scholarly journals New Product Idea Selection in the Fuzzy Front End of Innovation: A Fuzzy Best-Worst Method and Group Decision-Making Process

Mathematics ◽  
2021 ◽  
Vol 9 (4) ◽  
pp. 337
Author(s):  
Shui Ming Li ◽  
Felix T. S. Chan ◽  
Yung Po Tsang ◽  
Hoi Yan Lam

New product development (NPD) is essential to most business organizations to create new values and protect existing values for maintaining high profitability and sustainability. However, the success of NPD projects is deemed to be difficult and challenging owing to high organizational complexity, uncertain business environment, and time-critical innovation. Under the smart manufacturing paradigm, NPD is an active research area to establish effective measures through the adoption of systematic approaches so as to facilitate idea management in the fuzzy front end for the product innovation. In this paper, the domain of new product idea selection is focused on and enhanced by means of the multi-criteria decision-making (MCDM) approach, in which multiple criteria and sub-criteria can be considered in the selection process. Among a number of MCDM approaches, the fuzzy set theory and best-worst method (BWM) are integrated as the fuzzy BWM in this study to structure the new product idea selection process under a group decision-making process. The hierarchy structure for the new product idea selection is also established to consider the perspectives of finance, marketing, engineering, manufacturing, and sustainability. Overall speaking, this study contributes to the field of NPD through overcoming the new product idea selection problem, while the group decision-making process is incorporated into the fuzzy BWM.

Mathematics ◽  
2021 ◽  
Vol 9 (13) ◽  
pp. 1554
Author(s):  
Dragiša Stanujkić ◽  
Darjan Karabašević ◽  
Gabrijela Popović ◽  
Predrag S. Stanimirović ◽  
Muzafer Saračević ◽  
...  

The environment in which the decision-making process takes place is often characterized by uncertainty and vagueness and, because of that, sometimes it is very hard to express the criteria weights with crisp numbers. Therefore, the application of the Grey System Theory, i.e., grey numbers, in this case, is very convenient when it comes to determination of the criteria weights with partially known information. Besides, the criteria weights have a significant role in the multiple criteria decision-making process. Many ordinary multiple criteria decision-making methods are adapted for using grey numbers, and this is the case in this article as well. A new grey extension of the certain multiple criteria decision-making methods for the determination of the criteria weights is proposed. Therefore, the article aims to propose a new extension of the Step-wise Weight Assessment Ratio Analysis (SWARA) and PIvot Pairwise Relative Criteria Importance Assessment (PIPRECIA) methods adapted for group decision-making. In the proposed approach, attitudes of decision-makers are transformed into grey group attitudes, which allows taking advantage of the benefit that grey numbers provide over crisp numbers. The main advantage of the proposed approach in relation to the use of crisp numbers is the ability to conduct different analyses, i.e., considering different scenarios, such as pessimistic, optimistic, and so on. By varying the value of the whitening coefficient, different weights of the criteria can be obtained, and it should be emphasized that this approach gives the same weights as in the case of crisp numbers when the whitening coefficient has a value of 0.5. In addition, in this approach, the grey number was formed based on the median value of collected responses because it better maintains the deviation from the normal distribution of the collected responses. The application of the proposed approach was considered through two numerical illustrations, based on which appropriate conclusions were drawn.


2021 ◽  
pp. 1-28
Author(s):  
Ashraf Norouzi ◽  
Hossein Razavi hajiagha

Multi criteria decision-making problems are usually encounter implicit, vague and uncertain data. Interval type-2 fuzzy sets (IT2FS) are widely used to develop various MCDM techniques especially for cases with uncertain linguistic approximation. However, there are few researches that extend IT2FS-based MCDM techniques into qualitative and group decision-making environment. The present study aims to adopt a combination of hesitant and interval type-2 fuzzy sets to develop an extension of Best-Worst method (BWM). The proposed approach provides a flexible and convenient way to depict the experts’ hesitant opinions especially in group decision-making context through a straightforward procedure. The proposed approach is called IT2HF-BWM. Some numerical case studies from literature have been used to provide illustrations about the feasibility and effectiveness of our proposed approach. Besides, a comparative analysis with an interval type-2 fuzzy AHP is carried out to evaluate the results of our proposed approach. In each case, the consistency ratio was calculated to determine the reliability of results. The findings imply that the proposed approach not only provides acceptable results but also outperforms the traditional BWM and its type-1 fuzzy extension.


2015 ◽  
Vol 713-715 ◽  
pp. 1769-1772
Author(s):  
Jie Wu ◽  
Lei Na Zheng ◽  
Tie Jun Pan

In order to reflect the decision-making more scientific and democratic, modern decision problems often require the participation of multiple decision makers. In group decision making process,require the use of intuitionistic fuzzy hybrid averaging operator (IFHA) to get the final decision result.


2021 ◽  
pp. 1-25
Author(s):  
Pei Liang ◽  
Junhua Hu ◽  
KwaiSang Chin

The use of probabilistic linguistic preference relations (PLPRs) in pairwise comparisons enhances the flexibility of quantitative decision making. To promote the application of probabilistic linguistic term sets (PLTSs) and PLPRs, this paper introduces the consistency and consensus measures and adjustment strategies to guarantee the rationality of preference information utilized in the group decision making process. First of all, a novel entropy-based similarity measure is developed with PLTSs. Hereafter an improved consistency measure is defined on the basis of the proposed similarity measure, and a convergent algorithm is constructed to deal with the consistency improving process. Furthermore, a similarity-based consensus measure is developed in a given PLPR, and the consensus reaching process is presented to deal with the unacceptable consensus degree. The proposed consistency improving and consensus reaching processes follow a principle of minimum information loss, called a local adjustment strategy. In particular, the presented methods not only overcome the deficiencies in existing studies but also enhance the interpretation and reduce the complexity of the group decision making process. Finally, the proposed consistency measure and improving process, as well as consensus measure and reaching process are verified through a numerical example for the medical plan selection issue. The result and in-depth comparison analysis validate the feasibility and effectiveness of the proposed methods.


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