scholarly journals The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors

2020 ◽  
Vol 12 (3) ◽  
pp. 982
Author(s):  
Eunah Yu ◽  
Junghyun Kim
Keyword(s):  
Brand Experience ◽  
Marketing Environment ◽  
City Brand ◽  
Behavior Intention ◽  
City Population ◽  
Using Data ◽  
Brand Ambassadors ◽  
The Relationship ◽  
The City ◽  
Brand Satisfaction

The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city residents. An empirical analysis was conducted using data collected through a questionnaire with 328 residents of Seoul and Busan in Korea. The results reveal that self-city brand connection is positively related to city brand experience and city brand satisfaction but is not directly related to CBABI. Next, city brand experience was found to have a significant positive relationship with city brand satisfaction and CBABI, and city brand satisfaction is positively related to CBABI. We also found differences in the effects of city brand satisfaction on CBABI between Seoul and Busan. Although city brand satisfaction had a significant effect on CBABI in both cities, the effect was greater in Busan. This study confirms the effect of citizens’ city brand experiences and identifies the path by which city residents become city brand ambassadors.

scholarly journals Relationship between Changes over Time in Factors, Including the Impact of Meteorology on Photochemical Oxidant Concentration and Causative Atmospheric Pollutants in Kawasaki

Atmosphere ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 446
Author(s):  
Akinori Fukunaga ◽  
Takaharu Sato ◽  
Kazuki Fujita ◽  
Daisuke Yamada ◽  
Shinya Ishida ◽  
...  
Keyword(s):  
Moving Average ◽  
Atmospheric Pollutants ◽  
Important Indicator ◽  
Photochemical Oxidant ◽  
Oxidant Concentration ◽  
Using Data ◽  
Changes Over Time ◽  
The Impact ◽  
The Relationship ◽  
The City

To clarify the relationship between changes in photochemical oxidants’ (Ox) concentrations and their precursors in Kawasaki, a series of analyses were conducted using data on Ox, their precursors, nitrogen oxides (NOx) and volatile organic compounds (VOCs), and meteorology that had been monitored throughout the city of Kawasaki for 30 years from 1990 to 2019. The trend in air temperature was upward, wind speed was downward, and solar radiation was upward, indicating an increasing trend in meteorological factors in which Ox concentrations tend to be higher. Between 1990 and 2013, the annual average Ox increased throughout Kawasaki and remained flat after that. The three-year moving average of the daily peak increased until 2015, and after that, it exhibited a slight decline. The amount of generated Ox is another important indicator. To evaluate this, a new indicator, the daytime production of photochemical oxidant (DPOx), was proposed. DPOx is defined by daytime averaged Ox concentrations less the previous day’s nighttime averaged Ox concentrations. The trend in DPOx from April to October has been decreasing since around 2006, and it was found that this indicator reflects the impact of reducing emissions of NOx and VOCs in Kawasaki.

The Moderating Effect of the Status of Using a Product on the Relationship Between Brand Experience and Word of Mouth Recommendations

2021 ◽  
Vol 9 (2) ◽  
pp. 41-59
Author(s):  
Ngatno Ngatno ◽  
Endang P Apriatni
Keyword(s):  
Brand Loyalty ◽  
Structural Equation ◽  
Strong Relationship ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Brand Experience ◽  
User Group ◽  
The Status ◽  
The Relationship ◽  
Brand Satisfaction

The purpose of this study was to examine the moderating effect of the status of using the product on the relationship between brand experience, satisfaction, loyalty and brand recommendation. Structural equation modeling (SEM) with multi groups was used for data analysis. The results of this study indicate that there is a strong relationship between brand experience, satisfaction, loyalty and brand recommendation. The effect of brand experience and brand satisfaction on WOM recommendations was higher in the new user group than in the established user group. While the effect of brand loyalty on WOM recommendations was higher for established users than for new users. The effect of brand experience on brand satisfaction was greater for established users than for new users. While the effect of brand experience on brand loyalty was greater in the new-user group, it was not significant. Finally, the effect of brand satisfaction on brand loyalty was greater for established users than for new users.

