scholarly journals Factors Affecting the Behavioral Intention to Adopt Mobile Payment: An Empirical Study in Taiwan

Mathematics ◽  
2020 ◽  
Vol 8 (10) ◽  
pp. 1851
Author(s):  
Wan Rung Lin ◽  
Chun-Yueh Lin ◽  
Yu-Heng Ding
Keyword(s):  
Diffusion Of Innovation ◽  
Behavioral Intention ◽  
Positive Influence ◽  
Study Data ◽  
Relative Advantage ◽  
Mobile Payment ◽  
Mobile Business ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Facilitating Conditions

The convenience feature of mobile payment has replaced interactions with physical money and reduced transaction time, which better meets the demand of modern people for convenience in life. As mobile payments play an important role in mobile business, understanding the factors attracting consumers to mobile payment will bring mobile businesses more opportunities for development, and further significantly improve the output value of mobile businesses. This study discusses how to further influence consumer behavioral intention in Taiwan, as based on the main theoretical framework of the Extend Unified Theory of Acceptance and Use of Technology (UTAUT2) and Diffusion of Innovation (DOI). In this study, data analysis is implemented by Partial Least Squares (PLS) for the purpose of verifying the research model and hypotheses. The research results show that social influence, facilitating conditions, hedonic motivation, compatibility, innovation, relative advantage, and observability have positive influence on consumer intention to use mobile payment.

scholarly journals Factors Affecting Intention to Use Food Order-Delivery Feature of Ride-Hailing Applications: The UTAUT Approach

2021 ◽  
Vol 22 (3) ◽  
pp. 1363-1383
Author(s):  
Ade Permata Surya ◽  
I Made Sukresna ◽  
Aris Mardiyono
Keyword(s):  
Behavioral Intention ◽  
Total Sample ◽  
Basic Element ◽  
Intention To Use ◽  
Cross Sectional ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Study Results ◽  
Facilitating Conditions ◽  
Food Order

Since ride-hailing platforms in Indonesia provide food order-delivery feature, there has been a change in public spending behavior from conventional to electronic, even on the most basic element, i.e., food. The purpose of this study is to identify critical factors affecting consumers’ adoption of ride-hailing applications to buy food using the Unified Theory of Acceptance and Use of Technology (UTAUT) approach. This study uses a cross-sectional design with a non-probability sampling method. Data was collected from self-administered questionnaire, resulting a total sample of 315 respondents across Indonesia. The respondents are GrabFood and GoFood consumers and the food order-delivery feature of Grab and Gojek (the ride-hailing applications). The study employs PLS-SEM technique to analyze the relationships among variables. The findings show performance expectancy, social influence, and facilitating conditions positively influence behavioral intention to use food order-delivery features in ride-hailing applications. On the other hand, effort expectancy does not influence behavioral intention. The results corroborate the role of food-order feature of ride-hailing applications in the change of Indonesian consumer behavior. Referring to the study results, theoretical contributions and practical implications are provided.

scholarly journals ANALISIS MINAT DAN PERILAKU PENGGUNAAN APLIKASI SHAREIT DENGAN PENDEKATAN UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY

2021 ◽  
Vol 4 (2) ◽  
pp. 170-184
Author(s):  
Qona'ah El Hasan ◽  
Budi Permana
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Positive Influence ◽  
Unified Theory ◽  
Personal Innovativeness ◽  
Use Of Technology ◽  
User Communities ◽  
Effort Expectancy ◽  
Facilitating Conditions

Technology acceptance is important for identifying elements that influence the user, so it is easy to use apps. The evaluation of technology reception will help to improve the system better in the future and indicate whether the system succeeded or not, so the users will keep using the apps. SHAREit is a program that can be downloaded on the Android Smartphone platform and on personal computers. It is able to transfer documents, pictures, music, and videos rapidly. Even so, the applications are faster than Bluetooth and Wifi. Then, Indonesia is the biggest second market for SHAREit in the world. The research is proposed to detect how the user accepts SHAREit in Kuningan Regency by using the Unified Theory of Acceptance and Use of Technology Method. It has been modified. The instrument of research is a questionnaire then distributed to user communities of SHAREit in Kuningan Regency by using Incidental Sampling, instrument testing and data processing Structural Equation Modelling by AMOS apps. Furthermore, the hypothesis is arranged through moderator variables; age, gender, and experience. The result of research indicates that there are three factors possessing positive influence on Behavioral Intention of usage SHAREit, such as Performance Expectancy, Social Influence, and Facilitating Conditions. A factor influencing use of behavioral is behavioral intention. Whereas, Personal Innovativeness in the Domain of Information Technology and Effort Expectancy do not influence the Behavioral Intention of SHAREit Apps in Kuningan Regency.

scholarly journals ANALISA PENERIMAAN DAN PENGGUNAAN SISTEM INFORMASI DESA (SID) DENGAN MODEL UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT)

