scholarly journals Attitude and Purchase Intention to Generic Drugs

2021 ◽  
Vol 18 (9) ◽  
pp. 4579
Author(s):  
Ricardo Arcaro ◽  
Cássia Rita Pereira da Veiga ◽  
Wesley Vieira da Silva ◽  
Claudimar Pereira da Veiga
Keyword(s):  
Purchase Intention ◽  
Generic Drugs ◽  
The United States ◽  
Consumer Attitude ◽  
Intention To Purchase ◽  
Purchasing Intention ◽  
Research Theme ◽  
Importance Analysis ◽  
Promotional Strategies ◽  
And Behavior

Generic drugs were instituted in 1984 in the United States. Since that time, many studies have been conducted in several countries into consumer attitude and behavior when purchasing generic drugs. Understanding the factors that can influence attitude and purchasing intention in this segment has been a challenge. Thus, this paper aims to present a mapping of the literature on the attitude toward and intention to purchase generic drugs and capture insights that can help define and improve promotional strategies for the use of these products. To identify articles related to the theme, we selected the Web of Science, Science Direct, Scopus, Lilacs, Pubmed Central, Springer, and Embase databases time limited to June 2020, using the keywords “generic drug”, “purchase intention”, and “attitude”. The results indicate that this topic is relatively new, with publications in the leading journals in the area demonstrating its importance. Analysis revealed five strategic insights and showed that the research theme could be grouped into three clusters: (i) consumer attitude and behavior, (ii) perspective of patients and health professionals, and (iii) assessment of the risks associated with generic medications to determine which factors can influence purchase intention, providing decision makers with a broader view with regard to directing public policy strategies in healthcare.

The Influence Factors Towards Mobile Advertising Message Content on Consumer Purchase Intention

2018 ◽  
Vol 19 (5) ◽  
pp. 1187-1206
Author(s):  
Nor Hazlina Hashim ◽  
Normalini ◽  
Norhazlina Sajali
Keyword(s):  
Purchase Intention ◽  
Influence Factors ◽  
Consumer Attitude ◽  
Message Content ◽  
Mobile Advertising ◽  
Empirical Examination ◽  
Organizational Behaviour ◽  
Advertising Message ◽  
Intention To Purchase ◽  
Consumer Purchase Intention

The purpose of this research is to study consumer attitude towards mobile advertising in Malaysia, and whether this attitude results in the intention to purchase the products or services advertised. This article reports on the results, based on factors such as entertainment, informativeness, irritation and credibility, which the research framework derives from Ducoffe (1996, Advertising value and advertising on the Web, Journal of Advertising Research, 36(5), 21–35) and Mackenzie (1989, An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context, Journal of Marketing, 53(4), 48–65). Attitudes towards behaviours, and subjective norms, based on the research by Ajzen (1991, The theory of planned behaviour, Organizational Behaviour & Human Decision Processes, 50(2), 179–211), are included in understanding consumer intention. A survey is conducted on 150 respondents, and the partial least squares analysis is used to determine the antecedents of mobile advertising that lead to consumer acceptance of mobile advertising, and the resulting intention to purchase. Results show that the advertising message content has the largest impact on attitude in advertising that is done via mobile phone. Attitudes towards mobile advertising are linked to the intention to purchase the product or services advertised. The main implication of the study shows that marketing managers should focus their marketing communication on mobile advertising, and increasing the attractiveness of this form of advertising, so as to reflect consumers’ intention to purchase. This study opens a new channel of communication for multiple unexamined matters concerning the mobile advertising industry. Based on the results, a number of recommendations are proposed and suggestions for future studies are made.

scholarly journals The Effects of Consumers’ Perceived Values on Intention to Purchase Upcycled Products

2019 ◽  
Vol 11 (4) ◽  
pp. 1034 ◽  
Author(s):  
Somi Yu ◽  
Jieun Lee
Keyword(s):  
Purchase Intention ◽  
The United States ◽  
Life Extension ◽  
Design Strategies ◽  
Intention To Purchase ◽  
Value Perceptions ◽  
Perceived Values ◽  
Product Reuse ◽  
Product Disposal ◽  
Aesthetic Values

As concerns around today’s environmental problems increase, there is a growing need for consumers to accelerate their sustainable behaviors relating to product disposal such as product reuse and product life extension. The purpose of this study was to investigate consumers’ value perceptions and their intentions to purchase upcycled products. This study identified the total perceived utility of upcycled products as six values that influence different levels of product attitude, which, in turn, affect purchase intention. In addition, the study examined the moderating role of purchase experience in the relationship between perceived value and product attitude. Survey data from 413 people in the United States were used to test our hypotheses. We found that three values (i.e., green, emotional, aesthetic) had a significantly positive effect on both product attitude and purchase intention. The moderating effect of purchase experience was found only on the paths between green and functional values and product attitude. The findings offer implications for academics, practitioners, and policymakers in designing strategies that encourage people to purchase upcycled products. We conclude that organizations should design strategies that maximize the emotional and aesthetic values of upcycled products using varied and engaging content, such as storytelling, based on each product’s background.

