scholarly journals An Audit of the Nutrition and Health Claims on Breakfast Cereals in Supermarkets in the Illawarra Region of Australia

Nutrients ◽  
2019 ◽  
Vol 11 (7) ◽  
pp. 1604 ◽  
Author(s):  
Romi L. Sussman ◽  
Anne T. McMahon ◽  
Elizabeth P. Neale
Keyword(s):  
Health Claims ◽  
Nutrition And Health ◽  
Breakfast Cereal ◽  
Cross Sectional ◽  
Breakfast Cereals ◽  
Cereal Products ◽  
Consumer Confusion ◽  
Almost All ◽  
The Impact ◽  
Nutrition And Health Claims

Nutrition and health claims can promote healthier food choices but may lead to consumer confusion if misused. Regular monitoring of claims is therefore required. This study aimed to explore the prevalence of nutrition and health claims carried on breakfast cereals in supermarkets, and to assess claim compliance with regulations. Nutrition and health claims on breakfast cereal products across five supermarkets in the Illawarra region of New South Wales, Australia, were recorded in a cross-sectional audit. Prevalence of claim type and claim compliance was determined. Claims were compared across categories of breakfast cereal. Almost all (95.7%) products audited carried at least one nutrition or health claim; nutrition content (n = 1096) was more prevalent than health claims (n = 213). Most claims (91.6%) were compliant with regulations. Additionally, claim prevalence and type differed according to breakfast cereal category, with the highest proportion of claims appearing on ‘health and wellbeing’ and ‘muesli’ products. There is a high prevalence of nutrition and health claims on breakfast cereals, with most claims compliant with regulations. Research should investigate consumer interpretation of claims and the impact of applying nutrient profiling for all claims to assist consumers to make informed health choices.

scholarly journals Ultra-processed family foods in Australia: nutrition claims, health claims and marketing techniques

2017 ◽  
Vol 21 (1) ◽  
pp. 38-48 ◽  
Author(s):  
Claire Elizabeth Pulker ◽  
Jane Anne Scott ◽  
Christina Mary Pollard
Keyword(s):  
Market Share ◽  
Health Claims ◽  
Food Marketing ◽  
Nutrition And Health ◽  
Cross Sectional ◽  
Added Sugars ◽  
Nutrition Claims ◽  
Common Food ◽  
Healthy Family ◽  
Nutrition And Health Claims

AbstractObjectiveTo objectively evaluate voluntary nutrition and health claims and marketing techniques present on packaging of high-market-share ultra-processed foods (UPF) in Australia for their potential impact on public health.DesignCross-sectional.SettingPackaging information from five high-market-share food manufacturers and one retailer were obtained from supermarket and manufacturers’ websites.SubjectsIngredients lists for 215 UPF were examined for presence of added sugar. Packaging information was categorised using a taxonomy of nutrition and health information which included nutrition and health claims and five common food marketing techniques. Compliance of statements and claims with the Australia New Zealand Food Standards Code and with Health Star Ratings (HSR) were assessed for all products.ResultsAlmost all UPF (95 %) contained added sugars described in thirty-four different ways; 55 % of UPF displayed a HSR; 56 % had nutrition claims (18 % were compliant with regulations); 25 % had health claims (79 % were compliant); and 97 % employed common food marketing techniques. Packaging of 47 % of UPF was designed to appeal to children. UPF carried a mean of 1·5 health and nutrition claims (range 0–10) and 2·6 marketing techniques (range 0–5), and 45 % had HSR≤3·0/5·0.ConclusionsMost UPF packaging featured nutrition and health statements or claims despite the high prevalence of added sugars and moderate HSR. The degree of inappropriate or inaccurate statements and claims present is concerning, particularly on packaging designed to appeal to children. Public policies to assist parents to select healthy family foods should address the quality and accuracy of information provided on UPF packaging.

scholarly journals Nutrition and Health Claims Spectra of Pre-Packaged Foods on Serbian Supermarket Shelves: A Repeated Cross-Sectional Study

Nutrients ◽  
2021 ◽  
Vol 13 (8) ◽  
pp. 2832
Author(s):  
Dragana Davidović ◽  
Katarina Paunović ◽  
Danica Zarić ◽  
Ana Jovanović ◽  
Nadja Vasiljević ◽  
...  
Keyword(s):  
Food Products ◽  
Cross Sectional Study ◽  
Health Claims ◽  
Final Decision ◽  
Sectional Study ◽  
Nutrition And Health ◽  
Cross Sectional ◽  
Product Categories ◽  
Packaged Food ◽  
Nutrition And Health Claims