2020 ◽  
Vol 1 (1) ◽  
pp. 51
Author(s):  
I Gusti Putu Yudha Tresnawan ◽  
I Made Ardwi Pradnyana ◽  
I Made Agus Wirawan
Keyword(s):  
Information System ◽  
Behavioral Intention ◽  
Unified Theory ◽  
Factors Affecting ◽  
Software Application ◽  
Utaut Model ◽  
Use Of Technology ◽  
Facilitating Conditions ◽  
Use Behavior ◽  
The Village

AbstrakSistem Informasi Desa merupakan perangkat teknologi dan aplikasi perangkat lunak yang dioperasikan oleh perangkat desa untuk mengelola data administrasi dan informasi desa. Penelitian ini bertujuan untuk mengetahui faktor yang mempengaruhi minat pemanfaatan dan perilaku penggunaan SID dengan model Unified Theory Of Acceptance And Use Of Technology (UTAUT). Model UTAUT memiliki empat variabel bebas yaitu ekspektasi kinerja, ekspektasi usaha, pengaruh sosial, dan kondisi yang memfasilitasi. Model UTAUT juga memiliki dua variabel terikat yaitu minat pemanfaatan dan perilaku penggunaan serta variabel moderator yaitu jenis kelamin, umur, pengalaman, dan kesukarelaan pengguna.Sampel dalam penelitian ini berjumlah 56 orang. Data diperoleh dengan cara menyebarkan kuisioner kepada operator desa sebagai pengguna SID. Data kemudian dianalisis menggunakan software SmartPLS 3.0.Hasil penelitian ini menunjukkan bahwa (1) Ekspektasi kinerja berpengaruh positif terhadap minat pemanfaatan sebesar 59%, ekspektasi usaha berpengaruh positif terhadap minat pemanfaatan sebesar 49,5 % dan pengaruh sosial tidak berpengaruh positif terhadap minat pemanfaatan. (2) Kondisi yang memfasilitasi berpengaruh positif terhadap perilaku penggunaan sebesar 29,2% dan minat pemanfaatan berpengaruh positif terhadap perilaku penggunaan sebesar 32,3%. (3) Variabel moderator jenis kelamin dan umur tidak memperkuat hubungan antara ekspektasi kinerja terhadap minat pemanfaatan. (4) Variabel moderator jenis kelamin, umur dan pengalaman tidak memperkuat hubungan antara ekspektasi usaha terhadap minat pemanfaatan. (5) Variabel moderator jenis kelamin, umur, pengalaman dan kesukarelaan pengguna tidak memperkuat hubungan antara pengaruh sosial terhadap minat pemanfaatan. (6) Variabel moderator umur dan pengalaman tidak memperkuat hubungan antara kodisi yang memfasilitasi dengan perilaku penggunaan. AbstractVillage Information System is a set of technology and software application which was operated by village officials to manage village’s administration and information. This study aimed to know the factors affecting behavioral intention and use behavior in using SID with Unified Theory Of Acceptance And Use Of Technology (UTAUT) model. UTAUT model had 4 independent variables namely Perfomance Expectanxy, Effort Expectancy, Social Influence, and Facilitating Conditions. UTAUT model also had two variables namely Behavioral Intention and Use Behavior and moderator variables namely gender, age, experience and voluntariness of use. There was 56 people as the sample of this study. The data were obtained by spreading questionnaires to village operators as the village information system users. The data were analysed by using SmartPLS 3.0 software.

An empirical examination of Instagram as an s-commerce channel

2018 ◽  
Vol 15 (2) ◽  
pp. 146-160 ◽  
Author(s):  
Salma Abed
Keyword(s):  
Saudi Arabia ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Social Commerce ◽  
Empirical Examination ◽  
Content Type ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Facilitating Conditions

Purpose The purpose of this paper is to review the literature and empirically examine a theory-based model in the context of social commerce (s-commerce). The study examined the popular photo-sharing platform “Instagram” to determine the value of s-commerce and its acceptance by customers. Design/methodology/approach Using the unified theory of acceptance and use of technology (UTAUT) as the theoretical framework, the researcher examined the proposed research model and related hypotheses. A survey questionnaire of 441 Instagram users in Saudi Arabia was collected and analyzed using structural equation modeling. Findings The results revealed that social influence and trust are the most significant factors affecting behavioral intention. In contrast, the effect of facilitating conditions on behavioral intention was found to be not significant. Originality/value Very limited empirical research has been conducted in the context of s-commerce in the Arab region generally and in Saudi Arabia specifically. The findings of the present study will provide guidance that could be put into action for marketers and professionals in Saudi Arabia.

scholarly journals FACTORS AFFECTING THE ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN JORDAN: THE MODERATING ROLE OF TRUST

