scholarly journals Can Co-Creation and Crowdfunding Types Predict Funder Behavior? An Extended Model of Goal-Directed Behavior

2019 ◽  
Vol 11 (24) ◽  
pp. 7061 ◽  
Author(s):  
Myung Ja Kim ◽  
C. Michael Hall
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Critical Role ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Research Model ◽  
Goal Directed Behavior

Crowdfunding is an emerging means for financing by small and medium-sized enterprises or individuals to attract capital from investors who look to obtain products, services, and/or equity in the future. Co-creation in crowdfunding projects substantially influences sponsors’ behavior, playing a critical role in crowdfunding performance. Despite the significance of co-creation in crowdfunding, research from the leisure and tourism fields has been largely neglected in terms of theory-based models of co-creation. To address this gap, the goal of this work is to study the effects of co-creation on the extended model of goal-directed behavior, along with the moderator of crowdfunding types. To do this, an online survey was conducted on crowdfunders in South Korea and partial least squares (PLS)-structural equation modeling (SEM) was applied to analyze the collected data. Results reveal that co-creation considerably leads to attitude towards, as well as behavior in relation to, crowdfunding participation. Funders’ attitude and positive and negative anticipated emotion also significantly influence desire to participate in crowdfunding. Behavioral intention is highly affected by perceived behavioral control as well as desire. Reward and investment types significantly moderate eight relationships in the research model. Hence, this study contributes to crowdfunding research and stakeholders in the visitor economy sectors.

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Responsible Gambling ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Responsible Gambling Strategy

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

scholarly journals Determinants of Consumers’ Purchasing Behavior for Certified Aquaculture Products in South Korea

2019 ◽  
Vol 11 (14) ◽  
pp. 3840 ◽  
Author(s):  
Sangchoul Yi
Keyword(s):  
Behavioral Intention ◽  
Latent Variables ◽  
Structural Equation ◽  
Online Survey ◽  
Social Norm ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Tpb Model ◽  
Aquaculture Products

This study aims to investigate consumers’ decision-making process for purchasing certified aquaculture products using the theory of the planned behavior (TPB) model. Based on the TPB model, this study empirically examines the relationship among TPB constructs, namely; attitude, social norm, perceived behavioral control, and behavioral intention to purchase sustainably produced products (i.e., Aquaculture Stewardship Council-certified products). Data from a web-based survey conducted through an online survey company (960 usable response samples) are analyzed using structural equation modeling. The results indicate that all latent variables (i.e., attitude, social norm, and perceived behavioral control) positively affect consumers’ behavioral intention. More importantly, environmental awareness moderates the relationships between TPB constructs and behavioral intention. In the case of the high awareness group in this study, attitude influences behavioral intention more than social norm does. On the contrary, in the case of the low awareness group, social norm influences behavioral intention more than attitude does.

Why do people use microblogs? An empirical study of Plurk

2015 ◽  
Vol 28 (2) ◽  
pp. 281-303 ◽  
Author(s):  
Li-Chun Huang ◽  
Wen-Lung Shiau
Keyword(s):  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Personal Characteristics ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Research Model ◽  
Content Type ◽  
Past Experiences

Purpose – The purpose of this paper is to investigate the factors that affect how people maintain their friendships by using information on Plurk. Design/methodology/approach – This study extended the Theory of Planned Behavior model to include both interpersonal curiosity and reciprocity. Data were collected via an online survey with 220 valid samples. The respondents answered the survey questionnaire based on their past experiences using Plurk. The proposed research model was assessed using structural equation modeling as performed in the LISREL program. Findings – The attitude toward using Plurk for maintaining friendships is the strongest predictor of intention to use, followed by perceived behavioral control. The findings indicate that reciprocity has the strongest effect on attitude toward using Plurk for maintaining friendship, followed by subjective norms and interpersonal curiosity. An analysis of the research explained 61 percent of the variance in attitude toward using Plurk for maintaining friendship, and 73 percent of the variance in intention to use Plurk for maintaining friendship. Research limitations/implications – This study only focussed on a limited number of factors, and as a result, the effects of some variables, such as personal characteristics, may have been overlooked. In the future, researchers can extend this model by incorporating more variables into the analysis of maintaining friendships via Plurk. Practical implications – As microblogging firms compete for online customers, it would be useful to gain some understanding of the possible effects of reciprocity and interpersonal curiosity on users’ intention to use Plurk for maintaining friendships. As firms compete for internet marketing, managers should know the potential use of Plurk as an effective channel to promote their products and services to whoever needs them. Originality/value – From the literature available in the public journal databases, no existing research model was found to explain the behavior of Plurk users on microblogs. The paper fulfills this objective.

