scholarly journals The Effects of Creating Shared Value on the Hotel Performance

2019 ◽  
Vol 11 (6) ◽  
pp. 1784 ◽  
Author(s):  
Manuel Fernández-Gámez ◽  
A. Gutiérrez-Ruiz ◽  
Rafael Becerra-Vicario ◽  
Daniel Ruiz-Palomo
Keyword(s):  
Financial Performance ◽  
Empirical Evidence ◽  
Current Literature ◽  
Social Benefits ◽  
Substantial Contribution ◽  
Shared Value ◽  
Economic Achievement ◽  
Creating Shared Value ◽  
Hotel Performance ◽  
Shed Light

The current literature on sustainable practices shows that social missions and economic achievement can be compatible. However, very few studies have offered a quantitative perspective on this relationship. This study presents the first empirical evidence of the effects of the creating shared value (CSV) principle on the performance of companies. Using a sample of Spanish hotels, the results suggest that companies that apply CSV achieve higher financial performance. These findings represent a substantial contribution to the literature and shed light on how to efficiently implement CSV practices to simultaneously achieve economic and social benefits.

scholarly journals PERSEPSI PELANGGAN TERHADAP MANFAAT KEGIATAN CREATING SHARED VALUE DAN KEBERLANJUTAN USAHA PT UNILEVER INDONESIA TBK

2021 ◽  
pp. 1503
Author(s):  
Henny Henny ◽  
Olivia Dorothea Husin
Keyword(s):  
Competitive Advantage ◽  
Empirical Evidence ◽  
Positive Impact ◽  
Shared Value ◽  
Logistics System ◽  
Business Sustainability ◽  
Customer Perceptions ◽  
Product Innovations ◽  
Surrounding Environment ◽  
Creating Shared Value

The company as an entity that does business in producing and selling its products to consumers, cannot be separated from the environment around the company. This is because the company will produce products that will be sold for the desired profitability and affect the surrounding environment, so the company is also required to creating shared value, which have an impact on the problem of business sustainability. The purpose of this study was to obtain empirical evidence of customer perceptions about the benefits of creating shared value activities and business sustainability of PT Unilever Indonesia Tbk on the products purchased. The population to be sampled is a randomly selected Unilever product customer in West Jakarta, who has the same chance of being selected as a sample. The research sample was 30 samples. Customers have responded well to the benefits of creating shared value for their own customers and have a positive impact on the company because it will benefit the sustainability of PT Unilever Indonesia Tbk. The result of the customer's perception of the benefits of creating shared value is a higher percentage of agree that the product is easy to find because it has a good logistics system and competitive advantage over Unilever's product innovations. The samples were taken only from West Jakarta, so the results cannot be generalized to all Unilever product customers in Indonesia. This research is expected to improve the company's reputation for the benefits of creating shared value activities and their impact on the business sustainability of PT Unilever Indonesia Tbk.Perusahaan sebagai entitas yang melakukan bisnis dalam memproduksi dan menjual produknya terhadap konsumen, tidak terlepas dari lingkungan sekitar perusahaan berada.  Hal ini dikarenakan perusahaan akan memproduksi produk yang akan dijual untuk profitabilitas yang diinginkan dan mempengaruhi lingkungan sekitar, maka perusahaan pun dituntut untuk melakukan creating shared value, yang berdampak pada masalah keberlanjutan usahanya.  Tujuan dari penelitian ini adalah untuk memperoleh bukti empiris persepsi pelanggan tentang manfaat kegiatan creating shared value dan keberlanjutan usaha PT Unilever Indonesia Tbk terhadap produk yang dibeli. Populasi yang akan dijadikan sampel adalah pelanggan produk Unilever di Jakarta Barat yang dipilih secara acak, yang memiliki peluang yang sama untuk dipilih menjadi sampel. Sampel penelitian sebanyak 30 sampel. Pelanggan telah merespon dengan baik manfaat kegiatan creating shared value bagi pelanggannya sendiri serta berdampak positif bagi perusahaan karena akan bermanfaat bagi keberlanjutan PT Unilever Indonesia Tbk. Hasil dari persepsi pelanggan terhadap manfaat kegiatan creating shared value lebih tinggi persentase setujunya terletak pada produk yang mudah dicari karena memiliki sistem logistik yang baik dan keunggulan kompetitif atas inovasi produk Unilever. Sampel yang diambil hanya dari Jakarta Barat, sehingga hasilnya tidak bisa dijadikan generalisasi untuk semua pelanggan produk Unilever di Indonesia. Penelitian ini diharapkan dapat meningkatkan reputasi perusahaan atas manfaat kegiatan creating shared value dan dampaknya terhadap keberlanjutan usaha PT Unilever Indonesia Tbk.

scholarly journals Creating Shared Value: the Fundamental Ontology of Establishing and Movement in Business

2016 ◽  
Vol 9 (5) ◽  
pp. 112
Author(s):  
Nishchapat Nittapaipapon ◽  
Thithit Atchattabhan
Keyword(s):  
Competitive Advantage ◽  
Empirical Evidence ◽  
Value Creation ◽  
Social Value ◽  
Shared Value ◽  
Fundamental Ontology ◽  
Business Operation ◽  
Creating Shared Value ◽  
Business Creation ◽  
Social Value Creation

<p>The creation of CSV concept of Porter and Kramer (2011) has uncovered in empirical evidence to both of academic and business practical which a concept prominently manifested currently and future of business prospect. The anticipation and challenge manipulating have become meaningful and sophisticated hence; this article aims to explore a new aspect of CSV as the fundamental ontology of business creation and examine the movement in the business founded on the opportunity to create social value. The resulting proposes creating shared value (CSV) indeed defined as the fundamental of business procreation where business can express manifesting to establish the competitive advantage particularly the transformation changed reciprocated to social value. The three case studies enlighten the significant of focused strategy and the adaptability direction of business needed to engage shareholder anticipation which seems to be crucial for social value creation. In addition, manipulation of CSV-single value focused strategy deals with business operation and social value creation as a favorable arrangement.</p>

Brand Extension : Impact of Creating Shared Value

2018 ◽  
Vol 33 (1) ◽  
pp. 45-63 ◽  
Author(s):  
Chulhee Na ◽  
Joon Seok Kim ◽  
Seong Yong Park
Keyword(s):  
Brand Extension ◽  
Shared Value ◽  
Creating Shared Value
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