Aiming at the problem that the mobile crowdsensing (MCS) system relies on a specific platform with a large user group presupposed, this paper proposes a sensing user diffusion analysis and incentive method based on knowledge graph reasoning. We consider motivating users to participate under the constraint of limited budget so that the platform and users can get the most benefits. In this paper, we focus on socially aware users represented by self-organizing social networks, combine the knowledge graph to establish a knowledge graph for the crowdsensing system, use rules to derive user influence, and optimize user contributions. With the goal of maximizing social welfare, we propose a social awareness reverse auction (SARA) mechanism, in which the total contribution of users is the key to select winners, and the winners are paid based on critical prices. Through experimental simulations, we verify that SARA is close to the optimal social welfare under budget constraints.
Social Welfare Control in Mobile Crowdsensing Using Zero-Determinant Strategy