scholarly journals Analysing the Relationship between Price and Online Reputation by Lodging Category

2018 ◽  
Vol 10 (12) ◽  
pp. 4474 ◽  
Author(s):  
Manuel Rodríguez-Díaz ◽  
Rosa Rodríguez-Díaz ◽  
Ana Rodríguez-Voltes ◽  
Crina Rodríguez-Voltes

Price is fundamental in the competitive strategy of lodgings. Determining whether a company is setting its prices appropriately in relation to its main competitors and customer expectations is essential in the new digital age. Online reputation is a way of measuring customer ratings and, when shared on the Internet, it generates expectations for future users. On the other hand, websites specializing in tourism constantly provide updated information about the prices offered by lodgings. The purpose of this study is to establish whether there is a relationship between price and the main variables of online reputation (perceived value, added value and perceived quality of service) as well as the function that best suits considering the category of accommodation, using the information available on the website Booking.com. The methodology applied is regression analysis using different functions (linear, logarithmic, inverse, quadratic and cubic). In addition, 4- and 5-star lodgings are analysed separately from those with 3 stars or less, concluding that there are significant differences between the variables that best explain the price, as well as the functions that best achieve this fit. In 4 and 5-star accommodations, the average quality of service variable is the one most related to prices, whereas in 3-star accommodations or less, the added value is the variable most related to prices. The cubic, quadratic and logarithmic functions get the best adjustments. The results obtained are of great interest to the management of the accommodation as customer ratings are linked to price levels in a competitive environment. This methodology facilitates the definition of the strategy and tactics of prices on the basis of real and updated market data, indicating in the conclusions the direct implication in the future development of learning machines and artificial intelligence applied to tourism.

2019 ◽  
Vol 9 (3) ◽  
pp. 53 ◽  
Author(s):  
Manuel Rodríguez-Díaz ◽  
Crina Rodríguez-Voltes ◽  
Ana Rodríguez-Voltes

Currently, lodgings’ competitiveness depends on pricing, based on the online reputation measured by quantitative scales of variables. The purpose of this article is to analyze the different prices set by lodgings by season in relation to the variables that measure their online reputation. This is an essential aspect in determining prices competitively in a constantly changing market. The study analyzes the offer of three tourist destinations (Gran Canaria and Tenerife in Spain and Agadir in Morocco) and online customer reviews on the quality of service, value, and added value obtained from Booking.com. Bivariate regressions with different functions were carried out to determine which one best matches these variables to the prices. The results show that added value has the greater relationship with prices. The cubic and quadratic functions have the best fit between quality of service and added value with regard to lodging prices. Based on the results obtained, it is possible to determine the most competitive prices lodgings can set depending on the quality of service and the added value offered to customers. To the extent that destinations from different countries are analyzed, the research reaches an international scope that is in line with the competitive reality of the tourism market.


2020 ◽  
Vol 8 (4) ◽  
pp. 551
Author(s):  
Indah Surya ◽  
A. A. P. Agung Suryawan Wiranatha ◽  
I Wayan Gede Sedana Yoga

Nocturnal Coffee Bali is one of the actors in the culinary business that can maintain the quality of service to customer satisfaction so that the unterests customers do not decrease. The purpose of this study was measurement the level of customer satisfaction from the result of the actual performance gap attribute with customer expectations so that it will be know how much the level of service satisfaction has been provided to customers and provide solutions for improvement. Service Quality and the Kano method were the methods used in this study. The result was obtained in this study were in Kano for the Must-be category on the attribute "Adequate parking space" with a gap score of -1.84. In the One-dimensional category on the attribute "Patience and calmness of employees in serving customers" with a gap score of -0.44. For the Attractive category on the attribute "Employees are willing to help consumers if needed" with a gap score of -0.44. Keywords : Quality of service, customer satisfaction, service quality, kano method.


2019 ◽  
Vol 65 (2) ◽  
pp. 21-29
Author(s):  
Ana Jurić ◽  
Aleksandra Zupanc ◽  
Tjaša Štrukelj

AbstractThe central aim of the article is company governance, i.e., researching governance of a company that does not want to be only financially successful but also direct its governance toward socially responsible governance. The article begins with the definition of “theoretical backgrounds,” in which social responsibility in regard to company governance improvement in quality is explained. The article then focuses on the measurement of the quality of company governance; in the research, the selected tool chosen to evaluate the governance of the chosen company regarding social responsibility, i.e., SEECGAN index, is used. Further, the case study of a Slovenian public limited liability company is used. One of the important research findings is the recognition that the addressed part of the SEECGAN index needs to be innovated and further developed. Additional questions for the completion of the index used presents the added value of the article. This article has two limitations: 1) it focuses only on the tool chosen to evaluate the governance of the chosen company regarding social responsibility; 2) the case study is based on publicly accessible data.


