scholarly journals Extended Theory of Planned Behavior (ETPB): Investigating Customers’ Perception of Restaurants’ Sustainability by Testing a Structural Equation Model

2018 ◽  
Vol 10 (7) ◽  
pp. 2580 ◽  
Author(s):  
Aurelio Tommasetti ◽  
Pierpaolo Singer ◽  
Orlando Troisi ◽  
Gennaro Maione
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Usefulness ◽  
The Other ◽  
Perceived Behavioral Control

In the modern competitive scenario, all companies seek to understand how to achieve success. One of the keys to conquer/maintain market shares is sustainability, which is a hot topic of numerous studies that have focused on its use as a solution to obtain social, environmental, economic, and cultural benefits. To this end, the present work aims to identify the variables able to guide consumers towards the choice of sustainable restaurants through the conceptual extension of a theoretical model known in literature as Theory of Planned Behavior (TPB). The authors propose an Extended Theory of Planned Behavior (ETPB), consisting of seven variables: attitude; subjective norm; perceived behavioral control; perceived usefulness; curiosity; behavioral intention; and behavior. The authors used a quantitative approach based on the test of a Structural Equation Model (SEM). Overall, 1023 questionnaires were analyzed. The results of the analysis provided empirical evidence for the hypotheses formulated suggesting that attitude, subjective norm, perceived behavioral control, perceived usefulness, and curiosity affected the consumers’ behavioral intention to prefer sustainable restaurants and that behavioral intention affected their actual behavior. Based on what emerged from the analysis, the work could be understood as a useful tool for scholars and practitioners, suggesting interesting theoretical and managerial implications. In fact, on the one hand, it contributes to the enrichment of scientific literature related to the factors triggering human choices, and, on the other, it helps maximize the success of the restaurants by highlighting the levers to be actioned to improve business performances. However, the paper presents a main limit, linkable to the fact that, whilst the use of questionnaires represents an advantage in terms of sample size, on the other hand, it does not allow us to go deeper in understanding the reasons why people prefer restaurants that adopt sustainable practices.

scholarly journals Analisis Niat Perilaku Anggota Komunitas Hijabers Surabaya Dalam Menggunakan Tabungan Syariah: Perspektif Theory Of Planned Behavior

2016 ◽  
Vol 8 (3) ◽  
Author(s):  
Cecia Rahmadanty ◽  
Masmira Kurniawati
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Control Belief ◽  
Community Members

A large number of muslim population in Indonesia have an impact on the development of muslim fashion in Indonesia and led to the emergence of muslim communities such as Hijabers Surabaya community. Hijabers Surabaya community also linked himself with sharia, such as cooperation with the islamic banking in which all community members will get free sharia account when joining the community.This research focuses on the behavior and attitude of community members towards the use of sharia account by using the theory of planned behavior perspective. This study used Structural Equation Model. Total participants in this study amounted to 150 members. The results obtained in this study is: (1) Behavior belief affect the attitude toward behavior. (2) Normative belief not effect the subjective norm. (3) Motivation to comply not effect the subjective norm. (4) Control belief affect the perceived behavioral control. (5) Attitude toward behavior affect the intention to use. (6) Subjective norm not affect the intention to use. (7) Perceived behavioral control not affect to the intention to use.

scholarly journals Investigating Factors Influencing the Behavioral Intention of Online Duty-Free Shop Users

2020 ◽  
Vol 12 (17) ◽  
pp. 7108
Author(s):  
Yu-Jin Choi ◽  
Jin-Woo Park
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Technology Innovation ◽  
Behavioral Control ◽  
Perceived Usefulness ◽  
Basic Data ◽  
Shopping Behavior ◽  
Perceived Behavioral Control

