scholarly journals Investigating Key Attributes in Experience and Satisfaction of Hotel Customer Using Online Review Data

2019 ◽  
Vol 11 (23) ◽  
pp. 6570 ◽  
Author(s):  
Hyun-Jeong Ban ◽  
Hayeon Choi ◽  
Eun-Kyong Choi ◽  
Sanghyeop Lee ◽  
Hak-Seon Kim
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Semantic Network ◽  
Information Source ◽  
Online Review ◽  
Significant Information ◽  
Five Factors ◽  
Food And Beverage ◽  
And Behavior ◽  
Relationship Of

With the development of social media, customers are sharing their experiences, and it is rapidly spreading as a form of online review. That is why the online review has become a significant information source affecting customers’ purchase intention and behavior. Therefore, it is important to understand the customer’s experience shown in the online review in order to maintain sustainable customer satisfaction and loyalty. The purpose of this study is to investigate what are the key attributes and the structural relationship of those key attributes. To accomplish this purpose, a total of 6596 hotel reviews were collected from Google (google.com). A frequency analysis using text mining was performed to figure out the most frequently mentioned attributes. In addition, semantic network analysis, factor analysis, and regression analysis were applied to understand the experience and satisfaction of the hotel customer. As a result, the top 99 keywords were divided into four groups such as “Intangible Service”, “Physical Environment”, “Purpose”, and “Location”. The factor analysis reduced the dimension of the original 64 keywords to 22 keywords, and grouped them into five factors, which are “Access”, “F&B (Food and Beverage)”, “Purpose”, “Tangibles”, and “Empathy”. Based on these results, theoretical and practical implications for sustainable hotel marketing strategies are suggested.

FAKTOR MINAT BELI KONSUMEN PADA KARTU PRA BAYAR TELKOMSEL AS DAN PRA BAYAR INDOSAT IM3 DI YOGYAKARTA

2015 ◽  
Vol 10 (1) ◽  
pp. 85
Author(s):  
Stafanus Andi ◽  
Singgih Santoso
Keyword(s):  
Factor Analysis ◽  
Random Sampling ◽  
Purchase Intention ◽  
Sampling Method ◽  
Marketing Mix ◽  
Purchasing Decisions ◽  
Collection Method ◽  
Five Factors ◽  
Two Factors ◽  
Product Factor

ABSTRACT Research purposes is to identify factors that forms Telkomsel AS and Indosat IM3 purchase intention. Using survey as a data collection method, a questionnaire was distributed to respondents whose using Telkomsel AS and Indosat IM3 with purposive random sampling method. Data analysis tools are factor analysis. Results show that there four five factors that significantly form Telkomsel AS purchasing decisions, i.e access and servicesfactor, product factor, advertising and perception factor, and promotion and pricing factor. Meanwhile, there are two factors that form IM3 purchase intention, i.e information, promoiton, and product factor, and accessand quality factor. Keywords: marketing mix, factor analysis, purchase intention ABSTRAK Tujuan penelitian untuk mengetahui faktor-faktor apa saja yang membentuk minat beli seorang pengguna jasa telekomunikasi Telkomsel AS dan Indosat IM3.Pengumpulan data menggunakan kuesioner yang disebar pada sejumlah responden untuk kedua jenis kartu dengan menggunakan metode purposive random sampling.Metode analisis data yang digunakan adalah analisis faktor. Hasil penelitian menunjukkan kartu TelkomselAS memiliki empat faktor terbentuk yang berpengaruh secara positif dan signifikan terhadap minat beli konsumen, yaitu faktor pelayanan dan akses, faktor produk, persepsi dan iklan, faktor harga dan promosi, dan faktor keluarga.Sementara itu, pada IndosatIM3 terdapat dua faktor terbentuk, yakni faktor produk, promosi dan informasi, dan faktor kualitas dan akses. Kata kunci: bauran pemasaran, analisis faktor, minat pembelian

scholarly journals The Qualities of a Good Manager … What Does It Means? Lessons Learned from the Undergraduate Business Students’ Perception in Kingdom of Morocco

