Green ICT Adoption Using a Maturity Model

The field green ICT focuses on the greening of ICT and using ICT to optimise the energy footprint of the ICT-supported processes. For organisations, applying green ICT in the broadest sense presents them with challenges. In this paper we explore what factors are influencing the adoption of green ICT. We follow three organisations that used a green ICT tool, the SURF Green ICT Maturity Model, to identify such factors. Tools like the maturity model help organisations identify the what and how. We found other factors, such as strategic alignment, culture and leadership, determine the why. As ICT is a general purpose technology, it potentially affects all processes in an organisation. To have a greening impact, the main challenge for green ICT is to take a systemic approach and involve all (relevant) parties. ICT departments often position themselves as support (followers, not leaders); this proves to be a big hurdle in the adoption of green ICT.