scholarly journals Measurement of Satisfaction in Sustainable Tourism: A Cultural Heritage Site in Spain

2019 ◽  
Vol 11 (23) ◽  
pp. 6774 ◽  
Author(s):  
Nuria Huete-Alcocer ◽  
Víctor Raúl López-Ruiz ◽  
Adriana Grigorescu
Keyword(s):  
Cultural Context ◽  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Sociodemographic Characteristics ◽  
Anova Analysis ◽  
Tourism Marketing ◽  
Heritage Site ◽  
Level Of Satisfaction ◽  
Provision Of Services ◽  
The Relationship

Sustainable tourism, in the cultural context, is a fundamental element for the economic development of some local communities. There are many factors that can influence the success of this type of tourism, but any action or strategy adopted should be closely related to the satisfaction of the tourist. This research focuses on a heritage destination of an archaeological nature, and is aimed at analyzing the profile of the cultural tourist and his/her level of satisfaction after visiting the site. Information was collected using a closed questionnaire given to tourists. An ANOVA analysis has been used to determine the relationship between sociodemographic characteristics and satisfaction, with significant results found in relation to gender and income level. This study has helped to highlight what underlies the differences in tourists’ post-visit satisfaction. These analyses have provided information that can be used in the planning of future sustainable tourism marketing strategies; thus, this study provides some recommendations on how to improve the provision of services and the management of these types of heritage elements.

scholarly journals Sustainable Tourism Marketing

2020 ◽  
Vol 12 (5) ◽  
pp. 1865
Author(s):  
Eduard Cristobal-Fransi ◽  
Natalia Daries ◽  
Berta Ferrer-Rosell ◽  
Estela Marine-Roig ◽  
Eva Martin-Fuentes
Keyword(s):  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Special Issue ◽  
Communication Management ◽  
Tourism Marketing ◽  
Current Trends ◽  
Sustainable Marketing ◽  
The Relationship

In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing management and current trends in this field. This issue has gathered articles about the marketing of destinations and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective. This editorial piece provides a useful introduction to the relationship between tourism and sustainable marketing management that can be used by researchers and practitioners to develop tourism marketing strategies from a sustainable perspective.

scholarly journals International TV series distribution on Chinese digital platforms: Marketing strategies and audience engagement

2018 ◽  
Vol 3 (3) ◽  
pp. 213-230 ◽  
Author(s):  
Filippo Gilardi ◽  
Celia Lam ◽  
K Cohen Tan ◽  
Andrew White ◽  
Shuxin Cheng ◽  
...  
Keyword(s):  
Case Studies ◽  
Cultural Context ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Online Media ◽  
Media Content ◽  
Online Video ◽  
Audience Engagement ◽  
Digital Platforms ◽  
The Relationship

The relationship between online media platforms in China and fan groups is a dynamic one when it comes to the distribution of international TV series and other media content, as media platforms incorporate user-generated content to encourage or foster audience engagement. Through a series of case studies, this article investigates how international TV series are acquired, distributed, marketed and curated on Chinese online video platforms. This helps to identify specific strategies and themes used by these platforms to promote international content and engage users. These marketing techniques, however, are not always as successful as expected, suggesting the need for a closer examination of the types of engagement sought by media platforms, and the ways in which Chinese audiences have responded within their cultural context.

A strategic tourism marketing framework for sports mega events: The case of Athens Classic (Authentic) Marathon

2020 ◽  
pp. 135481661989807
Author(s):  
Georgia Zouni ◽  
Popi Markogiannaki ◽  
Ioanna Georgaki
Keyword(s):  
Destination Image ◽  
Mega Events ◽  
Tourism Marketing ◽  
Level Of Satisfaction ◽  
Mega Event ◽  
The Relationship ◽  
Intention To Revisit ◽  
Event Image

The purpose of this study is to examine the relationship between destination image, event image and satisfaction in the context of a mega event, the 34 Authentic Marathon of Athens (Greece). In particular, the present study investigates whether (a) the evaluation of the destination influences positively the level of satisfaction and intention to revisit the destination, (b) the evaluation of the event influences positively the level of satisfaction and intention to revisit the destination and (c) the level of satisfaction influences positively the intention to revisit the destination. A survey took place among sport tourists ( n = 241) during and after the end of the event. Results indicate that the evaluation of the event and of the destination is much related to the level of satisfaction. Moreover, the three variables (destination image, event image and satisfaction) are found to have a significant effect on the intention to revisit the destination.

scholarly journals A Theoretical Framework to Explain the Impact of Destination Personality, Self-Congruity, and Tourists’ Emotional Experience on Behavioral Intention

SAGE Open ◽  
2020 ◽  
Vol 10 (4) ◽  
pp. 215824402098331
Author(s):  
Shaohua Yang ◽  
Salmi Mohd Isa ◽  
T. Ramayah
Keyword(s):  
Behavioral Intention ◽  
Emotional Experience ◽  
Marketing Strategies ◽  
Tourism Marketing ◽  
Effective Implementation ◽  
Revisit Intention ◽  
Proposed Model ◽  
Recommendation Intention ◽  
The Impact ◽  
The Relationship

The aim of this conceptual article is to propose a comprehensive model that explains the impact of different relational variables on tourists’ behavioral intention (i.e., revisit intention and recommendation intention) and the relationship between those relational variables. Based on the existing studies and findings, the proposed model is strongly related with destination personality, self-congruity as well as tourists’ emotional experience and behavioral intention. Particularly, self-congruity performed as a potential mediator between destination personality and behavioral intention; meanwhile, the model incorporated tourists’ emotional experience as a potential moderator between self-congruity and behavioral intention. This conceptual article makes significant contributions to tourism literature by proposing an integrated model. It serves as a reference for tourism marketing practitioners who can derive insights into the potential economic advantages such as tourists’ loyalty and tourists’ behavioral benefits in the form of revisit intention and recommendation intention which can result from the effective implementation of marketing strategies.