2012 ◽  
pp. 1332-1348
Author(s):  
Dimosthenis Kyriazis ◽  
Andreas Menychtas ◽  
Theodora Varvarigou

This chapter focuses on presenting and describing an approach that allows the mapping of workflow processes to Grid provided services by not only taking into account the quality of service (QoS) parameters of the Grid services but also the potential business relationships of the service providers that may affect the aforementioned QoS parameters. This approach is an integral part of the QoS provisioning, since this is the only way to estimate, calculate, and conclude to the mapping of workflows and the selection of the available service types and instances in order to deliver an overall quality of service across a federation of providers. The added value of this approach lays on the fact that business relationships of the service providers are also taken into account during the mapping process.


Author(s):  
Dimosthenis Kyriazis ◽  
Andreas Menychtas ◽  
Theodora Varvarigou

This chapter focuses on presenting and describing an approach that allows the mapping of workflow processes to Grid provided services by not only taking into account the quality of service (QoS) parameters of the Grid services but also the potential business relationships of the service providers that may affect the aforementioned QoS parameters. This approach is an integral part of the QoS provisioning, since this is the only way to estimate, calculate, and conclude to the mapping of workflows and the selection of the available service types and instances in order to deliver an overall quality of service across a federation of providers. The added value of this approach lays on the fact that business relationships of the service providers are also taken into account during the mapping process.


2021 ◽  
Vol 5 (1) ◽  
pp. 126-133
Author(s):  
Afriyani Afriyani ◽  
Muhammad Yazid ◽  
Desi Aryani

Lahat is one of the Robusta coffee production centers in South Sumatra. The coffee beansproduced by this district are often used as raw material in the coffee shop in Palembang because of thedistinctive taste and aroma that coffee lovers love. Coffee shops opens new opportunities for Robustacoffee farming. This study aims to analyze the flow of the supply chain and the added value of Lahatcoffee beans used by coffee shop. This research was conducted through a survey of four coffee shops inPalembang. The results showed that there are two supply chain lines, (1) coffee farmers - collectors -retailers - market traders - consumers; (2) coffee farmers - processors - coffee shops - consumers. Thesecond pattern is better and more profitable than the first pattern because the quality of the coffeeproduced is higher. The average added value obtained from processing one kilogram of coffee cherriesinto ground coffee is Rp. 158,132.94, coffee bean into green bean is Rp. 427,798.55, and green beaninto a cup of coffee is Rp. 1,029,269.00. This value indicates that processing the coffee cherries intopowder and processing the selected coffee cherries in coffee shop are profitable.


Author(s):  
Nam Tran Dinh ◽  

Seaport terminals are important intermediaries in international trade. One issue that is critical to the performance and survival of port terminals is the quality of the services provided. However, to improve the quality of the service of these terminals, it is important to know the expectations of the customers and the perceptions about the quality of the service. Regardless, very little is known about customer expectations and perceptions of the quality of service at Vietnam seaport terminals. Therefore, this document offers a comparative analysis of the quality of service of the South East Vietnam seaport terminals using the Gap Score Technique of the Service Quality (QoS) Model (SERVQUAL). It is found that, in general, all examined selected terminals have a low quality of service. With the average gap score per QoS dimension for all selected terminals, transparency has the best QoS (lowest gap score), while responsiveness has the lowest QoS (highest gap score). The implication is that import terminals strive to improve the quality of service. More attention should be paid to improving responsiveness by providing fast services, assisting customers, and letting them know exactly when services are being performed.


2018 ◽  
Vol 12 (1) ◽  
pp. 1-27 ◽  
Author(s):  
Natália de Almeida Ferraz ◽  
Fagner José Coutinho de Melo ◽  
Taciana de Barros Jerônimo ◽  
André Philippi Gonzaga de Albuquerque ◽  
Denise Dumke de Medeiros

The justified purpose of the theme: The number of companies in the service sector has been increasing steadily in recent years. At the same time, consumers are increasingly demanding quality of services offered by the various providers in the market. Customer satisfaction is fundamental to the success of these organizations, and for this reason, the adoption of specific techniques for assessing quality of services is necessary. Purpose: this article aims to develop a framework to support hotel management. Methodology/Design: The study used an adaptation of the classic SERVQUAL model for the evaluation of customer expectations and perceptions, enhanced by the QUESC model, which is an instrument specifically applied to quality evaluation in fitness services, in order to obtain a more complete and targeted approach. The survey was conducted with 206 customers on the quality of service in the hotel's fitness center. Results and Originality: With the application of the model, we found that SERVQUAL was insufficient to evaluate customer satisfaction since the highest rated items pointed to the gaps coming mostly from the QUESC model. The findings provide a new perspective that can encourage those involved in the fitness center to manage these businesses considering the characteristics of the customer. This structure can help the hotel manager identifying which quality dimensions need more attention, improve the quality of the hotel service, develop customer loyalty, improve employee satisfaction, and differentiate from competitors. The article presents a new focus on guest view, which can be used to manage services offered by hotels.