2019 ◽  
Vol 4 (15) ◽  
pp. 16-26 ◽  
Author(s):  
Manaf Al-Okaily ◽  
Mohd Shaari Abd Rahman ◽  
Azwadi Ali
Keyword(s):  
Peer Influence ◽  
Critical Role ◽  
Mobile Payment ◽  
Payment Systems ◽  
Factors Affecting ◽  
Use Of Technology ◽  
Facilitating Conditions ◽  
New Variables ◽  
Moderating Role

Nowadays, the smartphone applications play a critical role in every aspect of our life, as in the case of Jordan Mobile Payment (JoMoPay) system that can be used to save time, effort and money. Despite the immense benefits of JoMoPay system services, their acceptance by users in Jordan is very low. Moreover, the related issues of JoMoPay system has not been addressed substantially in the Jordanian context. In this respect, the research model proposed in this paper seeks to synthesize the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model variables namely; Performance Expectancy (PE), Effort Expectancy (EE), Social Influence (SI), Peer Influence (PI), Facilitating Conditions (FC), Hedonic Motivation (HM), Price Value (PV) and Habit (HT) as immediate predictors of intentions of users to accept JoMoPay system. In addition, to join new variables namely; Trust (TR) as the moderating effect among them.

scholarly journals Factors Affecting Teaching English as a Second Language (TESL) Postgraduate Students’ Behavioural Intention for Online Learning during the COVID-19 Pandemic

2021 ◽  
Vol 13 (6) ◽  
pp. 3524
Author(s):  
Melor Md Yunus ◽  
Wee Shin Ang ◽  
Harwati Hashim
Keyword(s):  
Online Learning ◽  
Survey Design ◽  
Behavioural Intention ◽  
Intention To Use ◽  
Postgraduate Students ◽  
Factors Affecting ◽  
Positive Effects ◽  
Performance Expectancy ◽  
Use Of Technology ◽  
Facilitating Conditions

Online learning has become essential in education as the spread of coronavirus 19 (COVID-19) pandemic has brought significant changes to the field. However, education should remain welcoming and supportive to all the learners as it is important to keep the students’ behavioural intention in any form of learning environment. Thus, this study is significant as online learning is leading the trend of education now. Past studies revealed that the factors of performance expectancy, effort expectancy, social influence, and facilitating conditions under the unified theory of acceptance and use of technology (UTAUT) model affect learners’ behavioural intention to use online learning. This study intended to identify the most significant factors that influence TESL postgraduate students’ behavioural intention towards the use of online learning during the COVID-19 pandemic. It also examined the relationship amongst the four factors and postgraduate students’ behavioural intention to use online learning. The participants consisted of 169 postgraduate students at a public university in Malaysia. To achieve the aim, the study utilized a survey design using a questionnaire. The results from regression analysis revealed that all of the factors have positive effects on postgraduate students’ behavioural intention to use online learning. Meanwhile, performance expectancy has the greatest influence on postgraduate students’ behavioural intention. Hence, this study concludes that the practicality and the usefulness of online learning should be highlighted by the authorities.

scholarly journals How Does the Pandemic Facilitate Mobile Payment? An Investigation on Users’ Perspective under the COVID-19 Pandemic

2021 ◽  
Vol 18 (3) ◽  
pp. 1016
Author(s):  
Yuyang Zhao ◽  
Fernando Bacao
Keyword(s):  
Social Economy ◽  
Emergency Situation ◽  
Mobile Payment ◽  
Unified Theory ◽  
Perceived Benefits ◽  
Factors Affecting ◽  
Use Of Technology ◽  
The Social ◽  
Perceived Security ◽  
Contact Free

Owing to the convenience, reliability and contact-free feature of Mobile payment (M-payment), it has been diffusely adopted in China during the COVID-19 pandemic to reduce the direct and indirect contacts in transactions, allowing social distancing to be maintained and facilitating stabilization of the social economy. This paper aims to comprehensively investigate the technological and mental factors affecting users’ adoption intentions of M-payment under the COVID-19 pandemic, to expand the domain of technology adoption under the emergency situation. This study integrated Unified Theory of Acceptance and Use of Technology (UTAUT) with perceived benefits from Mental Accounting Theory (MAT), and two additional variables (perceived security and trust) to investigate 739 smartphone users’ adoption intentions of M-payment during the COVID-19 pandemic in China. The empirical results showed that users’ technological and mental perceptions conjointly influence their adoption intentions of M-payment during the COVID-19 pandemic, wherein perceived benefits are significantly determined by social influence and trust, corresponding with the situation of pandemic. This study initially integrated UTAUT with MAT to develop the theoretical framework for investigating users’ adoption intentions. Meanwhile, this study originally investigated the antecedents of M-payment adoption under the pandemic situation and indicated that users’ perceptions will be positively influenced when technology’s specific characteristics can benefit a particular situation.

