scholarly journals How Chinese Consumers’ Intentions for Purchasing Eco-Labeled Products Are Influenced by Psychological Factors

2019 ◽  
Vol 17 (1) ◽  
pp. 265
Author(s):  
Jie Jin ◽  
Qiuhong Zhao ◽  
Ernesto DR Santibanez-Gonzalez
Keyword(s):  
Psychological Factors ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Awareness ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Purchasing Behavior ◽  
Health Consciousness

This paper studies how consumers’ psychological factors influence their intentional purchasing behavior towards eco-labeled products and investigates why consumers choose eco-labeled products. Based on the Theory of Planned Behavior, we develop an extended model including six constructs. Among these constructs, consumers’ intentional purchasing behavior, attitude towards the behavior, subjective norm, and perceived behavioral control are applied from the original theoretical framework. Health consciousness and environmental awareness are integrated additionally to reflect consumers’ concerns about the natural environment and their health. Next, we conduct and analyze a survey-based empirical study with 336 samples using the Structural Equation Modeling. Our findings show that consumers’ attitude towards the behavior is positively influenced by environmental awareness, but the effects of it on intentional purchasing behavior are insignificant. Also, subjective norm has a positive influence on intentional purchasing behavior, but its effects on attitude towards the behavior are not significant. Moreover, the results also show that the total effects of health consciousness on intentional purchasing behavior are significantly higher than the effects of environmental awareness. Our results can provide a reference for business managers to attract consumers through eco-labeling as well as government policymaking.

scholarly journals Intentions to Consume Sustainably Produced Fish: The Moderator Effects of Involvement and Environmental Awareness

2021 ◽  
Vol 13 (2) ◽  
pp. 946
Author(s):  
Kåre Skallerud ◽  
John Armbrecht ◽  
Ho Huy Tuu
Keyword(s):  
Social Norms ◽  
Structural Equation ◽  
Behavioral Control ◽  
Environmental Awareness ◽  
Food Product ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Product Involvement ◽  
Boomerang Effect ◽  
Positive Effect

The purpose of this study is to apply the conceptual framework of the theory of planned behavior (TPB) to explain the consumption of sustainable produced fish in Sweden. We seek to understand the moderating role of food product involvement and environmental awareness as extensions of traditional constructs such as attitudes, social norms, and perceived behavioral control. The data were derived from a representative sample of 1974 Swedish consumers. Structural equation modeling was applied to test the relationships between constructs and evaluate the reliability and the validity of the constructs. Attitudes had a significantly positive effect on intention to consume fish in general and sustainably produced fish in particular. Social norms had significantly positive effect on intention to consume fish in general, but no effect on intention to consume sustainably produced fish. Behavioral control had no effect on behavioral intention. Interestingly, involvement negatively moderated the effect of attitudes on both intention to consume more fish and to consume more sustainably produced fish. Environmental awareness also negatively moderated the effect of attitudes on intention to consume more sustainably produced fish. It seems that attempts to create food product involvement and environmental awareness among consumers may have the opposite effect—a boomerang effect—than what conventional wisdom and much of the research on fish consumption indicates. Theoretical and practical implications of the findings are discussed.

The Theory of Planned Behavior and Physical Activity Change: Outcomes of the Aging Well and Healthily Intervention Program for Older Adults

2017 ◽  
Vol 25 (3) ◽  
pp. 438-445 ◽  
Author(s):  
Elske Stolte ◽  
Marijke Hopman-Rock ◽  
Marja J. Aartsen ◽  
Theo G. van Tilburg ◽  
Astrid Chorus
Keyword(s):  
Physical Activity ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Intervention Program ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Aging Well

The predictive value of the Theory of Planned Behavior (TPB) on intention and physical activity (PA) over time was examined. Data from the Aging Well and Healthily intervention program (targeting perceived behavioral control and attitude, not subjective norm) were analyzed, including pretest (T0), posttest (T1, except subjective norm) and 4–6 months follow-up (T2, PA outcomes only) (N = 387, M age 72 years). Structural equation modeling was used to test a TPB model. PA was measured subjectively using the Voorrips sports subscale (T0 and T2), items measured perceived increase in PA (T1), and adherence to exercises (T1 and T2). Model fit was good. The TPB explained variation in intention well (R2 .54–.60) and some PA behavior (R2 .13–.16). The intervention successfully got participants to exercise independent of the measured TPB concepts. More TPB studies in the context of interventions are needed.