FASILITAS, TARIF, PROMOSI DAN CITRA MEREK TERHADAP KEPUASAN PENGGUNA TRANSPORTASI ONLINE l(GO-JEK) DI KOTA SURAKARTA

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Eva Tusti Anggraini ◽  
Djumali Djumali ◽  
Sri Hartono
Keyword(s):  
Data Collection ◽  
Infinite Number ◽  
User Satisfaction ◽  
Brand Image ◽  
Sampling Technique ◽  
Likert Scale ◽  
City Brand ◽  
The Relationship ◽  
The City

The purpose of this study is to analyze whether or not the influence of Facilities, Rates, Promotions and Brand Image on Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The population in this study are all online motorcycle transportation users in Surakarta, whose numbers are infinite or unknown. The sampling technique is an infinite number using the Lemeshow formula, with a total of 100 respondents. Data collection uses a Likert scale questionnaire to measure respondents' answers identifying the relationship between Facilities, Rates, Promotions and Brand Image to Online Transportation (Go-Jek) User Satisfaction in Surakarta City. The results show that Facilities, Rates, Promotions and Brand Image influence simultaneously and significantly on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Facilities a positive and significant leffect on Online Transportation User Satisfaction (Go-Jek) in the City of Surakarta. Rates have a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Promotion has a positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Brand Image has positive and significant effect on Online Transportation User Satisfaction (Go-Jek) in Surakarta City. Keywords: Facilities, Rates, Promotion, Brand Image, User Satisfaction

Leveraging Sport to Build City Brands

2017 ◽  
pp. 1033-1048
Author(s):  
Brendon Knott ◽  
Janice Hemmonsbey
Keyword(s):  
Empirical Study ◽  
Global Awareness ◽  
African City ◽  
City Brand ◽  
Strategic Value ◽  
Sport Events ◽  
Brand Ambassadors ◽  
The City ◽  
Depth Interviews

This chapter sets out strategic implications for emerging city brand stakeholders wishing to leverage sport. Sport is already acknowledged as having a significant impact for city brands, particularly through the hosting of sport events, as a means of creating global awareness, improved image and differentiation. However, there has been little examination of the contribution of sport more broadly and especially within an emerging African city context. This chapter identifies the major challenges facing city brands and proposes how sport may provide solutions. It reveals the findings of an empirical study that assessed the strategic value of sport to the Cape Town city brand. The qualitative study featured semi-structured, in-depth interviews (n=12), conducted with definitive stakeholders. The chapter identifies the contribution of sport as a competitive differentiator for a city brand. It further reveals the contribution of the different sport elements to this brand benefit, namely: sport events and facilities (that can be used to showcase a city brand); teams/ franchises and personalities (that act as brand ambassadors for a city and contribute to the city brand identity); and sponsors and sport brands (that can be viewed as brand partners as they play a crucial role of supporting and enabling sport through their investment).

scholarly journals Learning to co-create the city brand experience

2020 ◽  
Vol 13 (2) ◽  
pp. 163-177 ◽  
Author(s):  
Magdalena Florek ◽  
Andrea Insch
Keyword(s):  
Brand Experience ◽  
City Brand ◽  
The City

The Unequal Spatial Distribution of City Government Fines: The Case of Parking Tickets in Los Angeles

2018 ◽  
Vol 56 (3) ◽  
pp. 823-856 ◽  
Author(s):  
Noli Brazil
Keyword(s):  
Los Angeles ◽  
City Council ◽  
City Government ◽  
Black Representation ◽  
Black Neighborhoods ◽  
Black Residents ◽  
Using Data ◽  
The Relationship ◽  
The City ◽  
Parking Ticket

This study investigates the relationship between government fines and neighborhood composition using data on parking citations in Los Angeles. Parking ticket fines have received significant attention in public debates concerning bias in government and law enforcement practices. In these debates, community advocates claim that parking citations are spatially concentrated in neighborhoods of predominantly economically vulnerable populations. Using parking ticket data in 2016 from the City of Los Angeles, this study shows that the number of parking tickets is higher in neighborhoods with a larger presence of renters, young adults, and Black residents. The study also finds that the burden on Black neighborhoods is not alleviated by Black representation in city council. However, Hispanic neighborhoods with a Hispanic council representative experienced higher parking ticket rates for regulations that are more likely to be violated by visitors, specifically, violations occurring during the evening and overnight hours, and specific to time-limit and permit-related regulations.

