scholarly journals Different Forms of Accommodation in Agritourism: The Role of Decoupled Farmer-Based Accommodation in the Ötztal Valley (Austria)

2019 ◽  
Vol 11 (10) ◽  
pp. 2841 ◽  
Author(s):  
Rike Stotten ◽  
Michaela Maurer ◽  
Hannes Herrmann ◽  
Markus Schermer
Keyword(s):  
Rural Communities ◽  
Online Survey ◽  
Cultural Landscapes ◽  
Positive Impact ◽  
Case Study Area ◽  
Agricultural Structure ◽  
General Decline ◽  
The Impact

The general decline of mountain farming all over Europe suggests encouraging farmers to adapt their farm management and to diversify their activities into tourism. Therefore, this paper aims to investigate the impact of different types of farmer-based provision of accommodation on the preservation of the farm and the identification of farmers with farming activities. For our investigation in the case study area of Ötztal valley, Tyrol, Austria, we applied a mixed method approach. First, we developed a heuristic concept for categorizing the types of farms that offer farmer-based accommodation. The term ‘farmer-based’ refers to entities who are active in accommodation services and farming. We collected quantitative data in an online survey and carried out a qualitative focus group. Results reveal the importance of farmer-based accommodation even if decoupled from farm activities within the case study area. This type also supports, next to the ‘authentic’ form of farm-based tourism, the existing agricultural structure and contributes to the positive impact of mountain farming such as for the maintenance of multifunctional cultural landscapes, the provision of ecosystem services, and the viability of rural communities. Therefore, we suggest considering decoupled forms of farmer-based accommodation as agritourism.

scholarly journals The Impact of Organizational Context on the Levels of Cross-Border E-Commerce Adoption in Chinese SMEs: The Moderating Role of Environmental Context

2021 ◽  
Vol 16 (7) ◽  
pp. 2732-2749
Author(s):  
Anaf Abdulkarem ◽  
Wenhua Hou
Keyword(s):  
Online Survey ◽  
Organizational Context ◽  
Positive Impact ◽  
Environmental Context ◽  
Cross Border ◽  
Level 3 ◽  
Four Levels ◽  
The Impact ◽  
Moderating Role

With the rapid technological developments, cross-border e-commerce (CBEC) as a sector is also expanding rapidly. In the past couple of decades, China has become a major force in promoting and developing CBEC and, therefore, it was needed to explore the various antecedents and outcomes of Chinese CBEC to expand the understanding and existing CBEC scholarship. Ample studies have been conducted to understand the antecedents and outcomes of CBEC. However, limited studies have explored such variables which can mitigate the adoption of CBEC. With this background, this empirical study was focused on addressing this gap by studying the moderating role of environmental context between organizational context and the four levels of CBEC adoption with the help of a technology-organization-environment framework. SMEs operating in China were targeted for data collection, where data were collected through an online survey. A final sample size of 208 was recorded. It was found that the organizational context has a direct and positive impact on all four levels of CBEC adoption. Furthermore, the moderating role of environmental context on Level 1 and 2 was not supported. Finally, the moderating role of environmental context on Level 3 and 4 was supported by the data. It was concluded that the organizational context plays a significant role in shaping CBEC at all four levels, whereas the environmental context has the potential to mitigate the relationships between organizational context and CBEC Level 3 and 4.

The role of perceived social media agility in customer engagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Gligor ◽  
Sıddık Bozkurt
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Impact ◽  
Customer Engagement ◽  
Measurement Scale ◽  
Content Type ◽  
Study Results ◽  
Seeking Behavior ◽  
The Impact