The role of CSR in sport consumption decision-making

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chung-Long Yu
Keyword(s):  
Decision Making ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Explanatory Power ◽  
Theoretical Development ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Content Type

PurposeThe purpose of the present study was to examine the effect of corporate social responsibility (CSR) on sport spectator's decision-making using extended model of goal-directed behavior (EMGB).Design/methodology/approachAn on-site survey was conducted for individuals (N = 408) who attended professional baseball games held in Taiwan.FindingsStructural equation modeling indicated that the proposed EMGB offered a comprehensive perspective on the complicated decision-making process of sporting event spectators, which increased the explanatory power for predicting future game attending intentions. Specifically, positive anticipated emotion, subjective norm, past behavior, perceived behavioral control and attitude were important determinants of desire, which in turn influenced behavioral intention. The perception of CSR initiatives also played a role in the development of both desire and behavioral intention.Originality/valueBased on the findings, sport managers should consider integrating CSR actions into management and marketing strategies to enhance individuals' desire and intention to attend games. To the best of our knowledge, this is the first attempt to use MGB to study sport spectating, hence extending theoretical development of MGB.

scholarly journals Social Psychological Determinants of Bicycle Commuting in Russia: An Empirical Examination of the Model of Goal-Directed Behavior

2016 ◽  
Vol 7 (1) ◽  
pp. 123-139
Author(s):  
K.V. Prozorova ◽  
L.K. Grigoryan
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Social Psychological ◽  
Empirical Examination ◽  
Psychological Determinants ◽  
Past Behavior ◽  
Bicycle Commuting ◽  
Goal Directed Behavior

This paper reports on the outcomes of verification of Perugini and Bagozzi’s model of goal-directed behavior, according to which determinants of bicycle commuting include one’s intention to behave this way, perceived behavioral control and frequency of past behavior, and the individual’s intention is, in turn, influenced by attitudes, perceived social approval and emotions associated with this behavior. The model was tested on a sample of 814 subjects living in several regions of Russia (av- erage age 31 years, 70.6% males) using a survey. The scales of social psychological determinants were translated and adapted from the surveys used in previous studies. Confirmatory factor analysis and structural equation modeling confirmed the initial hypotheses only partially. It was proved that positive attitudes, perceived social ap- proval, expected positive emotions and frequency of past behavior result in greater desire to commute by bicycle; and that this desire and frequency of past behavior positively affect the subjects’ intention, whereas perceived behavioral control (i.e. perceived difficulties with behaving this way) affects their intention negatively. In contrast to our expectations negative emotions and perceived behavioral control don’t seem to predict desire to commute by bicycle. The paper puts forward and ex- plores some new hypotheses on possible reasons for the absence of such correlations in the Russian context.

Theory of planned behavior, ethics and intention of conscious consumption in Slow Fashion Consumption

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordana Soares de Lira ◽  
Marconi Freitas da Costa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Online Survey ◽  
Behavioral Control ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Ethical Considerations ◽  
Content Type ◽  
Slow Fashion