Korean duty-free shops sales rank first among duty-free shops around the world (Generation Research, 2018) and have become a target of interest for academics and industry observers. In particular, attention has been focused on variables affecting the shopping behavior of this fast-growing segment of online duty-free shop users. In this research, the main variables of the technology innovation acceptance model and the target-oriented behavior model are added. Focus is placed on the decomposed theory of planned behavior, and the variables affecting the behavioral intention are identified. A survey is conducted with users of online duty-free shops (Internet, mobile) as targets, and an analysis of the structural equation model is utilized. Among the technology innovation acceptance variables, the factors affecting attitude are compatibility and perceived usefulness. It is determined that only perceived behavioral control has a significant effect on behavioral intention, which is a dependent variable of the decomposed theory of planned behavior, and the attitude and subjective norms are found to have a significant effect on both desire and behavioral intention. Thus, it is confirmed that attitude is a key variable in explaining this research model. This research has academic implications because it examines variables affecting the behavioral intention of online duty-free shop users by integrating the theory of technology innovation acceptance and the decomposed theory of planned behavior, with the addition of a desire variable. Moreover, there are practical implications in that online duty-free shop operators have provided meaningful basic data to establish differentiated marketing strategies from offline duty-free shops with the goal of expanding use. The results of this study are expected to serve as basic data for increasing the behavioral intention of online duty-free shop users and promoting the sustainable development of online duty-free shops in South Korea.

The Theory of Planned Behavior and Physical Activity Change: Outcomes of the Aging Well and Healthily Intervention Program for Older Adults

2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Intervention Program ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Aging Well

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.

scholarly journals NOVICE INVESTOR BEHAVIOR IN INDONESIA STOCK EXCHANGE: A COMPARATIVE STUDY BEFORE AND DURING COVID-19 PANDEMIC

2021 ◽  
Vol 6 (1) ◽  
pp. 107
Author(s):  
Eko Ganiarto ◽  
Farida Komalasari ◽  
Lucia Elshadai Lastria Monita Manik
Keyword(s):  
Theory Of Planned Behavior ◽  
Comparative Study ◽  
Planned Behavior ◽  
Stock Exchange ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Model ◽  
Investor Behavior ◽  
Perceived Behavioral Control ◽  
Purposive Sampling

Investor pemula mempunyai peran penting dalam perekonomian Indonesia. Jumlah investor pemula menunjukkan peningkatan yang signifikan. Mempelajari perilaku para investor pemula merupakan hal yang menarik, mengingat segala aktivitas mereka pada akhirnya akan mempengaruhi investasi dan perekonomian secara keseluruhan. Tujuan studi ini adalah menentukan faktor-faktor <del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:51">apa saja </del>yang mem<del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:51">p</del>engaruhi perilaku investasi para investor pemula dan melihat apakah ada perbedaan perilaku berinvestasi para investor pemula<ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:51"> antara</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:51">, baik saat</del> sebelum <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:51">P</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:51">p</del>andemi <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">C</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">c</del>ovid-19 dan selama <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">P</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">p</del>andemi <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">C</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">c</del>ovid-19. Studi ini merupakan penelitian kuantitatif, yang mengimplementasikan teori  perilaku terencana (<em>the theory of planned behavior</em>) dengan mewawancarai 234 investor pemula <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:57">di </ins>Bursa Efek Indonesia<ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:57"> </ins><ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">sebagai </ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">(</del>responden<del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52">)</del> <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:52"> </ins>yang dipilih dengan metode <em>purposive sampling. </em>Variabel yang digunakan meliputi<ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:53"> </ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:53">: </del>sikap investor terhadap investasi (<em>attitude toward investment</em>), norma subjektif dalam berinvestasi (<em>subjective norm in investing</em>), dan persepsi pengendalian perilaku dalam berinvestasi (<em>perceived behavioral control in investing</em><ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54">) </ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54"> </del>sebagai variabel independen.  Sementara niat berinvestasi (<em>investing intention</em>) dan perilaku berinvestasi (<em>investing behavior</em>) sebagai variabel dependen. Data diolah dan dianalisis dengan menggunakan model<del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54"> SEM (</del><ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54"> </ins><em>Stuctural Equation Model</em><em>ling</em><ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54"> (SEM)</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54">)</del>. Hasil studi menunjukkan bahwa pada masa <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54">P</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:54">p</del>andemi <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:55">C</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:55">c</del>ovid-19, sikap investor, norma subjektif, dan persepsi pengendalian perilaku, berpengaruh pada niat berinvestasi investor pemula. Sementara pada saat sebelum <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:55">P</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:55">p</del>andemi <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:55">C</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:55">c</del>ovid-19, norma subyektif tidak berpengaruh pada niat berinvestasi. Selanjutnya, pada kedua periode <ins cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:56">tersebut</ins><del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:56">(sebelum dan selama pandemi covid-19)</del>, niat berinvestasi mem<del cite="mailto:FARIDA%20KOMALASARI" datetime="2021-03-01T06:56">p</del>engaruhi perilaku berinvestasi investor pemula.

