scholarly journals The Effect of Food Tourism Behavior on Food Festival Visitor’s Revisit Intention

2018 ◽  
Vol 10 (10) ◽  
pp. 3534 ◽  
Author(s):  
Meehyang Chang ◽  
Jung-Hoon Kim ◽  
Daecheol Kim

In this paper, the effects of novelty-seeking and food involvement on food tourism behavior and the effect of food tourism behavior on intention to revisit the Jeonju Bibimbab Food Festival are studied. Additionally, the effects of attitude, anticipated emotions, perceived behavioral control, and subjective norms on intention to revisit through desire are identified. Three hundred and forty questionnaires are used for the study. These are analyzed with partial least squares structural equation model (PLS-SEM) using SmartPLS 2.0. The results show that two variables of novelty-seeking and food involvement have positive effects on food tourism behavior. It is also found that the effect of food involvement is higher on the food tourism behavior than that of novelty-seeking. This is because survey respondents are mostly domestic visitors, and for them, Bibimbab itself is familiar. In addition, the food tourism behavior has a significant effect on the intention to revisit the Jeonju Bibimbab festival. It implies that people who like to travel to enjoy food are also interested in the food festival.

2021 ◽  
Vol 13 (8) ◽  
pp. 4486
Author(s):  
Antonella Cammarelle ◽  
Rosaria Viscecchia ◽  
Francesco Bimbo

Innovations in food packaging, such as active and intelligent ones, improve food safety and lower household food waste by extending product shelf life and providing information about food quality, respectively. The consumer adoption of such innovations could contribute to reaching one of the Sustainable Development Goals which calls for halving the per capita global food waste by 2030. Thus, this paper aims to investigate the consumers’ willingness to purchase active and intelligent packaging to reduce household food waste using a sample of 260 Italian consumers and a modified Theory of Planned Behavior (TPB) model. Using a structural equation model, findings show that respondents are more willing to purchase intelligent packaging rather than active packaging to reduce their wastes at home. Finally, attitudes, perceived behavioral control, awareness, and planning routines are the most important drivers of the intention to reduce household food waste.


2018 ◽  
Vol 10 (11) ◽  
pp. 4162 ◽  
Author(s):  
Shengqin Zheng ◽  
Ke Xu ◽  
Qing He ◽  
Shaoze Fang ◽  
Lin Zhang

In China, the demand for public infrastructure projects is high due to the acceleration of urbanization and the rapid growth of the economy in recent years. Infrastructures are mainly large scale, so local governments have difficulty in independently completing financing work. In this context, public sectors often seek cooperation from private sectors, in which public–private partnership (PPP) is increasingly common. Although numerous studies have concentrated on sustainable development, the unsustainability performances of infrastructures are often reported on various media. Furthermore, studies on the sustainability performances of PPP-type infrastructure (PTI) projects are few from the perspective of private sectors’ behaviors. In this study, we adopted the modified theory of planned behavior and the structure equation model and conducted a questionnaire survey with 258 respondents for analyzing the sustainable behaviors of private sectors. Results indicated that behavioral attitude, perceived behavioral control, and subjective norm interact significantly. They have direct positive effects on behavioral intention and then indirectly influence actual behavior through this intention. Actual sustainable behaviors of private sectors have significantly positive effects on the sustainable development of cities. We offer theoretical and managerial implications for public and private sectors on the basis of the findings to ensure and promote the sustainability performances of PTI projects.


Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.


2020 ◽  
Vol 15 (8) ◽  
pp. 1241-1250
Author(s):  
Nguyen Ngoc Hien ◽  
Pham Hoang Chi

In the context of dramatically increase in electricity demand, Vietnam's potential for power supply remains limited. Research and promotion of electricity saving behavior of households become significant to reduce electricity consumption and protect ecological environment. This study incorporates elements of planned behavior theory (TPB) and norm activation model (NAM) as the basis for developing and extending key assumptions. In addition, expansion TPB is used to study influence factors affecting electricity saving behavior. Through a sample of 395 randomly selected residents in Tay Ninh Province and Ho Chi Minh city in Vietnam, the proposals were checked using a structural equation model (SEM). The results showed that the factors in TPB and NAM (such as perceived behavioral control, subjective norm, attitude, personal moral norm) and additional factor (perceived benefit) are the important factors that influence resident's intention of saving electricity. Moreover, electricity saving behavior is strongly influenced by the intention of saving electricity, perceived benefit, policy and social propaganda. Based on these results, some inferences are drawn, and recommendations are made for policy makers and further research proposals are discussed.


Author(s):  
Luigi Cembalo ◽  
Daniela Caso ◽  
Valentina Carfora ◽  
Francesco Caracciolo ◽  
Alessia Lombardi ◽  
...  

