scholarly journals A Small-Scale Event and a Big Impact—Is This Relationship Possible in the World of Sport? The Meaning of Heritage Sporting Events for Sustainable Development of Tourism—Experiences from Poland

2018 ◽  
Vol 10 (11) ◽  
pp. 4289 ◽  
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Joanna Poczta

The theoretical part of this article presents the meaning of sporting events for the tourism industry and the importance of sporting events at a small scale, as well as heritage sporting events for sustainable development of tourist destinations. The literature review shows that there is a clear research gap with respect to the analysis of economic and social impacts of small-scale events. The empirical research was conducted by the method of a diagnostic survey during three sporting events of different rank, which took place in Poland and represented various sports disciplines—running, horse riding, and swimming. A total of 2098 respondents took part in the study, including sports tourists and resident-hosts who took part in the studied events. The aim of the study was to examine whether there is a link between the rank of a sporting event, the development of tourism, and the impact on the host city’s image. The results of the study showed that the highest additional tourism activity in the city on the occasion of participation in an event as an athlete or supporter was undertaken by the participants of the lowest ranked sporting event (Half-Marathon). They also gave the highest rating of the positive impact of a sporting event on the host city’s image. The hosts also rated the highest social impact from the Half-Marathon (i.e., increased sense of pride, social integration, and local identity). Events related to the heritage of the sport of a given region and other smaller-scale sporting events, including mass sports and recreation events (e.g., marathons and other running events), provide an alternative to homogenized, commercial, and very expensive sporting events in the world and may contribute to the sustainable development of tourist regions. The research results show that big social potential lies in the organization of small-scale sports events. The reflections contained in this article may inspire the organization of small-scale sporting events and the continued care for sporting events related to the cultural heritage of a given region. Events of this kind successfully impact tourist revival and improvement of the regions’ image.

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Parra-Camacho ◽  
Rómulo Jacobo González-García ◽  
Manuel Alonso-Dos-Santos

PurposeTo examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.Design/methodology/approachA self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.FindingsThree dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsMaking the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.Social implicationsSmall scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.Originality/valueA contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.


Author(s):  
Artem Mekhovych

The article considers the main problems affecting the development of international tourism and predicts the further development of the situation. The growing tourist flow has contributed to the intensification of entrepreneurship in all sectors of the economy, capitalization of assets, job creation, economic and social growth. In 2019, the global tourism industry provided about 330 million jobs, equivalent to 10.3% of total employment. The COVID-19 pandemic has caused an unprecedented crisis in the tourism industry. The flow of tourists in the world has decreased by about 65%. In January-September 2020 alone, the number of international revenues decreased by 70%.This has resulted in the loss of $ 730 billion and more than 120 million jobs. It is noted that in modern conditions there are possible directions of development of inbound and domestic tourism, which are an important factor influencing the economy, but the weakening of external restrictions and lack of competitive service in the Ukrainian tourism industry will contribute to further development of international tourism. Those countries in which tourism occupies a significant share in GDP, are interested in attracting tourists as soon as possible and are ready to promptly implement all necessary anti-epidemic measures in the tourist infrastructure. For the Ukrainian government today, such a strategy is not a priority. Based on this, it is proved that the essence of the scientific and applied aspect of managing the development of international tourism is based on the theory of large business cycles and the theory of prediction. It was emphasized that the world crises ended sooner or later and a new round of development began. The task of mastering the forces of socio-economic life and subordinating them to the conscious, planned leadership of the state, as well as constructive and continuous social dialogue between the government and social partners, is the next practical transformation of today. The program of conscious organizational and regulatory steps should be knowledge, anticipation and action plan. When developing an anti-crisis plan to overcome the impact of COVID-19 on the tourism sector in Ukraine, it is necessary to take into account the recommendations of the Global Crisis Committee on Tourism, namely: crisis management and job preservation; support for self-employed workers; providing incentives and implementing appropriate state policy in the field of international tourism. In predicting the future development of the situation, more attention should be paid to the role of the tourism sector in the country's economy and the achievement of sustainable development goals; develop plans for preparedness for the challenges of the future and use this opportunity to move to sustainable development of tourism facilities.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


