scholarly journals Connecting through Technology: Smartphone Users’ Social Cognitive and Emotional Motivations

2019 ◽  
Vol 8 (12) ◽  
pp. 326
Author(s):  
Song-yi Youn
Keyword(s):  
Social Media ◽  
Social Identity ◽  
Social Influence ◽  
Information Seeking ◽  
Structural Equation ◽  
Social Cognitive ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Value Perceptions ◽  
Expected Benefits

Smartphones provide various services not only for social purposes but also for personal desires. This study aims to understand the multi-dimensional motivations of smartphone users. An extended motivational framework was developed using perceived benefits (i.e., expected benefits) and social influence (i.e., social identity achieved from mobile social media) from a social cognitive perspective, which was then expanded to incorporate the second-order construct of emotional attachment (i.e., emotional desires). This study examines the effects of motivations on value perceptions, which consequently explains current smartphone use. Structural equation modeling (SEM) was used, and data collected from 738 current smartphone users were analyzed. Regarding the results, expected benefits (i.e., information seeking, entertained activity, self-reactiveness, and immediate access), social influence (i.e., social identity achieved from mobile social media), and emotional desires (i.e., emotional attachment) explained value perceptions (i.e., social, hedonic, and utilitarian values) which positively influence the recent use of smartphones.

Exploring the nexus of social media influencers and consumer brand engagement

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Man Lai Cheung ◽  
Wilson K.S. Leung ◽  
Morgan X. Yang ◽  
Kian Yeik Koay ◽  
Man Kit Chang
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Information Seeking ◽  
Structural Equation ◽  
Motivational Factors ◽  
Three Dimensions ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
The Impact

PurposeGrounded in uses and gratification theory (UGT) and observational learning theory (OLT), this study aims to understand the impact of motivational factors on consumer-influencer engagement behaviors (CIEBs). Motivating factors, including entertainment, information seeking, reward and social interaction, are regarded as antecedents of consumers' OLT, as manifested by CIEB dimensions, including consumption, contribution and creation, and subsequently drive consumer engagement with the endorsed brands.Design/methodology/approachA self-administered questionnaire was distributed to Malaysian social media users. A total of 263 responses were collected and analyzed using partial least squares structural equation modeling (PLS-SEM) to examine the impact of motivational factors on CIEBs.FindingsThe results show that the three dimensions of CIEBs can be predicted by different gratifications (information seeking, entertainment, reward and interaction). In addition, two of the CIEB dimensions, consumption and contribution, were found to have a significant positive influence on consumers' engagement with endorsed brands.Practical implicationsThis study provides insights into how social media influencers (SMIs) could lead to CIEBs by creating entertaining and rewarding content that facilitates social interaction between consumers. SMIs and marketers that encourage consumers to browse, comment and share SMI-created posts will enhance consumer engagement with the endorsed brands, as engagement is driven by the consumption and contribution to SMI-created content.Originality/valueSMI marketing is increasing, and many brands are beginning to rely more on SMIs to promote brands. Yet, there is a dearth of studies that have examined how SMIs play a role in affecting consumers' engagement with endorsed brands. This study contributes to the marketing literature by developing and empirically testing the research model. Results suggest that social interaction, reward and entertainment are key motivational factors that drive CIEBs, which, in turn, foster consumer engagement with endorsed brands.

Factors influencing Generation Y’s tourism-related social media activity: the case of Polish students

2020 ◽  
Vol 11 (3) ◽  
pp. 543-558
Author(s):  
Joanna Kowalczyk-Anioł ◽  
Marek Nowacki
Keyword(s):  
Social Media ◽  
Social Influence ◽  
Technology Acceptance ◽  
Perceived Risk ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Related Activity ◽  
Content Type