Purpose The concept of agility has been applied to several domains to help firms develop the capability to quickly adjust their operations to cope and thrive in environments characterized by frequent changes. Despite the soaring number of social media users and the benefits associated with agility in other domains, the application of agility in a social media context has yet to be explored. Further, little is known about how agility in a social media context impacts desirable customer-related attributes, such as customer engagement and customer-based brand equity (CBBE). This paper aims to address this gap by adapting the construct to social media (i.e. perceived social media agility) and exploring its impact on customer engagement and CBBE. Design/methodology/approach This paper conducted an online survey with 200 adult subjects. This paper used multivariate regression analyzes to empirically test a scale for perceived social media agility and explore its impact on CBBE and customer engagement, along with the moderating role of customer change-seeking behavior. Findings The study results show that perceived social media agility directly and indirectly (through customer engagement) positively influences CBBE. Also, results show that the positive impact of perceived social media agility on CBBE is further magnified for customers high on change-seeking. However, customer change-seeking does not affect the strength or direction of the impact of perceived social media agility on customer engagement. Originality/value This paper contributes to social media literature by adapting and testing a measurement scale for the construct of perceived social media agility and exploring its role in enhancing customer engagement and CBBE.

‘The Sword of Avenging Justice’: Politics in Sutherland after the Third Reform Act

Rural History ◽  
2008 ◽  
Vol 19 (2) ◽  
pp. 179-199 ◽  
Author(s):  
ANNIE TINDLEY
Keyword(s):  
Nineteenth Century ◽  
Political Power ◽  
Political Life ◽  
National Politics ◽  
Scottish Highlands ◽  
The Third ◽  
General Decline ◽  
The Impact

AbstractThere has been much historical debate over the role of aristocratic landed families in local and national politics throughout the nineteenth century, and the impact of the First, Second and Third Reform Acts on that role. Additionally, the period from 1881 in the Scottish Highlands was one of acute political and ideological crisis, as the debate over the reform of the Land Laws took a violent turn, and Highland landowners were forced to address the demands of their small tenants. This article addresses these debates, taking as its case-study the ducal house of Sutherland. The Leveson-Gower family owned almost the whole county of Sutherland and until 1884 dominated political life in the region. This article examines the gradual breakdown of that political power, in line with a more general decline in financial and territorial influence, both in terms of the personal role of the Fourth and Fifth Dukes of Sutherland, and the broader impact of the estate management on the mechanics and expectations of politics in the county.

scholarly journals “This Brings you to Life” The Impact of Friendship on Health and Well-being in Old Age: the Case of La Verneda Learning Community

2020 ◽  
Vol 8 (2) ◽  
pp. 192
Author(s):  
Susana León-Jiménez
Keyword(s):  
Learning Community ◽  
Positive Impact ◽  
Life Quality ◽  
Well Being ◽  
The Social ◽  
Ancient Times ◽  
The Impact ◽  
Health And Well Being

Friendship has been studied along centuries, since ancient times to present-day, as the basis of the social cornerstone, present at all stages of the lifespan and belonging to the world of truthful sentiments. Benefits of friendship on health have been demonstrated. Less is known about the role of friendship on seniors. The aim of this case study has been to show how the end friendship developed in an adults’ school operating for more than 40 years in Barcelona is having a positive impact on the well-being and health of their participants. Through the communicative discussion group, we have deepened in the trajectories of some of the school participants. The results show how participation in the school and the dialogic gatherings have contributed to the emergence of a non-instrumental friendship feeling and to consider an impact on the perceived general wellness and health and an improvement of their life quality. It is discussed how this research provides more elements to the existing literature. More research on how other communitarian environments have similar effects on this population, or on the impact of these dialogical spaces in the development of end friendships in other stages of the life cycle would be of interest.

Employee experience and customer loyalty: Perceived authenticity and relational commitment as serial mediators

2020 ◽  
Vol 48 (2) ◽  
pp. 1-10
Author(s):  
Jang Heon Han ◽  
Jin Suk Lee
Keyword(s):  
Customer Loyalty ◽  
Online Survey ◽  
Positive Impact ◽  
Mediating Effects ◽  
Relational Commitment ◽  
Employee Experience ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

We investigated the impact of employee experience on customer loyalty in the hospitality industry, focusing in particular on the serial mediating effects of perceived authenticity and relational commitment, and the moderating role of customer age. To test the proposed conceptual model, we conducted an online survey with 649 participants who had used restaurant services in the past month. Results showed that employee experience exerted a positive impact on customer loyalty. In addition, the relationship between employee experience and customer loyalty was sequentially mediated by perceived authenticity and relational commitment, and the older the customer age, the stronger were the serial mediating effects. Theoretical and practical implications are discussed, and suggestions provided for improving hospitality services.

Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hardius Usman ◽  
Chairy Chairy ◽  
Nucke Widowati Kusumo Projo
Keyword(s):  
Decision Making ◽  
Online Survey ◽  
Positive Impact ◽  
Survey Method ◽  
Consumer Decision Making ◽  
High Quality ◽  
Consumer Decision ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to: build Muslim consumer decision-making style (MCDMS); analyze the influence of the consumer decision-making style on Muslim behavior to buy halal certified food; analyze the impact of religiosity on Muslim behavior in buying halal-certified food and study the role of religiosity in the relationship between MCDMS and Muslim behavior in buying halal certified food. Design/methodology/approach This study’s target population is the Muslim Indonesian population age at least 18 years old. The self-administered survey method is carried out based on convenience and snowball sampling techniques and the questionnaire is distributed online. This study collects data from 396 Muslim respondents in Indonesia through an online survey. Factor analysis and regression with interaction variables are applied to test the research hypothesis statistically. Findings This study reveals several results: MCDMS produces 10 dimensions; halal consciousness is an important dimension; the perfectionist/high-quality conscious and price-conscious, has a significant negative effect on the intention to buy halal-certified food; the halal consciousness and the recreational/hedonic conscious have a significant positive effect on the intention to buy halal certified food; religiosity has a significant positive impact directly on the intention to purchase halal-certified food; Religiosity positively moderates the impact of a perfectionist/high-quality conscious and price-conscious on the intention to buy halal-certified food. Originality/value This paper will build an MCDMS by adding the dimensions of halal consciousness. The author has not found literature about MCDMS. This research will also study the impact of MCDMS and religiosity on the intention to buy halal-certified food, as well as will study the role of religiosity in relationships between Muslim decision-making styles and intention to buy halal-certified food. Similar research is still very limited in marketing literature.

The Impact Of Village-Owned Enterprises (Bumdes) In Strengthening Local Economy In The Border Village Of Sebente, Bengkayang Regency

2020 ◽  
Vol 18 (3) ◽  
pp. 24
Author(s):  
Blasius Manggu ◽  
Sabinus Beni
Keyword(s):  
Qualitative Research ◽  
Rural Communities ◽  
Positive Impact ◽  
Local Economy ◽  
Field Observations ◽  
Governmental Organization ◽  
Village Community ◽  
The Impact ◽  
The Village

In an effort to improve the welfare of the community as a non-governmental organization and see the potential it has, as well as the needs of the community, the presence of "SETANGA LESTARI" BUMDES in Sebente Village Teriak District is the government's support in the effort to empower rural communities for a better life. The purpose of this research is to find out the role of Village-Owned Enterprises (BUMDES) in efforts to improve the local economy, knowing what the problems and obstacles faced by the Village-Owned Enterprises, in Sebente Village, Teriak District, Bengkayang Regency. Descriptive qualitative research, with various stages including finding literature that is in accordance with the problem and the topic in accordance with the object to be studied, field observations, permission to related parties to complete the instrument until the completion stage, the data is analyzed, and the next stage the data is reduced, then validated so that research is perfect. The results of the study concluded that the BUMDES had not yet had a positive impact on improving the welfare of the village community, as there were still some people in the preprosperous category.

scholarly journals “Just be there”

2020 ◽  
Vol 54 (6) ◽  
pp. 1281-1303
Author(s):  
Maria Karampela ◽  
Ewelina Lacka ◽  
Graeme McLean
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Positive Impact ◽  
Content Type ◽  
Relationship Strength ◽  
Brand Relationship ◽  
B2b Relationships ◽  
The Impact

