scholarly journals Dominant Consumer Attitudes in the Sharing Economy—A Representative Study in Hungary

Resources ◽  
2019 ◽  
Vol 9 (1) ◽  
pp. 1 ◽  
Author(s):  
Gabriella Buda ◽  
Barbara Pethes ◽  
József Lehota
Keyword(s):  
Social Life ◽  
Business Models ◽  
Demographic Factors ◽  
Consumer Attitudes ◽  
Strategic Communication ◽  
Sharing Economy ◽  
Point Of View ◽  
Internet Usage ◽  
Hungarian Population ◽  
Socio Demographic Factors

As a result of the digital revolution, new business models are emerging, and one of the most dynamic is the sharing economy. In many cases, the strategic communication of sharing economy firms is linked to current socio-economic trends, such as digital innovation, consumers’ empowerment, experience gaining (instead of stock), environmental awareness, and community building. In our research (a nationwide representative sample of 3520), we aimed to determine how open the Hungarian population is toward sharing economy services. Furthermore, we explored the relationship between openness and consumers’ socio-demographic factors, attitudes related to the current consumer trends and Internet usage habits. As a result, we found that 38.4% of the Hungarian population is open toward sharing economy services. From a socio-demographic point of view, wealthy, metropolitan, family-oriented, educated, and younger people are more open toward sharing activities. In terms of consumer attitudes, people who take risks, like having a social life, are environmentally and health conscious, spend their leisure time actively, enjoy quality things, and have a positive attitude toward digitalization are more open to using the sharing economy services. As a final result of the regression modeling, we found that the examined consumer attitudes and Internet usage habits determine openness, but socio-demographic factors largely lose their significant effect, except for generation and wealth, in the case of the integrated model. Our results show that a well-defined and relatively large segment is open to the sharing economy, and sharing economy companies could target them directly to achieve a more sustainable environment.

scholarly journals A multiplex centrality metric for complex social networks: sex, social status, and family structure predict multiplex centrality in rhesus macaques

PeerJ ◽  
2020 ◽  
Vol 8 ◽  
pp. e8712 ◽  
Author(s):  
Brianne Beisner ◽  
Niklas Braun ◽  
Márton Pósfai ◽  
Jessica Vandeleest ◽  
Raissa D’Souza ◽  
...  
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Life ◽  
Rhesus Macaques ◽  
Dominance Rank ◽  
Social Groups ◽  
Single Layer ◽  
Demographic Factors ◽  
Socio Demographic Factors ◽  
The Impact

Members of a society interact using a variety of social behaviors, giving rise to a multi-faceted and complex social life. For the study of animal behavior, quantifying this complexity is critical for understanding the impact of social life on animals’ health and fitness. Multilayer network approaches, where each interaction type represents a different layer of the social network, have the potential to better capture this complexity than single layer approaches. Calculating individuals’ centrality within a multilayer social network can reveal keystone individuals and more fully characterize social roles. However, existing measures of multilayer centrality do not account for differences in the dynamics and functionality across interaction layers. Here we validate a new method for quantifying multiplex centrality called consensus ranking by applying this method to multiple social groups of a well-studied nonhuman primate, the rhesus macaque. Consensus ranking can suitably handle the complexities of animal social life, such as networks with different properties (sparse vs. dense) and biological meanings (competitive vs. affiliative interactions). We examined whether individuals’ attributes or socio-demographic factors (sex, age, dominance rank and certainty, matriline size, rearing history) were associated with multiplex centrality. Social networks were constructed for five interaction layers (i.e., aggression, status signaling, conflict policing, grooming and huddling) for seven social groups. Consensus ranks were calculated across these five layers and analyzed with respect to individual attributes and socio-demographic factors. Generalized linear mixed models showed that consensus ranking detected known social patterns in rhesus macaques, showing that multiplex centrality was greater in high-ranking males with high certainty of rank and females from the largest families. In addition, consensus ranks also showed that females from very small families and mother-reared (compared to nursery-reared) individuals were more central, showing that consideration of multiple social domains revealed individuals whose social centrality and importance might otherwise have been missed.