Ala-Too as the Main City/Country Square: Changing Forms, Uses, and Meanings

2017 ◽  
Vol 4 (2) ◽  
pp. 146-172
Author(s):  
Natalya Kosmarskaya ◽  
Artyom Kosmarsky ◽  
Guzel Sabirova
Keyword(s):  
Social Stability ◽  
Social Actors ◽  
National Symbols ◽  
City Population ◽  
Internal Migrants ◽  
Public Reaction ◽  
The Relationship ◽  
The City ◽  
Main City

This article explores the relationship between reformatting of Bishkek’s central square “from above” and mosaics of meanings, claims, and practices produced by different social actors “from below” in response to the ongoing transformation of this space. Drawing on narratives of long-term Bishkek residents and recent internal migrants to the city, we investigate commonalities and divergences in their perception of Ala-Too’s changing image. It is shown why the square, despite its planned multifunctionality, does not fulfill the needs of various segments of the city population. We also analyze political meanings of the “emptiness” of the square and the ambivalent public reaction to the ways it is being “filled.” The square becomes a spatial mirror of society—a society that remains in constant flux, searching for social stability and for unifying national symbols, heroes, and slogans.

Street Networks and Crime

2018 ◽  
Author(s):  
Toby Davies ◽  
Kate J. Bowers
Keyword(s):  
Network Structure ◽  
Urban Areas ◽  
Criminological Theory ◽  
Network Centrality ◽  
Movement Activity ◽  
Street Networks ◽  
Using Data ◽  
City Of London ◽  
The Relationship ◽  
The City

Street networks are the primary structures around which urban areas are arranged. Perhaps more significantly, though, the network acts as a substrate for movement, and defines the paths that can be taken between locations. It therefore determines, among other things, how far places are from each other, and the extent to which different features will be used in the course of movement activity. In this way, street networks play a key role in shaping interactions between people and the environment. Using data from the city of London, UK, this chapter examines the relationship between the occurrence of common assault and network centrality. The question of whether a relationship with network structure is also observed in this case has a number of potential implications from the perspectives of both policing and urban planning, while also representing a further test of criminological theory.

Leveraging Sport to Build City Brands

2017 ◽  
pp. 288-303
Author(s):  
Brendon Knott ◽  
Janice Hemmonsbey
Keyword(s):  
Empirical Study ◽  
Global Awareness ◽  
African City ◽  
City Brand ◽  
Strategic Value ◽  
Sport Events ◽  
Brand Ambassadors ◽  
The City ◽  
Depth Interviews

This chapter sets out strategic implications for emerging city brand stakeholders wishing to leverage sport. Sport is already acknowledged as having a significant impact for city brands, particularly through the hosting of sport events, as a means of creating global awareness, improved image and differentiation. However, there has been little examination of the contribution of sport more broadly and especially within an emerging African city context. This chapter identifies the major challenges facing city brands and proposes how sport may provide solutions. It reveals the findings of an empirical study that assessed the strategic value of sport to the Cape Town city brand. The qualitative study featured semi-structured, in-depth interviews (n=12), conducted with definitive stakeholders. The chapter identifies the contribution of sport as a competitive differentiator for a city brand. It further reveals the contribution of the different sport elements to this brand benefit, namely: sport events and facilities (that can be used to showcase a city brand); teams/ franchises and personalities (that act as brand ambassadors for a city and contribute to the city brand identity); and sponsors and sport brands (that can be viewed as brand partners as they play a crucial role of supporting and enabling sport through their investment).

scholarly journals Collectivism and Altruistic Behavior: A Third-Person Effect Study of COVID-19 News Among Wuhan Residents

2021 ◽  
pp. 205943642110455
Author(s):  
Yicheng Zhu ◽  
Ran Wei ◽  
Ven-Hwei Lo ◽  
Mingxin Zhang ◽  
Zongya Li
Keyword(s):  
Telephone Survey ◽  
Effect Study ◽  
Altruistic Behavior ◽  
Third Person Effect ◽  
Third Person ◽  
Perceived Effects ◽  
Using Data ◽  
The Relationship ◽  
The Third Person ◽  
The City

This study examines the third-person effects of COVID-19 news among Wuhan residents during the peak of the outbreaks in the city. Using data collected in a telephone survey of 1,071 Wuhan residents, results show that respondents believed others were more influenced by the COVID-19 news. However, the more the respondents systematically processed the news through elaboration and the more they were oriented toward collectivist values, the smaller the self-other perceptual gap. Finally, results suggest the moderating effect of collectivism on the relationship between perceived effects of COVID news and altruistic behavior—collectivism enhances the influence of perceived effects on others on adoption of altruistic behavior. The influence of culture in shaping risk perception and behavioral responses is discussed.

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