Purpose This study aims to identify the factors which affect Generation Y’s activity in social media (SM) while traveling. It draws on and extends the technology acceptance model (TAM) and social influence theory. It examines the effects of social influence processes (compliance, identification and internalization), perceived enjoyment (PE), perceived risk, perceived ease of use and perceived usefulness on tourism-related SM activity. Design/methodology/approach The study tested the model with a sample of 420 Polish Y’s who had traveled in the preceding 12 months and used SM. The verification of the hypotheses and the analysis of relationships between the variables were performed using partial least squares structural equation modeling. Findings Out of the four variables of the TAM, only PE has significantly and directly affected Ys’ tourism-related activity in SM. From among the three processes of social influence, only internalization has had a significant impact on the enjoyment of SM use and, consequently, on the SM activity of Generation Y. Research limitations/implications This study covered only Polish Y’s. In the future, the formulated hypotheses should be verified in other generational cohorts, in sub-cohorts of Y’s and in other cultural contexts. Furthermore, limitations include lack of randomization of the survey distribution. Practical implications The presented results show a generational portrait of an increasingly important consumer group on the tourism market in relation to factors affecting their tourism-related activity in SM. Originality/value This is one of few studies (the first in the Central and Eastern Europe context) to examine Generation Y’s adoption of SM in tourism-related activity drawing on and extending the TAM and processes of social influence.

scholarly journals E-Learning and Social Media Motivation Factor Model

2015 ◽  
Vol 9 (1) ◽  
pp. 20 ◽  
Author(s):  
Mohd Shafie Rosli ◽  
Nor Shela Saleh ◽  
Baharuddin Aris ◽  
Maizah Hura Ahmad ◽  
Abbas Abjoli Sejzi ◽  
...  
Keyword(s):  
Social Media ◽  
Educational Technology ◽  
Social Influence ◽  
Structural Equation ◽  
Factor Model ◽  
Equation Modeling ◽  
Postgraduate Students ◽  
E Learning ◽  
Use Of Social Media ◽  
Faculty Of Education

<p class="apa">The aims of this study are to probe into the motivational factors toward the usage of e-learning and social media among educational technology postgraduate students in the Faculty of Education, Universiti Teknologi Malaysia. This study had involved 70 respondents via the means of a questionnaire. Four factors have been studied, named, the factor of technology, exposure, content and social influence. Via Structural Equation Modeling (SEM), this research uncovers that respondents usage of e-learning is being motivated by the factor of technology and content. The respondents use of social media was found to be motivated by the factor of technology and social influence. A strong positive relationship exists between the usage of e-learning and social media suggesting that social media can be manipulated as supporting material for e-learning. Yet, the finding may not be generalized to all Malaysian educational technology postgraduate students.</p>

scholarly journals Explaining the Factors Influencing the Individuals’ Continuance Intention to Seek Information on Weibo during Rainstorm Disasters

2020 ◽  
Vol 17 (17) ◽  
pp. 6072
Author(s):  
Sheng Cheng ◽  
Liqun Liu ◽  
Ke Li
Keyword(s):  
Social Media ◽  
Risk Communication ◽  
Information Seeking ◽  
Structural Equation ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Factors Affecting ◽  
Perceptions Of Risk ◽  
Communication Needs ◽  
Facilitating Conditions

Being an interactive process, the success of risk communication needs to ensure the individuals’ right to know and influence their attitudes and perceptions of risk. Ubiquitous social media have expanded risk communication channels and innovated ways of risk communication. At the same time, uncertainty also arises with the diversity and variety of social media. Taking the rainstorm disaster in China as an example, this study focuses on factors affecting the individuals’ continuance intention of information seeking on Weibo (a social media platform similar to Twitter). Based on 377 valid respondents, this study applied an extended expectation–confirmation model (ECM), from which the results of partial least squares structural equation modeling (PLS-SEM) suggested that continuance intention is positively influenced by factors including effort expectancy, social influence, facilitating conditions, and satisfaction. Among them, satisfaction contributes the most, which helps maintain a balance between performance expectancy and continuance intention. Taking the individuals’ continuance intention to seek information on Weibo as the clue, this research provides government agencies with practical advice on how to use social media for more efficient risk communication during disasters and establish emergency preplans to respond to natural disasters.

scholarly journals Information Sharing on Social Media by Multicultural Individuals

2021 ◽  
Vol 29 (6) ◽  
pp. 1-24
Author(s):  
Xi Wei Wang ◽  
Muhammad Riaz ◽  
Sajjad Haider ◽  
Khalid Mehmood Alam ◽  
Sherani ◽  
...  
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Structural Equation ◽  
Social Cognitive ◽  
Equation Modeling ◽  
Individual Level ◽  
Proposed Model ◽  
Perceived Benefit ◽  
Sharing Behavior ◽  
Multicultural Perspective

