scholarly journals A Study on the Factors Affecting Consumers’ Willingness to Accept Clothing Rentals

2018 ◽  
Vol 10 (11) ◽  
pp. 4139 ◽  
Author(s):  
Jui-Che Tu ◽  
Chi-Ling Hu
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Behavioral Control ◽  
Diffusion Theory ◽  
Interpersonal Relationship ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Innovation Diffusion Theory

Fashionable clothes resource suppliers are directly linked with resource consumers through the Internet, thus replacing the traditional model. With fashionable clothes as the products for renting, this study helps relevant enterprises understand the factors influencing consumers’ adoption of renting and their attitude and behavioral intention towards clothes renting. Taking the theory of planned behavior as the theoretical foundation, this study thus adopts the technology acceptance model (TAM), the innovation diffusion theory (IDT), the structural equation model (SEM), and the collected information to develop a research methodology that is both theoretical and practical. According to the research results, compatibility matters the most in driving consumers to have a positive assessment and perception of online clothes renting in terms of behavior and attitude. Additionally, personal innovativeness has significant effects and can help relevant enterprises find their target markets. In terms of subjective norm, interpersonal relationship also has a significant influence, showing that consumers today pay much more attention to friends’ information sources. The self-efficacy of the perceived behavioral control also has a noticeable impact. Therefore, relevant enterprises need to consider the operability of online clothes renting to prevent consumers from feeling frustrated in their ability to use it, thus reducing their use intention.

scholarly journals The Factors Affecting Household Electricity Saving Behavior: A Study in Vietnam

2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Influence Factors ◽  
Electricity Consumption ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Perceived Benefit ◽  
Saving Behavior ◽  
Electricity Saving

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.

An Extended Model of E-Government Adoption by Civil Servants in Greece

2016 ◽  
Vol 12 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Ioannis Karavasilis ◽  
Vasiliki G. Vrana ◽  
Kostas Zafiropoulos
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Perceived Risk ◽  
Behavioral Control ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Factors Affecting ◽  
Personal Innovativeness ◽  
Governmental Organizations ◽  
Starting Point

E-government in Greece lacks a customer-centric view in its implementation. Government is driving its development agenda and investment on electronic services without measuring what increases customers' willingness to adopt offered services. The study has taken a lead in understanding the factors that affect e-government adoption by teachers in Greece. It uses constructs from the Technology Acceptance Model (TAM), the theoretical extension of the TAM (TAM2), Diffusion of Innovation (DOI) and integrates the constructs of perceived behavioral control, trust in e-government, perceived risk, personal innovativeness and awareness in a model. The validated model offers a starting point for the investigation of factors affecting the adoption of e-government services and can be extended by using domain-specific constructs to fit all Greek governmental organizations.

scholarly journals Factors Affecting Residents’ Support for Protected Area Designation

2020 ◽  
Vol 12 (7) ◽  
pp. 2800
Author(s):  
Sunjoo Park ◽  
Seweryn Zielinski ◽  
Yoonjeong Jeong ◽  
Seong-il Kim
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Subjective Norms ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Model Combining ◽  
Expectancy Disconfirmation ◽  
Environmental Agencies

This study examined the formation of residents’ behavioral intentions to support the expansion of protected areas (PAs). A structural equation model combining the theory of planned behavior and an expectancy disconfirmation model were employed to test seven hypotheses on the influence of expectations, performance, satisfaction, attitudes, subjective norms, and perceived behavioral control on behavioral intention to support PA designation. The findings indicate that although the expectations of PA performance did not significantly influence the satisfaction from PAs, the perceived performance after the designation significantly contributed to building satisfaction, which in turn had a significant role in explaining attitudes. Furthermore, positive and significant associations of subjective norms and behavioral control with behavioral intention to support additional designation were identified. These results provide indications for PA managers and environmental agencies regarding aspects to consider when engaging in planning with local communities and appropriate ways to respond to their concerns.

scholarly journals Intention to Purchase Active and Intelligent Packaging to Reduce Household Food Waste: Evidence from Italian Consumers

2021 ◽  
Vol 13 (8) ◽  
pp. 4486
Author(s):  
Antonella Cammarelle ◽  
Rosaria Viscecchia ◽  
Francesco Bimbo
Keyword(s):  
Food Waste ◽  
Structural Equation ◽  
Food Packaging ◽  
Behavioral Control ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intelligent Packaging ◽  
The Sustainable Development ◽  
Household Food ◽  
Willingness To Purchase

Innovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustainable Development Goals which calls for halving the per capita global food waste by 2030. Thus, this paper aims to investigate the consumers’ willingness to purchase active and intelligent packaging to reduce household food waste using a sample of 260 Italian consumers and a modified Theory of Planned Behavior (TPB) model. Using a structural equation model, findings show that respondents are more willing to purchase intelligent packaging rather than active packaging to reduce their wastes at home. Finally, attitudes, perceived behavioral control, awareness, and planning routines are the most important drivers of the intention to reduce household food waste.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

Effect of Personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile Phones

2012 ◽  
pp. 302-323
Author(s):  
Kamel Rouibah ◽  
Hasan A. Abbas
Keyword(s):  
Social Norms ◽  
Technology Acceptance ◽  
Field Study ◽  
Reasoned Action ◽  
Diffusion Theory ◽  
Personal Innovativeness ◽  
Innovation Diffusion Theory ◽  
The Social ◽  
Social Use ◽  
Acceptance Model

This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To fill in this gap, the authors develop a model that is based on the theory of the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of flow. The first research methods used was a qualitative field study that identified the variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative field study, which collected from a sample of 240 consumers in Kuwait in order to test the model. Results reveal the “social use” and “use before shopping” uses, explaining 32.3% and 30% of the variance, respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation, and social norms have an important effect on CMP acceptance.

Mobile Banking Adoption in the United States

2015 ◽  
Vol 7 (3) ◽  
pp. 18-30 ◽  
Author(s):  
Michel N. Engwanda
Keyword(s):  
United States ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Diffusion Theory ◽  
The United States ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Innovation Diffusion Theory ◽  
Quantitative Correlational Study ◽  
Acceptance Model

Mobile banking penetration has been relatively low even though smartphones are the most dominant forms of mobile computing in the United States. This quantitative correlational study is focused on how consumers ‘perceptions affect their intention to use mobile banking in the United States. Among U.S. consumers with smartphones, Internet access, and a bank account; 68% used Internet, 33% used telephone-based banking, and only 21% engaged in some type of mobile banking activities in 2011. The web-based survey used in this study was derived from the technology acceptance model extended by the innovation diffusion theory. Data were collected by e-mail from a random sample of 398 people in the United States. The structural equation modeling (SEM) technique was used to analyze data. The results indicated that, perceived compatibility, credibility, and costs were the significant predictors of mobile banking adoption in the United States.

A Study on the Influence of Website Traits on Purchase Willingness in the Perspective of Innovation Diffusion Theory

2014 ◽  
Vol 631-632 ◽  
pp. 1100-1105
Author(s):  
Lu Ming Yang ◽  
Jun Yan Zhang ◽  
Yu Ting Li ◽  
Hai Bo Wan
Keyword(s):  
Innovation Diffusion ◽  
Structural Equation ◽  
Diffusion Theory ◽  
Market Competition ◽  
Equation Model ◽  
Cognitive Trust ◽  
Related Literature ◽  
Innovation Diffusion Theory ◽  
Online Shoppers ◽  
Positive Effect

Previous researches have indicated that the number of online shoppers in China has been experiencing a slow-down while the enthusiasm of e-commerce enterprises remains the same as before and online market competition has been fiercer. Therefore, to attract online shoppers and propel them to complete the transaction have become the key to success for e-commerce enterprises. Based on related literature research, this study explores deep into the relation between website traits and shoppers’ cognitive trust, enjoyment as well as their purchase willingness. Innovation Diffusion Theory, “S-O-R” Model and Structural Equation Model are also applied in this research. It is shown that website traits such as compatibility, complexity, observability and trialability, exert a positive effect on shoppers’ enjoyment and cognitive trust. What’s more, the influence enjoyment exerts on shoppers’ cognitive trust and purchase willingness as well as the effect cognitive trust has on purchase willingness turns out to be positive.

Effect of Personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile Phones

2011 ◽  
Vol 2 (1) ◽  
pp. 72-93 ◽  
Author(s):  
K. Rouibah ◽  
H. Abbas
Keyword(s):  
Social Norms ◽  
Technology Acceptance ◽  
Field Study ◽  
Reasoned Action ◽  
Diffusion Theory ◽  
Study Data ◽  
Personal Innovativeness ◽  
Innovation Diffusion Theory ◽  
Social Use ◽  
Acceptance Model

This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To fill in this gap, this study develops a model that is based on the following theories: the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of flow. The first research method used was a qualitative field study that identified variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative field study. Data was collected from a sample of 240 consumers in Kuwait and used to test the proposed model. The results reveal two types of use: “social use” and “use before shopping”, explaining 32.3% and 30% of the variance respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation and social norms have an important effect on CMP acceptance. The implications of this study are highly important for both researchers and practitioners.

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