salt farmers by 0,911 percent. While the increase in intermediate inputs by one percent would provide indirectimpact on the value added of salt farmers by 0,775 percent. In addition, the role of salt commodities on the economy continued to increase throughout the PUGAR program rolled. This phenomenon showed by the contributions and growth rate of based on the continum growth rate of based-salt GDP during the period.

scholarly journals Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Mochammad Rifky Pamungkas ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Industry Center ◽  
Medium Enterprises

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.

The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era

2021 ◽  
Vol 20 (2) ◽  
pp. 110-124
Author(s):  
Fauziyah Rahmawati ◽  
Santi Novani
Keyword(s):  
Product Innovation ◽  
Structural Equation ◽  
Research Method ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Food And Beverage ◽  
Self Administered Questionnaire

This study aims to analyze product innovation and value co-creation on marketing performance in this pandemic covid-19. SMEs of food and beverage used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a self-administered questionnaire. This study uses 34 data from MSMEs in the food and beverage sector affected by COVID-19. Partial Least Square (PLS) on Structural Equation Modeling (SEM) was chosen as the research method in this study. The results show that value co-creation have a significant effect on marketing performance. Product innovation negatively and not significant effects on marketing performance, and value co-creation significantly affect product innovation. The novelty in this study is a phenomenon that occurs; that is when the Covid-19 pandemic spreads in Indonesia. This study's limitation is needed to add other variables beyond the variables already in the model. This study only focused on SMEs for the food and beverage sector

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