Drawing upon social cognitive & social network theories, this study examines individual-level and network-level factors which potentially affect multicultural individuals’ information sharing behavior via social media. The data has been collected from the foreigners (multicultural individuals) who visited visa centers in three different cities in China. The proposed model tests a combined effect of past sharing experience (PE), trust (TR), perceived benefit (PB), perceived richness (RI), & information sharing attitude (ATT), on information sharing behavior (Beh). The data has been analyzed through Structural Equation Modeling (SEM). The results illustrate PE, TR and PB positively affects ATT which further influences Beh. Since scant studies focus on information sharing behavior of multicultural individuals – this research contributes to the IS literature, particularly to the information sharing via social media in a multicultural perspective. The results are likely to be useful guidance for practitioners and scholars intending to evaluate social media information sharing behavior.

The impact of social media activities on brand image and emotional attachment

2020 ◽  
Vol 11 (1) ◽  
pp. 109-135 ◽  
Author(s):  
Albert A. Barreda ◽  
Khaldoon Nusair ◽  
Youcheng Wang ◽  
Fevzi Okumus ◽  
Anil Bilgihan
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Brand Commitment ◽  
Psychological Benefits ◽  
Content Type ◽  
Social Media Platforms ◽  
The Impact

Purpose The study aims to develop a theoretical model that portrays the antecedents of emotional attachment in the travel context by combining branding, marketing and information systems theories. Design/methodology/approach The authors gather empirical data through a Web-based questionnaire from 236 respondents. The proposed theory-driven model is examined empirically by using confirmatory factor analysis and structural equation modeling. Findings The findings suggest that social media rewards and benefits impact users’ brand commitment. Social media interactivity and rewards help building a stronger brand image. Brand commitment and brand image, in turn, affect emotional attachment positively. Research limitations/implications Other unexamined constructs may add to the explanation of building brands using social media platforms. As this is an exploratory study in relation to enhancing emotional attachment in an online travel setting, other constructs such as brand page commitment, annoyance, social benefits and telepresence may be considered in future studies. Practical implications Practitioners might encounter ways to influence favorable perceptions and brand commitment when consumers use social media sites. The model addresses questions regarding the significant role of social media activities on influencing brand image and brand commitment that in turn influence the development of a strong emotional attachment. Social implications This study examined the effects of social media activities including interactivity, psychological benefits and rewards on brand image and brand commitment, and the effects of brand image and brand commitment on emotional attachment in the travel context. The results offer further verification for the theory-based model presented in the study. Evidently, statistically significant and meaningful associations exist among the factors. Originality/value The key contribution of this study is that it presents and validates a theory-driven model that reveals the antecedents of sustainable emotional attachment. The proposed framework stresses the positive relationships among constructs and offers research basis for expansion in other settings.

scholarly journals Information Sharing on Social Media by Multicultural Individuals

2021 ◽  
Vol 29 (6) ◽  
pp. 0-0
Keyword(s):  
Social Media ◽  
Information Sharing ◽  
Structural Equation ◽  
Social Cognitive ◽  
Equation Modeling ◽  
Individual Level ◽  
Proposed Model ◽  
Perceived Benefit ◽  
Sharing Behavior ◽  
Multicultural Perspective

Drawing upon social cognitive & social network theories, this study examines individual-level and network-level factors which potentially affect multicultural individuals’ information sharing behavior via social media. The data has been collected from the foreigners (multicultural individuals) who visited visa centers in three different cities in China. The proposed model tests a combined effect of past sharing experience (PE), trust (TR), perceived benefit (PB), perceived richness (RI), & information sharing attitude (ATT), on information sharing behavior (Beh). The data has been analyzed through Structural Equation Modeling (SEM). The results illustrate PE, TR and PB positively affects ATT which further influences Beh. Since scant studies focus on information sharing behavior of multicultural individuals – this research contributes to the IS literature, particularly to the information sharing via social media in a multicultural perspective. The results are likely to be useful guidance for practitioners and scholars intending to evaluate social media information sharing behavior.