scholarly journals Socio-Pedagogical Determinants of Social Acceptance of People with Disabilities

2021 ◽  
Vol 36 (1) ◽  
Author(s):  
Zdzisław Kazanowski ◽  
Agnieszka Żyta
Keyword(s):  
Social Relations ◽  
Family Environment ◽  
Social Life ◽  
Social Acceptance ◽  
People With Disabilities ◽  
Demographic Factors ◽  
Living Environment ◽  
Factors Affecting ◽  
The Family ◽  
Socio Demographic Factors

The social acceptance of people with disabilities is multidimensional and is often analyzed concerning various factors. Both external (demographic) factors, e.g. age, gender, place of residence, type of education or occupation, and internal factors (e.g. level of intelligence, self-esteem, sense of coherence) can be taken into consideration. The study presents the results of an analysis of the relationship between socio-demographic factors, characteristics of the family environment, social relations, contact with people who have disabilities, and the level of social acceptance of people with disabilities. The study uses the Disability Acceptance Scale, which consists of 27 statements and is a tool used to measure the level of acceptance of people with disabilities in three dimensions: (1) the acceptance of support given to people with disabilities; (2) the acceptance of inclusion of people with disabilities in the institutions of social life; (3) the acceptance of competences of people with disabilities to function in social roles. The study involved 313 people living in south-eastern Poland, including 156 women (49.84%) and 157 men (50.16%).The results of the research showed that regarding socio-demographic factors there are no statistically significant differences between the level of acceptance of people with disabilities depending on the gender of the respondent;, while differences are observed between different age groups and people living in different types of living environment. In the context of the family environment, the factors affecting the level of acceptance were the mother’s education and the father’s employment. Concerning social relations with people with disabilities, having a family member with a disability and having contact with a student with a disability at school were found to be significant factors affecting social acceptance.

scholarly journals Impact of Shock Advertisement on Consumer Behaviour

2019 ◽  
Vol 8 (4) ◽  
pp. 1840-1848
Keyword(s):  
Consumer Behaviour ◽  
Code Of Conduct ◽  
Negative Attitude ◽  
Demographic Factors ◽  
Consumer Attitudes ◽  
Research Paper ◽  
Moral Code ◽  
Socio Demographic Factors ◽  
Buying Behaviour ◽  
Positive Effect

The research paper analyzes the effect of shock advertising on the buying behaviour of consumer. Behavioural scientists confirmed that there is positive effect of shock techniques in advertisement influences the buying behaviour of consumer. The research paper analyzes the shock advertisement components which have a negative attitude or positive attitude of shock advertisement and its effect on buying behaviour of consumer. Literature reviews have shows that positive consumer attitudes and negative consumer attitudes related to shock advertisements are affected by cultural and socio-demographic factors such as religiosity, age, moral code of conduct, gender, individualism and collectivism, and language of high context or language of low context. The theoretical model is made related to social-cultural factors and socio-demographic factors, buying behaviour of consumer, and the perception of consumer related to shock advertisement. The research finding suggests that the content of shock in advertisement enhances the benefit memory, attention and affect the consumer behaviour.

The Role and Determinants of Electronic Commerce and On-line Advertising within Corporate Activity

2003 ◽  
Vol 53 (4) ◽  
pp. 401-427
Author(s):  
J. Berács ◽  
T. Keszey ◽  
L. Sajtos
Keyword(s):  
Large Scale ◽  
Point Of View ◽  
Internet Usage ◽  
The Internet ◽  
Supply Side ◽  
Marketing Activity ◽  
On Line ◽  
Hungarian Population ◽  
The Given ◽  
A Company

