scholarly journals Key Factors of Sustainability for Smartphones Based on Taiwanese Consumers’ Perceived Values

2018 ◽  
Vol 10 (12) ◽  
pp. 4446 ◽  
Author(s):  
Jui-Che Tu ◽  
Xiu-Yue Zhang ◽  
Sin-Yi Huang
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Perceived Value ◽  
Income Level ◽  
Demographic Variables ◽  
Key Factors ◽  
Significant Difference ◽  
Perceived Values ◽  
Perceived Price ◽  
Key Factor

The rapid growth of smartphones over recent decades has brought a large amount of e-waste as well as an increased carbon footprint. Facing severe environmental issues, sustainable development of smartphones has become a particularly important public concern. The main aim of this study was to clarify the key factor of sustainability for smartphones based on Taiwanese consumers’ perceived values. Apple’s iPhone was taken as an example. First, key factors of perception that smartphone consumers valued the most in terms of sustainable practice were extracted through a factor analysis. Second, demographic differences related to these key factors were investigated through t-test and one-way ANOVA analyses; demographic variables were gender, age, education level, occupation, and income level. The results were as follows: (1) the key factors were “recognition”, “brand advantage”, “service quality”, “usage period”, and “perceived price”; (2) there was a significant difference between genders on the key factors of perceived value (“recognition”, “brand advantage”, and “perceived price”). Specifically, females have higher perceived values of “recognition”, “brand advantage”, and “perceived price” than males; (3) there was a significant effect of income level on the key factor (“perceived price”) of perceived value. Specifically, respondents with an income level of NTD15,001–30,000 had a higher perceived value of “perceived price” than respondents earning NTD30,001–45,000. Among the five key factors, “recognition” and “brand advantage” are primary factors influencing purchase motivation; “recognition”, “brand advantage”, and “service quality” are primary factors that could influence brand loyalty; “perceived price” is the primary factor that affects purchase intention. This study contributes to the green market segmentation of smartphones. The limitations of the study relate to the size and distribution of the samples.

Service Quality and Repeat Purchase: The Moderating Effect of Perceived Value, and Satisfaction

2020 ◽  
Vol 11 (1) ◽  
pp. 5-5
Author(s):  
Aprihatiningrum Hidayati ◽  
Agus W. Soehadi ◽  
Aji Hermawan ◽  
Hartoyo Hartoyo
Keyword(s):  
Service Quality ◽  
Direct Effect ◽  
Purchase Intention ◽  
Perceived Value ◽  
Moderating Variables ◽  
Mediating Role ◽  
Prior Literature ◽  
Repeat Purchase ◽  
Purchase Satisfaction

The purpose of this study is to examine the direct and indirect effect of these determinants on repeat purchase. Competitive training industries impose pressure on managers to increase repeat purchase. Even though service quality and repeat purchase are well studied in prior literature, their determinants such as perceived value and satisfaction have not been fully investigated together as moderating variables. Most of literature stated both of perceived value and satisfaction as independent variables. Besides, most of literature consider purchase as an attitudinal (namely purchase intention), while this study focus on behavioural (namely repeat purchase). Data from a survey of 300 customers of public training are used to empirically evaluate the model. Results indicate that perceived value and the satisfaction have no direct effect on repeat purchase. However, these constructs indirectly influence repeat purchase through the mediating role of service quality. Satisfaction and perceived value play a major role in enhancing service quality, but do not directly impact repeat purchase. Interestingly, the direct effect on repeat purchases stems from service quality while recent researches suggest satisfaction is the antecedent. The findings suggest that training companies should invest more resources aimed at enhancing service quality through service delivery training for their employees. Even though prior research has considered the concepts studied here, this study aims to empirically evaluate a variety of antecedent factors that potentially affect repeat purchase. Relationships are established utilizing data collected in Indonesia (an increasingly important consumer market) which adds value to extant knowledge in this area. Keywords: path analysis, perceived value, repeat purchase, satisfaction, service quali

Effectiveness of demographic characteristics in understanding Malaysian customers’ perceived value of the integrated resort sector

2019 ◽  
Vol 26 (2) ◽  
pp. 195-210
Author(s):  
Jiseon Ahn
Keyword(s):  
Low Income ◽  
Service Providers ◽  
Perceived Value ◽  
Demographic Factors ◽  
Demographic Variables ◽  
Demographic Characteristics ◽  
Individual Characteristics ◽  
Perceived Values ◽  
The Impact ◽  
Aesthetic Values