Nutrition and health claims (NHCs) are a powerful tool that influence consumers’ final decision on the choice of food products. The purposes of this repeated cross-sectional study were to (i) assess the prevalence of pre-packaged food products containing nutrition and health claims among different food categories, (ii) to determine the type of NHCs labelled on the examined food products, and (iii) to evaluate the trend in the use of NHCs in comparison to the 2012 survey. The survey was conducted immediately before the full enforcement of the new national legislation on NHCs in 2020. It comprised 3141 pre-packaged food products from 10 product categories. In total, 21.2% of food products contained any claim (19.4% contained any nutrition claim; 8.2% contained any health claim). In comparison to the 2012 survey, we observed a rising trend in the presence of NHCs; the use of nutrition claims on food products increased three times and the use of health claims increased 1.3 times in the 2020 survey. Bearing in mind that NHCs are a powerful tool guiding consumers’ food purchase decisions, NHCs should be supported by precise legislation and strict surveillance by the public health authorities.

scholarly journals Prevalence and Credibility of Nutrition and Health Claims: Policy Implications from a Case Study of Mongolian Food Labels

2020 ◽  
Vol 17 (20) ◽  
pp. 7456
Author(s):  
Nyamragchaa Chimedtseren ◽  
Bridget Kelly ◽  
Anne-Therese McMahon ◽  
Heather Yeatman
Keyword(s):  
Claim Data ◽  
Policy Implications ◽  
Health Claims ◽  
Accurate Information ◽  
The European Union ◽  
Nutrition And Health ◽  
Cross Sectional ◽  
Nutrition Claims ◽  
Nutrition And Health Claims ◽  
The Eu

Nutrition and health claims should be truthful and not misleading. We aimed to determine the use of nutrition and health claims in packaged foods sold in Mongolia and examine their credibility. A cross-sectional study examined the label information of 1723 products sold in marketplaces in Ulaanbaatar, Mongolia. The claim data were analysed descriptively. In the absence of national regulations, the credibility of the nutrition claims was examined by using the Codex Alimentarius guidelines, while the credibility of the health claims was assessed by using the European Union (EU) Regulations (EC) No 1924/2006. Nutritional quality of products bearing claims was determined by nutrient profiling. Approximately 10% (n = 175) of products carried at least one health claim and 9% (n = 149) carried nutrition claims. The credibility of nutrition and health claims was very low. One-third of nutrition claims (33.7%, n = 97) were deemed credible, by having complete and accurate information on the content of the claimed nutrient/s. Only a few claims would be permitted in the EU countries by complying with the EU regulations. Approximately half of the products with nutrition claims and 40% of products with health claims were classified as less healthy products. The majority of nutrition and health claims on food products sold in Mongolia were judged as non-credible, and many of these claims were on unhealthy products. Rigorous and clear regulations are needed to prevent negative impacts of claims on food choices and consumption, and nutrition transition in Mongolia.

scholarly journals Consumers’ Knowledge, Perception, and Attitude towards Nutrition and Health Claims on Dairy Products and Purchase Intention in Johor Bahru

2019 ◽  
Vol 1 (2) ◽  
pp. 92-102
Author(s):  
Yap Hui Yee ◽  
Siti Nur'Afifah Jaafar
Keyword(s):  
Dairy Products ◽  
Purchase Intention ◽  
Food Products ◽  
Health Claims ◽  
Consumer Attitude ◽  
Nutrition And Health ◽  
Perceived Familiarity ◽  
Almost All ◽  
Diet And Lifestyle ◽  
Nutrition And Health Claims

Nowadays the increasing prevalence of dietary disease has raised consumers’ awareness of healthy diet and lifestyle. The rise in the use of nutrition and health claims to promote health benefits in food products help consumers make effective food choices. There is very limited research regarding nutrition and health claims in Malaysia. This research focused on consumers’ knowledge, perception (i.e. perceived quality, perceived healthiness, perceived value, perceived importance, trust and perceived familiarity), and attitude towards nutrition and health claims on dairy products as well as their purchase intention towards the products, and examine the relationship between these variables in Johor Bahru, Johor. All responses were collected by distributing questionnaire to convenience and quota sample (n=200). Data was analysed to obtain descriptive statistics and correlation analysis. The results showed that most of the consumers (46%) had moderate knowledge of nutrition and health claims on dairy products. Consumers generally had almost positive perception and attitude towards nutrition and health claims on dairy products and positive purchase intention towards dairy products. Almost all independent variables correlated with purchase intention towards dairy products. Consumer attitude had the strongest positive relationship with purchase intention (r=0.722), followed by moderate positive correlation between consumer perception and purchase intention (r=0.671), while consumer knowledge only had low relationship with purchase intention (r=0.299). This study added new knowledge regarding public purchasing behaviour towards dairy products with nutrition and health claims. This research also provided valuable information for both food manufacturers and companies to help them make effective decisions to improve the presentation of nutrition and health claims for better expression of information as well as the goodness of food products in order to attract the attention of health-conscious consumers.

