scholarly journals To Raise or Not to Raise the Level of Ingredients in Yoghurts: Polish Consumer Preferences Regarding Dairy Products

Nutrients ◽  
2019 ◽  
Vol 11 (10) ◽  
pp. 2526 ◽  
Author(s):  
Marta Sajdakowska ◽  
Agnieszka Tekień
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
New Products ◽  
Dairy Product ◽  
Health Benefits ◽  
Product Category ◽  
Food Products ◽  
Perceived Health ◽  
Computer Assisted ◽  
Food Market

Modern consumers are becoming increasingly aware of the perceived health benefits of food. As a result, they are in search of various types of information, for example, information on the packaging of food products that could confirm to what extent the purchased product will meet their expectations regarding the proper composition, that is, nutritional value, or perceived health values earlier mentioned. Furthermore, consumers increasingly seek new dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of our research was twofold: (1) To determine different segments of consumers based on their preferences towards food and nutrition, including opinion on new food products with a particular emphasis on a dairy market as well as (2) to study the importance of some statements related to nutrition presented on the yoghurt label with a precise focus on aspects of the increased and decreased content of some ingredients. The data were collected using a CAPI (Computer Assisted Personal Interview) survey on a sample of 489 adult Polish consumers. Respondents provided answers to questions and took part in a discrete choice-based experiment. The obtained data were analysed using the clustering method. The segmentation was performed using a hierarchical Ward’s method. As a result, four segments were identified: Quality-oriented, Involved, Quality Enthusiasts, and Neutral. The results indicated that in relation to the features that are important in the case of yoghurts, the following were indicated above all: Beneficial effects on health, its sensory values, as well as its availability on the market and production by traditional methods. Consumers belonging to Quality Enthusiasts seemed to be the most promising segment due to their openness to new products, as well as positive feedback on yoghurt. From the perspective of taking action on the food market, Involved may also be interesting, as it showed their openness to new products available on the food market. However, due to the relatively lower, compared to other segments, assessment on the beneficial effect of yoghurt on health, their taste, aroma, availability, as well as the importance of information on care for the proper method of breeding animals, this segment can pose a special challenge to entrepreneurs. Moreover, Involved seemed to be more demanding and critical towards some projects undertaken on the market by policy makers and marketing practitioners.

scholarly journals Importance of Health Aspects in Polish Consumer Choices of Dairy Products

Nutrients ◽  
2018 ◽  
Vol 10 (8) ◽  
pp. 1007 ◽  
Author(s):  
Marta Sajdakowska ◽  
Jerzy Gębski ◽  
Krystyna Gutkowska ◽  
Sylwia Żakowska-Biemans
Keyword(s):  
Dairy Products ◽  
Dairy Product ◽  
Health Benefits ◽  
Product Category ◽  
Computer Assisted ◽  
Educational Strategies ◽  
Tailored Communication ◽  
Consumer Values ◽  
Health Related ◽  
Interview Survey

In general, dairy products are well regarded for their nutritional value. Consumer perception of dairy products is influenced by many interrelated factors but healthiness remains one of the key attributes and values for consumers. Furthermore, contemporary consumers increasingly seek out dairy products with additional health benefits and, therefore, it is essential to explore which attributes are important drivers of food choices and how producers can better respond to shifting consumer values and needs in each dairy product category. Therefore, the aims of the study were: (a) to identify consumer segments based on the importance they attached to selected attributes of dairy products, (b) to explore differences between the identified segments in their perceptions of health-related attributes of dairy products, (c) to determine if health-related aspects influenced consumers decisions to buy high-quality dairy products, and (d) to identify if consumers were open to novelties in dairy products. The data were collected within a CAPI (Computer Assisted Personal Interview) survey on a representative sample of 983 adult Polish consumers. The non-hierarchical K-means clustering method was used to identify four clusters of consumers, namely: Enthusiastic, Involved, Ultra-involved and Neutral. Enthusiastic consumers attach more importance to the influence of dairy products on immunity and are more willing to agree with the opinion that dairy products are a source of mineral nutrients as well as vitamins. Ultra-involved and Involved consumers pay less attention to some health aspects of dairy products compared to other clusters; however, the Ultra-involved are more quality-oriented than are the Involved. Neutral consumers are more open to accept changes on the dairy product market and are relatively more inclined to choose new dairy products. However, these consumers have scored lower on those aspects related to the healthiness of dairy products and, in order to target them effectively, it is essential to develop well-tailored communication strategies highlighting the health benefits of dairy products. These results relate to the Polish market and are important for the development of new dairy products and for targeting public nutrition as well as for directing marketing communication. The results may provide important insights for those who develop educational strategies and campaigns.

