scholarly journals Massification, Marketisation and Loss of Differentiation in Pre-Entry Marketing Materials in UK Higher Education

2019 ◽  
Vol 8 (11) ◽  
pp. 304
Author(s):  
Elizabeth Knight
Keyword(s):  
Higher Education ◽  
Information Needs ◽  
Well Being ◽  
Widening Participation ◽  
Equity Issues ◽  
Higher Education System ◽  
Student Cohorts ◽  
The Government ◽  
The Uk ◽  
Uk Higher Education

Since the mid-1970s, the higher education system in the UK has massified. Over this period, the government policy drivers for higher education have shifted towards a homogenised rationale, linking higher education to the economic well-being of the country. The massification of higher education has involved a widening of participation from traditional students to new and diverse student cohorts with differing information needs. The increased positioning of students as consumers by higher education means the student choice process has become complex. Drawing on a recently conferred doctorate, this article asks whether the messages sent by institutions about the motivation for undertaking a degree have changed during the recent period of massification of UK higher education. It asks how such changes are reflected, overtly or in coded form, in the institutional pre-entry ‘prospectus’ documents aimed at students. Taking a discourse-historical approach, the work identifies six periods of discourse change between 1976 and 2013, analysing prospectuses from four case-study institutions of different perceived status. The research finds that the materials homogenise gradually over the period and there is a concordant concealment of the differential status, purpose and offer of the institutions, alongside an increase in the functional importance of the coded signalling power of the differential prestige of undergraduate degrees within the UK. This research’s finding that the documents produced by institutions have become increasingly difficult to differentiate highlights equity issues in provision of marketing in terms of widening participation and fair access aims.

scholarly journals Risk, Choice and Social Disadvantage: Young People's Decision-Making in a Marketised Higher Education System

2015 ◽  
Vol 20 (3) ◽  
pp. 110-123 ◽  
Author(s):  
Sheryl Clark ◽  
Anna Mountford-Zimdars ◽  
Becky Francis
Keyword(s):  
Higher Education ◽  
Young People ◽  
Social Disadvantage ◽  
Widening Participation ◽  
Tuition Fees ◽  
Higher Education System ◽  
High Achieving Students ◽  
Risk Choice ◽  
The Uk ◽  
The Relationship

Rising tuition fees in England have been accompanied by a policy mandate for universities to widen participation by attracting students from socio-economically disadvantaged backgrounds. This article focuses on one such group of high achieving students and their responses to rising tuition fees within the context of their participation in an outreach scheme at a research-intensive university in the UK. Our findings suggest that rather than being deterred from attending university as a result of fee increases, these young people demonstrated a detailed and fairly sophisticated understanding of higher education provision as a stratified and marketised system and justified fees within a discourse of ‘private good.’ Our analysis situates their ‘risk’ responses within the discursive tensions of the fees/widening participation mandate. We suggest that this tension highlights an intensified commodification of the relationship between higher education institutions and potential students from disadvantaged backgrounds in which widening participation agendas have shifted towards recruitment exercises. We argue that an ongoing effect of this shift has resulted in increased instrumentalism and a narrowing of choices for young people faced with the task of seeking out ‘value for money’ in their degrees whilst concurrently engaging in a number of personalised strategies aimed at compensating for social disadvantage in a system beset by structural inequalities.

scholarly journals Unwaged Posts in UK Universities: Controversies and Campaigns

2015 ◽  
Vol 13 (2) ◽  
pp. 533-553 ◽  
Author(s):  
Kirsten Forkert ◽  
Ana Lopes
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Trade Unions ◽  
Creative Industries ◽  
Early Career ◽  
Higher Education System ◽  
Use Of Social Media ◽  
The Uk ◽  
The University ◽  
Uk Higher Education

This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.