PurposeThis study seeks to investigate the influence of the theory of planned behavior (TPB), of the conscious consumption intention and of the consumer ethical considerations, on Slow Fashion Consumption in the region known as Agreste Pernambucano, in Brazil, which is known for being an apparel manufacturing area.Design/methodology/approachTo achieve this purpose, descriptive quantitative research using non-probabilistic sampling was conducted. Data were collected through an online survey and distributed through the snowball technique. The sample consists of 486 respondents and relies on structural equation modeling for data analysis.FindingsThe results highlight that the Slow Fashion Consumption, in the scope of Local Productive Arrangement (LPA) of clothing manufacturing in the Agreste region, is influenced by the intention of conscious consumption, the ethical considerations in consumer behavior and the perceived behavioral control. Moreover, the results highlight the role of the influence of subjective norms both in the attitudes of consumers and the intention of conscious consumption.Originality/valueThe primary contribution of this study is to demonstrate that perceived behavioral control is positively associated with Slow Fashion Consumption, which, in turn, shows that respondents believe they have control over their sustainable actions.

scholarly journals Factors persuade individuals’ behavioral intention to opt for Islamic bank services

2019 ◽  
Vol 11 (1) ◽  
pp. 234-250 ◽  
Author(s):  
Anwar Bin Allah Pitchay ◽  
Mohamed Asmy Bin Mohd Thas Thaker ◽  
Zubir Azhar ◽  
Al Amin Mydin ◽  
Hassanudin Bin Mohd Thas Thaker
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Peninsular Malaysia ◽  
Equation Modeling ◽  
Islamic Banking ◽  
Perceived Behavioral Control ◽  
Banking Services ◽  
Content Type ◽  
Islamic Bank

Purpose The sustainable development of Islamic banking services has motivated a significant number of depositors to choose Islamic bank services instead of the conventional bank. There are various factors that can persuade the depositors’ choice to choose an Islamic bank. This paper aims to examine the factors that persuade individuals’ behavioral intention to choose Islamic bank services. Design/methodology/approach To achieve this objective, this study uses the theory of planned behavior (TPB) as the underlying theory to measure the factors that persuade the depositors’ behavioral intention to choose Islamic bank services. A total of 300 questionnaires were distributed to the Malaysian Islamic Bank’s depositors in Peninsular Malaysia. The data from the questionnaires were analyzed using structural equation modeling (SEM). Findings The result showed the three variables that predicted behavioral intentions of the depositors, namely, attitude (ATT), subjective norms (SN) and perceived behavioral control (PBC), were found to be significant in persuading depositors’ behavioral intention to choose Islamic bank services. Furthermore, the findings of the study also confirmed the relevance of using TPB to measure the depositors’ behavioral intention. The results could advance knowledge in the area of Islamic finance and also have positive implications for practitioners. Originality/value The study offers an insight into the present environment involving Islamic banking services which was established in Malaysia 30 years ago. In the context of the current study, the present environment refers to the depositors’ intention to opt for the service and the factors that influence the depositors to choose Islamic banking services apart from the religious factor which has been well acknowledged by a significant number of previous studies.

scholarly journals Effects of Place Attachment and Image on Revisit Intention in an Ecotourism Destination: Using an Extended Model of Goal-Directed Behavior

2020 ◽  
Vol 12 (18) ◽  
pp. 7831 ◽  
Author(s):  
Mei-lan Jin ◽  
Youngjoon Choi ◽  
Choong-Ki Lee ◽  
Muhammad Shakil Ahmad
Keyword(s):  
Behavioral Intention ◽  
Local Governments ◽  
Place Attachment ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Destination Image ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Revisit Intention ◽  
Goal Directed Behavior

This study explores the decision-making process of tourists visiting Guilin, China as an ecotourism destination. An extended model of goal-directed behavior with the inclusion of place attachment and destination image is employed to understand tourists’ revisit intention. This study finds several substantial variables that contribute to leading the behavioral intention of tourists. Results reveal that tourist attitude, positive anticipated emotion, and perceived behavioral control positively influence desire. Tourist desire to visit a destination is an important predictor of behavioral intention, and desire plays a substantial mediating role between attitude, positive anticipated emotion, perceived behavioral control, and behavioral intention. The image of an ecotourism destination is an important antecedent of attitude, perceived behavioral control, and subjective norm. The destination image indirectly influences behavioral intention through attitude, subjective norm, and perceived behavioral control. Destination image also has a direct effect on place attachment, which in turn influences behavioral intention. Findings provide a theoretical framework of understanding tourist behavior and contribute guidelines for developing sustainable ecotourism for central and local governments.

