scholarly journals Results of a Mass Media Campaign in South Africa to Promote a Sugary Drinks Tax

Nutrients ◽  
2020 ◽  
Vol 12 (6) ◽  
pp. 1878 ◽  
Author(s):  
Nandita Murukutla ◽  
Trish Cotter ◽  
Shuo Wang ◽  
Kerry Cullinan ◽  
Fathima Gaston ◽  
...  
Keyword(s):  
South Africa ◽  
Mass Media ◽  
Obesity Prevention ◽  
Public Support ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Media Campaigns ◽  
Government Action ◽  
Sugary Drinks ◽  
Sugary Drink

Background: In South Africa, the increased consumption of sugary drinks has been associated with increased obesity rates. Mass media campaigns can play a crucial role in improving knowledge, shifting attitudes, and building support for government action on reducing sugary drink consumption. No study to date has evaluated the effectiveness of mass media campaigns on the health harms of sugary drinks in South Africa. Objective: The purpose of this study was to evaluate the impact of a mass media campaign on knowledge and attitudes around sugary drinks and on public support for a proposed tax on sugary drinks in South Africa. Methods: The “Are You Drinking Yourself Sick?” campaign aired in South Africa from October 2016 to June 2017 to shift attitudes toward sugary drinks, build personal risk perceptions of the health harms of consuming sugary drinks, and build public support for a proposed tax on sugary drinks. Campaign impact was measured in representative cross-sectional household surveys of adults ages 18 to 56. The surveys were conducted just prior to the launch of the campaign (N = 1000), from October 7 to 10, 2016, and immediately following its conclusion (N = 1000), from July 12 to 21, 2017. Campaign impact was assessed by comparing changes from the pre-campaign to the post-campaign period on key outcome indicators. In addition, the effect of campaign awareness was analyzed in logistic regression analysis of the post-campaign data. Results: The campaign was recalled by 55% of survey respondents, and 78% of campaign-aware respondents said that the campaign’s main message was “drinking sugary drinks can make you sick.” There were significant changes from the pre- to the post-campaign period in knowledge that sugary drink consumption can lead to obesity and related health problems and that sugary drinks contribute toward the obesity problem in South Africa. Campaign awareness was also significantly associated with increases in knowledge about the harms of sugary drinks, and in particular, on government action, including the proposed tax on sugary drinks. Discussion: Media campaigns are an effective intervention for obesity prevention. In addition to improving knowledge and shifting attitudes, media campaigns can effectively build public support for strong government action and therefore must be a component of a comprehensive obesity prevention approach.

LiveLighter mass media campaign is associated with reduced sugary drink consumption

2019 ◽  
Vol 13 (1) ◽  
pp. 60
Author(s):  
Belinda Morley ◽  
Philippa Niven ◽  
Helen Dixon ◽  
Melanie Wakefield
Keyword(s):  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Sugary Drink

Soul Buddyz: A Children's Rights Mass Media Campaign in South Africa

2001 ◽  
Vol 5 (2) ◽  
pp. 163 ◽  
Author(s):  
Susan Goldstein ◽  
Aadielah Anderson ◽  
Shereen Usdin ◽  
Garth Japhet
Keyword(s):  
South Africa ◽  
Mass Media ◽  
Children's Rights ◽  
Children’S Rights ◽  
Mass Media Campaign ◽  
Media Campaign

LiveLighter Phase II “Sugary Drinks” mass media campaign

2014 ◽  
Vol 8 ◽  
pp. 98-99
Author(s):  
Maurice Swanson ◽  
Maria Szybiak ◽  
Trevor Shilton ◽  
Steve Pratt ◽  
Terry Slevin ◽  
...  
Keyword(s):  
Mass Media ◽  
Phase Ii ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Sugary Drinks

Cost-effectiveness of the Victorian sugary drink public education mass media campaign: a modelled analysis

2019 ◽  
Vol 13 (3) ◽  
pp. 247
Author(s):  
Nikki McCaffrey ◽  
Belinda Morley ◽  
Alison McAleese ◽  
Victoria Brown ◽  
Anita Lal ◽  
...  
Keyword(s):  
Cost Effectiveness ◽  
Public Education ◽  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Sugary Drink

Abstract P281: Comparing the Impact of Price Change and Mass Media Campaigns in Reducing Cardiovascular Disease Mortality and Disparities in the US

Circulation ◽  
2016 ◽  
Vol 133 (suppl_1) ◽  
Author(s):  
Jonathan Pearson-Stuttard ◽  
Piotr Bnadosz ◽  
Colin D Rehm ◽  
Ashkan Afshin ◽  
Jose Penalvo ◽  
...  
Keyword(s):  
Cardiovascular Disease ◽  
Mass Media ◽  
Dietary Intake ◽  
Food Policy ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Media Campaigns ◽  
The Us ◽  
C 30 ◽  
Cvd Mortality