Private Labels in Chile

2016 ◽  
pp. 79-102
Author(s):  
Mónica Gómez-Suárez ◽  
Galo Paiva ◽  
Berta Schnettler
Keyword(s):  
United States ◽  
Random Sampling ◽  
Purchase Intention ◽  
The United States ◽  
Private Label ◽  
Private Labels ◽  
Intention To Purchase ◽  
Main Factors ◽  
One Way Anova

The aim of this study was to contribute to the knowledge of Private Label (PL) brands in Chile. The question was whether there are differences in the perception between buyers and non-buyers and what factors affect the intention to purchase this type of brand. This involved an in-home survey in Temuco, Chile on the basis of multistage random sampling. Using a one-way ANOVA, it was determined that private label buyers are looking to save more on their purchases than non-buyers. They also had a better perception of the quality of these brands. Using linear regression, the main factors were obtained that determine the purchase intention: frequency of purchase and attitude towards private labels. The variable that affected attitude was mainly the perception of the quality of private labels. These results do not differ greatly from the studies conducted in Europe or the United States.

Privacy Concerns and Smartphone App Purchase Behavior in Malaysia

2018 ◽  
pp. 233-247
Author(s):  
Zakariya Belkhamza ◽  
Mohd Adzwin Faris Niasin
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Purchase Intention ◽  
Purchase Behavior ◽  
Smartphone App ◽  
Privacy And Security ◽  
Privacy Concerns ◽  
Intention To Purchase ◽  
Purchasing Intention

The online privacy concerns remain a top priority for every smartphone users, specifically those involved in mobile purchase activities. Studies showed that it is an important factor that affects attitude and intention to purchase smartphone apps. Although there are significant number of theories and research on the effect of privacy concerns on purchase intention in the general concepts on information systems and e-commerce, there is little evidence if the results of these findings still hold true in the mobile technology context. The objective of this chapter is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This chapter investigates the role of privacy concerns in influencing the decision-making process. The chapter provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users' privacy and security in Malaysia.

Understanding purchasing intentions in secondary sports ticket websites

2014 ◽  
Vol 16 (1) ◽  
pp. 35-49 ◽  
Author(s):  
Taesoo Ahn ◽  
Young Ik Suh ◽  
Jin Kyun Lee ◽  
Paul M Pedersen
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Purchase Intention ◽  
Structural Equation ◽  
The United States ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Positive Effects ◽  
Purchasing Intention

The purpose of this study was to examine purchasing intentions in online sports ticketing websites. Based on previous research related to business-to-consumer (B2C) e-commerce, this study developed a conceptual model to test the effect of perceived risk, trust and the Technology Acceptance Model (TAM) on purchase intentions in online secondary ticket websites. College students (N = 251) from the northeastern region of the United States were chosen as the sample. Structural Equation Modeling (SEM) was used to investigate the proposed relationships among four major components (i.e. perceived risk, trust, TAM and behavioural intention). The results showed that there were positive effects of key TAM constructs (i.e. perceived usefulness and ease of use) and trust on purchasing intention, but perceived risk was not a significant indicator of purchase intention.

scholarly journals CONSUMER KNOWLEDGE EFFECT ON INTENTION TO PURCHASE LIFE INSURANCE

2020 ◽  
pp. 69-79
Author(s):  
Nelson Lajuni ◽  
Franklin Hazley Lai ◽  
Stephen Sondoh Jr ◽  
Rosle Mohidin
Keyword(s):  
Artificial Intelligence ◽  
Life Insurance ◽  
Structural Equation ◽  
Industrial Revolution ◽  
Insurance Industry ◽  
Civil Servants ◽  
Consumer Attitude ◽  
Consumer Knowledge ◽  
Intention To Purchase ◽  
Purchasing Intention