Incorporating demographic variables in brand management provides many practical benefits for service providers. Although the impact of customers’ perceived values on their attitude and behavior has been extensively examined in the past, studies connecting customers’ demographic characteristics and their tourism behavior remain scarce. Thus, this study aims to empirically investigate the role of demographic variables (e.g. gender, age, income, and marital status) in the relationship between perceived value and brand-related behavior. Specifically, the research conducts several multigroup analyses to examine how demographic factors link Malaysian customers’ behavior toward integrated resort brands. Demographic factors are found to associate with customers’ perceived spiritual, status, efficiency, and aesthetic values. Findings reveal that customers’ individual characteristics and perceived values produce different results in their future behavioral intention toward integrated resort brands. In addition, the impact of spiritual and aesthetic values on brand loyalty is stronger among male customers than among female customers. Moreover, personal satisfaction is highly influential among low-income and married customers. On the basis of these findings, this study provides implications not only for integrated resort service providers but also for destination marketers to develop micromarketing strategies.

scholarly journals A Conceptual Framework of Antecedents of Service Loyalty in Health Care: Patients’ Perspective

2019 ◽  
Vol 8 (1) ◽  
pp. 50-59
Author(s):  
Ajimon George ◽  
Jobin Sahadevan
Keyword(s):  
Health Care ◽  
Service Quality ◽  
Perceived Value ◽  
Hospital Management ◽  
Corporate Image ◽  
Health Care Market ◽  
Price Fairness ◽  
Patient Loyalty ◽  
Perceived Price ◽  
Perceived Price Fairness

As the health care sector in India is becoming more and more competitive, researchers and practitioners are getting increasingly interested in exploring how post-purchase behaviour of patients can be managed and high level of patient loyalty can be ensured. Patient loyalty has gained immense importance in health care service sector in India because of the drastic changes that have taken place in health care market in the last two decades. Today, the health care market is characterized by intense competition and specialization. Hospital management is increasingly recognizing the need to focus on patient loyalty as a means to achieve profitability and also to improve their competitive position. In this article, we theoretically explore the relationship of the antecedents of patient loyalty (service quality, perceived value, corporate image and perceived price fairness) and its outcomes (patients’ satisfaction and patient loyalty). The outcome of this research is a conceptualization of antecedents of patients’ loyalty in the context of health care supported by research propositions based on the existing literature. The article contributes to the existing literature a hypothesized model that permits the examination of consumer behavioural procedures with regard to service quality, perceived value, perceived price fairness, corporate image, patient satisfaction and patient loyalty. Exploring these processes through empirical studies in future will provide new insights, which will help hospital management retain existing customers and attract new customers.

scholarly journals Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior

2019 ◽  
Vol 11 (11) ◽  
pp. 3213 ◽  
Author(s):  
Jun Hwan Kim ◽  
Hyun Cheol Lee
Keyword(s):  
Theory Of Planned Behavior ◽  
Service Quality ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Perceived Value ◽  
Perceived Behavioral Control ◽  
Repurchase Intention ◽  
Perceived Service Quality ◽  
Perceived Price ◽  
Air Carriers

This study investigates the repurchase intention of passengers who have experienced premium economy class. To achieve the research purpose, we examine the relationship among psychological factors, perceived price, perceived service quality, perceived value and repurchase intention using a research model extended from the theory of planned behavior (TPB). The survey data were collected both airside and landside at two major Korean international airports from 382 passengers who used premium economy class. The results show that the repurchase intention of passengers is influenced by the attitude, perceived behavioral control, and perceived value derived from price and service quality; repurchase intention is not influenced by the subjective norm. These findings will enable air carriers to better understand the intention of premium economy passengers with respect to psychological and service value perspectives. They can also be used to improve marketing capabilities and the sustainable profitability of premium economy service.

Customer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 12 (1) ◽  
pp. 5-5
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia ◽  
Robert Jeyakumar ◽  
Cedric Choong Ee Chun
Keyword(s):  
Purchase Intention ◽  
Income Level ◽  
Subjective Norms ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Normality Test ◽  
The Social ◽  
Significant Difference ◽  
Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environme

Double matching service preference for promoting short sea shipping: evidence from Taiwan

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chi-Chang Lin ◽  
Yenming J. Chen ◽  
Jau-Wen Wang
Keyword(s):  
Service Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Perceived Value ◽  
Purchase Intentions ◽  
Short Sea Shipping ◽  
Content Type ◽  
Market Values ◽  
Customer Perceived Value ◽  
Proposed Model

Purpose The attributes of services can be categorised as service quality and service preference. While studies have addressed the importance of service quality, shippers’ service preference and its relationship to perceived value and purchase intentions remain unexplored. Therefore, the purpose of this study is to propose a causal model in the context of short sea shipping services to investigate the influence of purchase intention through the shipper’s service preference and perceived value. Design/methodology/approach Structural equation modelling is applied to assess the empirical strength of the relationships in the proposed model. The model is validated through empirical testing by taking samples from shippers in Taiwan. Findings The results show that service attributes, namely, timing related, pricing related, warehousing, sales, door-to-door, information and advertising, positively affect shippers’ service preference. Service preference significantly affects customer perceived value as well as purchase intentions. Moreover, perceived value strongly affects purchase intentions. Originality/value Matching between the product offered and the diversified customer need is key to the business operation’s success. This study suggests that carriers should position themselves to both self-competence and market values.