The Role of Responsible Gambling Strategy in Forming Behavioral Intention

2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han
Keyword(s):  
Behavioral Intention ◽  
Structural Equation ◽  
Behavioral Control ◽  
Responsible Gambling ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Extended Model ◽  
Responsible Gambling Strategy

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.

scholarly journals CUSTOMER PURCHASE INTENTION ON SHARIA MUTUAL FUND PRODUCTS: A TPB APPROACH

2019 ◽  
Vol 4 (1) ◽  
pp. 37
Author(s):  
Evie Octarina ◽  
Hartoyo Hartoyo ◽  
Irfan Syauqi Beik
Keyword(s):  
Risk Perception ◽  
Significant Influence ◽  
Mutual Fund ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Behavioral Control

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.

scholarly journals Understanding Construction Contractors’ Intention to Undertake Consummate Performance Behaviors in Construction Projects

2020 ◽  
Vol 2020 ◽  
pp. 1-11
Author(s):  
Ling Yan ◽  
Liang Guo ◽  
Yan Ning
Keyword(s):  
Structural Equation ◽  
Construction Projects ◽  
Behavioral Control ◽  
Qualitative Comparative Analysis ◽  
Subjective Norm ◽  
Social Value ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Two Factors ◽  
Contract Managers

Contractors’ consummate performance behavior (CPB) refers to that contractors perform within the spirit of the contract. This is important to improve project performance. However, few studies have investigated why contractors would undertake CPB. Drawing on the theory of planned behavior (TPB), this study aims to examine which factors influence the intention of CPB. To achieve this, a questionnaire survey was undertaken in China, with 195 valid questionnaires from project managers and contract managers being received. Data were analyzed through structural equation modeling and fuzzy set qualitative comparative analysis. The results show that the intention of CPB is mainly influenced by attitude toward benefit/cooperation/social value, subjective norm, and perceived behavioral control. Attitude toward social value has the greatest impact on the intention of CPB, whereas the subjective norm is least effective on the intention of CPB. In addition, three equifinal combinations result in the intention of CPB. Attitude toward cooperation and subjective norm are the core of the contractors’ intention of CPB. These two factors cannot be replaced by other factors.

Using the theory of planned behavior to explain intention to eat a healthful diet among Southeastern United States office workers

2018 ◽  
Vol 48 (2) ◽  
pp. 365-374 ◽  
Author(s):  
Michael A. Close ◽  
Leslie A. Lytle ◽  
Ding-Geng Chen ◽  
Anthony J. Viera
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Office Workers ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Content Type ◽  
Southeastern Us

Purpose This study aims to test the utility of the theory of planned behavior (TPB) for explaining intention to eat a healthful diet in a sample of Southeastern US office workers. Design/methodology/approach Participants in a worksite nutrition study (n = 357) were invited to complete an online questionnaire including measures of TPB constructs at baseline. The questionnaire included valid and reliable measures of TPB constructs: behavioral beliefs, normative beliefs, control beliefs, attitudes toward behavior, subjective norm, perceived behavioral control and intention. Data were collected from 217 participants (60.8 per cent response rate). Confirmatory factor analysis and structural equation modeling were conducted to test the hypothesized TPB model. Findings The model fit was satisfactory (χ2 = p < 0.0001, RMSEA = 0.06, CFI = 0.91, TLI = 0.90, SRMR = 0.09). All structural relationships between TPB constructs were statistically significant in the hypothesized direction (p < 0.05). Attitude toward behavior, subjective norm and perceived behavioral control were positively associated with intention (R2 = 0.56). Of all TPB constructs, the influence of perceived behavioral control on intention was the strongest (β = 0.62, p < 0.001). Originality/value Based on this sample of Southeastern US office workers, TPB-based interventions may improve intention to eat a healthful diet. Interventions that strengthen perceived control over internal and external factors that inhibit healthful eating may be particularly effective in positively affecting intention to eat a healthful diet, and subsequent food intake.