Author(s):  
Juan Manuel Núñez-Pomar ◽  
Ferran Calabuig-Moreno ◽  
Vicente Añó-Sanz ◽  
David Parra-Camacho

Sporting events have become first-order promotional tools of large cities, allowing them to reach levels of dissemination economically unaffordable as conventional advertising. The social impact of the event on residents is very important, given their role as main actors. Perceptions of the residents of the cities that host sporting events have been extensively studied, although in this case a singular point of comparison to study the perception of the costs of organizing and holding the sporting event is provided. The purpose of this chapter is to assess the perception of the citizens of Valencia (Spain) on specific aspects of three sports events held in the city in 2012: European Grand Prix Formula 1, the Tennis Open 500, and Valencia Marathon. The results show significant differences in the perception of the costs of organizing the events related, and demonstrate the impact of the type of activity in the perception of residents.


2016 ◽  
Vol 8 (6) ◽  
pp. 267
Author(s):  
Twila-Mae Logan ◽  
Eritha Huntley Lewis ◽  
Clive Scott

This study examines changes in international tourist arrivals in Melbourne, Australia after the 2006 Commonwealth Games, and tourist arrivals in Jamaica after the 2007 Cricket World Cup matches to answer the questions: do international arrivals increase as a result of hosting a large sporting event, and how long is the impact sustained over the post-event period? Using data prior to the Games, autoregressive models with independent variables were used to model these series. The differences between the actual and predicted series after the Games were attributed to shocks caused by hosting the Commonwealth Games. In the Australian case, the results indicate that after the Games, international arrivals were marginally higher than before the Games. In the Jamaican case, the data indicate that while there was an increase in international tourist arrivals for the event, the international tourist arrivals from non-traditional countries increased after the World Cup Cricket matches.


2017 ◽  
Vol 22 ◽  
pp. 65-71
Author(s):  
Ewa Malchrowicz-Mośko ◽  
Mateusz Rozmiarek

The purpose of this article is to examine tourist behaviour of participants of the European Junior Swimming Championships in Poznan and to examine the opinions of participants regarding this sporting event on its influence on the image of the city. Through the use of simple random sampling, a number of 210 swimmers participated in the study during the European Junior Swimming Championships held in 2013 in Poznan, Poland. Methods of the study included a diagnostic survey, a standardized interview technique and an interview questionnaire. All questions were closed-ended in nature and were analysed using the Likert-scale. Results show that more than 60% of respondents claimed that the European Junior Swimming Championships has positive impact on the image of the city of Poznan. More than 70% of them rated the impact of the event on the city to be 10.0 (on the Likert-scale). More than 70% of athletes participated in tourist activities such as sightseeing (70.7%). The average rating of satisfaction of the event was rated at 8.8 (Likert-scale) and 82.8% of athletes claimed they would return to Poznan in the future. The survey results additionally indicated gaps regarding the city’s cultural offers for tourists during the sporting event. A sample of 210 swimmers completed the questionnaire. The sample was selected in such a way as to ensure proper representation of the obtained results. Simple random sampling, which is a draw without return, was used. Information on the expected number of participants was used to determine the sample size. Calculations were used for the sample size, for the finite population. It was assumed that the maximum error of estimation (e) at a 95% confidence level did not exceed 4%. Results of this empirical case study provide a source of information for event organisers, and those responsible for the development of sport and tourism on the scale of impact of international sporting events. While most research participants in the current literature were sports fans, this study addressed the topic from the perspective of active participants of the event (e.g. athletes). The paper presents the results of empirical research, case study – European Junior Swimming Championships.


2017 ◽  
Vol 41 (5) ◽  
pp. 687-726 ◽  
Author(s):  
Denise Linda Parris ◽  
Cecilia McInnis-Bowers

Our objective was to design an introductory business course to shape the mind-sets and skill sets of the next generation of socially conscious practitioners—to help students develop a sense of self-efficacy built on the confidence that they can make a positive impact on the world using entrepreneurial thinking and action. Essentially, the focus was to develop an introductory business course that would encourage and enable students to understand that business can be a force for good (sustainability and social impact) and to practice collaborative innovation (human-centered design thinking). The overarching design principle was business not as usual, which embraced four themes: (a) sustainability and social entrepreneurship, (b) collaborative innovation, (c) entrepreneurial thinking and action, and (d) self-authorship. We provide an overview of the course modules and their respective learning outcomes along with details of course content and activities to ensure transferability. A concluding discussion shares the impact on students and the challenges of success. We highlight how course design can be a catalyst to enable students to be the change they want to see in the world.


