scholarly journals Doing Good Better: Impure Altruism in Green Apparel Advertising

2019 ◽  
Vol 11 (20) ◽  
pp. 5762 ◽  
Author(s):  
So Young Song ◽  
Youn-Kyung Kim
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Discrete Model ◽  
Online Survey ◽  
Marketing Strategies ◽  
Theoretical Development ◽  
Sustainable Lifestyle ◽  
Impure Altruism ◽  
Sustainable Behavior ◽  
Communal Harmony

In this study, we identify impure altruism as a duality of altruistic and egoistic warmth. We examine how these feelings motivate consumers to buy green apparel in response to advertisements. We test the effectiveness of the message orientation and its interactivity with a beneficiary and propose modeling impure altruism as the reason why consumers purchase green apparel. The study uses a quasi-experiment to estimate a comparison effect among advertising stimuli. We conduct an online survey among US consumers that garnered 586 responses for the main data analysis. The results indicate that egocentric appeals increase perceived uniqueness and that human beneficiary appeals lead to higher communal harmony. The findings show that communal harmony and global wellbeing prompt altruistic warmth and that uniqueness and product quality encourage egoistic warmth. Notably, altruistic warmth contributes to egoistic warmth, which indicates the existence of impurely altruistic consumers. Both altruistic and egoistic warmth lead to the intention of purchasing green apparel. We recommend “feel-good” marketing strategies to publicize the benefits of a sustainable lifestyle. The study contributes to the theoretical development of sustainability and can serve as an extension of a discrete model of altruism and egoism on consumers’ sustainable behavior.

PENGARUH KUALITAS PRODUK, HARGA, MEREK DAN SALURAN DISTRIBUSI TERHADAP VOLUME PENJUALAN PADA PT. GELANG GEMILANG JAYA BELLA SPRING BED SEMARANG

2020 ◽  
Vol 15 (1) ◽  
pp. 217-230
Author(s):  
Untung Widodo
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Sampling Technique ◽  
Distribution Channels ◽  
Sales Volume ◽  
Independent Variables ◽  
Variable Distribution ◽  
Data Analysis Methods ◽  
Variable Quality

This research was conducted in order to test how much influence product quality, price and brand to the volume of sales at PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Independent variables include variable product quality, price and brand while the dependent variable is the volume of sales.In determining the data to be studied sampling technique used is the census. Census is a sampling technique when all members of the population used as a sample .. Respondents were selected is the consumer stores PT. Gemilang Jaya Bella bracelets Spring Bed Semarang. Thus obtained sample was 50 respondents. Data analysis methods used to perform hypothesis testing is multiple linear regression analysis.Based on the results of research that has been conducted on all data obtained, the importance of the research that 1). There is a positive and significant effect of the variable quality of the product (X1) to sales volume (Y). 2). There is a positive and significant impact on price variable (X2) to sales volume (Y). 3). There is a positive and significant impact on brand variables (X3) to sales volume (Y). 4). There is a positive and significant effect of the variable distribution channels (X4) to sales volume (Y)

PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN

2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Ismail Razak, SE., MS. ◽  
Nirmala Putri Sari
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Product Quality ◽  
Sampling Method ◽  
Primary Data ◽  
Analysis Method ◽  
Simple Linear Regression ◽  
The City

The aim of this study was to analize the effects of product quality and service quality on the customer satisfaction. This study took place in the City of Bekasi and objects in this study are all customer who use the Matrass GM-9000. Primary data was obtained from customers of Matrass GM-9000 in Bekasi City through admission filling of questionnaire by using scale of Likert. The respondent of this study was chosen through accidental sampling method, and data analysis method was simple linear regression and multiple linear regression. The results of this study indicated that product quality and service quality positively and significant influenced the customer satisfaction

Buying-Shopping Disorder among Women: The Role of Vulnerability to Marketing, Buying Motives, Impulsivity, and Self-Esteem