scholarly journals Oczekiwania konsumentów wobec innowacyjnych produktów żywnościowych pochodzenia zwierzęcego

2016 ◽  
pp. 161-171
Author(s):  
Anna Olewnik-Mikołajewska ◽  
Krystyna Gutkowska ◽  
Iwona Kowalczuk ◽  
Marta Sajdakowska ◽  
Sylwia Żakowska-Biemans
Keyword(s):  
Human Health ◽  
Consumer Preferences ◽  
Positive Impact ◽  
New Products ◽  
Food Products ◽  
Consumer Acceptance ◽  
Animal Origin ◽  
Negative Effect ◽  
Food Market ◽  
High Level

The modern food market is characterized by very dynamic changes of its offer trying to meet the diverse and changing consumer preferences. At the same time, it is noted that among many new products on the market, there are some that exist longer, and others that do not, while the time of new products existing is determined mainly by the consumer acceptance. On the basis of both qualitative and quantitative data, it could be stated that consumers have relatively high level of acceptance of majority of the new food products of animal origin. However, higher consumer acceptance is stated for content modifications associated with reduction of components, which may have a negative effect on human health, whereas food products enrichment, even if associated with a positive impact on human health, was less accepted by consumers. The acceptance level of innovations in food products of animal origin depends on sociodemographic characteristics of consumers. Moreover, the level of acceptance is associated with innovators profile.

scholarly journals Study on Milk and Dairy Products Consumers Behavior and Preferences in Sibiu Country from Romania

2018 ◽  
Vol 10 (2) ◽  
pp. 21-23
Author(s):  
Maria Adelina Constantinescu ◽  
Mihaela Adriana Tiţa ◽  
Ovidiu Tiţa ◽  
Cristina Bătuşaru ◽  
Cristina Popovici
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Demographic Factors ◽  
Food Products ◽  
Early Age ◽  
Milk And Dairy Products

Abstract Milk and dairy products are some of the most popular and consumed food products. They can be eaten from an early age and bring a significant nutritional contribution to the health of the consumer. The main objective of this study was to identify socio-economic and demographic factors that influence consumer preferences for dairy products. The study was conducted using a questionnaire and targeted two types of dairy products: packaged dairy products and unpackaged dairy products.

ANALYSIS OF MARKET FACTORS INFLUENCE ON DAIRY PRODUCTION IN THE KARELIA REPUBLIC

1970 ◽  
pp. 13-17
Author(s):  
Е. А. Kondratyuk
Keyword(s):  
Milk Production ◽  
Dairy Products ◽  
Dairy Product ◽  
Production Volume ◽  
Regional Food ◽  
Food Market ◽  
Direct Linkage ◽  
Market Factors ◽  
The Republic ◽  
The Impact

Prevailing trends on regional food market and economic performance data of enterprise entities show up the need to determine the most pressing factors of further development of the dairy farming field in the Republic of Karelia. Due to reduction of regional dairy market capacity and rising competition, it is necessary to search for new solutions geared to improvement of efficiency of business activities. Assessment of the impact of market factors on the production level of dairy products in the region was carried out using multiple regression analysis. A correlation analysis was used to determine strength of relationship between indicators that hypothetically influence the development of the regional dairy product market. The milk production volume in the region has been found to have a direct linkage to consumption (r=0,82) and income level (r=-0,88), consumer price (r=-0,84), expenses for food (r=-0,86) as well as retail sales volume (r=-0,85). The quantity of imported dairy products reliably tied to consumption level (r=0,88). One of possible options for solution to the problem of milk production reduction in the region is a new approach in the implementation of state support to the economic sector – shifting the focus of financing from production to distribution promoting the growth of consumer demand for dairy products.

scholarly journals Heart Images on Food Labels: A Health Claim or Not?

Foods ◽  
2021 ◽  
Vol 10 (3) ◽  
pp. 643
Author(s):  
Krista Miklavec ◽  
Maša Hribar ◽  
Anita Kušar ◽  
Igor Pravst
Keyword(s):  
Consumer Preferences ◽  
Adult Population ◽  
Health Benefits ◽  
Real Life ◽  
Food Products ◽  
Health Claims ◽  
Food Labels ◽  
Food Label ◽  
Health Claim ◽  
Health Related