Using the theory of planned behavior to explain intention to eat a healthful diet among Southeastern United States office workers

2018 ◽  
Vol 48 (2) ◽  
pp. 365-374 ◽  
Author(s):  
Michael A. Close ◽  
Leslie A. Lytle ◽  
Ding-Geng Chen ◽  
Anthony J. Viera
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Office Workers ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Southeastern Us

Purpose This study aims to test the utility of the theory of planned behavior (TPB) for explaining intention to eat a healthful diet in a sample of Southeastern US office workers. Design/methodology/approach Participants in a worksite nutrition study (n = 357) were invited to complete an online questionnaire including measures of TPB constructs at baseline. The questionnaire included valid and reliable measures of TPB constructs: behavioral beliefs, normative beliefs, control beliefs, attitudes toward behavior, subjective norm, perceived behavioral control and intention. Data were collected from 217 participants (60.8 per cent response rate). Confirmatory factor analysis and structural equation modeling were conducted to test the hypothesized TPB model. Findings The model fit was satisfactory (χ2 = p < 0.0001, RMSEA = 0.06, CFI = 0.91, TLI = 0.90, SRMR = 0.09). All structural relationships between TPB constructs were statistically significant in the hypothesized direction (p < 0.05). Attitude toward behavior, subjective norm and perceived behavioral control were positively associated with intention (R2 = 0.56). Of all TPB constructs, the influence of perceived behavioral control on intention was the strongest (β = 0.62, p < 0.001). Originality/value Based on this sample of Southeastern US office workers, TPB-based interventions may improve intention to eat a healthful diet. Interventions that strengthen perceived control over internal and external factors that inhibit healthful eating may be particularly effective in positively affecting intention to eat a healthful diet, and subsequent food intake.

scholarly journals Evaluating Students' Behavioral Intentions Towards Ecotourism: an Extended Theory Of Planned Behavior Perspective

2021 ◽  
Vol 25 (4) ◽  
pp. 403-418
Author(s):  
H.M. Kamrul Hassan ◽  
Saikat Das ◽  
Mohammed Shahedul Quader
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Environmental Knowledge ◽  
Equation Modeling ◽  
Survey Method ◽  
Perceived Behavioral Control ◽  
Extended Theory

From an environmental standpoint, ecotourism has been drawn to attention by diverse communities all around the world. This empirical study aims to evaluate the behavioral intention of students by adopting an extended theory of planned behavior model by incorporating environmental concern and environmental knowledge from a developing country perspective. To get realistic output, structural equation modeling has been incorporated for systematic statistical analysis through using SMARTPLS 3.0, where data have been collected from 393 university students through a survey method. From an ecotourism point of view, a number of findings have been revealed in this study, such as students' attitude and perceived behavioral control have significant positive impacts on the behavioral intention towards ecotourism; results further proponed that environmental concerns have a significant effect on attitude, subjective norm, perceived behavioral control, and behavioral intention towards ecotourism, environmental knowledge had no significant effect on the behavioral intention towards ecotourism. Finally, it had a positive impact on attitude towards ecotourism, subjective norm, and perceived behavioral control. On the basis of constructive analysis, theoretical and practical implications are depicted in the form of a contribution of knowledge, which will add value to the decision-making process of various stakeholders.