2020 ◽  
Vol 27 (4) ◽  
pp. 294-303
Author(s):  
Emeline Chauchard ◽  
Julie Mariez ◽  
Marie Grall-Bronnec ◽  
Gaëlle Challet-Bouju
Keyword(s):  
Online Survey ◽  
Marketing Research ◽  
Self Esteem ◽  
Marketing Strategies ◽  
Fashion Industry ◽  
Intention To Purchase ◽  
And Coping ◽  
Alcohol Users ◽  
The Relationship

<b><i>Introduction:</i></b> The influence of marketing on addictive behaviours has been studied among tobacco and alcohol users. Although the fashion industry is highly influenced by marketing, research has poorly studied vulnerability to fashion marketing as a factor related to buying-shopping disorder (BSD) while considering psychological characteristics (buying motives, impulsivity, and self-esteem). <b><i>Objective:</i></b> The objective of the present work is to investigate the relationship between vulnerability to marketing and BSD. <b><i>Methods:</i></b> Women (<i>n</i> = 242) were exclusively recruited through social networking. They completed an online survey exploring the severity of BSD using the <i>Compulsive Buying Scale</i> (CBS) and the psychological factors associated with BSD (impulsivity, self-esteem, and buying motives) and an experimental task designed to investigate the intention to purchase in several situations, where marketing modalities such as price, brand, and packaging fluctuate. <b><i>Results:</i></b> Among the 242 participants in the study, 34 were identified as compulsive buyers (14%). Income level was considered, and compulsive buyers displayed a higher level of vulnerability to marketing, except for the packaging modality. High levels of positive urgency, lack of premeditation, and coping motivation were found to be significant predictors of the CBS score, but vulnerability to marketing was not. <b><i>Discussion and Conclusions:</i></b> Compulsive buyers seem to be more sensitive to marketing strategies, although vulnerability to marketing was not identified as a predictor of the severity of BSD. Given the enormous literature on the role of marketing in other addictive behaviours, further studies are needed to better understand the role of marketing in BSD to develop appropriate public health policies.

scholarly journals Perception of social media behaviour among medical students, residents and medical specialists

2021 ◽  
Author(s):  
Sebastiaan A. Pronk ◽  
Simone L. Gorter ◽  
Scheltus J. van Luijk ◽  
Pieter C. Barnhoorn ◽  
Beer Binkhorst ◽  
...  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Medical Students ◽  
Online Survey ◽  
Media Use ◽  
Demographic Data ◽  
Real Life ◽  
Clinical Work ◽  
Social Media Use ◽  
Medical Specialists

Abstract Introduction Behaviour is visible in real-life events, but also on social media. While some national medical organizations have published social media guidelines, the number of studies on professional social media use in medical education is limited. This study aims to explore social media use among medical students, residents and medical specialists. Methods An anonymous, online survey was sent to 3844 medical students at two Dutch medical schools, 828 residents and 426 medical specialists. Quantitative, descriptive data analysis regarding demographic data, yes/no questions and Likert scale questions were performed using SPSS. Qualitative data analysis was performed iteratively, independently by two researchers applying the principles of constant comparison, open and axial coding until consensus was reached. Results Overall response rate was 24.8%. Facebook was most popular among medical students and residents; LinkedIn was most popular among medical specialists. Personal pictures and/or information about themselves on social media that were perceived as unprofessional were reported by 31.3% of students, 19.7% of residents and 4.1% of medical specialists. Information and pictures related to alcohol abuse, partying, clinical work or of a sexually suggestive character were considered inappropriate. Addressing colleagues about their unprofessional posts was perceived to be mainly dependent on the nature and hierarchy of the interprofessional relation. Discussion There is a widespread perception that the presence of unprofessional information on social media among the participants and their colleagues is a common occurrence. Medical educators should create awareness of the risks of unprofessional (online) behaviour among healthcare professionals, as well as the necessity and ways of addressing colleagues in case of such lapses.

scholarly journals RELATIONSHIP PRODUCT QUALITY AND PRICE WITH CONSUMER BUYING INTEREST IN OLE-OLE FUTSAL BUNG TOMO SURABAYA