Health claims on food labels are used by food manufacturers to inform consumers about the health effects of a product, and such claims can have notable effects on consumer preferences. According to regulatory definitions, health claims can be either worded or presented as images, but it is not clear under which conditions an image on a food label should be considered a health claim. This question has important practical implications, as the use of health claims is strictly regulated. The objective of this study was to determine how commonly images of the heart are used on food labels, and to investigate consumers’ perceptions of products labelled with heart images, using different degrees of health relationships. Both a food supply study (N = 10,573 foods) and experiments with consumers (N = 1000) were performed in Slovenia. The use of heart imagery on food products was very common (9%). The consumer study was conducted using a web panel. Structure of the study population was comparable with Slovenian adult population (18–65 years), according to gender and age. The questionnaire was split into conjoint analysis with constructed elements, a choice-based task with real-life elements and a consumers’ association task. The experiments showed that a heart image as part of the brand name itself—without an additional (worded) health claim—did not cause most consumers to relate it to health. However, consumers tended to strongly relate an image of the heart as part of a brand with health benefits, where the image was accompanied by a worded health claim or if the heart image was designed specifically to imply health benefits. We can conclude that the use of heart images was very common on food products, but references to health were less common. Without a health-related context, heart images could not be considered as a health claim.

scholarly journals Preferences of People of Advanced and Gerontic Age in Diet Formation

2020 ◽  
Vol 50 (1) ◽  
pp. 176-184
Author(s):  
Natalya Ruban ◽  
Irina Reznichenko
Keyword(s):  
Functional Food ◽  
Dairy Products ◽  
Consumer Preferences ◽  
Scientific Information ◽  
Marketing Research ◽  
Decisive Role ◽  
Food Products ◽  
Survey Method ◽  
Female Population ◽  
Age Related

Introduction. Currently, the food market is replenished with new types of specialized food products intended for nutrition of certain population categories. Gerodietetic products are important in forming the diet for senior citizens. Therefore, gerodietetic foods are a factor of healthy lifestyle and active longevity. Functional food products should be based on age-related issues and consumer preferences. Aging weakens assimilative processes in organs and tissues, slows down the rate of redox reactions, and restructures the system of metabolism and body functions. Thus, people of advanced and gerontic age need to consume appropriate amount of vitamins and minerals, as their deficiency plays a decisive role in the development of age-related diseases. As a result, scientific justification and development of functional food products for this category is extremely important. The research objective was to study consumer preferences in relation to gerodietetic food products by collecting, processing, and analyzing marketing data. Study objects and methods. The research featured statistical data, as well as information obtained from consumers aged 60–77, residents of the Kemerovo region. The study involved methods of analysis, systematization of statistical and scientific information, comparison and generalization, as well as a marketing survey method. Results and discussion. The research started with an analysis of the structure and dynamics of the age-sex composition of the population in 2017–2019. The number of the elderly increased by 5% compared to 2017. The analysis also showed a stable quantitative prevalence of female population, i.e. 64.9% in 2017 and 64.8% in 2019. The daily diet of most survey participants included cereals, dairy products, and vegetables. The survey helped to identify the purchase factors. Price proved to be the main factor when choosing dairy products (72%). Most respondents (47%) consume dairy products daily. Conclusion. The marketing research defined the purchase factors for people of advanced and gerontic age in choosing food products. The obtained data can help to improve the gerodietetic products on the consumer market of Kemerovo.

scholarly journals Gender differences in consumer preferences when buying dairy products in Slovakia and Russia

10.5219/1157 ◽  
2019 ◽  
Vol 13 (1) ◽  
pp. 720-729
Author(s):  
Iveta Ubrežiová ◽  
Mária Urbánová ◽  
Jana Kozáková ◽  
Tatiana Kráľová
Keyword(s):  
Gender Differences ◽  
Marketing Strategy ◽  
Dairy Products ◽  
Consumer Preferences ◽  
Dairy Product ◽  
Bonferroni Correction ◽  
Russian Market ◽  
Domestic Products ◽  
Culture Differences

In spite of geographical and culture differences between examined countries, there can be found similarities in consumer behavior of men and woman and also the similar tendencies on the dairy product market. In the last decade different fields of science concerns with the topic of gender differences more frequently. The article is based on a research of consumers' overall attitude to dairy products in Slovakia and Russia. The important role of gender differences underlines the outcomes of the questionnaire survey. Kruskal-Wallis test and Bonferroni correction was applied to verify the hypothesis whether there is a dependency between gender of the respondents and their attitude while choosing the dairy products in both countries. Analysis showed that in both countries women tend to buy dairy products more often than men. Also consumers prefer more domestic products, but Russian not as significantly as Slovakian. In both countries consumers consider the price of dairy products as high, but they don’t outline the price as the most important factor when choosing dairy products. At the same time, both genders consider quality as the most important factor. These results indicate the existence of a niche at the Russian market, which could be used by Slovak dairy producers who can possibly penetrate Russian market. In addition, the similar marketing strategy for both, Slovak and Russian market can be used if the advertisement will be sensitively focused on the gender.