scholarly journals Fear of COVID-19 and Perceived COVID-19 Infectability Supplement Theory of Planned Behavior to Explain Iranians’ Intention to Get COVID-19 Vaccinated

Vaccines ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 684
Author(s):  
Rafat Yahaghi ◽  
Safie Ahmadizade ◽  
Razie Fotuhi ◽  
Elham Taherkhani ◽  
Mehdi Ranjbaran ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Root Mean Square ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
Perceived Behavioral Control ◽  
Mean Square

One of the most efficient methods to control the high infection rate of the coronavirus disease 2019 (COVID-19) is to have a high coverage of COVID-19 vaccination worldwide. Therefore, it is important to understand individuals’ intention to get COVID-19 vaccinated. The present study applied the Theory of Planned Behavior (TPB) to explain the intention to get COVID-19 vaccinated among a representative sample in Qazvin, Iran. The TPB uses psychological constructs of attitude, subjective norm, and perceived behavioral control to explain an individual’s intention to perform a behavior. Fear and perceived infectability were additionally incorporated into the TPB to explain the intention to get COVID-19 vaccinated. Utilizing multistage stratified cluster sampling, 10,843 participants (4092 males; 37.7%) with a mean age of 35.54 years (SD = 12.00) completed a survey. The survey assessed TPB constructs (including attitude, subjective norm, perceived behavioral control, and intention related to COVID-19 vaccination) together with fear of COVID-19 and perceived COVID-19 infectability. Structural equation modeling (SEM) was performed to examine whether fear of COVID-19, perceived infectability, and the TPB constructs explained individuals’ intention to get COVID-19 vaccinated. The SEM demonstrated satisfactory fit (comparative fit index = 0.970; Tucker-Lewis index = 0.962; root mean square error of approximation = 0.040; standardized root mean square residual = 0.050). Moreover, perceived behavioral control, subjective norm, attitude, and perceived COVID-19 infectability significantly explained individuals’ intention to get COVID-19 vaccinated. Perceived COVID-19 infectability and TPB constructs were all significant mediators in the relationship between fear of COVID-19 and intention to get COVID-19 vaccinated. Incorporating fear of COVID-19 and perceived COVID-19 infectability effectively into the TPB explained Iranians’ intention to get COVID-19 vaccinated. Therefore, Iranians who have a strong belief in Muslim religion may improve their intention to get COVID-19 vaccinated via these constructs.

scholarly journals Determining behavioral intention and its predictors towards cervical cancer screening among women in Gomma district, Jimma, Ethiopia: Application of the theory of planned behavior

PLoS ONE ◽  
2020 ◽  
Vol 15 (11) ◽  
pp. e0238472
Author(s):  
Wadu Wollancho ◽  
Demuma Amdissa ◽  
Shemsedin Bamboro ◽  
Yitbarek Wasihun ◽  
Kasahun Girma Tareke ◽  
...  
Keyword(s):  
Cervical Cancer ◽  
Regression Analysis ◽  
Cancer Screening ◽  
Theory Of Planned Behavior ◽  
Cervical Cancer Screening ◽  
Planned Behavior ◽  
Behavioral Intention ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Perceived Behavioral Control