Pro-environmental Purchasing Behavior of Consumers

2016 ◽  
Vol 23 (2) ◽  
pp. 103-121 ◽  
Author(s):  
Naz Onel
Keyword(s):  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norms ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fit Statistics ◽  
Personal Norms ◽  
Behavioral Studies ◽  
Purchase Behaviors

This study aims to examine the value of personal norms in addition to the theory of planned behavior (TPB) variables (i.e., attitude toward behavior, subjective norm, perceived behavioral control, and behavioral intention) in explaining consumers’ pro-environmental purchasing behavior. The hypotheses and model were formulated and tested with structural equation modeling using the data from 281 consumers who are active members of a U.S.-based recycling company. Model fit statistics indicate a good fit of empirical data and model structure for pro-environmental purchasing behavior. The findings suggest that while personal and subjective norms, attitudes toward behavior, and intention explain consumers’ pro-environmental purchasing behavior, perceived behavioral control does not have any power in explaining behavior-related intention. Policy makers and marketing professionals are advised to adopt various social and sustainability marketing strategies that focus on communicating different normative aspects of purchasing decisions to promote pro-environmental consumer behaviors. The normative concerns covered in the environmental behavior studies are mostly limited to “subjective norms” as represented in the TPB, which has been widely adopted in the behavioral studies. By extending the TPB with “personal norms,” this study contributes to the better explanation of environmentally relevant purchase behaviors of consumers.

scholarly journals To Help or Not to Help: Intervening in Cyberbullying Among Chinese Cyber-Bystanders

2021 ◽  
Vol 12 ◽  
Author(s):  
Angel Nga Man Leung
Keyword(s):  
Self Efficacy ◽  
Structural Equation ◽  
Behavioral Control ◽  
Violent Behavior ◽  
Subjective Norm ◽  
Past Experience ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Analysis Model ◽  
Chinese Populations

Cyberbullying has become a serious concern among Internet users worldwide. However, relatively little is known about individuals who witness cyberbullying and how they behave. A bystander is someone who sees bullying or other forms of aggressive or violent behavior that targets someone else and who may choose to respond by either being part of the problem (a hurtful bystander), or part of the solution (a helpful bystander). Few studies examined the phenomena of cyber-bystanders in Chinese populations. Guided by the five-step bystander theoretical model and the theory of planned behavior, this study, addressed this gap to understand how the characteristics of cyber-bystanders explained their intervention in cyberbullying in a Chinese population. This study tested two preregistered hypotheses: (1) controlling for age and gender, awareness of cyberbullying, attitudes, subjective norm and perceived behavioral control to intervene; plus past experience with cyberbullying (measured as past experience in cyberbullying perpetration and victimization), felt responsibility, and self-efficacy to intervene with regard to cyberbullying would explain the intention of cyber-bystanders to intervene in cyberbullying, and (2) the intention of cyber-bystanders to intervene cyberbullying would positively explain their intervening behavior. A total of 581 college students with experience of witnessing cyberbullying were included in the analysis. Applying structural equation modeling with observed variables, a path analysis model was built to test the hypotheses; this study also conducted exploratory analyses by including direct paths from the characteristics of cyber-bystanders to explain intervening behavior. Results found that only awareness of cyberbullying, a subjective norm, and self-efficacy to intervene positively explained intention to intervene cyberbullying; therefore, hypothesis 1 was partly supported. Also, intention to intervene cyberbullying positively explained intervening behavior; therefore, hypothesis 2 was supported. For the exploratory analysis, intention to intervene partially mediated the relation between a subjective norm to intervene and intervening behavior; and intention to intervene also partially mediated the relation between self-efficacy to intervene and intervening behavior. In addition, past experience in cyberbullying victimization also positively and directly predicted intervening behavior. Findings provided a foundation for designing future intervention programs to mobilize cyber-bystanders to become “upstanders.”