RUSSIAN DAIRY PRODUCTS: THE EVOLUTION OF IDENTIFICATION

2021 ◽  
Author(s):  
И.А. МАКЕЕВА ◽  
Н.В. СТРАТОНОВА ◽  
Н.С. ПРЯНИЧНИКОВА ◽  
З.Ю. БЕЛЯКОВА
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Dairy Product ◽  
Starter Cultures ◽  
Raw Material ◽  
Mass Fractions ◽  
Technological Developments ◽  
The Cost ◽  
Milk And Dairy Products

На современном рынке молочной продукции наметилась тенденция к удешевлению за счет подмены дорогостоящих компонентов и процессов бюджетными. Потребность технологических разработок определяет маркетинг, руководствуясь потребительскими предпочтениями и экономической составляющей. Российские молочные продукты, произведенные из классического сырья по традиционным технологиям, зачастую подвергаются фальсификации аналогичными продуктами с пониженными массовыми долями жира и белка, заменой молочных компонентов и живых заквасочных культур вследствие отсутствия системы идентификационных характеристик. Идентификация продукции является неотъемлемой частью оценки (подтверждения) соответствия и главным средством борьбы с фальсификацией. Критериями идентификации выступают регламентированные показатели продукта. В ТР ТС 033/2013 «О безопасности молока и молочной продукции» включено понятие «национальный молочный продукт», однако отсутствуют критерии идентификации продукции этой группы. Цель настоящей работы – поиск уникальных характеристик российских молочных продуктов и классических технологий, выделяющих их среди аналогичной продукции. В качестве метода применен ретроспективный анализ литературы с глубиной поиска до 1930-х гг. Прослеженный период развития идентификации молочных продуктов выявил в качестве критериев сырьевой, технологический признаки, а также вид упаковки. Выявленные критерии будут положены в основу при формировании системы идентификации российских молочных продуктов. In the modern market of dairy products, there is a tendency to reduce the cost of replacing expensive components and processes with budget ones. The need for technological developments is determined by marketing, guided by consumer preferences and the economic component. Russian dairy products produced from classic raw materials using traditional technologies are often falsified with similar products with reduced mass fractions of fat and protein, replacing dairy components and live starter cultures due to the lack of a system of identification characteristics. Product identification is an integral part of the assessment (confirmation) of compliance and the main means of combating falsification. The identification criteria are regulated product indicators. In TR CU 033/2013 “On the safety of milk and dairy products” includes the concept of “national dairy product”, but there are no criteria for identifying products of this group. The purpose of this work is to search for unique characteristics of Russian dairy products and classic technologies that distinguish them from similar products. The method used is a retrospective analysis of the literature with a search depth of up to the 1930s. The traced period of development of the identification of dairy products revealed the raw material, technological characteristics, as well as packaging as criteria. The identified criteria will form the basis for the formation of a system for identifying Russian dairy products.

scholarly journals Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

2019 ◽  
Vol 11 (22) ◽  
pp. 6408 ◽  
Author(s):  
Paweł Bryła
Keyword(s):  
Sustainable Consumption ◽  
Food Products ◽  
Distribution Networks ◽  
Multiple Regression Model ◽  
Development Economic ◽  
Computer Assisted ◽  
Regional Food ◽  
Food Purchases ◽  
Important Barrier ◽  
Food Market

The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.

scholarly journals Prospects for Developing the National Dairy Product Market of the Republic of Crimea: Prerequisites, Directions, Markers

2019 ◽  
pp. 157-168
Author(s):  
Liliya Pavlunenko ◽  
Olga Gutnikova ◽  
Tatyana Grigorenko
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Raw Materials ◽  
Dairy Product ◽  
Product Market ◽  
Trade Mark ◽  
Ethnic Composition ◽  
Milk Processing ◽  
The Republic ◽  
High Level

Resource and raw materials dependence, together with a high level of competition, create a number of factors constraining the growth of the milk processing branch in the Republic of Crimea. The study aims to identify the prerequisites, directions and markers determining prospects for the development of the regional dairy product market. The authors present the analysis of the resource potential of the milk processing branch, production of main kinds of dairy products by regional enterprises, structures of the brand and kind assortment, as well as consumer performance of dairy products on sale. The researchers study the processes of forming promising directions of the branch growth, define the main kinds of national dairy products and the range available in the regional trade enterprises in the context of kind, trade mark and manufacturers. On the basis of studying the ethnic composition of the population of the Republic and consumer preferences the authors propose a list of national dairy products made of alternative kinds of milk whose production would be expedient to develop in the region. The researchers propose the directions of growth and markers contributing to the formation of consumer loyalty to the range of national dairy products made in the Crimea. Promising directions of developing the milk processing branch in the Republic of Crimea include developing production of national dairy products and laying the groundwork for providing safety of branch products as a whole.

Sign in / Sign up

Export Citation Format

Share Document