2021 ◽  
Author(s):  
Lubov Lipych ◽  
Oksana Khilukha ◽  
Myroslava Kushnir

There is a tendency in the world to preserve natural resources, because they are not limitless and exhaustible. Therefore, the strategy of sustainable development of the hotel industry, whose main activity is aimed at conserving natural resources - is a highly profitable business that can provide a significant contribution to the growth of gross domestic product at relatively low cost and short payback period. The aim of the article is to study the impact of the hotel industry on the natural and socio-cultural components of the environment. Identification of trends in the interaction of systems in accordance with modern concepts of sustainable development. It is substantiated that the concept of sustainable development of the tourism industry focuses on three aspects: economic, environmental and socio-cultural. It is established that hotels that use the strategy of sustainable development seek to reduce their impact on the environment through measures such as energy conservation, waste reduction and water conservation. In addition, hotels appeal to the environmental awareness of their guests, urging them to reuse towels and refrain from using disposable amenities. It has been proven that by implementing these measures, hotels contribute to the preservation of the environment and sustainable development, while attracting travelers who support this concept. Solutions already in use around the world include façade photovoltaic modules that convert high-rise walls into solar power plants. Energy savings can be achieved with modern full-fledged heating systems that use solar energy or other renewable energy sources. Ukraine is trying to use the rich resources of high-quality geothermal water. It is determined that the main directions of implementation of sustainable development strategies by hotel enterprises with an emphasis on eco-innovation in Ukraine are: development of modern tourist information infrastructure and hospitality industry; marketing promotion of exclusive eco-oriented hotel products on the Ukrainian and international tourist markets; improving the level of service and quality of hotel services; educational activities and scientific and educational support for the sustainable development of the industry and the activities of resorts; intensification of sustainable development of domestic hotel enterprises.


Author(s):  
Dr. Jianfei Yang

COVID-19 has made a bad influence on economic and society including cultural and tourism industry in China,2020.The industry has received a huge loss in the first quarter of the year and the situation is getting worse in the near future. It is believed that there will be a long impact for the country even the world. In order to recover the industry, Chinese government has published series of policies to support the enterprises and clusters to reduce the bad influence of COVID-19. This paper mainly uses filed survey and documentary research to map the real situation of the industry. It tries to find the policy demand of the industries and then analyze the policies published by government to conquer COVID-19. Meanwhile it will focus on whether the supply meet the demand and give suggestions on how to promote the policy efficiency in the post period of COVID-19 in China. Keywords: Evaluation; Cultural Industries; Policy; Park; Pandemic


2021 ◽  
pp. 135481662110091
Author(s):  
Zhoufei Li ◽  
Huiyue Liu

The agglomeration of the tourism industry has important effects on its efficiency. This article used panel data on the Chinese provincial tourism industry for the 2011–2016 period, applied the location quotient index and three-stage data envelopment analysis method to, respectively, measure the degree of agglomeration and efficiency, and explained the impact of agglomeration on tourism efficiency. The empirical results of this study indicate the following. (1) China’s tourism industry shows a trend towards agglomeration, revealing gradient differences where the highest degree of agglomeration is in the eastern region, followed by the western and central regions. (2) After eliminating random and environmental factors, the adjusted efficiencies are lower than the unadjusted efficiencies. The average overall tourism efficiency is higher in the eastern region than in the central and western regions. (3) From the national perspective, industrial agglomeration can significantly improve the overall efficiency (TE), pure technical efficiency (PTE), and scale efficiency of the tourism industry. (4) Based on regional analysis, the agglomeration of the eastern tourism industry can significantly enhance its TE and PTE. Agglomeration for the western area has a significant positive impact on PTE. There is no significant relationship between agglomeration and efficiency in the central region.


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