2019 ◽  
Vol 1 (2) ◽  
pp. 217-223
Author(s):  
Ahedi Syukro Sahudi ◽  
I Nyoman Sudapet ◽  
Hamzah Denny Subagyo
Keyword(s):  
Social Sciences ◽  
Data Analysis ◽  
Product Quality ◽  
Test Analysis ◽  
Spearman Rank ◽  
Analysis Technique ◽  
The Social ◽  
Calculation Process ◽  
The Relationship ◽  
Effect Method

This research was conducted with the aim of knowing the relationship between product quality and price with the interest of buying consumer Ole-Ole Futsal Bung Tomo. This type of research uses a quantitative approach. The sample in this study were 30 respondents taken by the snowball effect method. The data analysis technique in this study usedcorrelation test analysis Spearman rank. The calculation process was aided by theapplication program Statistical Package for the Social Sciences (IBM SPSS Statistics 20). The results of this study indicate that a correlation of 0.877 means that it is very strong and based on calculations, the product quality variable with consumer buying interest has a sig value of 0.000 <0.05, so Ho is rejected, the product quality is significantly associated with consumer buying interest. And the price variable shows that there is a correlation of 0.738 which means strong and based on calculations, the price variable with consumer buying interest has a sig value of 0.000 < 0.05 so Ho is rejected, then the price is significantly associated with consumer buying interest.

scholarly journals STRATEGI PEMASARAN SEKOLAH MENENGAH ATAS SWASTA BERASRAMA DI KABUPATEN SEMARANG 1

2016 ◽  
Vol 3 (1) ◽  
pp. 67
Author(s):  
Brigitta Putri Atika Tyagita
Keyword(s):  
High School ◽  
High School Students ◽  
Data Analysis ◽  
Boarding School ◽  
Marketing Strategies ◽  
Junior High Schools ◽  
School Students ◽  
Good Relationship ◽  
Local Residents ◽  
Participatory Observation

<p>This study aimed to describe the success of marketing strategies in SMA Sedes Sapientiae Jambu which is a high boarding school in Bedono, Semarang regency with its students coming from various cities in Indonesia, such as Palembang, Lampung, Jakarta, Bogor, Semarang , Yogyakarta, Bali, Makassar and Papua. The diversity of high school students Sedes Sapientiae Jambu is because<br />the success of marketing management at SMA Sedes Sapientiae Jambu Bedono, where in the executing the marketing strategy there is a special team and they did not hesitate to invite an expert in the field of marketing to teach the promotion team to do marketing. In addition, many of the activities carried out in marketing schools such as by visiting junior high schools in various regions<br />of Java and Jakarta region and made a presentation as Sedes Sapientiae Jambu students as keynote speaker, did a choir at churches, did a tty out for the junior and open house in SMA Sedes Sapientiae Jambu, besides that, establishing relationships with alumni who are in various cities in Indonesia. Data collection techniques in this research through interviews, participatory observation<br />and documentation, and data analysis performed continuously throughout the study. One of the keys of the succesful of marketing in SMA Sedes Sapientiae Jambu the activities that establish a good relationship with various secondary schools in various regions, relations with alumni, parents, committee and local residents. The evidenced of it by the increasing number of high school students in Sedes Sapientiae Jambu from year to year. In this paper the writer recommend ways of marketing carried out by SMA Sedes Sapientiae Jambu that can be applied in other schools to increase student numbers.</p>

scholarly journals PENGEMBANGAN LEMBAR KERJA SISWA (LKS) BAHASA INDONESIA KELAS VII DENGAN MODEL PEMBELAJARAN BERBASIS MASALAH

EDU-KATA ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 145-152
Author(s):  
Sri Rahayu
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Development Process ◽  
Problem Based Learning ◽  
Learning Model ◽  
Design Development ◽  
Student Work ◽  
Two Stages ◽  
D Model