Background Cervical Cancer is the leading cause of cancer-related deaths among Ethiopian women. Despite many interventions were conducted, there is low uptake of cervical cancer screening services. Also, limited evidence was available on the women’s intention and its predictors towards cervical cancer screening. Therefore, this study was aimed at determining the intention and predicators of behavioral intention toward cervical cancer screening. Methods A cross-sectional study was conducted in the Gomma district, Jimma, Ethiopia from August 1–30, 2019. The total sample sizes were 422 and a systematic random sampling technique was employed to select the samples. Data were collected through interviews using a structured questionnaire guide. Data were entered in epidata, and exported and analyzed using SPSS version 20.0 software. Descriptive, correlation, and multicollinearity analysis were done. Also, simple and multiple linear regression analysis were performed to identify the predictors for behavioral intention. The p-value<0.05 was used to declare a significant association. Result The response rate was 382 (90.5%). The mean age of the participants was of 26.45 (SD = 4.76). Direct attitude, subjective norm, and perceived behavioral control had a mean score of 16.78 (SD = 2.87), 15.61(SD = 1.92), and 12.86 (SD = 4.85), respectively. The intention has a mean score of 14.52 (SD = 4.01). From regression analysis, direct attitude (B = 0.346, p<0.001), direct subjective norm (B = 0.288, p = 0.008), direct perceived behavioral control (B = 0.132, p = 0.002) indirect attitude (B = 0.015, p = 0.019) and the indirect perceived behavioral control (B = 0.132, p = 0.002) were statistically significant with intention. Conclusion From this study, it was understood that women’s intention towards cervical cancer screening was low. The predictors were the direct and indirect attitude, direct and indirect subjective norm, direct and indirect perceived behavioral control. This calls a need to develop strategies and take action to improve the attitude of women and their influential peoples and increase sense of control to improve their intention to screen for cervical cancer. Moreover, health care providers should have to conduct social and behavioral change communication to improve women’s health seeking behavior towards cervical cancer screening applying the concept of theory of planned behavior.

scholarly journals Using the Theory of Planned Behavior to Understand Traffic Violation Behaviors in E-Bike Couriers in China

2021 ◽  
Vol 2021 ◽  
pp. 1-11
Author(s):  
Qian Cheng ◽  
Wei Deng ◽  
Qizhou Hu
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Perceived Behavioral Control ◽  
Effective Interventions ◽  
Salient Beliefs ◽  
Driver's License ◽  
Traffic Violation

This paper identifies salient beliefs that influence e-bike couriers’ traffic violation behavior based on the theory of planned behavior (TPB). Two surveys were conducted in Nanjing, China, in 2018. The first survey extracted the key psychological beliefs, which were used to design a questionnaire. The second survey assessed TPB components and reported e-bike couriers’ traffic violation behavior. A structural equation model was adopted to analyze the data. The results revealed that attitudes, descriptive norms, and perceived behavioral control explained 55.7% of the variance in intention to perform traffic violation behavior, and intentions together with perceived behavior control accounted for 28.5% of the variance in self-reported violation riding behavior. All of the belief composites had strong direct impacts on their respective TPB constructs. Salient beliefs were applied to develop effective intervention strategies. Age, education level, whether one possessed a driver’s license, and past traffic violation behaviors had significant effects on belief composites and behavior. The quantitative analysis results obtained in the study can provide theoretical support for designing more effective interventions for reducing the traffic violation rate of e-bike couriers.

scholarly journals Predicting Deviant Behaviors in Sports Using the Extended Theory of Planned Behavior

2021 ◽  
Vol 12 ◽  
Author(s):  
Sangwook Kang ◽  
Inwoo Kim ◽  
Keunchul Lee
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Equation Model ◽  
Sem Analysis ◽  
Perceived Behavioral Control ◽  
Discussion Section ◽  
Deviant Behaviors ◽  
Extended Theory

The purpose of the present study is to examine the deviant behaviors of young athletes the using extended theory of planned behavior (TPB) and impulsivity. About 536 middle and high school athletes in South Korea answered a set of questionnaires that measured their attitude, subjective norms, perceived behavioral control, intention, ethical obligation, and impulsivity. Structural equation model (SEM) analysis revealed that the extended TPB model is adequate to explain deviant behaviors in sports. Further, the underlying intentions that motivate the deviant behaviors of athletes in sports were significantly predicted by perceived behavioral control and moral obligation. Findings also suggested that the intention for deviant behaviors in sports more readily manifests as an actual act when the impulsivity scores are high. Theoretical contributions and practical implications are addressed in the Discussion section.

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