2016 ◽  
Vol 11 (8) ◽  
pp. 86
Author(s):  
Younes Kohail ◽  
Youssef Saida ◽  
Jawad Obad ◽  
Aziz Soulhi
Keyword(s):  
Factor Analysis ◽  
Organizational Structure ◽  
Cognitive Process ◽  
Business Students ◽  
Lessons Learned ◽  
Five Factors ◽  
The Subject ◽  
And Behavior ◽  
Undergraduate Business Students ◽  
Good Manager

<p>Qualities required to provide managers of what make them effective in their actions and behavior within the organizational structure generate, perpetually, the interest of researchers and professionals. Notwithstanding the prevailing conceptions, with reference to the subject of our research, make no consensus between the different stakeholders involved, among others, the college business students. This article is seeking clarification of the business students’ perception about the qualities required to be a good manager. Methodologically, our research was based on a quantitative questionnaire distributed to 500 college business students in Kingdom of Morocco to highlight their appreciation of the qualities needed to be a good manager. Factor analysis was used to analyze the data. Categorization, in the light of the business students’ perception, was made to aggregate, in blocks, the qualities required to be acknowledged as a good manager. As results, five factors underlying the business students’ perception were found. However these factors, when confronted to the literature, explicit certain divergences that could be explained by the students cognitive process problems.</p>

scholarly journals Determinants of customer's apartment purchase intention: is the location dominant?

2020 ◽  
Vol 11 (4) ◽  
pp. 1303
Author(s):  
Phuong Viet Le-Hoang ◽  
Yen Truong Thi Ho ◽  
Danh Xuan Luu ◽  
Truc Thanh Thi Le
Keyword(s):  
Factor Analysis ◽  
Real Estate ◽  
Exploratory Factor Analysis ◽  
Purchase Intention ◽  
Subjective Norm ◽  
Influential Factor ◽  
Ho Chi Minh City ◽  
Factors Affecting ◽  
Five Factors

The purpose of this research is to identify and measure the factors affecting the intention to buy apartments of customers in Ho Chi Minh City, Vietnam. The survey carried out with the participation of 200 customers. The authors explore five factors which affect customer's apartment purchase intention include location, features, brand, finance, and subjective norm. The result from Exploratory Factor Analysis (EFA) shows that location, features, finance, and subjective norm have a significant effect on the intention to buy customers' apartments. In which, location in Ho Chi Minh City context is the most influential factor, so, it strongly confirm the research of Adair et al. (1996), Clark et al. (2006), Daly et al. (2003), Kaynak and Stevenson (2007), Opoku and AbdulMuhmin (2010), Sengul et al. (2010), Tu and Goldfinch (1996), Xiao and Tan (2007) and Wang and Li (2006). The study also proposes some recommendations to increase the attractiveness of the apartment. What is more, developers, marketers, real estate policymakers can use the results of this research to understand the needs of customers better and satisfy customers.

Role of Brand experience in Fashion brands

2019 ◽  
Vol 118 (1) ◽  
pp. 57-64
Author(s):  
G. Aiswarya ◽  
Dr. Jayasree Krishnan
Keyword(s):  
Factor Analysis ◽  
Purchase Intention ◽  
Great Influence ◽  
Brand Experience ◽  
Brand Preference ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Selling Strategies ◽  
The Impact

Traditionally the products were pushed into the hands of customers by production and selling strategies; then the marketing strategy evolved which gained momentum by understanding the customer needs and developing products satisfying those needs. This strategy is most prevalent and what should be done to stand up in this most competitive scenario? The answer to this key question is to create an experience. The customers now also seek good experiences than other benefits. Brand experience has gained more attention, especially fashion brands. Previous studies demonstrate the role of the brand experience in brand equity and other consumer behavior constructs. But very little is known about the impact of brand experiences on fashion brands. The aim of this study is to develop a model which makes our understanding better about the role of Brand preference and Brand experience and its influence on purchase intention of the brand. An initial exploratory study is conducted using a focus group to generate items for the study. The items, thus generated are prepared in the form of a questionnaire and samples were collected.  Exploratory factor analysis is conducted and the reliability of the constructs is determined. These constructs are loaded onto AMOS to perform Confirmatory factor analysis. The results confirmed the scales used. We also noticed that Brand preference has a great influence on the Brand experience. Thereby the finding supports the role of the brand experience which tends to have a mediating role in influencing the purchase intention.