Funding UK Higher Education

1990 ◽  
Vol 4 (4) ◽  
pp. 262-266
Author(s):  
Maggie Inchley
Keyword(s):  
Higher Education ◽  
Education System ◽  
Self Assessment ◽  
Higher Education System ◽  
The Public ◽  
The Uk ◽  
Uk Higher Education ◽  
Funding Gap ◽  
New System

The UK higher education system is going through a period of self-assessment: looking outwards to expand education provision; looking inwards to devise a new system of funding. This article discusses how and why the system will be expanded and examines how the funding gap will be filled by the public, industry and the students themselves.

Back on to the Agenda

2008 ◽  
Author(s):  
James Herbert
Keyword(s):  
Higher Education ◽  
Research Council ◽  
Higher Education System ◽  
The Public ◽  
Arts And Humanities ◽  
The Government ◽  
Education And Employment ◽  
The Uk ◽  
Financing Higher Education ◽  
Research Facilities

This chapter discusses the reintegration of the need for Humanities Research Council back onto the public agenda and into the policy stream of the UK government. The issue of the Research Council for the humanities came into public and governmental attention when it was fastened to the dilemmas of financing higher education, which itself was tied to the uncertainty of the UK economy. In May 1996, the Secretary of State for Education and Employment together with Secretaries of State for Wales, Scotland and Northern Ireland appointed Chairman Ron Dearing to create a body that would inquire into the higher education system of the UK. In 1997, the committee produced a report, Higher Education in a Learning Society, or the Dearing Report. The report charted a course for higher education in the UK for the next twenty years. This so-called intellectual capital called for a higher quality of teaching and the need for researchers and research facilities. It offered 93 specific recommendations, among which was a recommendation advocating the immediate establishment of a new Arts and Humanities Research Council (AHRC). In 1998, the government recognized the need for the establishment of a research council for humanities and announced the provision of £8M in 1998–1999 for arts and humanities research, albeit after lengthy considerations.

scholarly journals UK Teaching Quality Under the Microscope: What are the Drivers?

2016 ◽  
pp. 27-29 ◽  
Author(s):  
Robin Middlehurst
Keyword(s):  
Higher Education ◽  
Quality Assurance ◽  
Regulatory System ◽  
Teaching Quality ◽  
Teaching Excellence ◽  
Higher Education System ◽  
The Uk ◽  
Political Economic ◽  
Uk Higher Education

Under the newly elected government in the UK (May 2015), sweeping changes to quality assurance and the regulatory system for higher education are proposed in England.  Proposals include a new emphasis on ‘teaching excellence’ to balance a long-term emphasis on measuring ‘research excellence’ and further marketization.  The UK higher education system has had a strong reputation for quality over decades, so international observers may speculate on the rationale for the government’s proposals.  This article explores some of the underlying political, economic and social drivers behind the government’s proposals.  

scholarly journals The extent and uptake of mathematics support in higher education: results from the 2018 survey

2019 ◽  
Vol 39 (2) ◽  
pp. 86-104
Author(s):  
Michael Grove ◽  
Tony Croft ◽  
Duncan Lawson
Keyword(s):  
Higher Education ◽  
Institutional Context ◽  
Dominant Form ◽  
England And Wales ◽  
Student Cohorts ◽  
The Uk ◽  
Uk Higher Education ◽  
First Time ◽  
Mathematics Problem ◽  
Current Provision

Abstract In response to the well-documented challenges associated with the ‘mathematics problem’ in UK higher education, many institutions have implemented a programme of mathematics support. Previous surveys within the UK, undertaken in 2001, 2004 and, most recently, 2012, have shown growth in the number of institutions offering such support and indicate that the dominant form of provision is through a drop-in model. Here we report on a 2018 survey of higher education providers in England and Wales undertaken to establish not only the extent of current provision but also understand the scale of its delivery. We find that overall the proportion of higher education institutions offering mathematics support remains broadly the same, but there is considerable variation in how this support is delivered within institutions. While the drop-in model remains most common, we see evidence that the methods used to provide mathematics support are expanding and that the range of levels and subjects studied of targeted student cohorts is widening. For the first time we are able to report on the volume of use of mathematics support by students across England and Wales, and although dependent upon the institutional context, we see clear evidence of the extensive use being made of it by learners.

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