Sustainable tourism marketing at a World Heritage site

2007 ◽  
Vol 15 (2-3) ◽  
pp. 253-264 ◽  
Author(s):  
Audrey Gilmore ◽  
David Carson ◽  
Mário Ascenção
Keyword(s):  
Sustainable Tourism ◽  
World Heritage ◽  
World Heritage Site ◽  
Tourism Marketing ◽  
Heritage Site

scholarly journals TOURISM ENTREPRENEURIAL OBJECTIVES, COVID-19 AND SUSTAINABLE TOURISM MARKETING STRATEGY

2015 ◽  
pp. 192-204
Author(s):  
Ekeke John ◽  
Sonari Otobo
Keyword(s):  
Marketing Strategy ◽  
Paradigm Shift ◽  
Leisure Time ◽  
Service Providers ◽  
Sustainable Tourism ◽  
Marketing Strategies ◽  
Tourism Marketing ◽  
Tourist Satisfaction ◽  
Tourism Service ◽  
Tourism And Hospitality

The achievement of entrepreneurial objectives by tourism entrepreneurs is dependent on the existence of a dynamic, attractive, safe and competitive tourism destination capable of creating and delivering memorable experiential value which enhances tourist satisfaction and subsequent behaviouralintentions. However, the menace occasioned by the COVID-19 pandemic has posed a critical challenge and a bitter contradiction with the expectations and plans of tourism entrepreneurs all over the world. This explains why several attraction sites and other tourism and hospitality service organisations are either shut or operating at dismal operational levels with the consequent loss of jobs, leisure time as well as filing for bankruptcy claims, etc. The situation calls for a paradigm shift in destination marketing strategy. This present study seeks to situate the quest to achieve tourism entrepreneurial objectives during this austere and uncertain period (POST COVID-19) on the ability of tourism service providers to craft, implant and implement sustainable tourism marketing strategies. The study proposes academic, stakeholder and marketing implications.

scholarly journals Segmentation of tourists in the heritage site of Cuenca, Ecuador

2018 ◽  
Vol 64 (3) ◽  
pp. 115
Author(s):  
Tomás López-Guzmán ◽  
José Prada-Trigo ◽  
Jesús Claudio Pérez-Gálvez ◽  
Sandra Pesántez Loyola
Keyword(s):  
Scientific Literature ◽  
Geographic Area ◽  
World Heritage Site ◽  
Intangible Cultural Heritage ◽  
Anova Analysis ◽  
Multivariate Technique ◽  
Heritage Site ◽  
Post Hoc ◽  
The Relationship ◽  
The City

<p>This paper contributes to presenting the relationship that exists in a certain tourism destination between the World Heritage Site (WHS) and the Intangible Cultural Heritage (ICH), showing a segmentation of the tourists in Cuenca, Ecuador. The methodology used in this research has been the application of a multivariate technique of grouping items and the realisation of a post-hoc single-variate ANOVA analysis. The results show the existence of three motivational dimensions for visiting the city, two of a cultural nature and the third being hedonic. Depending on the motivation, four types of tourists are identified: the hedonic ICH-WHS tourist, the hedonic WHS tourist, the hedonic tourist and the ICH-WHS tourist. This research reinforces this theme, in a geographic area, Latin America, characterised by a recognised WHS but still little studied in the scientific literature.<strong></strong></p>

scholarly journals Intangible Cultural Heritage and Sustainable Tourism in Córdoba, Spain

2017 ◽  
Author(s):  
Francisco González Santa Cruz ◽  
Tomás López-Guzmán
Keyword(s):  
Cultural Tourism ◽  
World Heritage Site ◽  
Heritage Site ◽  
Level Of Satisfaction ◽  
Sociodemographic Profile ◽  
High Level ◽  
The Relationship ◽  
The City ◽  
Research Show

The recognition of a place as a World Heritage Site (WHS) by UNESCO is fundamental to preserve its historical and artistic inheritance and, at the same time, to encourage visits to that area. The purpose of this article is to contribute to the study of the relationship between WHS and cultural tourism, with a marked sustainable character, through the presentation of the results of research conducted in the city of Cordoba (Spain) and which analyses the sociodemographic profile of the tourists, the variables that influence their level of satisfaction and of their loyalty and the classification of the travelers through different variables. The principal results of the research show the significant educational level of the surveyed tourists, as well as the high level of satisfaction with the visit, the high number of countries of origin and the outstanding motivation for knowing the city&rsquo;s heritage roots.

Two Gambling Women

2012 ◽  
Vol 5 (1) ◽  
pp. 39-49
Author(s):  
Tzu-Hui Chen
Keyword(s):  
Lived Experiences ◽  
Personal Experience ◽  
Cultural Context ◽  
Cross Cultural ◽  
Immigrant Population ◽  
The Other ◽  
Mail Order ◽  
Foreign Brides ◽  
And Migration ◽  
The Relationship

This narrative aims to explore the meaning and lived experiences of marriage that a unique immigrant population—“foreign brides” in Taiwan—possesses. This convergence narrative illustrates the dynamics and complexity of mail-order marriage and women's perseverance in a cross-cultural context. The relationship between marriage, race, and migration is analyzed. This narrative is comprised of and intertwined by two story lines. One is the story of two “foreign brides” in Taiwan. The other is my story about my cross-cultural relationship. All the dialogues are generated by 25 interviews of “foreign brides” in Taiwan and my personal experience.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

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