The research focuses on the application of the Internet in three major areas: sales, purchasing and advertising, which, from a marketing point of view, are the most relevant activities in a company. It is argued that by the end of the 1990s in Hungary Internet-related business activities had become new and increasingly important areas of competition - and this observation holds even though the penetration of the Internet amongst the Hungarian population remains low, so that consumer fears are major obstacles to the more widespread use of this type of media. In this research, the “supply side” of business activities is investigated - that is, companies. In this article (which relies on a large-scale representative national survey carried out in 2000), there will first of all be provided an overview of the intensity of Internet usage among Hungarian companies in relation to marketing activity. Second, based on cutting-edge international literature, the possible factors in the model which determine Internet usage in companies' purchasing, sales and advertising activities will be outlined. Finally, there is an empirical testing of the given model on a representative sample of Hungarian companies.

scholarly journals Tourist guides and free tours: A controversial relationship

2021 ◽  
pp. 146879762110160
Author(s):  
Rosario Navalón-García ◽  
Carmen Mínguez
Keyword(s):  
Qualitative Methodology ◽  
Business Models ◽  
Sharing Economy ◽  
Point Of View ◽  
Collaborative Consumption ◽  
New Business ◽  
Guided Tours ◽  
Depth Interviews ◽  
Tourist Guides ◽  
New Business Models

Like other tourism subsectors, guided tours have been affected by the emergence of the sharing economy. Although this subsector of tourism is not as well known, it constitutes an interesting scenario for studying these new business models and it is also generating debate. This article analyses the uniqueness of the tourist guide services provided through online platforms under the name of free tours. The study includes a bibliographical revision and it is carried out from a qualitative methodology based on a survey conducted among tourist guide professionals and in-depth interviews. The study analyses the point of view of professionals in the guiding sector from 11 European cities subject to common regulations. It aims to determine how they are affected by the free tours as well as to assess their relationship with this new activity, a complex relationship with many controversial elements in terms of labour, tax and organisation. It will be shown that the free tours respond to the trends of contemporary society but are not an expression of the collaborative consumption among equals, but rather an effective marketing strategy.

scholarly journals Understanding how and why people participate in crowd events

2018 ◽  
Vol 57 (2) ◽  
pp. 304-321 ◽  
Author(s):  
Eduardo Cintra Torres ◽  
Sérgio Moreira ◽  
Rui Costa Lopes
Keyword(s):  
Social Sciences ◽  
Cluster Analysis ◽  
Demographic Factors ◽  
Descriptive Study ◽  
Point Of View ◽  
Collective Effervescence ◽  
Different Types ◽  
Socio Demographic Factors ◽  
Different Levels

The participation and collective effervescence in crowd events is a perennial issue in social sciences, however it has scarcely been researched from the point of view of the attendees. This article helps to fill the gap with an exploratory descriptive study based on a sample of 1,553 respondents from 40 countries. The authors analyse seven different types of events and also describe the various participation levels, whether people go there alone or in company, and their reasons for attending. Globally, the results show several specific patterns: (a) the majority of the participants often go to collective events, but different events have different levels of participation; (b) people rarely go alone to collective events, but the company depends on the type of event; (c) although the results show it is not necessary to like the event to trigger participation, people have different reasons for going to different events. The article concludes with a cluster analysis that details the links between attendance, company, and reasons to attend, according to the socio-demographic factors.

scholarly journals Online platforms: concept, role in the conclusion of contracts and current legal framework in Europe = Plataformas en línea: concepto, papel en la conclusión de contratos y marco legal actual en Europa

2020 ◽  
Vol 12 (1) ◽  
pp. 863
Author(s):  
Joana Campos Carvalho
Keyword(s):  
Business Models ◽  
Legal Framework ◽  
Sharing Economy ◽  
Point Of View ◽  
Third Party ◽  
Online Platform ◽  
Goods And Services ◽  
Online Platforms ◽  
The Way

