scholarly journals Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers

2020 ◽  
Vol 12 (4) ◽  
pp. 1506 ◽  
Author(s):  
Joan-Francesc Fondevila-Gascón ◽  
Marc Polo-López ◽  
Josep Rom-Rodríguez ◽  
Pedro Mir-Bernal
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behavior ◽  
Quantitative Research ◽  
Online Marketing ◽  
Mobile Telephony ◽  
Media Influence ◽  
Web Traffic ◽  
The Social ◽  
Significant Difference

Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.

scholarly journals The Effect of Social Media on Consumer Behavior: An Application on University Students in Turkey

2019 ◽  
Vol 4 (3) ◽  
Author(s):  
Yakup Durmaz ◽  
Elif Uysal Alagoz
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Consumer Behavior ◽  
University Students ◽  
The Internet ◽  
Media Influence ◽  
Daily Lives ◽  
The Past ◽  
Screening Model ◽  
E Mail

The main purpose of thisresearch is to show how social media influence the consumption behaviors of university students in Turkey. This research is designed as a "screening model".  Screening models are research approaches that aim to describe the past or present as it exists. It is tried to define an event, individual or object under investigation as it is and, as if it is within its own conditions. No attempt is made to change or influence them in anyway. Social media has provided new opportunities for consumers to socialize online. Consumers have thus made social media a part of their daily lives. The increasing number of social media users worldwide is one of the most important indicators of this. The general status of the Internet allows individuals to use social media from e-mail to Twitter and Facebook, and interact without the need for physical meetings. The purpose of this research is to assess the effect of social media on consumer behaviors of university students, who are themselves consumers and social media users. In conclusion, the aim is to investigate the effect of using social networks on the pre-purchase consumer behavior of university students in social media.  

scholarly journals Process modeling for business management of online marketing campaigns through social media

2019 ◽  
Vol XXII (2) ◽  
pp. 116-125
Author(s):  
Popescu M. A. M.
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Marketing Channels ◽  
Online Marketing ◽  
Process Models ◽  
Social Media Networks ◽  
The Social ◽  
Media Reputation ◽  
Set Up ◽  
A Company

The online environment is becoming more competitive each day, and the consumer's journey is becoming more complex, going through several marketing channels on their way to buying. Social media networks environments facilitate access to information and at the same time contribute to creating an image, a perception of reality. Building and strengthening social media reputation are essential for companies in 2018. To have credibility, a company must create and maintain a good image across all the social networks it finds. The more transparent and sincerer through their communication, the easier it will be for brands to maintain their reputation and gain consumer confidence, which can be achieved through social media. The article presents the main social networks used by companies to create digital marketing campaigns. The authors illustrate the steps needed to set up audiences on Facebook, Instagram and Twitter, organizing the information in tables in order to be easier to track. BPM Software is used to design process models for these online marketing campaigns.

scholarly journals Social Capital in Social Media Networks

2018 ◽  
Vol 29 (2) ◽  
Author(s):  
Jurgita Jurkevičienė ◽  
Eglė Butkevičienė
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Quantitative Research ◽  
Research Study ◽  
Virtual Space ◽  
Web Based ◽  
Social Media Networks ◽  
The Social ◽  
Capital Development

New social media such as Facebook and Google+ are web-based communication platforms that enable socially meaningful interactions between contacts in the virtual space (Ellison et al. 2014). Studies show that new social media are particularly conducive to social capital development, as they offer its users the possibility of creating heterogeneous, extremely large electronic social networks (Hampton et al. 2011). This article presents the results of a quantitative research study on the social capital and trust of the Lithuanian population in the electronic social networks. The study used an adapted D. Williams’ Internet Social Capital Scale (2006).

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Communication in social networks of St. Petersburg as a means of adaptation of ethnocultural communities

Litera ◽  
2021 ◽  
pp. 38-55
Author(s):  
Rivaa Mukhammad Salem Alsalibi
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Ethnic Communities ◽  
Sense Of Security ◽  
The Social ◽  
The Subject ◽  
Development Prospects

The subject of this research is the specifics, forms and functions of interaction in social media groups between the representatives of ethnic communities. The goal consists in determination of the role of social networks in adaptation of ethnocultural communities of St. Petersburg. The research is based on the polling technique for acquisition of information on the cognitive, emotional, and behavioral state of a person. The survey was conducted via distribution of questionnaires among the representatives of ethnic groups. The article also employs the method of systematic scientific observation over the social media groups, topic raised therein, as well as reading and analysis of the comments. The scientific novelty of this work consists in outlining of the nature, trends and development prospects of cross-cultural communications as the channel for ethnocultural interaction.  The main conclusions, which touch upon users from various ethnic communities who do not have enough experience in organization of activity of social media groups, demonstrate that it causes the loss of the sense of security, accumulation of prejudices and escalation of interethnic conflicts, as well as preference of the with restricted access, which contributes to lock down of the group and impedes adaptation in the accepting society. Stabilization of situation can be achieved by improvement of the quality of content posted in the social media, as well as level of their administration.

Privacy in Social Media

2021 ◽  
Vol 7 (1) ◽  
pp. 7-13
Author(s):  
Jeffry Hirawan ◽  
Itmam Al Rasyid
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Private Information ◽  
Common People ◽  
The Social ◽  
Debt Collectors

Nowadays social networks become very common. People use social media to keep people in touch, businesses, organizations, and many more. The information you share with your friends in the social media allows them easily to keep in touch with you. However beside friends, colleges, relatives, there are many people that are interested in the private information on social media.  Identity thieves, scam artists, debt collectors, stalkers, companies use social networks to gather information. Companies that use social networks for getting information about people are intended to personalize their services for the users and to sell to advertisement. In this paper we will discuss the advantage and disadvantage of using social media and what kind of information is safe to post and how to protect it.

Getting acquainted with social networks and apps: talking about TikTok

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Katie Elson Anderson
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Literature Review ◽  
Design Methodology ◽  
Research Literature ◽  
Content Type ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Information Professionals

Purpose This paper aims to provide information and promote discussion around the social media platform TikTok. Design/methodology/approach Research, literature review. Findings Libraries and library and information professionals should be aware of the potential of TikTok for engagement and information sharing. Originality/value Adds to the research on the social media platform TikTok.

(Not) Just for the Fun of It: The Labor of Social Media Production

2017 ◽  
Author(s):  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Young Women ◽  
Career Success ◽  
Creative Expression ◽  
Relationship Building ◽  
Media Production ◽  
The Social ◽  
Media Creation

This chapter exposes the deep cracks in narratives of social media leisure and amateurism. It looks at how forms of value-generating, gendered self-expression are rife in the social media world through blogs, vlogs, Instagram, and more. Though these activities are superficially framed as amusement and sociality, this chapter contends that many young women do not produce and promote content just for the fun of it. Rather, they approach social media creation with strategy, purpose, and aspirations of career success. Hence, this chapter explores some of the most salient conditions and features of aspirational labor: narratives of creative expression, relationship-building in online and offline contexts, and modes of individualized self-expression that both reveal and conceal normative feminine consumer behavior.

scholarly journals The Social Media in the Projection of Regional Startups: Observations of the Profile of the Companies in the Social Networks

2017 ◽  
Vol 5 (3) ◽  
pp. 421-434
Author(s):  
Paulo Henrique Martins Desidério ◽  
Ibsen Mateus Bittencourt ◽  
José Carlos Marques ◽  
Carlos Antonio Cardoso Sobrinho ◽  
Renato Neder
Keyword(s):  
Social Networks ◽  
Social Media ◽  
The Social
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