2015 ◽  
Vol 5 (1) ◽  
pp. 27 ◽  
Author(s):  
Hikmah Hikmah

Tulisan ini bertujuan untuk mengkaji tentang potensi dan peluang, p ermasalahan sertapengembagan industri rumput laut. Rumput laut merupakan salah satu komoditas perikanan budidayayang mampu meningkatkan perekonomian masyarakat, menyerap tenaga kerja dan meningkatkandevisa negara. Potensi sebaran rumput laut di Indonesia sangat luas baik yang tumbuh secara alamimaupun yang dibudidayakan di laut. Peluang menuju pengembagan Industri rumput laut masih terbuka dilihat dari potensi lahan budidaya, ketersediaan bahan baku, maupun dari sisi permintaan produk olahan.Permasalahan dan tantangan terkait kemampuan Indonesia dalam mengekspor dan bersaing dalamperebutan pangsa pasar dunia untuk pemenuhan kebutuhan rumput laut dunia antara lain rendahnyakualitas dan kontinuitas bahan baku, permodalan, lemahnya sumberdaya manusia dan kelembagaan,serta permasalahan pemasaran produk rumput laut. Strategi kebijakan pengembangan industripengolahan rumput laut E. cotonii untuk peningkatan nilai tambah adalah peningkatan produktivitas dankualitas rumput laut, pengembangan industri pengolahan rumput laut setengah jadi (ATC,SRC dan RC)secara bertahap di sentra kawasan produksi rumput laut, dan pengembangan skala usaha pengolahanrumput laut siap konsumsi dari skala tradisoinal menjadi skala industri.Title: Strategy of Commudity Precessing Industry DepelopmentE. cottonii Seaweed to Increasing Value Added in The AreaCenter of IndustrializationThis paper aims to assess the potential and opportunities, problems and developing a seaweedindustry. Seaweed is one aquaculture commodity that is able to improve the economy, provide employmentand increase foreign exchange. Potential distribution of seaweed in Indonesia is very wide both naturallygrown and cultivated in the sea. Opportunities towards developing a seaweed industry is still open inview of the potential for the cultivation of land, availability of raw materials and processed productsfrom the demand side. Problems and challenges related to Indonesia’s ability to export and compete inthe race for market share to meet the needs of the world’s seaweed were low quality and continuity ofraw materials, capital, human resources and institutional weaknesses, as well as marketing problemsseaweed products. Strategy of commudities E. cotonii seaweed processing industry to developmentincrease the added value is increased productivity and quality of seaweed, seaweed processing industrydevelopment of semi-finished (ATC, SRC and RC) gradually in the central area of seaweed production,and the development of business scale processing of seaweed ready for consumption on the scaletradisoinal be scale industries.


2013 ◽  
Vol 8 (4) ◽  
Author(s):  
Irna Prisye Daleno ◽  
David Paul Elia Saerang ◽  
Inggriani Elim

Faced with the globalization era filled with fierce competition, companies must be able to improve the performance and adaptability to the existing environment to be able to continue to compete. The rivalry does not happen in manufacture industry environmentbut also in service industry, with increasing the competition in service industry especially in hotel, so Travello Hotel should create a competitive excellence. Therefore to create that excellence,  Travello Hotel should has efficiency with the way to manage the activity without cutdown the quality of service that give to customer. This method use to manage the activity, so that create this efficiency is calledActivity-Based Management.The research has done in room division of Manado Travello Hotel. The research is descriptive which analyze to all activity in room division of  Travello  Hotel and classify that activity to be value added activity and non value added activity. The value added activity will be eliminated or combined with the other activity that is similar, so that the value added non cost appear from this activity could reduced the amount. The data that used in this research is quantitative as cost report in room division in Travello Hotel tahun 2012 and the qualitative data is like tool from the Hotel.The conclusion this research is to apply the method of activity-basedManagement, Travello Hotel reduces the non value added cost so it can create afficiency without cutdown the quality of service the given from Travello Hotel to customer, with using the activity-based management,the totally of expense in room division are decreases as much as Rp. 176.226.624,08 from Rp. 3.576.508.933,00 to be Rp. 3.400.282.308,92.


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