Package as a financial product, life insurance is created to provide protection to the insured individual from the risk of unfavourable events such as sudden death and total disability of the policyholder that may affect the family that depends on the breadwinner in their lives. Though the market shows improvement in penetration, many still do not own life insurance. Statistically speaking 5 out of 10 Malaysians have yet protected themselves of risk in life. This study applied the modified theory of planned behaviour (TPB) mediation which includes direct and indirect effects of consumer knowledge and consumer attitude towards the intention to purchase life insurance. Non-probability purposive sampling was conducted on civil servants here in Sabah, Malaysia (N = 206) to examine their purchasing intention. The data were analysed by using partial least squares structural equation modelling (PLS-SEM) using SmartPLS 3.0. The results found that consumer knowledge and consumer attitude had significant effects on the purchasing intention of life insurance products. The findings provide a better understanding of the roles of consumer knowledge and consumer attitude on civil servants purchasing intention on life insurance products. Future studyshould examine how technology such as fintech and Artificial Intelligence will shape the insurance industry, particularly in Malaysia as the world are currently moving towards 4.0 industrial revolution. Abstrak Pakej sebagai produk kewangan, insurans hayat diciptakan untuk memberi perlindungan kepada individu yang diinsuranskan dari risiko kejadian yang tidak diingini seperti kematian mendadak dan hilang upaya menyeluruh pemegang polisi yang boleh mempengaruhi keluarga yang bergantung kepada pencari nafkah dalam kehidupan mereka. Walaupun pasaran menunjukkan peningkatan penembusan, masih banyak yang tidak memiliki insurans hayat. Secara statistik, 5 daripada 10 rakyat Malaysia belum melindungi diri dari risiko hidup. Kajian ini mengaplikasikan teori modifikasi perilaku terancang (TPB) yang dimodifikasi yang merangkumi kesan langsung dan tidak langsung pengetahuan pengguna dan sikap pengguna terhadap niat untuk membeli insurans hayat. Persampelan bertujuan bukan bertujuan dilakukan kepada penjawat awam di sini di Sabah, Malaysia (N = 206)untuk memeriksa niat membeli mereka. Data dianalisis dengan menggunakan pemodelan persamaan struktur kuadrat separa terkecil (PLS-SEM) menggunakan SmartPLS 3.0. Hasil kajian mendapati bahawa pengetahuan pengguna dan sikap pengguna mempunyai pengaruh yang signifikan terhadap niat membeli produk insurans hayat. Penemuan ini memberikan pemahaman yang lebih baik mengenai peranan pengetahuan pengguna dan sikap pengguna terhadap penjawat awam yang ingin membeli produk insurans hayat. Kajian masa depan harus mengkaji bagaimana teknologi seperti fintech dan Artificial Intelligence akan membentuk industri insurans, khususnya di Malaysia ketika dunia sedang menuju revolusi industri 4.0.

Privacy Concerns and Smartphone App Purchase Behavior in Malaysia

2019 ◽  
pp. 803-818
Author(s):  
Zakariya Belkhamza ◽  
Mohd Adzwin Faris Niasin
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Purchase Intention ◽  
Purchase Behavior ◽  
Smartphone App ◽  
Privacy And Security ◽  
Privacy Concerns ◽  
Intention To Purchase ◽  
Purchasing Intention

The online privacy concerns remain a top priority for every smartphone users, specifically those involved in mobile purchase activities. Studies showed that it is an important factor that affects attitude and intention to purchase smartphone apps. Although there are significant number of theories and research on the effect of privacy concerns on purchase intention in the general concepts on information systems and e-commerce, there is little evidence if the results of these findings still hold true in the mobile technology context. The objective of this chapter is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This chapter investigates the role of privacy concerns in influencing the decision-making process. The chapter provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users' privacy and security in Malaysia.

Green attitude and purchase intention towards environmental friendly product

2018 ◽  
Vol 6 (1) ◽  
pp. 17
Author(s):  
Kit Teng Phuah ◽  
Mun Waei Ow ◽  
Sukjeet Kaur Sandhu ◽  
Umi Kalsom Kassim
Keyword(s):  
Purchase Intention ◽  
Food Products ◽  
Subjective Norms ◽  
Green Marketing ◽  
Perceived Behavioral Control ◽  
Consumer Attitude ◽  
Moderator Variable ◽  
Intention To Purchase ◽  
Environmental Friendly ◽  
The Relationship

In this modern era, societal marketing business ethics and corporate social responsibility has become the guideline for green marketing strategies and practices. Consumer concerns towards the environment are the evidence which steadily increases the ecologically conscious marketplace. Consumers' awareness and attitude on food products which market in green marketing is important in guiding their purchasing intention of environmental friendly food products. The purpose of this research is to determine the moderation of consumer attitude on the relationship of subjective norms and perceived behavioral control and consumer purchase intention towards environmental friendly food products. Simple random sampling was used in this study and 151 respondents were interviewed using structured questionnaires. Descriptive analysis, reliability test and hierarchical multiple regression were used to accomplish the objective of this study. The results indicate that there is evidence to conclude that the consumer attitude is moderator in the relationship between subjective norms and their intention to purchase environmental friendly food products. However, attitude is not a moderator variable in the relationship between perceived behaviour control and consumer intention to purchase environmental friendly food products. 

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