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

2020 ◽  
Vol 29 (6) ◽  
pp. 803-814
Author(s):  
Sunghee Jun ◽  
Jisu Yi
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Brand Trust ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type

Purpose This paper aims to present a mechanism that explains how followers become loyal to social media influencers. It suggests influencer interactivity as a unique feature of influencer brands and investigates how it affects influencer authenticity, emotional attachment, and thus brand loyalty. Design/methodology/approach A cross-sectional survey of 282 social media users was conducted to estimate the conceptual model. Participants were asked to respond to the survey questions based on their perceptions of a specific influencer they follow on social media. The relationships among variables were tested via structural equation modeling. Findings The findings show that influencer interactivity is positively related to influencer authenticity and emotional attachment. Influencer authenticity mediates the effect of interactivity on emotional attachment and directly affects brand trust. Furthermore, the results demonstrate that followers’ emotional attachment to influencer brands increases brand loyalty through brand trust. Originality/value This study is the first to approach influencers as a brand, rather than a brand endorser. Specifically, this study conceptualizes the influencer brand’s interactivity and finds a link between influencer interactivity and the followers’ perception of influencer authenticity. It discusses why influencer interactivity and authenticity play key roles in shaping influencer brand equity. This study contributes to both the human brands and the influencer marketing literature by proposing a model to understand how the brand equity of the influencer brand is formed.

Mavenism and e-maven propensity: antecedents, mediators and transferability

2018 ◽  
Vol 12 (3) ◽  
pp. 293-308 ◽  
Author(s):  
William Darley ◽  
Jeen-Su Lim
Keyword(s):  
Information Seeking ◽  
Structural Equation ◽  
Social Cognitive ◽  
Cognitive Theory ◽  
Group Analysis ◽  
Equation Modeling ◽  
Content Type ◽  
Online Channel ◽  
Market Maven ◽  
The Relationship

Purpose Using social cognitive theory as a theoretical backdrop, this paper aims to investigate antecedents and mediators of e-maven propensity and evaluates the transferability of physical market maven to online channel. A conceptual model capturing the links among information seeking tendency, physical market maven, e-shopping attitude and e-satisfaction as determinants of e-maven propensity is developed and tested. Design/methodology/approach Survey data from 199 adult consumers were collected and analyzed using structural equation modeling with multi-group analysis. Findings The results show the direct and indirect effects of physical market maven on e-maven propensity. Additionally, the relationship between physical market maven and e-maven propensity is moderated by e-shopping intensity such that the relationship is stronger for the high e-shopping intensity group than for the low e-shopping intensity group. Practical implications In a multi-channel environment, being able to share marketplace information across different channels takes on greater significance. Developing a customized strategy in managing e-word-of-mouth and e-maven behaviors within the context of the level of consumers’ e-shopping intensity is needed. E-mavens could be invited not only to serve as co-creators but also as significant influencers for a company’s products and services. Originality/value The study draws an interesting parallel between physical mavens and their online characteristics, as well as captures the conditions under which transferability of physical maven behavior to online channel occurs. Two distinct patterns are exhibited depending on the level of e-shopping intensity.

scholarly journals Factors Influencing Social Media Users’ Continued Intent to Donate

2020 ◽  
Vol 12 (3) ◽  
pp. 879
Author(s):  
Yi Li ◽  
Liangru Yu
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Equation Modeling ◽  
Emotional Attachment ◽  
Sustainable Business ◽  
Interaction Ritual Chains ◽  
Price Consciousness ◽  
Positive Effects ◽  
Social Media Platforms ◽  
Emotional Loyalty

Social media donation is an emerging sustainable business model. Donation in the context of social media can often bring benefits to content creators and social media platforms, as well as realizing their sustainable development. Based on attachment theory, customer loyalty theory, and interaction ritual chains theory, this paper studies how feedback interaction and participatory interaction affect users’ continued intent to donate. The role of users’ emotion and price consciousness are mainly considered. Data were collected through questionnaires, and the sample covered 466 WeChat users. Structural equation modeling and linear regression were used to test the hypothesis. It was found that emotional attachment and emotional loyalty had significant positive effects on users’ continued intent to donate, and participatory interaction had significant positive effects on emotional attachment and emotional loyalty, while feedback interaction had a significant positive effect on emotional attachment. Price consciousness did not directly affect continued intent to donate, but as a moderator, it weakened the positive relationship between emotional attachment and continued intent to donate.

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