scholarly journals Smart Cities and Big Data Analytics: A Data-Driven Decision-Making Use Case

Smart Cities ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 286-313
Author(s):  
Ahmed M. Shahat Osman ◽  
Ahmed Elragal
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Smart Cities ◽  
Research Question ◽  
Big Data Analytics ◽  
Data Driven ◽  
Use Case ◽  
Data Driven Decision Making ◽  
Domain Independent

Interest in smart cities (SCs) and big data analytics (BDA) has increased in recent years, revealing the bond between the two fields. An SC is characterized as a complex system of systems involving various stakeholders, from planners to citizens. Within the context of SCs, BDA offers potential as a data-driven decision-making enabler. Although there are abundant articles in the literature addressing BDA as a decision-making enabler in SCs, mainstream research addressing BDA and SCs focuses on either the technical aspects or smartening specific SC domains. A small fraction of these articles addresses the proposition of developing domain-independent BDA frameworks. This paper aims to answer the following research question: how can BDA be used as a data-driven decision-making enabler in SCs? Answering this requires us to also address the traits of domain-independent BDA frameworks in the SC context and the practical considerations in implementing a BDA framework for SCs' decision-making. This paper's main contribution is providing influential design considerations for BDA frameworks based on empirical foundations. These foundations are concluded through a use case of applying a BDA framework in an SC's healthcare setting. The results reveal the ability of the BDA framework to support data-driven decision making in an SC.

scholarly journals Implementing Big Data Analytics in Marketing Departments: Mixing Organic and Administered Approaches to Increase Data-Driven Decision Making

Informatics ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 66
Author(s):  
Devon S. Johnson ◽  
Debika Sihi ◽  
Laurent Muzellec
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Survey Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Data Driven ◽  
Top Management ◽  
Data Driven Decision Making ◽  
Marketing Department

This study examines the experience of marketing departments to become fully data-driven decision-making organizations. We evaluate an organic approach of departmental sensemaking and an administered approach by which top management increase the influence of analytics skilled employees. Data collection commenced with 15 depth interviews of marketing and analytics professionals in the US and Europe involved in the implementation of big data analytics (BDA) and was followed by a survey data of 298 marketing and analytics middle management professionals at United States based firms. The survey data supports the logic that BDA sensemaking is initiated by top management and is comprised of four primary activities: external knowledge acquisition, improving digitized data quality, big data analytics experimentation and big data analytics information dissemination. Top management drives progress toward data-driven decision-making by facilitating sensemaking and by increasing the influence of BDA skilled employees. This study suggests that while a shift toward enterprise analytics increases the quality of resource available to the marketing department, this approach could stymie the quality of marketing insights gained from BDA. This study presents a model of how to improve the quality of marketing insights and improve data-driven decision-making.

scholarly journals Big Data Driven Decision Making Model: A case of the South African banking sector

2021 ◽  
Vol 33 (2) ◽  
Author(s):  
Komla Pillay ◽  
Alta Van der Merwe
Keyword(s):  
Decision Making ◽  
Big Data ◽  
South African ◽  
Data Analytics ◽  
Banking Sector ◽  
Big Data Analytics ◽  
Data Driven ◽  
Decision Making Process ◽  
Data Driven Decision Making ◽  
Decision Making Model

The quest to develop a Big Data Driven Decision Making framework to support the incorporation of big data analytics into the decision-making process resulted in the development of a decision making model. The study was conducted within the banking sector of South Africa, with participants from three leading South African banking institutions. The conducted research followed the design science research process of awareness, suggestion, development, evaluation and conclusion. This study developed a theoretical Big Data Driven Decision Making model which illustrates the decision-making process in banking using big data. The study further determined the organizational supports that need to be in place to support the big data analytics decision-making process.

scholarly journals A Preliminary Systematic Performanceon Critical Success Factors Categories for Big Data Analytics

2019 ◽  
Vol 9 (1) ◽  
pp. 2320-2324 ◽  
Keyword(s):  
Big Data ◽  
Data Analytics ◽  
Critical Success Factors ◽  
Success Factors ◽  
Research Question ◽  
Big Data Analytics ◽  
Data Driven ◽  
Successful Implementation ◽  
Critical Success ◽  
Data Driven Decisions

Big Data could be used in any industry to make effective data-driven decisions. The successful implementation of Big Data projects requires a combination of innovative technological, organizational, and processing approaches. Over the last decade, the research on Critical Success Factors (CSFs) within Big Data has developed rapidly but the number of available publications is still at a low level. Developing an understandingof the Critical Success Factors (CSFs) and their categoriesare essential to support management in making effective data-driven decisions which could increase their returns on investments.There islimited research conducted on the Critical Success Factors (CSFs) of Big DataAnalytics (BDA) development and implementation.This paper aims to provide more understanding about the availableCritical Success Factors (CSFs) categoriesfor Big Data Analytics implementation and answer the research question (RQ) “What are the existing categories of Critical Success Factors for Big Data Analytics”.Based on a preliminary Systematic Literature Review (SLR) for the available publications related to Big Data CSFs and their categories in the last twelve years (2007-2019),this paper identifiesfive categoriesfor Big Data AnalyticsCritical Success Factors(CSFs), namelyOrganization, People, Technology, Data Management, and Governance categories.

scholarly journals Big Data Analytics in Government: Improving Decision Making for R&D Investment in Korean SMEs

2019 ◽  
Vol 12 (1) ◽  
pp. 202
Author(s):  
Eun Sun Kim ◽  
Yunjeong Choi ◽  
Jeongeun Byun
Keyword(s):  
Decision Making ◽  
Big Data ◽  
Data Analytics ◽  
Big Data Analytics ◽  
Data Driven ◽  
Medium Size ◽  
The Government ◽  
Using Data ◽  
High Level ◽  
D Investment

To expand the field of governmental applications of Big Data analytics, this study presents a case of data-driven decision-making using information on research and development (R&D) projects in Korea. The Korean government has continuously expanded the proportion of its R&D investment in small and medium-size enterprises to improve the commercialization performance of national R&D projects. However, the government has struggled with the so-called “Korea R&D Paradox”, which refers to how performance has lagged despite the high level of investment in R&D. Using data from 48,309 national R&D projects carried out by enterprises from 2013 to 2017, we perform a cluster analysis and decision tree analysis to derive the determinants of their commercialization performance. This study provides government entities with insights into how they might adjust their approach to Big Data analytics to improve the efficiency of R&D investment in small- and medium-sized enterprises.

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