scholarly journals Editorial for the Special Issue “Green Marketing”

Information ◽  
2021 ◽  
Vol 12 (2) ◽  
pp. 90
Author(s):  
Dan-Cristian Dabija
Keyword(s):  
Environmental Pollution ◽  
Limited Range ◽  
Living Conditions ◽  
Green Marketing ◽  
Future Generations ◽  
Contemporary Society ◽  
Special Issue ◽  
Used Goods

Up until quite recently, our contemporary society has faced various challenges and issues related to accelerated urbanization and industrialization, consumers, and organizations’ rather limited range of possibilities to completely satisfy needs and wants regarding environmental pollution, the capacity of our planet to regenerate its used goods annually and ensuring that the living conditions of future generations are considered alongside those of the current generations [...]

Language Revitalisation in Gaelic Scotland

2019 ◽  
Author(s):  
Stuart Dunmore
Keyword(s):  
Language Use ◽  
Basque Country ◽  
Future Generations ◽  
Contemporary Society ◽  
Policy Interventions ◽  
School Based ◽  
Immersion Education ◽  
Medium Education ◽  
Language Revitalisation ◽  
First Time

Situated within the interrelated disciplines of applied sociolinguistics and the sociology of language, this book explores the language use and attitudinal perceptions of a sample of 130 adults who received Gaelic-medium education (GME) at primary school, during the first years of that system’s availability in Scotland. The school is viewed by policymakers as a crucial site for language revitalisation in such diverse contexts as Hawai’i, New Zealand and the Basque Country – as well as throughout the Celtic-speaking world. In Scotland, GME is seen as a key area of language development, regarded by policymakers as a strategic priority for revitalising Gaelic, and maintaining its use by future generations of speakers. Yet theorists have stressed that school-based policy interventions are inadequate for realising this objective in isolation, and that without sufficient support in the home and community, children are unlikely to develop strong identities or supportive ideologies in the language of their classroom instruction. For the first time, this book provides an in-depth assessment of language use, ideologies and attitudes among adults who received an immersion education in a minority language, and considers subsequent prospects for language revitalisation in contemporary society. Based on detailed analyses using mixed methods, the book offers empirically grounded suggestions for individuals and policymakers seeking to revitalise languages internationally. 

Sustainable Consumption and Green Marketing in Developing Countries

2019 ◽  
pp. 1523-1544
Author(s):  
Abiodun Elijah Obayelu
Keyword(s):  
Developing Countries ◽  
Sustainable Consumption ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Contemporary Society ◽  
Factors Influencing ◽  
The Cost ◽  
Insight Into ◽  
Structured Literature Review

This chapter provides an insight into why Green Marketing (GM) and Sustainable Consumption (SC) of green products are subject of research and discussion in contemporary society. It analyzed the extent of GM in developing countries using cases of Nigeria and Kenya, factors influencing GM, the benefits of GM on the environment and firms, and the challenges. The study is both exploratory with the use of structured literature review of publications in peer reviewed academic journals on GM and SC, and empirical in nature. The findings on respondents rating of factors influencing green purchase behavior showed that concern for health and environment was considered as the most important in Nigeria, while in Kenya it was social awareness and value. For an effective GM and SC, government at all levels has a role of creating awareness to boost green knowledge through educative campaign programs and enforcing green agenda. Government can make regulations relating to GM and ensure SC by lowering the cost when compared to the conventional marketing

Managerial Perspectives on Willingness to Pay for Green Marketing

2019 ◽  
pp. 116-138
Author(s):  
Michael Sony
Keyword(s):  
Willingness To Pay ◽  
Qualitative Inquiry ◽  
Green Marketing ◽  
Future Generations ◽  
Future Research ◽  
Important Research ◽  
Research Areas ◽  
Green Strategy ◽  
The Relationship ◽  
Managerial Perspective

Green marketing meets the present needs of the consumer and business, while also preserving or enhancing the ability of the future generations to meet their needs. The chapter deals with customers' willingness to pay for green marketing initiatives. The chapter explores the managerial perspective using a qualitative inquiry using interpretative phenomenology approach. The customers are willing to pay for green initiatives provided 1) the green initiative does not cost a lot of inconvenience, 2) hotel has a good image, 3) customer profile environmental consciousness moderated the relationship between the customer profile and willingness to pay. Recommendations on how to implement the green strategy in hotels are discussed. The direction of future research sections important research areas in green marketing for an academic contribution.

scholarly journals The Call for Sustainable and Resilient Policies in the COVID-19 Crisis: How Can They Be Interpreted and Implemented?

2020 ◽  
Vol 12 (16) ◽  
pp. 6466
Author(s):  
Ortwin Renn
Keyword(s):  
Living Conditions ◽  
Policy Advice ◽  
Future Generations ◽  
Integrative Approach ◽  
Distribution Rules ◽  
Fair Distribution ◽  
Inclusive Governance ◽  
Governance Processes ◽  
The Relationship ◽  
The Ideal

Policy advice for dealing with the Corona Crisis has been focusing on two major concepts: resilience and sustainability. The paper explores the relationship between the two terms, illustrates the various concepts that are associated with each term, and suggests an integrative approach that is based on the ideal of maintaining critical services for reaching humane living conditions for present and future generations based on fair distribution rules and inclusive governance processes.

scholarly journals Exploring the Possibility of Linking and Incorporating Future Design in Backcasting and Scenario Planning

2020 ◽  
Vol 12 (23) ◽  
pp. 9907
Author(s):  
Raja R. Timilsina ◽  
Yoshinori Nakagawa ◽  
Koji Kotani
Keyword(s):  
Scenario Planning ◽  
Future Generations ◽  
Future Research ◽  
Special Issue ◽  
Future Planning ◽  
Future Design ◽  
Potential Benefits ◽  
To Come ◽  
State Of Affairs ◽  
Strategy Making

There are two approaches to future planning: backcasting and scenario planning. While some studies have attempted to relate and combine these two approaches, a future design (FD) approach has recently been advocated and researched. Given this state of affairs, the paper provides an overview of the FD approach and discusses the potential benefits of linking and incorporating it into backcasting and scenario planning by summarizing the main features of such benefits for future planning for sustainability. A feature of an FD is that it explicitly orients people’s ways of thinking in the current generation to be generative for not only their own future but also generations to come, as well as in designing a plan within a coherent timeframe by demonstrating the characteristics of being prospective and retrospective from the viewpoint of a different generation. Another feature of FD lies in strategy making through some visioning process and in redefining the boundary between what is controllable and what is uncontrollable by considering the perspectives of future generations. We consider this article as a concept paper for the special issue of “Designing Sustainable Future Societies,” building on a literature review and author’s conceptual framework. Thus, our ideas and concepts suggest some potential benefits from incorporating FD into backcasting and scenario planning, further inducing people to be future-oriented and/or sustainable in terms of strategy making. We finally demonstrate some examples of FD practices and illustrative ideas of FD incorporation, remarking on possible avenues for future research.

scholarly journals Special Issue: Microbial Degradation of Xenobiotics

2020 ◽  
Vol 8 (4) ◽  
pp. 487
Author(s):  
Yuji Nagata
Keyword(s):  
Environmental Pollution ◽  
Microbial Degradation ◽  
Human Activities ◽  
Natural Ecosystem ◽  
Human Beings ◽  
Special Issue ◽  
Harmful Effects

Xenobiotics are released into the environment by human activities, and they often cause problems such as environmental pollution, since most such compounds cannot be readily degraded, and have harmful effects on human beings and the natural ecosystem [...]

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