scholarly journals Understanding the Effects of eWOM Antecedents on Online Purchase Intention in China

Information ◽  
2021 ◽  
Vol 12 (5) ◽  
pp. 192
Author(s):  
Muhammad Bilal ◽  
Zeng Jianqiu ◽  
Suad Dukhaykh ◽  
Mingyue Fan ◽  
Aleš Trunk
Keyword(s):  
Social Media ◽  
Sense Of Belonging ◽  
Purchase Intention ◽  
Equation Modeling ◽  
Media Usage ◽  
Informational Influence ◽  
Online Purchase ◽  
Online Buying ◽  
The Relationship ◽  
Fashion Involvement

Drawing on social identity theory, this study aims to examine the impact of antecedents of eWOM on the online purchase intention (OPI) of fashion-related products. In addition, social media usage moderates the relationship between eWOM and OPI. A structured questionnaire was completed by a sample of 477 Chinese WeChat users. An online survey was conducted in two metropolitan cities (Beijing and Shanghai). The hypotheses were tested using structural equation modeling (SEM) generated by AMOS 22. The findings of this study found that all five antecedents of eWOM, such as fashion involvement, sense of belonging, trust, tie strength, and informational influence, positively related to the OPI of fashion products in China. Furthermore, eWOM significantly mediates the relationship between fashion involvement, sense of belonging, trust, informational influence, and OPI. The current study is considered the first to examine the role of eWOM in stimulating OPI through social media usage for fashion-oriented products in China. As such, it enriches the online buying literature by exploring the OPI mechanism through eWOM antecedents and validating the importance of social media factors in the development of online buying intention compared to previous studies. Furthermore, it provides several theoretical and practical implications, along with future opportunities.

scholarly journals THE INFLUENCE OF EWOM THROUGH INSTAGRAM SOCIAL MEDIA ON ONLINE PURCHASE INTENTION OF PRODUCTS: STUDY IN THE CITY OF BATAM

2019 ◽  
Vol 5 (2) ◽  
pp. 70
Author(s):  
Catheline Catheline ◽  
Didi Sundiman
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Moral Obligation ◽  
Purchase Intention ◽  
Structural Equation ◽  
Strong Influence ◽  
Equation Modeling ◽  
Informational Influence ◽  
Online Purchase ◽  
The City

In general, this study aims to determine the effect of eWOM through social media Instagram on the purchase intention of products online in Batam City. This study uses a quantitative approach. The sample in this study amounted to 113 respondents who were users of social media Instagram. This research instrument using a questionnaire and analyzed using techniques Structural Equation Modeling (SEM) with the help of the SmartPLS 2.0 program. The results of this study indicate that trust, informational influence, moral obligation have significant involvement in eWOM, but the altruism variable does not have a significant effect on eWOM through social media Instagram and eWOM through social media Instagram has a strong influence on purchase intention of products online in Batam City. Based on the results of this study, it can be concluded that the exchange of information through eWOM can lead to consumer buying interest.

scholarly journals Online Purchase Intention: Explorations of the Facebook Users’ Psychological Factors

2020 ◽  
Vol 4 (2) ◽  
pp. 20
Author(s):  
Dilla Kartini Naradin ◽  
Hanitahaiza Hairuddin ◽  
Ariff Md Ab Malik ◽  
Erne Suzila Kassim
Keyword(s):  
Social Media ◽  
Psychological Factors ◽  
Purchase Intention ◽  
Privacy And Security ◽  
Media Usage ◽  
Online Purchase ◽  
Significant Relationships ◽  
The Social ◽  
The Relationship ◽  
Social Media Network