Purpose In business-to-business (B2B) settings, research on social media sites (SMS) has primarily examined the benefits and challenges relating to their use, as well as factors driving their adoption. Recently, attention has turned to the consequences of using SMS in B2B markets. The purpose of this paper is to extend this line of research by investigating the impact of B2B brands’ social media presence, interactivity and responsiveness on customers’ perceptions of four indicators of brand relationship strength (commitment, intimacy, satisfaction and partner quality). Design/methodology/approach Data from an online survey (N = 200) with customers of UK-based B2B firms were analysed using structural equation modelling. Findings The study reveals that a supplier’s presence on Twitter, LinkedIn and Facebook has a positive impact on all four brand relationship strength indicators; interactivity enhances perceived partner quality, while responsiveness positively influences commitment. Differences across the three SMS are also observed. Research limitations/implications The research was conducted on a sample of UK-based firms with varying degrees of SMS use that may influence the impact on B2B brand relationship strength. Practical implications This study indicates that B2B brands ought to focus primarily on presence on SMS, given its positive impact on brand relationship strength. At the same time, however, B2B brands should be active in responding to customers’ queries on SMS, as well as interacting with them to enhance commitment and perceived partner quality, respectively. Originality/value This study contributes to the digital marketing and B2B relationships interface and is the first to examine the role of B2B brands’ presence, interactivity and responsiveness on SMS in enhancing relationships with customers.

scholarly journals The Role of GI Products or Local Products in the Environment—Consumer Awareness and Preferences in Albania, Bulgaria and Poland

2021 ◽  
Vol 14 (1) ◽  
pp. 4
Author(s):  
Etleva Muça ◽  
Iwona Pomianek ◽  
Mariya Peneva
Keyword(s):  
Rural Communities ◽  
Online Survey ◽  
Driving Forces ◽  
Production Systems ◽  
Sustainable Consumption ◽  
Premium Price ◽  
Nature Preservation ◽  
And Behavior ◽  
The Impact

The main goal of this paper is to measure and compare the awareness and preferences of consumers in relation to local products in three countries: Albania, Bulgaria, and Poland. (1) Background: The analysis focused on consumer choices when presented with local products, specifically knowledge as to their environmentally friendly status. The study was evoked by the need to recognize and evaluate changes in consumer behavior as a result of the pandemic and the global challenges related to climate change and the widespread call for nature preservation. (2) Methods: An online survey was conducted with 300 respondents from Poland, 262 from Albania, and 250 from Bulgaria. Statistical analysis was applied. (3) Results: The study answered research questions about consumer readiness to pay a premium price and awareness about the impact of regional products on the environment and livelihood of rural communities. (4) Conclusions: The study proved that consumer perceptions and behavior are influenced by a variety of factors and driving forces in the three countries surveyed depending on socioeconomic characteristics and relevant policies. COVID-19 accelerated the demand for products derived from nature-friendly production systems. Products with geographical indication (GI products) are a better choice from the perspective of sustainable consumption.

scholarly journals The Role of Discrete Emotions in Risk Perception and Policy Support during Public Health Crises: The Moderation Effect of SNS Dependency

2021 ◽  
Vol 18 (21) ◽  
pp. 11654
Author(s):  
Soohee Kim
Keyword(s):  
Public Health ◽  
Risk Perception ◽  
Online Survey ◽  
Positive Impact ◽  
Public Perceptions ◽  
Policy Support ◽  
Network Services ◽  
Moderation Effect ◽  
The Impact

People often experience strong emotions during public health crises. This study examines how these emotions shape the perception of risk and support for policies to address the risk. In particular, this study explores the moderating effects of social network services (SNS) use in the process, considering that SNS have become a prominent communication platform during crises. Using a nationwide online survey conducted on the issue of fine dust air pollution in South Korea, this study found that feelings of anxiety, anger, and sadness about the risk issue were positively related to risk perception and policy support, while the relative effects of these emotions varied. Furthermore, the results demonstrated that reliance on SNS for learning (i.e., SNS learning dependency) moderated the influence of anxiety: the positive impact of anxiety was greater among those who used SNS for learning, while no such effects were found among those who used SNS for play or entertainment (i.e., SNS entertainment dependency). The implications of this study are discussed in terms of the distinct role emotions play in public responses to risks and the importance of considering the impact of SNS on public perceptions and judgments in this era of social media.

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