Customer Purchase Intention for Organic Personal Care Product

2021 ◽  
Vol 12 (1) ◽  
pp. 76-76
Author(s):  
Tan Pei Kian ◽  
Lim Hui Chia ◽  
Robert Jeyakumar ◽  
Cedric Choong Ee Chun
Keyword(s):  
Purchase Intention ◽  
Income Level ◽  
Subjective Norms ◽  
Personal Care ◽  
Personal Care Product ◽  
Care Product ◽  
Normality Test ◽  
The Social ◽  
Significant Difference ◽  
Consumer Purchase Intention

This research is aim to find out what are the factors that influence generation Y's purchase intention for organic personal care product. Nowadays, people are more concern for their health. There are eight variables have been investigated in this research that might influence the generation Y's purchase intention on organic personal care product. The eight variables included attitude, subjective norms, perceived behavioural control and 5 demographic factors which include of gender, age, income level, education level and races. The research is completed with the questionnaire which conducted for data collection purpose. This study had been conducted around the state of Melaka, Malaysia and some of the organic personal care shops which locate in Malaysia. A total of 155 questionnaires issued to the respondents but there is only 152 with the completed data. The target respondents for this research are generation Y who stay in Malaysia. The data collected is keyed into Statistical Package of the Social Science (SPSS) for analysis. Among the test incorporated in this study are reliability test, normality test, descriptive test t-test, ANOVA and Multiple Linear Regression. The study revealed that attitude and subjective norms have significant relationship with customer purchase intention for organic personal care product. Besides, the study also found that there is a significant difference of consumer purchase intention of organic personal care product for age and income level. Keywords: Purchase Intention, Organic Product, Organic Personal Care Product, Green Environment

The effects of the antecedents of service purchase intention in the context of monetary sales promotion

2014 ◽  
Vol 64 (Supplement-2) ◽  
pp. 177-197
Author(s):  
Cheng-Chen Chiang
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Positive Impact ◽  
Perceived Value ◽  
Perceived Quality ◽  
Sales Promotion ◽  
Negative Effects ◽  
Perceived Price ◽  
Negative Effect ◽  
Positive Effect

This study investigated the correlations among variables for credence service in the context of monetary sales promotion. The findings suggested that perceived price directly affected perceived quality, with a negative effect. Perceived price had a positive effect directly on perceived value. Perceived quality directly affected perceived value. Perceived value was found as a key predictor of purchase intention. In addition, perceived quality had indirect and positive impact on purchase intention via value. The results of this study also suggested that there was a negative effect of perceived price on perceived risk. Moreover, it was also noted that perceived risk had negative effects on perceived value and purchase intention.

Demographic differences in Jordanian bank service quality perceptions

2017 ◽  
Vol 35 (2) ◽  
pp. 275-297 ◽  
Author(s):  
Akram Al-jazzazi ◽  
Parves Sultan
Keyword(s):  
Service Quality ◽  
Demographic Variables ◽  
Future Research ◽  
Demographic Differences ◽  
Content Type ◽  
Perceived Service Quality ◽  
Significant Difference ◽  
Demographic Subgroup ◽  
Demographic Subgroups ◽  
Post Hoc

Purpose The purpose of this paper is to assess differences in banking service quality (BSQ) perceptions across demographic subgroups of Islamic and conventional Jordanian banking consumers. Design/methodology/approach Data are collected using surveys. The survey contains items for three different measures of overall BSQ perceptions. The researchers mailed surveys to a random sample of 2,000 banking customers in Jordan. Responses to questionnaire items measuring respondents’ BSQ perceptions were analysed using one-way analysis of variance with Tukey’s honest significant difference post hoc tests to assess subgroup differences in six demographic variables: gender, age, occupation, income, education, and religion. Findings BSQ perceptions are significantly different in four of the six demographic variables. Age and education do not impact on BSQ perceptions. Research limitations/implications The findings indicate demographic effects on Jordanian banking consumers’ perceived BSQ. Study limitations include demographic subgroup underrepresentation and survey structure. Future research should obtain a more representative sample for better generalisability. Practical implications The findings suggest that Jordanian banks should structure their services to best accommodate their customers’ demographics. In addition, banks can use the findings to guide the development of demographic-driven marketing to target and attract customers efficiently. Originality/value This study is the first to investigate demographic differences in the perceived service quality of Jordan’s Islamic and conventional banking customers. The findings can contribute to future research on BSQ, and guide Jordan’s banking management towards more effective marketing and service provision.

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