Prioritizing the influencing factors of utaut-2 model toward mobile network service providers

2021 ◽  
pp. 178359172110553
Author(s):  
Ishani Patharia ◽  
Anjana Pandey ◽  
Sanjay Gupta
Keyword(s):  
Technology Acceptance ◽  
Communication Networks ◽  
Service Providers ◽  
User Behavior ◽  
Mobile Network ◽  
Study Data ◽  
Jel Classification ◽  
Network Service ◽  
Factors Affecting ◽  
Use Of Technology

Technological developments have a major impact on user behavior. The rapidly evolving communication system and technology have provided numerous choices for people. The ever-shifting changes in the generation of communication networks have posed challenges for mobile network service providers to attract and retain customers. This study aims to prioritize the determinants of the adoption of mobile network service providers using the unified theory of acceptance and use of technology (UTAUT-2). In this study, data were collected from 660 mobile phone users in Haryana, India. A fuzzy analytical hierarchy process (F-AHP) was applied to arrange the priority or rank the factors based on the significance of the factors in explaining the adoption of mobile network service providers. Results of the study reveal that efforts expectancy is the highest-ranked and prioritized factor for the adoption of mobile network service providers followed by performance expectancy and facilitating conditions. However, social influence emerged as the least important factor. The present study provides theoretical implications for future researchers by synthesizing and prioritizing the important factors affecting technology acceptance. The practical implications offer a clearer insight to marketers for developing focused pragmatic strategies to retain customer loyalty. The study has considered only UTAUT-2 model constructs and used the F-AHP technique. Other factors may be considered in future studies. Other priority analysis techniques can also be used such as ISM and MICMAC analysis for further study. The research has been conducted in Haryana, India, and therefore, it needs to be tested in other areas/countries for generalizability. JEL Classification: O1, O2, O4

The Moderating Effects of Gender on E-Commerce Systems Adoption Factors

2018 ◽  
Vol 9 (4) ◽  
pp. 86-104
Author(s):  
Frederick Pobee ◽  
Daniel Opoku
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Equation Modeling ◽  
Moderating Effects ◽  
Performance Expectancy ◽  
Adoption Factors ◽  
Use Of Technology ◽  
Effort Expectancy ◽  
Actual Use ◽  
Facilitating Conditions

The purpose of this article was to investigate the moderating effects of gender on e-commerce systems adoption factors among university lecturers in Ghana. In order to achieve this purpose, the unified theory of acceptance and use of technology (UTAUT) was used as the theoretical lens for the study. Eight hypotheses were developed and tested. Data analysis was performed with a structural equation modeling (SEM) technique using SmartPLS Application. Using a survey of 223 respondents, the study showed that factors such as performance expectancy, effort expectancy, and facilitating conditions positively and significantly influenced Ghanaian lecturers' behavioral intention and ultimately the actual use of e-commerce systems. As for the moderating effects of gender, this study discovered that gender insignificantly moderated the effects of performance expectancy, effort expectancy and social influence on behavioral intention.

The Use of Modified Unified Theory of Acceptance and Use of Technology to Predict the Behavioural Intention Toward Website

2014 ◽  
Vol 568-570 ◽  
pp. 1586-1592 ◽  
Author(s):  
Indrawati
Keyword(s):  
Behavioral Intention ◽  
Educational Institution ◽  
Survey Method ◽  
Unified Theory ◽  
Key Factors ◽  
Utaut Model ◽  
Use Of Technology ◽  
Stake Holder ◽  
Facilitating Conditions ◽  
The Impact

The availability of website for an institution is very important, especially for an educational institution just like ABC University. The website can become a mean of communication from the institute to its stake holder: students, parents, industries, lecturers, administrators, and government or from the stakeholders to the institution. The availability of website is also important to increase the image of the institution, since there is university web ranking published by WeboMatrix. ABC University has already built its website and communicated, socialized as well the availability of its website to all students, lecturers, and administrator. So far the adoption of the websites by students, lecturers, and administrators especially by using the Modified Unified Theory of Acceptance and Use of Technology (UTAUT) model has not been explored. This lack of knowledge motivated the researcher to conduct this study. This study investigates the key factors that affect the behavioral intention and used behavior of customers toward the use of the website in ABC University Indonesia. The approach employed for this study is based on a modified unified theory of acceptance and use of technology (UTAUT) model. A survey method was employed to gather data from 310 respondents coming from the students, lecturers, administrator, and management. The collected data was analyzed using a quantitative investigation. The partial least squares (PLS) method was used to quantitatively evaluate the impact of the key constructs of the modified UTAUT model. This research clearly confirmed that modified UTAUT model which consists ofperformance expectancy, effort expectancy, social influence, facilitating conditions, andcontentcan be used to determinebehavioral intentionof consumers to use Website.

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