The social media usage in this era is not only for communication with others, but also as a platform for many businesses to promote and sell their product online. Facebook is one of the biggest social media network among marketers due to the innovativeness and effectiveness after the existence of e-commerce. Therefore, this study aims to examine the relationship between the psychological factors of Facebook; trust, privacy and security and online purchase intention. 396 Malaysian Facebook users were involved in this study by using purposive and convenience sampling method. The findings show that Trust, Privacy and Security have positive significant relationships with the Online Purchase Intention while the Security has the strongest significant impact on Online Purchase Intention. This study provides an understanding of how to develop strategies to engage with Facebook users. By engaging in the sharing of information with consumers the marketing approach can be implemented effectively.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals How Social Media users’ Drive Influences Purchase Intention in Indian Fashion Industry

2020 ◽  
Vol 8 (6) ◽  
pp. 5153-5160
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Research Study ◽  
Popular Media ◽  
Social Media Marketing ◽  
Special Focus ◽  
Fashion Industry ◽  
Online Purchase ◽  
Convenience Sampling ◽  
Online Buying

Social media is very popular media in glob for communication as well as transaction for millions of people. As social media is widely and effectively use for commercial, marketers have also emphasized on utilization of social media like YouTube, Facebook, Instagram, Blogs for promoting their products as well as services. However, instead of having wide utilization of social media for promotion, Indian marketers don’t have concrete idea on users’ attitudes towards SMM (social media marketing) and influence of social media advertisement. Moreover, few researches have been carried out in this regards. There is a gap of understanding on social media user’s drive that affect their attitudes and intension of purchase of products in the sense of SMM and social media advertisement with special focus. The reason behind carrying out this research is to focus on influence of social media users’ drive on the intentions of online purchase in the context of SMM in the fashion business of India. In addition, it examines affection of social media advertisement on online buying intension. Data was congregated from 414 respondents through convenience sampling from the major cities of Gujarat and defined premises were measured with multiple regression method. The outcomes revealed that functional drive, entertainment drive and social media use have significant influence on social media user’s attitudes towards social media marketing. Further, results also revealed that there is influence of attitude towards SMM and social media advertisement on intension of online purchase by social media users. The results of the research study would be used by Industry in taking decisions regarding social media strategies. Markers in Industry would know attitude of users towards social media better and perform well as far as social media marketing is concern. Finally, theoretical and functional suggestions are also mentioned. The research study ends up with some shortcomings and direction for further study in discussed area.

Unraveling the links between active and passive social media usage and seniors' loneliness: a field study in aging care communities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shufang Yang ◽  
Lin Huang ◽  
Yanli Zhang ◽  
Pengzhu Zhang ◽  
Yuxiang Chris Zhao
Keyword(s):  
Social Support ◽  
Social Media ◽  
Field Study ◽  
Social Comparison ◽  
Social Presence ◽  
Equation Modeling ◽  
Content Type ◽  
Media Usage ◽  
Health And Social Care ◽  
The Relationship

PurposeThe literature reports inconsistent findings about the effects of social media usage (SMU). Researchers distinguish between active and passive social media usage (ASMU and PSMU), which can generate different effects on users by social support and social comparison mechanisms, respectively. Drawing on social presence theory (SPT), this study integrates an implicit social presence mechanism with the above two mechanisms to explicate the links between SMU and seniors' loneliness.Design/methodology/approachData were collected from a field study by interviewing seniors living in eight aging care communities in China. Loneliness, social media activities and experiences with social media in terms of online social support (OSS), upward social comparison (USC) and social presence (SP) were assessed. Factor-based structural equation modeling was used to analyze the data.FindingsOSS can mediate the relationship between ASMU and seniors' loneliness. Moreover, SP mediates between ASMU, PSMU, and seniors' loneliness, and between OSS, USC and seniors' loneliness. OSS mediates the relationship between ASMU and SP, and USC mediates the relationship between PSMU and SP.Practical implicationsThis study shows that social media can alleviate seniors' loneliness, which could help relieve the pressures faced by health and social care systems. Social presence features are suggested to help older users interact with social health technologies in socially meaningful ways.Originality/valueThis study not only demonstrates that SP can play a crucial role in the relationship between both ASMU and PSMU and loneliness, but also unravels the links between SP and OSS, as well as USC.