scholarly journals Predicting Continued Participation in Government-Initiated Public Sports Clubs: The Role of Prior Knowledge and Awareness through Health Communications

2021 ◽  
Vol 18 (13) ◽  
pp. 7168
Author(s):  
Doyeon Won ◽  
Jun-Hyun Kim ◽  
Jung-Sup Bae
Keyword(s):  
Prior Knowledge ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Prior Experience ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Health Communications ◽  
Sports Club ◽  
Anticipated Emotions

Physical activity is the most effective preventive medicine in enhancing our physical health and subjective wellbeing. Since 2013, the South Korean government has introduced and developed the public sports club system as a way to promote exercise and the health of the general public. The current study investigated factors underlying the general public’s desires and intentions to join or participate in a public sports club (PSC) using the model of goal-directed behavior (MGB). Data were collected from 254 college students who had prior experience of participating in at least one PSC and were primarily analyzed using structural equation modeling (SEM). The results suggest that, among the five MGB determinants, the positive anticipated emotions and perceived behavioral control were significantly associated with participants’ desires, and, in turn, their desires were significantly related to their intention to participate in PSCs. Meanwhile, the respondents’ prior experience was marginally but significantly associated with desire but not with behavioral intention. Prior knowledge (through health communications) was significantly related to attitude, desire, and behavioral intention. Overall, the findings support the use of positive anticipated emotions, perceived behavioral condition, prior knowledge, and desire as indicators of participation behavior in the PSC context, and may aid the development of health communication and interventions aimed at encouraging future participation.

Financial inclusion enhancement through the adoption of Islamic microfinance in Nigeria

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abdurrahman Abdullahi ◽  
Anwar Hasan Abdullah Othman
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Public Attitude ◽  
Financial Inclusion ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Intention To Adopt ◽  
Islamic Microfinance

Purpose This paper aims to examine the determinants of intention to adopt Islamic microfinance among prospective customers in Nigeria, to enhance access to formal financial services. Design/methodology/approach The quantitative study used the proportionate stratified random sampling technique to collect data from 450 respondents, using close-ended questionnaires. The data was analyzed using analysis of moment structures-structural equation modeling. The decomposed theory of planned behavior (DTPB) was used as the underlying theory to test 10 hypotheses. Findings Results showed the intention toward the adoption of Islamic microfinance is high in Nigeria. In total, 8 of the 10 study hypotheses were supported, out of which attitude, subjective norm and perceived behavioral control were found to have a positive and significant influence on the behavioral intention to adopt Islamic microfinance. Consequently, the study recommends the need for stakeholders in the Nigerian financial system to embark on enlightenment campaigns that will improve the public attitude on the role of Islamic microfinance banks in the promotion of financial inclusion and poverty reduction. Research limitations/implications The study focused specifically on three selected states in Northern Nigeria that are predominantly Muslim. The findings and indeed the conclusions of the study, may not be suitable for generalization to other parts of the country. Practical implications The study found that three constructs: attitude, subjective norms and perceived behavioral control were found to affect behavioral intention. Thus, the Central Bank of Nigeria and Islamic financial institutions should tailor their enlightenment campaigns toward improving public attitude on the need to adopt Islamic microfinance banks to further enhance financial inclusion, and thus reduce the incidence of poverty. Islamic microfinance banks should complement their commercial products and services with Islamic social finance products such as Sadaqat, Zakat and benevolent loan, as is the practice in jurisdictions where Islamic finance is institutionalized. Social implications The social implication of the study is its ability to determine factors that will enhance financial inclusion in Nigeria. This will assist in reducing poverty and income inequality. Originality/value The study was also able to extend the DTPB by introducing awareness as an additional latent construct in explaining attitude.

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