Abstract: Companies like Airbnb, Amazon or Craigslist have challenged the traditional business models and are altering the way people have access to goods and services. This article explores why the concept of online platform is adequate to analyse this new reality from a contractual point of view. It then challenges the idea that all companies where the product or service is supplied by what appears to be a third-party are online platforms, using the example of Uber. Finally, it provides a brief overview at the current EU framework to provide a reflection on how a regime for online platforms could look like.Keywords: sharing economy, online platforms, Uber.Resumen: Empresas como Airbnb, Amazon o Craigslist han desafiado los modelos de negocio tradicionales y están cambiando la forma en que las personas tienen acceso a los bienes y servicios. Este artículo explora por qué el concepto de plataforma en línea es adecuado para analizar esta nueva realidad desde un punto de vista contractual. A continuación, se cuestiona la idea de que todas las empresas en las que el producto o servicio es proporcionado por lo que parece ser un tercero son plataformas en línea, utilizando el ejemplo de Uber. Por último, se aporta una breve visión general del marco actual de la UE para reflexionar sobre cómo podría ser un régimen para las plataformas en línea.Palabras clave: economía colaborativa, plataformas en línea, Uber.

scholarly journals Models of “joint consumption economy” in agro-industrial sector: approaches to development

2021 ◽  
Vol 273 ◽  
pp. 08040
Author(s):  
Elena Platonova ◽  
Olga Fedotova ◽  
Tianhui Zhang ◽  
Elena Kuznetsova ◽  
Mark Musarskiy
Keyword(s):  
Business Models ◽  
Financial Models ◽  
Industrial Sector ◽  
Sharing Economy ◽  
Point Of View ◽  
Favorable Conditions ◽  
Near Future

The aim of the article is to analyze the models of the joint consumption economy from the point of view of finding the applicability of such models in the agro-industrial sector of the economy as tools to increase its efficiency and competitiveness. The authors have described the models of joint consumption economy based on the analysis of the differences between the definitions of “joint consumption economy" and "sharing economy» in the works of researchers. Authors allocate the assets-based, service and financial models of joint consumption economy. The study shows that in the Russian agro-industrial sector there are certain reserves for increasing its efficiency and competitiveness while creating the favorable conditions by State for the continuation of the implementation of the models of joint consumption economy in the near future. These conditions should become the object of further research, as well as the choice of the most appropriate business models for the domestic agro-industrial sector.

ASSOCIATION OF SOCIO-DEMOGRAPHIC FACTORS WITH DIARRHEA IN CHILDREN LESS THAN FIVE YEARS: A SECONDARY ANALYSIS OF MULTIPLE INDICATOR CLUSTER SURVEY SINDH 2014

1970 ◽  
Vol 7 (2) ◽  
pp. 85-89
Author(s):  
Muhammad Irfan ◽  
Syed Mustansir Hussain Zaidi ◽  
Hira Fatima Waseem
Keyword(s):  
Rural Areas ◽  
Demographic Factors ◽  
Wealth Index ◽  
Household Wealth ◽  
Cluster Survey ◽  
Multiple Indicator Cluster Survey ◽  
Increased Risk ◽  
Multiple Indicator ◽  
Mother Education ◽  
Socio Demographic Factors

Background: Diarrhea founds to be the major cause of morbidity and mortality in children less than five years. Various factors are associated with diarrhea but socio-demographic factors are the main key elements, which associated with diarrhea. Methods: This study was examined association of socio-demographic factors with diarrhea in children less than five years of age of Sindh, Pakistan, using data from the Multiple Indicator Cluster Survey (MICS) conducted from January 2014 to August 2014. Data were collected for 18,108 children in whom 16,449 children had complete data of demographic variables being included in the analysis. Bivariate analysis was done using Pearson's Chi square test and multivariate analysis being done using binary logistic regression. Results: We found increased risk of diarrhea among children lives in rural areas while household wealth index quintile was also associated with diarrhea. Children in the poor, middle and fourth wealth index quintiles being at increased risk of diarrhea compared to children in the richest wealth index quintile. The highest risk of diarrhea was found for the child having mother with no education as well as children aged 12-23 months. Conclusion: Age of child, mother education and wealth index found significant with diarrhea while Male children, child aged 12-23 months, child with no mother education, child from rural areas and child from poor households found with high risk of diarrhea.

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