scholarly journals Building Sustainability into Services Marketing: Expanding Decision-Making from a Mix to a Matrix

2018 ◽  
Vol 10 (9) ◽  
pp. 2992 ◽  
Author(s):  
Alan Pomering ◽  
Lester Johnson
Keyword(s):  
Decision Making ◽  
Planning Process ◽  
Triple Bottom Line ◽  
Services Marketing ◽  
Marketing Mix ◽  
Marketing Manager ◽  
Bottom Line ◽  
Traditional Concept ◽  
Sustainability Performance ◽  
Marketing Function

The purpose of this study is to develop a framework that will provide the services marketing manager a systematic, holistic and transparent means of enhancing sustainability performance through the marketing function. We review the literature dealing with the confluence of services marketing and sustainability, identify gaps in current sustainability-services marketing literature and inductively develop a conceptual framework for Sustainability Services Marketing (SSM). We describe services marketing practice examples in order to uncover the implications of a sustainability focus for services marketing and illustrate how to operationalise the framework. The resulting framework, (i) ensures that sustainability is incorporated into the strategic services marketing planning process, (ii) adapts and expands the traditional concept of the services marketing mix, by adding Partnerships to the traditional mix elements, and (iii) cross-references services marketing mix decision-making with the triple bottom line to describe the marketing task in terms of a matrix rather than a mix. This permits sustainability benchmarking and planning across the triple bottom line, and across the range of activities the services marketing manager might be expected to manage in order to enhance sustainability performance. We shift services marketing management attention to a broader and more sustainability-responsible whole-of-business approach. This research provides timely and effective guidance for the services marketing manager seeking to enhance his or her business’s sustainability performance in a systematic, holistic, and transparent way.

A recipe for sustainable development: assessing transition of commercial foodservices towards the goal of the triple bottom line sustainability

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hien Thu Bui ◽  
Viachaslau Filimonau
Keyword(s):  
Design Methodology ◽  
Critical Evaluation ◽  
Triple Bottom Line ◽  
Well Being ◽  
Research Gaps ◽  
Bottom Line ◽  
Content Type ◽  
Sustainability Performance ◽  
Academic Publications ◽  
Inductive Thematic Analysis

Purpose This study aims to critically evaluate the factual triple bottom line (TBL) sustainability performance of commercial foodservices as featured in peer-reviewed academic publications. Design/methodology/approach The commercial foodservices’ sustainability performance-related articles were collected for a systematic review. An inductive thematic analysis was applied to the eligible articles. Findings The contribution of the commercial foodservice sector to the TBL sustainability is highlighted through eight themes: food waste management; food safety and hygiene; food allergy management; provision of healthy meals; local food use; employment of the disadvantaged; well-being of (non)managerial personnel; and noise level management. Originality/value The critical evaluation of the actual TBL sustainability measures adopted by commercial foodservice providers highlights the feasibility of the measures, thus calling for their broader industry uptake. Research gaps and issues for future investigations are accentuated for scholars to support the industry in its progress towards the goals of the TBL sustainability.

scholarly journals Unravelling Mickey Mouse: The Effect of Supply Chain Position and Organisational Slack on the Uneven Balance of Sustainability Dimensions

2021 ◽  
Vol 13 (24) ◽  
pp. 13623
Author(s):  
Sini Laari ◽  
Tomi Solakivi ◽  
Anu Bask ◽  
Juuso Töyli ◽  
Lauri Ojala
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Financial Reporting ◽  
Triple Bottom Line ◽  
Strategic Decision ◽  
Bottom Line ◽  
Economic Dimension ◽  
Mickey Mouse ◽  
Environmental Considerations ◽  
Nuanced Understanding

This paper contributes to a less-studied area on how a firm’s position in the supply chain influences triple-bottom-line considerations in strategic decision making. We also contribute to previous research on a nuanced understanding of unabsorbed organisational slack as an antecedent to the triple-bottom-line dimensions of sustainability. The research data comprises survey data and financial reporting data from 508 manufacturing and trading firms operating in Finland, divided among four supply chain tiers. The economic dimension dominates the decision making on all tiers, followed by social and environmental considerations, resembling the shape of Mickey Mouse. Unabsorbed organisational slack is negatively related to the importance of economic considerations and positively related to environmental considerations. The results help firms in evaluating their position in terms of sustainability and in their redesigning efforts accordingly. The findings will also be useful in terms of promoting sustainability practices among supply chain members and policymakers in their practical efforts towards sustainable development.

