scholarly journals Strategic Decisions to Enhance the Internationalization of the Performing Arts and Their Sustainability: The Case of Flamenco

2020 ◽  
Vol 12 (9) ◽  
pp. 3718 ◽  
Author(s):  
María-Angeles Rastrollo-Horrillo
Keyword(s):  
Value Chain ◽  
Performing Arts ◽  
International Markets ◽  
Strategic Decisions ◽  
Entry Modes ◽  
Market Selection ◽  
Foreign Markets ◽  
Cultural Management ◽  
Cultural Sector

Determining how to operate in foreign markets is challenging for the performing arts (PA) because the particular nature of their activities necessarily entails sustainable complexities. This study aims to extend understanding of the internationalization of PA to shed light on the strategic decisions adopted by cultural agents to achieve an economic and cultural objective—generating international income while ensuring the symbolic value of cultural products rooted in local values. A longitudinal empirical case of one leading enterprise in international flamenco production with a successful history in international markets is reported here, and in-depth insights into four strategic decisions that can boost the sustainable internationalization of PA are gained: why (motivations), what (product), where (market selection), and how (entry modes). The results have theoretical and practical implications for a cultural sector with few examples of internationalization that is seeking for international markets to become sustainable while being subject to public financing cuts, strong competition, and globalization. The important role of intermediaries in bridging the gaps between different actors of the PA value chain and in assuring sustainable cultural management of the internationalization process is also identified.

scholarly journals The Foreign Goods Demand, Cultural Beliefs and Consumer Choices: A Microeconomics Note

2021 ◽  
pp. 1-12
Author(s):  
Dr. Erico Wulf
Keyword(s):  
Cultural Values ◽  
Business Strategy ◽  
Cultural Beliefs ◽  
International Markets ◽  
Theoretical Background ◽  
Strategic Decisions ◽  
Foreign Markets ◽  
Consumer Choices ◽  
Foreign Good ◽  
Desk Research

Consumers react to opportunities. So, given that free trade allows them more alternative goods, ¿How come that foreign goods shape consumer choices?. Is it either because of its price, consumer`s income, or their cultural beliefs?. How do it all influence business strategic decisions in international markets? The aim of this paper is to analyze the microeconomic relationship between utility maximization, and cultural values. In particular, its influence in the consumer decisions framework as well as its role for shaping business strategic decisions concerning international markets. The methodology is an inductive desk research. It begins with the theoretical background about consumer behavior and foreign good demand, as well as cultural values impact on business strategy in foreign markets, to conclude that as incomes rises and needs step up, consumers get involve in wider social interaction, such that it shapes the boundaries of rationality which make cultural values part of the marginal utility of income.

scholarly journals North American entrepreneurs in Cuba: which entry mode and government affiliation strategy?

2018 ◽  
Vol 27 (3) ◽  
pp. 285-303 ◽  
Author(s):  
Natalia Vila-Lopez ◽  
Graham White
Keyword(s):  
Entry Mode ◽  
Foreign Market ◽  
International Markets ◽  
Performance Outcomes ◽  
Added Value ◽  
Entry Modes ◽  
Foreign Markets ◽  
Content Type ◽  
Final Sample ◽  
And Performance

PurposeTo have success in newly liberalized markets, firms must have a plan of action before resources are committed. What some companies do not realize is that their own entrepreneurial orientation (EO) will dictate their strategies, and performance outcomes, in both their home market and abroad. In order to maximize firm performance in newly liberalized markets (such as Cuba), firms must be able to objectively gauge their own EO. The paper aims to discuss these issues.Design/methodology/approachWithin this framework, the present paper will attempt to effectively measure the EO of decision-making managers from US companies that have an interest in entering the Cuban market. A final sample of 81 US managers accepted to collaborate. They were then split into two groups (high and low EO; with 41 and 35 managers in each group, respectively) and compared regarding three variables: entry mode strategy, government affiliation strategy, and performance outcomes.FindingsThe results show that EO is related with performance, but not with the two proposed variables of entry mode and government affiliation.Originality/valueIn sum, the added value of the paper is to link US managers’ strategies and performance in a newly liberalized market which has been seldom studied: Cuba. The fields of entry mode strategies and government affiliation decisions in this newly liberalized market remain poorly investigated. Not all firms managed by highly entrepreneurial-orientated managers will decide to enter foreign markets and, on the contrary, domestic firms which are not interested in international markets can be run by highly entrepreneurial managers. This is due, in part, to the fact that internationalization can be driven by other factors. Therefore, this paper will attempt to demonstrate if certain entry modes will perform better than others when the foreign market is a newly liberalized economy. Additionally, the importance, and effect, of governmental relationships on performance outcomes will be tested within the research.