Why a Focus on Eminence is Misguided: A Call to Return to Basic Scientific Values

2017 ◽  
Author(s):  
Katherine S. Corker
Keyword(s):  
Scientific Method ◽  
Information Source ◽  
Current Paper ◽  
Human Cognition ◽  
Reward Systems ◽  
The Moon ◽  
Eradicate Polio ◽  
And Behavior

The scientific method has been used to eradicate polio, send humans to the moon, and enrich understanding of human cognition and behavior. It produced these accomplishments not through magic or appeals to authority, but through open, detailed, and reproducible methods. To call something “science” means there are clear ways to independently and empirically evaluate research claims. There is no need to simply trust an information source. Scientific values thus prioritize transparency and universalism, emphasizing that it matters less who has made a discovery than how it was done. Yet, scientific reward systems are based on identifying individual eminence. The current paper contrasts this focus on individual eminence with reforms to scientific rewards systems that help these systems better align with scientific values.

Awareness of Pregnant Women for COVID-19 Infection

2020 ◽  
Author(s):  
Erhan Okuyan ◽  
Emre Gunakan ◽  
Sertaç Esin
Keyword(s):  
Pregnant Women ◽  
Respiratory Diseases ◽  
Prospective Observational Study ◽  
Information Source ◽  
Home Birth ◽  
Patient Characteristics ◽  
Emotional Status ◽  
Prevention Method ◽  
And Behavior

Covid outbreak has been getting worse and spread affected all over the world. Pregnant patients are also vulnerable to respiratory diseases. We aimed to evaluate the awareness, emotional status, and behavior of pregnant during the COVID outbreak. This study's main benefit is to analyze the knowledge and understanding of pregnant women about the pandemic and draw attention to the prevention issues that need improvement. This research is a prospective observational study that 199 patients subjected to a questionnaire including 29 questions about patient characteristics, pregnancy information, knowledge about COVID19-infection, behavioral and emotional changes. 130 (65.3) of the patients stated an above-average knowledge level. Television was the most frequent information source (75.4%, n:150) and was the only information source for 90 (45.1%) of the patients. Sixty-nine patients used more than one information source. More than one prevention method uses by 149 (75%) of the patients. Washing hands (n:183, 92.0%) and cleaning the house (n:122, 61.3%) were the most preferred methods. Only 55 (27.6%) of the patients used a mask for prevention. 88(44.2%) of the patients stated that they preferred a shorter hospital stay, and 75 (37.7%) of the patients indicated that they postponed or avoided the pregnancy follow-up visits due to the COVID-19 issue. Pregnant women seem to be aware and stressed of COVID-19, but knowledge of what to do seems insufficient. Patients informed of risks of COVID infection, unplanned hospital admission, and chances of avoiding necessary visits and home birth demands.

scholarly journals Metacognitive Rating Scale: A Study Applying a Korean Translation to Individuals with Schizophrenia

2021 ◽  
Vol 18 (13) ◽  
pp. 6853
Author(s):  
Mihwa Han ◽  
Kyunghee Lee ◽  
Mijung Kim ◽  
Youngjin Heo ◽  
Hyunseok Choi
Keyword(s):  
Principal Component Analysis ◽  
Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Mental Status ◽  
Rating Scale ◽  
Anger Expression ◽  
Principal Component ◽  
Negative Beliefs ◽  
Five Factors ◽  
Metacognitive Beliefs

Metacognition is a higher-level cognition of identifying one’s own mental status, beliefs, and intentions. This research comprised a survey of 184 people with schizophrenia to verify the reliability of the metacognitive rating scale (MCRS) with the revised and supplemented metacognitions questionnaire (MCQ) to measure the dysfunctional metacognitive beliefs of people with schizophrenia by adding the concepts of anger and anxiety. This study analyzed the data using principal component analysis and the varimax method for exploratory factor analysis. To examine the reliability of the extracted factors, Cronbach’s α was used. According to the results, reliability was ensured for five factors: positive beliefs about worry, negative beliefs about uncontrollability and danger of worry, cognitive confidence, need for control, and cognitive self-consciousness. The negative beliefs about uncontrollability and danger of worry and the need for control on anger expression, which were both added in this research, exhibited the highest correlation (r = 0.727). The results suggest that the MCRS is a reliable tool to measure the metacognition of people with schizophrenia.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

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