Introduction: Cardiovascular disease (CVD) mortality burdens remain large and unequal in the US, and much is attributable to poor diets. However, few data exist regarding the potential population level impact of policies aimed at improving dietary intake, such as the Supplemental Nutrition Assistance Programme (SNAP), and potential effects on disparities. Aim: To estimate reductions in CVD mortality and disparities achievable in the US population up to 2030 through food price changes and mass media campaign interventions targeting fruits and vegetables (F&V) and sugar sweetened beverages (SSBs). Methods: We developed a US IMPACT Food Policy Model to compare four contrasting food policy scenarios targeting dietary intake: A) - national F&V mass media campaign, B) F&V price reductions of 10% universally and C) 30% to SNAP participants, D) - SSB price increase of 10% universally. Data sources included the National Vital Statistics System, SEER single year population estimates, the US Bureau 2012 National Population projections, and NHANES. We stratified the US population into SNAP participants, SNAP eligible but not participating, and SNAP ineligible. We modelled cumulative deaths prevented or postponed (DPP) and life years gained (LYG) using best-evidence effect sizes for each policy, existing mortality rates and trends, and F&V and SSB mortality effects. We stratified by age, sex, and CVD subtype from 2015 to 2030. Sensitivity analyses were conducted with Monte Carlo simulation. Results: Scenario B (universal 10% price reduction) would yield the greatest national benefits, generating approximately 88,000 DPPs (95% CI: 81,000-94,000) and 1,369,000 LYGs (1,268,000-1,460-000) by 2030. This compares with between 28,000 (26,000-30,000) and 84,000 (79,000-89,000) DPPs in Scenario A, depending on duration of media campaigns; and approximately 27,000 (24,000-30,000) and 29,000 (25,000-33,000) DPPs in scenarios C and D respectively. Scenario C (30% price reduction to SNAP participants) might reduce CVD disparities by about 18% comparing SNAP participants with the ineligible population. Scenarios A, B and D would have negligible effects on mortality disparities. Conclusions: All four dietary policies would be effective in reducing mortality. Reducing fruit and vegetable (F&V) price by 10% to the entire US would save most lives. Reducing F&V price by 30% to SNAP participants would reduce disparities the most, particularly if SNAP program coverage and penetration were improved. These results support population fiscal strategies targeting diet to reduce cardiovascular mortality and disparities in the US.

scholarly journals Can a mass media campaign raise awareness of alcohol as a risk factor for cancer and public support for alcohol related policies?

2019 ◽  
Vol 126 ◽  
pp. 105722 ◽  
Author(s):  
Anne Sofie Plum Christensen ◽  
Maria Kristine Hagelskær Meyer ◽  
Peter Dalum ◽  
Anne Friis Krarup
Keyword(s):  
Risk Factor ◽  
Mass Media ◽  
Public Support ◽  
Mass Media Campaign ◽  
Media Campaign

Evaluation of the LiveLighter “Sugary Drinks” mass media campaign

2014 ◽  
Vol 8 ◽  
pp. 70 ◽  
Author(s):  
Belinda Morley ◽  
Philippa Niven ◽  
Helen Dixon ◽  
Melanie Wakefield ◽  
Maurice Swanson ◽  
...  
Keyword(s):  
Mass Media ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Sugary Drinks

Abstract MP12: Comparing Effectiveness of Mass Media Campaigns vs. Price Reductions Targeting Fruit and Vegetable Intake on US Cvd Mortality and Race Disparities

Circulation ◽  
2016 ◽  
Vol 133 (suppl_1) ◽  
Author(s):  
Jonathan Pearson-Stuttard ◽  
Piotr Bandosz ◽  
Colin D Rehm ◽  
Ashkan Afshin ◽  
Jose Penalvo ◽  
...  
Keyword(s):  
Mass Media ◽  
Population Level ◽  
Effect Sizes ◽  
Price Reduction ◽  
Mass Media Campaign ◽  
Media Campaign ◽  
Fruit And Vegetable ◽  
Race Disparities ◽  
The Us ◽  
Cvd Mortality

Introduction: Cardiovascular disease (CVD) accounts for over 800,000 US deaths annually, with substantial disparities by race. Poor diet is a leading CVD risk factor, including low intake of fruit and vegetable (F&V). Few data exist regarding the potential population level impact and effect on race disparities of policies aimed at increasing F&V intake. Aim: To estimate CVD mortality reductions, including by race, potentially achievable by price reduction and mass media campaign interventions in the US population up to 2030. Methods: We developed a US IMPACT Food Policy Model to compare three contrasting policies targeting F&V intake: A - a national mass media campaign (MMC); B and C - a universal F&V price reduction of 10 and 30% respectively. The MMC assumed unequal coverage by age, gender and race, and duration of either 1 or 15 years. Data sources included the National Vital Statistics System, SEER single year population estimates, the US Bureau 2012 National Population projections and NHANES. We used US population and CVD projections to 2030, F&V mortality effect sizes and best evidence effect sizes for each policy. We modelled cumulative deaths prevented or postponed and life years gained (LYG) by age, gender, race and CVD subtype from 2015 to 2030. Results were tested in a probabilistic sensitivity analysis using Monte Carlo simulation. Results: Scenario A (MMC) could result in 27,000 (95% CI: 21,000-33,000) to 85,000 (83,000-89,000) fewer deaths dependent upon media campaign duration (from 1 to 15 years), gaining up to 1,280,000 LYGs (1,250,000-1,320,000) by 2030. Approximately 62% of deaths prevented would be CHD; and 53% would be in men, with 20% being saved in year 1. Scenario B (10% price decrease) could prevent approximately 90,000 deaths (71,000-114,000) and gain 1,450,000 LYGs (1,180,000-1,740,000) by 2030. Scenario C (30% price decrease) could prevent some 270,000 deaths (215,000-338,000) by 2030, representing a 3.9% reduction in expected CVD mortality. Price reduction policies would have equitable effects in non-hispanic whites vs. blacks. In comparison, a MMC would be ~ 35% less effective in preventing CVD deaths in non-Hispanic blacks. Conclusions: Price reduction policies (10 or 30%) and a nationwide MMC would each effectively reduce US CVD mortality. A 30% price reduction policy would save most lives and do so most equitably. Deaths prevented via a MMC might reduce substantially after year 1 and also increase disparities. These results inform potential fiscal and population level strategies to reduce CVD mortality in the US.

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