The present study focused on an environmental scandal that occurred in Italy, the Land of Fires toxic waste scandal, which caused consumer concerns related to the safety of food produced in the affected region, as well as massive market reduction in products associated with the polluted area. Based on a representative sample of Italian households (N = 1134), this study applied an extended Theory of Planned Behavior (TPB) model to analyze consumer purchases of regional food products after this environmental hazard. In addition to attitudes, subjective norms and perceived behavioral control, the model included risk perception, trust, and actual purchases. Using a structural equation model, our results provided support to the hypothesis that consumer perceptions of risk negatively impacted their purchase behaviors and suggested that increasing Italians’ trust in government information could reduce their perceived risk and, consequently, increase their intention to purchase regional food.


2020 ◽  
Vol 12 (13) ◽  
pp. 5266
Author(s):  
Xiaofang Chen ◽  
P.R. Weerathunga ◽  
Mohammad Nurunnabi ◽  
K.M.M.C.B. Kulathunga ◽  
W.H.M.S. Samarathunga

Environmental degradation is a serious global issue that has received increasing attention from scholars, policymakers, regulators, environmental activists, and the public as a whole. In the meantime, corporations have been criticized as major contributors to environmental pollution. Environmental accounting (EA) is a corporate practice that seeks to account for the cost of environmental impacts of business operations. However, it is questionable whether the true cost of environmental impacts of business operations is accounted for in the conventional accounting systems. In order to shed more light on this issue, this study examines key drivers of managerial intention to engage in EA practices in Sri Lanka. We employ the theory of planned behavior to conceptualize the antecedents of managers’ intention to engage in EA practices. The results of the partial least square structural equation model (PLS-SEM) evaluation revealed that managers’ intention is significantly influenced by the attitudes towards EA practices, subjective norms, and perceived behavioral control. Our results also indicate that a larger proportion of the variance of perceived behavioral control is explained by the perceived cost and complexity, perceived regulatory pressure, and organizational environmental orientation. The findings of this study provide important theoretical and practical implications for scholars, managers, and policymakers.


Author(s):  
Elisa Cavicchiolo ◽  
Sara Manganelli ◽  
Laura Girelli ◽  
Mauro Cozzolino ◽  
Fabio Lucidi ◽  
...  

Abstract. Background: In many countries, physical distancing is seen as one of the crucial preventive measures for limiting the COVID-19 pandemic. However, it is likely to be very difficult to ensure that adolescents keep apart from one another since peer interactions are extremely significant for them. Aims: We examined the utility of the Theory of Planned Behavior enhanced with a construct of the Protection Motivation Theory for predicting physical distancing behavior among adolescents during the period following the national lockdown imposed in Italy to tackle the pandemic. Method: Measures of attitude, subjective norm, perceptions of behavioral control, perceptions of threat regarding personal health and the health of loved ones, and intention were administered to the participants ( N = 363) at baseline. Measures of physical distancing behavior were then administered 3 weeks later ( N = 350). Results: The tested structural equation model accounted for 77% of variance in intention and 25% of variance in behavior. Perceived behavioral control and attitude were important predictors of intention and behavior, while the data did not support the hypothesized impact of perceptions of threat. Limitation: Due to the observational nature of the data caution should be taken in drawing causal inferences. Conclusion: The results suggest that programs for increasing physical distancing behavior in adolescents by concentrating exclusively on risks to their health or that of their loved ones might prove to be ineffective. Instead, it seems likely that prevention campaigns targeting adolescents will be more successful if they focus on perceived behavioral control and attitude.


2019 ◽  
pp. 089484531988026 ◽  
Author(s):  
Saeid Karimi ◽  
Harm J. A. Biemans ◽  
Thomas Lans ◽  
Martin Mulder

The purpose of the present study was to examine how cultural orientations influence students’ entrepreneurial motivations and intentions in a developing country, namely Iran. Two cultural orientations, namely independent and interdependent self-construal, were incorporated into a model of entrepreneurial intention that draws upon the theory of planned behavior (TPB) and self-construal theory. In total, 290 final year undergraduate agricultural students from four public Iranian universities participated in the study. Questionnaire data were gathered. Using the partial least squares structural equation model, independent self-construal significantly and directly related to entrepreneurial intentions. Interdependent self-construal positively related to subjective norms, and independent self-construal positively related to perceived behavioral control. Both independent and interdependent self-construal helped explain the attitudes of individuals toward entrepreneurship with interdependent self-construal playing a greater role. The present results and their implications can help both policy makers and educators develop effective strategies for promoting entrepreneurship.


2013 ◽  
Vol 41 (10) ◽  
pp. 1693-1703 ◽  
Author(s):  
Xinming Deng

I conducted a survey to examine the impact of subjective norms, behavioral attitude, and perceived behavioral control on ethical purchase intention with 445 consumers selected by random sampling in Wuhan City, China. Results based on a structural equation model showed that behavioral attitude, subjective norms, and perceived behavioral control all significantly influenced ethical purchase intention of the respondents, with subjective norms being the strongest predictor of ethical purchase intention. Furthermore, perceived behavioral control not only significantly and directly influenced ethical purchase intention but also had an indirect influence on ethical purchase intention through behavioral attitude as a mediator.


Sign in / Sign up

Export Citation Format

Share Document