Foreign venture capital firms and internationalization of ventures

2020 ◽  
Vol 28 (3) ◽  
pp. 381-399 ◽  
Author(s):  
Heejin Woo
Keyword(s):  
Venture Capital ◽  
Design Methodology ◽  
Linear Models ◽  
Strategic Decisions ◽  
Foreign Markets ◽  
Content Type ◽  
The Us ◽  
Venture Capital Firms ◽  
Logistic Regressions

Purpose The purpose of this study is to examine how foreign venture capital firms affect the internationalization of investee ventures and their performance. The author argues that, as influential stakeholders, foreign venture capital (VC) firms engage in strategic decisions of investee ventures and may positively contribute to ventures’ business in foreign markets. Design/methodology/approach The study examines 551 VC-backed ventures that went public between 2000 and 2014 in the US. Logistic regressions and generalized linear models are used to test hypotheses, and the two-stage approach is used to address a potential endogeneity issue. Findings In the empirical results, the author finds that foreign VC investment is positively associated with the internationalization of ventures in terms of both the likelihood of internationalization and foreign sales intensity. In addition, the author finds that internationalization and foreign sales intensity are positively associated with firm performance when a venture is backed by a foreign VC firm. Originality/value This study makes important theoretical and empirical contributions to the international entrepreneurship literature by highlighting the role of foreign VC investors on internationalization of ventures.

Challenges of the Internationalization Strategy of a Technology-Based International New Venture

2019 ◽  
pp. 467-489 ◽  
Author(s):  
Luciana Costa Fernandes ◽  
Cristiana Pereira ◽  
Daniela Simões ◽  
António Carrizo Moreira
Keyword(s):  
International Markets ◽  
New Venture ◽  
International New Venture ◽  
Entry Modes ◽  
Foreign Markets ◽  
Mode Of Entry ◽  
Start Up ◽  
Relationship Orientation ◽  
Internationalization Strategy ◽  
Start Ups

The present study seeks to analyze the behavior of a technological start-up regarding its entry modes in foreign markets. It is based on the case study of a company in the field of 3D printing and takes into account the analysis of topics such as the internationalization of start-ups and modes of entry in foreign markets, considering several theories of internationalization. As the company analyzed is a start-up, the research is supported by the analysis of the characteristics present in the process of internationalization of small and medium-sized enterprises (SMEs). The study closes with the conclusion that this SME matches the profile of an International New Venture/Born Global (INV/BG), although the company takes advantage of the network-based theory and relationship orientation to enter international markets. The most used mode of entry by the company in international markets has been exporting activities.

International strategy for SMEs: criteria for foreign markets and entry modes selection

2014 ◽  
Vol 21 (2) ◽  
pp. 301-312 ◽  
Author(s):  
Fabio Musso ◽  
Barbara Francioni
Keyword(s):  
Design Methodology ◽  
Mode Selection ◽  
Entry Mode ◽  
Foreign Market ◽  
International Strategy ◽  
Entry Modes ◽  
Market Selection ◽  
Foreign Markets ◽  
Content Type ◽  
Strong Relation

