Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

In the past few decades, the analysts have noticed an important change in consumers’ behavior while purchasing and picking products, especially in cosmetics. Now, when consumers purchase the product, they pay more attention to health and environment features of the product. Therefore, the purpose of this research is to analyze Pakistani Consumers’ buying behavior towards Eco-Friendly Cosmetic products. The theory of planned behavior has been applied for better understanding of consumer behavior. Moreover, analyzed the relationship of consumers’ values on their intention to buy eco-friendly cosmetics products. It is studied that consumers’ social class has a moderating effect on consumer’s intention toward purchasing eco-friendly cosmetic products. For quantitative data collection questionnaire is constructed. For questionnaire, variable scales are adapted from literature. Convenience sampling is used for distribution of questionnaire. Data is composed from 260 respondents in Punjab, Pakistan. For analyzing the data, statistical analysis will be done by using SPSS and AMOS. All variables are significantly influence consumer intention to purchase eco-friendly cosmetics.This research suggests marketers to develop their marketing strategies and promote eco-friendly cosmetics through effective advertising.

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Green product awareness effect on green purchase intentions of university students’: an emerging market’s perspective

Future Business Journal ◽

10.1186/s43093-021-00094-5 ◽

2021 ◽

Vol 7 (1) ◽

Author(s):

Peter Ansu-Mensah

Keyword(s):

University Students ◽

Structural Equation ◽

Online Survey ◽

Positive Impact ◽

Influencing Factor ◽

Purchase Intentions ◽

Equation Modeling ◽

Green Product ◽

Green Products ◽

Intention To Purchase

AbstractThe indiscriminate consumption patterns worldwide have brought in its wake severe problems like pollution and global warming, and this has ultimately called for green products awareness and consumption. The main purpose of this study was to assess the effect of university students’ awareness of green products on their green purchasing intentions. The specific objectives were to identify whether awareness, price, availability, value and quality influence university students’ intention to purchase green products, and to investigate how awareness, price, availability, value and quality predict university students’ intention to purchase green products. A structural equation modeling was used to analyze data collected from an online survey of 478 students. Results show that green perceived quality has the utmost significant positive impact on university students’ green purchase intentions; however, green perceived availability had the slightest impact on university students’ intention to purchase green products. The study is the foremost to conclude that green product awareness impact on university students green purchase intentions is greatly driven by price, high value and extraordinary quality. However, availability is not a critical influencing factor when it comes to green purchase intentions of university students. The implications of study, limitations and further research are discussed.

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A Study Of Consumer Behavior Of Elderly Consumers With Special Reference To Green Products

International Journal of Management & Information Systems (IJMIS) ◽

10.19030/ijmis.v15i4.5806 ◽

2011 ◽

Vol 15 (4) ◽

pp. 101

Author(s):

S. D. Singh

Keyword(s):

Consumer Behavior ◽

Special Reference ◽

Buying Behavior ◽

Green Products ◽

Factors Affecting ◽

Environmental Friendly ◽

Elderly Consumers ◽

Purchasing Patterns

This paper focuses on studying the consumer behavior of elderly customers for green products, the so called environmental friendly products. The researcher also highlights the emerging awareness of elderly consumers about the green products. This concern has started showing the trends in their purchasing patterns. This paper also identifies the factors affecting their buying behavior.

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Influences of environmental and hedonic motivations on intention to purchase green products: An extension of the theory of planned behavior

Sustainable Production and Consumption ◽

10.1016/j.spc.2019.02.001 ◽

2019 ◽

Vol 18 ◽

pp. 145-155 ◽

Cited By ~ 28

Author(s):

Dooyoung Choi ◽

Kim K.P. Johnson

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Green Products ◽

Intention To Purchase

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Green Marketing Approaches and Their Impact on Consumer Behavior towards the Environment—A Study from the UAE

Sustainability ◽

10.3390/su12218977 ◽

2020 ◽

Vol 12 (21) ◽

pp. 8977 ◽

Cited By ~ 2

Author(s):

Muhammad Salman Shabbir ◽

Mohammed Ali Bait Ali Sulaiman ◽

Nabil Hasan Al-Kumaim ◽

Arshad Mahmood ◽

Mazhar Abbas

Keyword(s):

Factor Analysis ◽

Consumer Behavior ◽

Goodness Of Fit ◽

Positive Influence ◽

Green Marketing ◽

Practical Significance ◽

Equation Modeling ◽

Environmental Concerns ◽

Green Products ◽

Measurement Models

The purpose of this study was to analyze the main green marketing approaches and their impact on consumer behavior towards the environment in the United Arab Emirates (UAE). We reviewed the current consumption patterns of green products using a questionnaire approach. For this study, 359 consumers that used any type of green product were selected in various shopping malls in the UAE. For the assessment of questionnaire responses, measurement models, such as confirmatory factor analysis (CFA), and structural equation modeling (SEM) approaches were applied. The findings of the study suggest interesting inferences regarding eco-labeling (EL), green packaging and branding (GPB), green products, premium, and pricing (GPPP), and the environmental concerns and beliefs (ECB) of consumers that affect their perceptions of the environment. Factor analysis provided a goodness of fit for the selected items. It was found that key factors of green marketing, such as EL and GPPP, have a significant positive influence on consumer beliefs towards the environment (CBTE). In addition, environmental concerns and beliefs (ECB) also have a significant and positive influence on CBTE in the UAE. The practical significance of this study is that it will help the progress of the integration of green marketing and consumer behavior theories about the environment. The managerial implications of this study include the provision of significant findings for both domestic and international firms for the promotion of green products through focusing on consumer behavior towards the environment. This study provides important guidelines to boost positive attitudes in society towards green marketing and helps companies develop effective strategies to promote their green products.

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