Sustainability and company attractiveness

2018 ◽  
Vol 9 (4) ◽  
pp. 470-489 ◽  
Author(s):  
Adrien Presley ◽  
Theresa Presley ◽  
Michael Blum
Keyword(s):  
Triple Bottom Line ◽  
The Body ◽  
Job Choice ◽  
Bottom Line ◽  
Content Type ◽  
Sustainability Performance ◽  
Potential Employer ◽  
Work Related ◽  
Sustainability Practices ◽  
A Company

Purpose The purpose of this study is to examine whether a company’s sustainability practices affect job seekers’ perceptions of the attractiveness of the company as a potential employer. Design/methodology/approach A survey completed by 259 university students assessed the respondents’ attitudes toward sustainability. Participants were then presented a series of scenarios describing the sustainable practices of hypothetical companies using the triple bottom line factors of sustainability (economic, environmental and social) and were asked how attractive they found the company to be and the likelihood that they would accept a job offer from the company. Findings The findings indicate that sustainability as a single concept and each sustainability factor individually influenced the attractiveness of a company to potential employees. Research limitations/implications The results of the study add to the body of job choice research, specifically as related to sustainability practices of companies. It furthers the body of work related to signaling theory and job attractiveness. Practical implications The results of this study indicate that sustainability performance is an important factor in determining the attractiveness of a company to potential applicants. Social implications The research highlights the importance of sustainability to potential job applicants. Companies should be aware that positive sustainability performance can make it more attractive to these applicants. The results reported from this research provides additional motivation for companies to pursue efforts in sustainability. Originality/value The research builds upon existing research in the fields of sustainability and job choice. While previous research has looked at many factors regarding applicants and job choice including, no other research was found which explicitly considered the triple bottom line factors of sustainability.

Strategic Decision Making for the Triple Bottom Line

2014 ◽  
Vol 25 (3) ◽  
pp. 193-204 ◽  
Author(s):  
Abagail McWilliams ◽  
Annaleena Parhankangas ◽  
Jason Coupet ◽  
Eric Welch ◽  
Darold T. Barnum
Keyword(s):  
Decision Making ◽  
Triple Bottom Line ◽  
Strategic Decision ◽  
Strategic Decision Making ◽  
Bottom Line

Triple bottom line analysis of oil and gas industry with multicriteria decision making

2013 ◽  
Vol 52 ◽  
pp. 289-300 ◽  
Author(s):  
Carlos Eduardo Durange de C. Infante ◽  
Fabricio Molica de Mendonça ◽  
Paula Michele Purcidonio ◽  
Rogerio Valle
Keyword(s):  
Decision Making ◽  
Oil And Gas ◽  
Triple Bottom Line ◽  
Multicriteria Decision Making ◽  
Oil And Gas Industry ◽  
Bottom Line ◽  
Gas Industry ◽  
Multicriteria Decision ◽  
Line Analysis

scholarly journals Sustainability Indicators for Industrial Organizations: Systematic Review of Literature

2019 ◽  
Vol 11 (3) ◽  
pp. 854 ◽  
Author(s):  
Alexandre Feil ◽  
Dusan Schreiber ◽  
Claus Haetinger ◽  
Virgílio Strasburg ◽  
Claudia Barkert
Keyword(s):  
Systematic Review ◽  
Decision Making ◽  
Triple Bottom Line ◽  
High Impact ◽  
Sustainability Indicators ◽  
High Impact Factor ◽  
Review Of Literature ◽  
Bottom Line ◽  
Industrial Organizations ◽  
Industrial Sustainability

In this study a systematic literature review was carried out to analyze the characteristics, indicators, limitations, benefits, and conclusions of scientific productions on industrial sustainability to propose a set of generic sustainability indicators for industrial organizations. The identification of the scientific productions occurred through the use of key words, in addition, the snowballing technique was also used, which resulted in a final set of 24 papers from 1998 to 2018. The technique used to select the indicators was the text mining with the help of NVivo Software. Finally, the multiple advisor method was applied. The main results show that the studies on sets of indicators with a Triple Bottom Line approach began in 1998. In addition, the papers show studies that analyze the industries generally being published by journals with a high impact factor, with authors from universities in Europe, from America and Asia, which use an average set of 30 indicators, with the lowest percentage of studies using mixed and mixed-scale approaches. The limitations revealed by the papers are the lack of initiative and actions of organizations for the adoption of sustainability. The benefits are linked to the informational assistance they provide to managers in decision-making, and the conclusions reveal a lack of research on the use of the praxis of the set of sustainability indicators in industrial organizations. In this sense, we conclude that the set of indicators suggested in this study is in line with the theoretical findings of the reviewed literature, with a balance between the Triple Bottom Line aspects and the synthetic number of indicators that provide the ease of its application and analysis.

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