Online Reputation and Stress: Discovering the Dark Side of Social Media

2020 ◽  
Vol 10 (2) ◽  
pp. 181-192
Author(s):  
Faseeh Amin ◽  
Mohammad Furqan Khan
Keyword(s):  
Social Media ◽  
University Students ◽  
Structural Equation ◽  
Negative Impact ◽  
Dark Side ◽  
Equation Modeling ◽  
Media Dependency ◽  
Media Usage ◽  
Online Reputation ◽  
The Relationship

The research on social media has mostly focused on its utilitarian aspects for both businesses and individuals. With growing embedment of social media in our individual affairs, it is important to study its negative impact on its users. This study provides an important perspective by studying social media user’s concern for online reputation and its relationship with stress which is moderated by social media dependency. This study was conducted on university students in India on a sample size of 350. Using Structural Equation Modeling, the relationship between ‘concern for online reputation’ and ‘social media stress’ was tested which revealed there is a positive relationship between the two variables. The results also suggest positive moderating role played by social media dependency in the relationship between ‘concern for online reputation’ and ‘social media stress’. This study has important implication for sociologist, psychiatrists and psychologists who will be keen to study this domain. Since this study was conducted on university students, it also has implications for parents and guardians who want to keep a check on their wards to prevent them from stress caused by social media usage.

scholarly journals The Mediating Role of Commitment in The Relationship Between Mobile Service Quality and Mobile Shopping Customer Loyalty in Malaysia

2020 ◽  
Vol 8 (2) ◽  
Author(s):  
Komatan Dharaman ◽  
Razli Che Razak
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Partial Least Square ◽  
Least Square ◽  
Mobile Service ◽  
Consumer Innovativeness ◽  
Positive Effects ◽  
Online Purchase ◽  
The Relationship ◽  
Fashion Involvement

Online shopping is becoming increasingly important in the current era, rendering comprehension of consumer online shopping habits crucial. This notion rings true in the context of users and companies alike, thereby emerging as a big concern for e-commerce managers and researchers. One may assume that only by understanding the factors influencing consumer buying intentions for fashion items online will companies be better-positioned for meeting consumer needs. In this analysis, the relationship between customer online purchasing intentions and selected factors was investigated, specifically consumer innovativeness, fashion innovativeness, and fashion involvement. Quantitative research was implemented in the process, involving fashion online shoppers in Malaysia as the respondents after being selected via quota sampling from the ten most popular fashion shopping websites in Malaysia. The statistical method of Partial Least Square – Structural Equation Modelling (PLS-SEM) was then employed for the proposed model testing. The findings subsequently revealed the positive effects of consumer innovativeness, and fashion involvement on online purchase intention, whereas any significant relationship between the variable with fashion innovativeness was absent. However, this analysis was conducted in Malaysia; therefore, the results could be different if tested in other countries. Hence, similar studies related to fashion online purchase intention should be replicated in other Asian countries in the future.

scholarly journals Factors Influencing Online Purchasing Intention among Private Sector Workers in Malaysia

2020 ◽  
Vol 6 (2) ◽  
pp. 30
Author(s):  
Nini Hartini Asnawi ◽  
Nur Atiqah Zakiyyah Ramlee ◽  
Lina Nadia Abd Rahim ◽  
Nor Fazalina Salleh ◽  
Norfazlina Ghazali ◽  
...  
Keyword(s):  
Social Media ◽  
Private Sector ◽  
Research Study ◽  
Ease Of Use ◽  
Media Usage ◽  
Online Purchase ◽  
Purchasing Intention ◽  
Literature Reviews ◽  
Relationship Of ◽  
The Relationship