The research aimed to (1) describe the process of developing the Indonesian Student Workheet using Problem Based Learning Model, (2) show the quality of the Indonesian Student Work Sheet using Problem Based Learning Model, including: (a) the product quality of the Student Worksheet and (b) the using quality of the Student Worksheet. The type of the research was research and development using 4-D model, those are definition, design, development, and dissemination. The data collection used instrument of validation sheet from the expert, questionnaire sheet, observation sheet. The technique of data analysis divided into three, the technique of data analysis of student worksheet quality and the implementation of student work sheet using Problem Based Learning. The results showed that the development process consisted of two stages: (1) the analysis phase of the writer’s understanding about the Student Worksheet and it’s need, and (2) the design phase which produced the summaries of the materials in each basic competences. The product quality based on the expert gained the score in average of 72.48%, good, the using quality based on the questionnaires to the teacher and observation to the students gained the score in average of 75, 65, good.

scholarly journals THE EFFECT OF PRODUCT QUALITY AND PRICE ON SMARTPHONE CUSTOMERS’ LOYALTY

Analisis ◽  
2021 ◽  
Vol 11 (1) ◽  
pp. 81-92
Author(s):  
Fitriani Nur Utami ◽  
Mahir Pradana ◽  
Taffy Andira Kaljabar
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Quantitative Methods ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Loyalty ◽  
Quality Factors ◽  
Analysis Technique ◽  
Quality Of Products

This research was conducted to determine the price and product quality towards consumer loyalty in the city of Bandung. The purpose of this research is to determine and analyze how the price and quality of products provided by Xiaomi to its consumers, as well as the magnitude of the effect of product quality and price simultaneously and partially on consumer loyalty in Bandung. This research uses quantitative methods with descriptive and causal research types. Sampling was done by using non-probability sampling method, purposive sampling type, with the number of respondents as many as 100 people. The data analysis technique used descriptive analysis and multiple linear regression analysis. Based on the results of data analysis with SmartPLS software, it was found that the price and product quality factors together had a positive and significant effect on consumer loyalty in Bandung..

scholarly journals Female Micro-Entrepreneurs and Social Networks: Diagnostic Analysis of the Influence of Social-Media Marketing Strategies on Brand Financial Performance

2021 ◽  
Vol 12 ◽  
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
Jose Antonio Clemente-Almendros ◽  
Inés González-González ◽  
Jorge Aracil-Jordà
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Online Survey ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Global Level ◽  
Female Entrepreneurs ◽  
Business World ◽  
Marketing Actions ◽  
Complicated Situation

The business world is facing a very complicated situation due to the COVID-19 pandemic. Small- and medium-sized companies (SMEs)—both in Spain and at the global level—are seeing their survival jeopardized by a fall in revenues. This scenario is aggravated in the case of micro-SMEs headed by female entrepreneurs. Accordingly, micro-SMEs, particularly those led by female entrepreneurs, need to reinvent themselves to overcome the current adversities that could lead to the destruction of their businesses and hence their jobs. One of the ways to do this is to take advantage of digital transformation. Therefore, the aim of this paper is to analyze which variables influence the financial results of female-led Spanish micro-SMEs when they carry out social marketing actions. For that purpose, an online survey was designed and analyzed using the “PROCESS” macro. Results show that social media marketing actions have significant effects on financial performance.

scholarly journals Label Produk, Iklan Emosional, dan Diskon serta Pengaruhnya terhadap Keputusan Pembelian

2020 ◽  
Vol 8 (4) ◽  
pp. 1222
Author(s):  
Muhammad Akbar Marzuq ◽  
Anik Lestari Andjarwati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
Marketing Strategies ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Muslim Majority ◽  
Positive Effect ◽  
Final Consumer

A brand will carry out several marketing strategies to attract consumers. especially for countries with a Muslim majority community, the product must have halal legality. There are several factors considered by consumers to choose the product purchased, among others, the existence of halal labels on packaging, emotional advertising, and diskons. The purpose of this paper is to study the effect of product labels, emotional advertising, and discount on purchasing decisions. This research is focused on consumers who have bought Chatime as a bubble drink, Muslim, aged 15-60 years old, and a final consumer. uses a nonprobability sampling technique. Questionnaires were distributed to 200 participants with Google form. Data analysis techniques using Multiple Linear Regression. The results showed that product labels, iklan emosional, and diskons had a positive effect on consumer purchasing decisions.

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