Purpose – The purpose of this paper is to examine the internationalization of small- and medium-sized enterprises (SMEs) in regard to the international market selection (IMS) and entry mode selection (EMS) processes. Design/methodology/approach – To achieve this, an examination of the degree of systematic/active behaviour during IMS and EMS on a sample of 221 SMEs was conducted. Moreover, the paper sought to comprehend whether SMEs select foreign market and entry mode in a separate and sequential way, and whether there is a relationship between the sequentiality of IMS and EMS, on one side, and SME behaviour during these two processes, on the other side. Findings – Results revealed that SMEs have a non-systematic and passive behaviour during IMS and EMS, respectively. Moreover, a high predilection in performing the two processes contemporaneously or without any logic was found. Finally, a strong relation between sequentiality of IMS and EMS and degree of systematic and active behaviour during the processes existed. Originality/value – In this study, using a sample of SMEs located in a region of Italy, SME behaviour in the IMS and entry mode choice processes was tested.

scholarly journals Transnational Management-Consulting Firms in Thailand and ASEAN

2020 ◽  
Author(s):  
Qadeer Hussain ◽  
Hafiz Mirza
Keyword(s):  
Management Consulting ◽  
Entry Modes ◽  
Foreign Markets ◽  
Ongoing Debate ◽  
Consulting Services ◽  
Consulting Firms ◽  
Core Subject ◽  
Operational Aspects ◽  
Management Consulting Firms

The expansion and global role of management consulting services have become a topic of some interest in the context of the internationalization of services. The objectives, motivations, and strategies of Transnational Management-Consulting Firms (TMCFs) in the Thai market is the core subject of this paper. In addition, this paper presents performance and operational aspects of TMCFs in Thailand. Since TMCFs may enter foreign markets through a number of entry modes, their entry mode preferences in this market are analyzed in the context of their objectives, and local and regional conditions. This analysis is based on a recently completed interview-based survey of TMCFs in Thailand and is therefore a timely examination of a crucial subject—especially given the ongoing debate about "Services and Development". Firm, home and host-country related and international factors are separately identified and their interactions discussed. The future prospects for TMCFs in Thailand and ASEAN are also discussed.  

scholarly journals The role of international marketing research today

2020 ◽  
pp. 15-17
Author(s):  
Nataliia MASHOSHYNA ◽  
Viacheslav PURIKHOV ◽  
Vlasta SHVAHIREVA
Keyword(s):  
Market Research ◽  
Positive Impact ◽  
International Marketing ◽  
Marketing Research ◽  
International Markets ◽  
Enterprise Development ◽  
Foreign Markets ◽  
Price Range ◽  
Definition Of

The main purpose of international marketing research is to identify the current needs of consumers in foreign markets to set the direction of enterprise development to meet them, thus bypassing competitors. Market research is only an integral part of this process. Although, the most important part of it. This is due to the need to take into account primarily the requirements of the market, which can create the conditions for eliminating existing shortcomings in foreign economic activity and have a positive impact on the prospects of companies. International marketing is an independent branch of the enterprise when entering foreign markets and includes a set of measures to organize the production and sale of products, services focused on meeting the needs of specific foreign consumers based on research and forecasting of international markets. The purpose of this work is to provide a definition of international marketing research, justify their importance in the present and consider the main problems that may arise along the way. International market research may cover the world commodity market, the market of countries and industries, domestic and foreign markets or their specific segment. In addition to market research, sales research has the highest frequency. There may be some difficulties in conducting marketing research abroad. For example, surveys of business people in Taiwan become possible only when using at least four languages. These circumstances create not only high costs for this type of research, but also not always, due to numerous translations from one language to another achieve the goal, as they may be accompanied by loss or distortion of information. International marketing research generates data in order to perform: sales forecasting, identify loyal and satisfied customers, identify the optimal price range for the company's products. Such analysis is a process of collecting and studying the information needed to make effective decisions in business management, including international.