The propose of this research study is to identify for the relationship social media usage and the effectiveness to encourage people to do online purchasing and also their intention to buy. This study focus on workers from private sector. The literature reviews on the main issues about the power of social media in influencing people with online purchase. Correlation Research is suitable for this research study to find the solution for the problem stated. Therefore, in order to get the significant results and findings, survey research method is applied by distributing a set of questionnaire to the target respondents among private sector workers. There are three research objectives for this research study. The first one is to determine the relationship of ease of use towards intention to buy. Secondly is to examine the influence of usefulness towards intention to buy. Lastly is to analyze the influence of easiness towards intention to buy. Hence, this research study is also explained and reviewed specifically by the researcher based on the data findings at the end of this research. 50 set of questionnaires have been distributed to five different departments in the company.   

Purchase decision of generation Y in an online environment

2019 ◽  
Vol 37 (4) ◽  
pp. 372-385 ◽  
Author(s):  
Shantanu Prasad ◽  
Arushi Garg ◽  
Saroj Prasad
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Online Environment ◽  
Content Type ◽  
Media Usage ◽  
Brand Reputation ◽  
The Impact

Purpose The purpose of this paper is to propose the concept of conviction in online environment. It examines the vital role of conviction and firm’s brand reputation while understanding the impact of social media usage and electronic word-of-mouth (EWOM) on purchase decisions of Generation Y. Design/methodology/approach Literature review resulted in six constructs – social media usage, EWOM, conviction, firm’s brand reputation and purchase intention and customer loyalty. The authors adopted the concept of conviction from another field of enquiry (organizational learning), conducted a qualitative study and an e-mail survey with post-graduate management students (Generation Y) of a university to examine the impact of social media and EWOM on customer purchase decision. Data were collected and analyzed with the help of structural equation modeling. Findings Results indicated that impact of social media usage and EWOM on purchase decision is mediated by conviction. Firm’s reputation as brand (perceived by the customer) moderates the relationship between EWOM and purchase intention in a manner that this relationship is significantly stronger if there is more positive brand reputation. Originality/value This study validates the concept of conviction in online environment. The purchase decision is defined as purchase intention and loyalty of the customer.

scholarly journals The Relationship between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce

ETIKONOMI ◽  
2021 ◽  
Vol 20 (2) ◽  
pp. 319-338
Author(s):  
Sana Baqai ◽  
Jawaid Ahmed Qureshi ◽  
Ejindu Iwelu MacDonald Morah
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Service Providers ◽  
Brand Image ◽  
Equation Modeling ◽  
Electronic Word Of Mouth ◽  
Global Marketplace ◽  
System Availability ◽  
Online Purchase ◽  
The Relationship

The electronic service quality (ES-QUAL) of the e-commerce service providers plays a central role. The primary purpose of this paper is to investigate the effect of the ES-QUAL model's four dimensions (efficiency, fulfillment, privacy, and system availability) on purchase intention and examine ES-QUAL's relationship with electronic word-of-mouth (EWOM), brand image, and purchase intention. This research uses Structural Equation Modeling (SEM) for empirical analysis.  Results show ES-QUAL model positively and significantly impacts purchase intention, and the effect of the ES-QUAL model relatively increases when mediated by electronic word of mouth (EWOM) and brand image. This research provides insights to E-marketers, entrepreneurs, and e-commerce players to improve online consumers' purchase intention, sales, and services. Practitioners can gain customers' attention by enhancing the quality of their websites and by assuring efficiency, privacy, system availability, and fulfilling their promise about delivering products. They also need to consider EWOM and brand image, as both positively impact online purchase intention, which can lead to the overall sustainable development of an organization.JEL Classification: M31, L81How to Cite:Baqai, S., Qureshi, J. A., & Morah, E. I. M. (2021). The Relationship Between ES-QUAL Model and Online Purchase Intention in the Context of Rising Global Marketplace of E-Commerce. Etikonomi, 20(2), xx– xx. https://doi.org/10.15408/etk.v20i2.20677.

Sign in / Sign up

Export Citation Format

Share Document