scholarly journals Importance of Health Claims in the Adoption of New Breakfast Cereal Products in the UK

Nutrients ◽  
2019 ◽  
Vol 11 (12) ◽  
pp. 3076 ◽  
Author(s):  
Montserrat Costa-Font ◽  
Cesar Revoredo-Giha
Keyword(s):  
Positive Impact ◽  
New Products ◽  
Health Claims ◽  
Breakfast Cereals ◽  
Cereal Products ◽  
Nutrition Claims ◽  
Health And Nutrition ◽  
Combining Data ◽  
The Uk ◽  
The Impact

Regular breakfast consumption has the potential to prevent the prevalence of NCDs and to improve the nutritional profile of diets. Given consumers’ interest in improving their diets, food suppliers are interested in introducing new cereal products making different health claims to capture consumers’ attention. The purpose of this study is threefold: first, it aims to understand whether UK food suppliers are working to increase the availability of breakfast cereals with healthy and nutritious attributes; second, it explores which companies are leading the launch of these products; and third, it assesses to what extent health and nutrition claims made by breakfast cereals have an impact on their market success. The study employs an assembled database combining data from Mintel Global New Products Database (GNPD) and Kantar Worldpanel Dataset (KWDS) for the UK. A hazard-based duration model was used to analyse the success of the new products launched in the UK market in 2011 following them up to 2015. Our results reveal that UK suppliers broadened the number of breakfast cereals on offer in the period 2000 to 2018, with a particular focus on multigrain cereals, porridge and granola. Health and nutrition claims were added to 27% of these products. Although consumers welcome healthy alternatives such as muesli, the impact of positional claims on the success of newly developed breakfast cereals is claim-specific. No clear pattern regarding the impact of health and nutrition claims is identified. However, other elements such as celiac-friendly ingredients and UK origin do have a positive impact on the success of breakfast cereals.

scholarly journals A Cross-Sectional Audit of Nutrition and Health Claims on Dairy Yoghurts in Supermarkets of the Illawarra Region of New South Wales, Australia

Nutrients ◽  
2021 ◽  
Vol 13 (6) ◽  
pp. 1835
Author(s):  
Sam-Reith S. Wadhwa ◽  
Anne T. McMahon ◽  
Elizabeth P. Neale
Keyword(s):  
New South ◽  
New South Wales ◽  
Monitoring And Evaluation ◽  
Health Claims ◽  
Nutrition And Health ◽  
Cross Sectional ◽  
Nutrition Claims ◽  
Health And Nutrition ◽  
South Wales ◽  
Nutrition And Health Claims

Health and nutrition claims are used by consumers to guide purchasing decisions. In consequence, monitoring and evaluation of such claims to ensure they are accurate and transparent is required. The aim of this study was to investigate the use of nutrition and health claims on dairy-yoghurt products within select Australian supermarkets and assess their compliance with the revised Food Standards Code (FSC). Nutrition, health, and related claims on yoghurt products were assessed in a cross-sectional audit of five supermarkets in the Illawarra region of New South Wales. Claim prevalence, type, and compliance were assessed and products were compared against current rating measures. A total of n = 340 dairy yoghurt products were identified. Most products (97.9%) carried at least one nutrition and/or health claim, with nutrition-content claims (93.9%) the most prevalent. Most products (n = 277) met the nutrient profiling scoring criterion; while 87.9% of products did not carry the health star rating. Almost all claims surveyed (97.4%) were compliant with the FSC. Health and nutrition claims are highly prevalent across yoghurt categories, with the majority of these compliant with regulations. The ambiguity surrounding the wording and context of claims challenges researchers to investigate consumers’ interpretations of health messaging within the food environment.

French consumers’ perceptions of nutrition and health claims: A psychosocial-anthropological approach

Appetite ◽  
2016 ◽  
Vol 105 ◽  
pp. 618-629 ◽  
Author(s):  
Estelle Masson ◽  
Gervaise Debucquet ◽  
Claude Fischler ◽  
Mohamed Merdji
Keyword(s):  
Health Claims ◽  
Nutrition And Health ◽  
Anthropological Approach ◽  
Nutrition And Health Claims
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