The importance of market intelligence in spanish firms’ exporting activity

2013 ◽  
Vol 44 (3) ◽  
Author(s):  
Antonio Navarro-García ◽  
Marta Peris-Ortiz ◽  
Ramón Barrera-Barrera ◽  
Ángel Francisco Villarejo-Ramos
Keyword(s):  
Export Performance ◽  
Foreign Market ◽  
Marketing Mix ◽  
Strategic Decisions ◽  
Foreign Markets ◽  
Market Intelligence ◽  
Strategic Behaviour ◽  
Using Data ◽  
Positive Effect

This research aims to respond to a research gap in the literature concerning the role of market intelligence in export activity. In particular, we examine the effects of market intelligence on the interrelationships between market distances (domestic vs. foreign) perceived by export managers, strategic marketing mix decisions (standardisation vs. adaptation) and export performance (growth in foreign sales and satisfaction). The results of an empirical study using data from a sample of 212 Spanish exporters reveal that: (a) strategic decisions aimed at adapting the marketing mix to foreign markets have a positive effect on export performance, (b) market distances associated with economic, legal, social, and cultural differences between Spain and overseas markets encourage conservative decision making, embodied in a standardised international marketing mix (similar to that used in Spain), (c) however, when export managers have relevant foreign market information and analyses, market intelligence processes reduce perceived market distances and encourage more proactive strategic behaviour (adaptation of the marketing mix), resulting in improved export performance. Keywords: Market Intelligence, Perceived Market Distances, Marketing Mix Adaptation, Export Performance.

A literature review on firms' internationalisation through e-commerce

2019 ◽  
pp. 121-143
Author(s):  
Riccardo Resciniti ◽  
Federica De Vanna
Keyword(s):  
Systematic Review ◽  
Literature Review ◽  
International Business ◽  
Decision Process ◽  
Foreign Markets ◽  
New Markets ◽  
Integrative Framework ◽  
The Past ◽  
The Relationship

The rise of e-commerce has brought considerable changes to the relationship between firms and consumers, especially within international business. Hence, understanding the use of such means for entering foreign markets has become critical for companies. However, the research on this issue is new and so it is important to evaluate what has been studied in the past. In this study, we conduct a systematic review of e-commerce and internationalisation studies to explicate how firms use e-commerce to enter new markets and to export. The studies are classified by theories and methods used in the literature. Moreover, we draw upon the internationalisation decision process (antecedents-modalities-consequences) to propose an integrative framework for understanding the role of e-commerce in internationalisation

Information Context of Culture in Focus of Professional Discussion

2019 ◽  
Vol 16 (6) ◽  
pp. 578-583
Author(s):  
Irina P. Tikunova
Keyword(s):  
Practical Experience ◽  
Information Services ◽  
Information Support ◽  
State Institute ◽  
Cultural Management ◽  
Russian Scientific ◽  
Use Of Resources ◽  
Russian State ◽  
State Library ◽  
Cultural Sector

The article presents an overview of the all-Russian scientific and practical conference (with international participation) “Information Context of Culture: Resources, Technologies, Service” (the 11th conference of heads and specialists of information services for culture and art). The conference, orga­nized by the Russian State Library, the Russian State Library of Arts, and the St. Petersburg State Institute of Culture, on the instructions of the Ministry of Culture of the Russian Federation, was held in Moscow on September 24—25, 2019. Its purpose was to summarize the results of scientific research and practical experience on the issues of information support of the cultural sector in the digital age, to identify some problems and find ways to overcome them, and to demonstrate the best achievements in this field. The conference was attended by more than 90 representatives of cultural management bodies, federal, regional and municipal libraries, universities, training centers and other organizations of culture, science, education and mass media from 22 regions of Russia, as well as heads and specialists of national libraries of Armenia, Belarus and Kazakhstan (via video link). Thanks to the online broadcast, the total audience of the event increased by almost 200 people. The conference participants noted the importance of scientific and information activities in the cultural sector both for society in general and for the sector’s development in particular. In order to improve this work, the conference participants recommended to promote its digitalization, which is aimed at creating public resources for culture and art and organizing information services in the 7/24 mode via the Internet, including on mobile devices; to intensify the mutual use of resources through participation in joint projects; and to strictly observe copyright when creating information resources and methodological materials.

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