scholarly journals Fear of COVID-19 and Perceived COVID-19 Infectability Supplement Theory of Planned Behavior to Explain Iranians’ Intention to Get COVID-19 Vaccinated

Vaccines ◽  
2021 ◽  
Vol 9 (7) ◽  
pp. 684
Author(s):  
Rafat Yahaghi ◽  
Safie Ahmadizade ◽  
Razie Fotuhi ◽  
Elham Taherkhani ◽  
Mehdi Ranjbaran ◽  
...  
Keyword(s):  
Theory Of Planned Behavior ◽  
Root Mean Square ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Cluster Sampling ◽  
Perceived Behavioral Control ◽  
Mean Square

One of the most efficient methods to control the high infection rate of the coronavirus disease 2019 (COVID-19) is to have a high coverage of COVID-19 vaccination worldwide. Therefore, it is important to understand individuals’ intention to get COVID-19 vaccinated. The present study applied the Theory of Planned Behavior (TPB) to explain the intention to get COVID-19 vaccinated among a representative sample in Qazvin, Iran. The TPB uses psychological constructs of attitude, subjective norm, and perceived behavioral control to explain an individual’s intention to perform a behavior. Fear and perceived infectability were additionally incorporated into the TPB to explain the intention to get COVID-19 vaccinated. Utilizing multistage stratified cluster sampling, 10,843 participants (4092 males; 37.7%) with a mean age of 35.54 years (SD = 12.00) completed a survey. The survey assessed TPB constructs (including attitude, subjective norm, perceived behavioral control, and intention related to COVID-19 vaccination) together with fear of COVID-19 and perceived COVID-19 infectability. Structural equation modeling (SEM) was performed to examine whether fear of COVID-19, perceived infectability, and the TPB constructs explained individuals’ intention to get COVID-19 vaccinated. The SEM demonstrated satisfactory fit (comparative fit index = 0.970; Tucker-Lewis index = 0.962; root mean square error of approximation = 0.040; standardized root mean square residual = 0.050). Moreover, perceived behavioral control, subjective norm, attitude, and perceived COVID-19 infectability significantly explained individuals’ intention to get COVID-19 vaccinated. Perceived COVID-19 infectability and TPB constructs were all significant mediators in the relationship between fear of COVID-19 and intention to get COVID-19 vaccinated. Incorporating fear of COVID-19 and perceived COVID-19 infectability effectively into the TPB explained Iranians’ intention to get COVID-19 vaccinated. Therefore, Iranians who have a strong belief in Muslim religion may improve their intention to get COVID-19 vaccinated via these constructs.

scholarly journals PURCHASING FAST-FASHION IN INDONESIA: DO WE LIKE IT OR DO WE HAVE TO LIKE IT?

2020 ◽  
Vol 34 (3) ◽  
Author(s):  
Rokhima Rostiani ◽  
Jessica Kuron
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Positive Attitude ◽  
Online Survey ◽  
Behavioral Control ◽  
Communication Strategy ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Purchasing Behavior ◽  
Fast Fashion

Introduction: Fast-fashion has been contributing to the growth of fashion industry globally by shortening its life cycle and transformed the behavior of companies as well as younger consumers. Background Problems: Younger consumers generally motivated to purchase products, especially those image-enhancing, not only externally (e.g. subjective norms and behavioral control) but also internally (e.g. intention to look good, positive attitude) yet it is unclear which motivation is more dominant factors. Novelty: This study combine two concepts namely theory of planned behavior that explained how internal and external motivation shaped younger consumer purchasing behavior and trait of vanity as the internal motivation that drive them to purchase fast-fashion. Research Methods: This study was conducted through online survey to young consumers who are active in social media for data collection, resulting in 336 valid responses and analyzed with structural equation modeling. Findings/Results: It was found that attitude was the most important determinant of purchase intention, followed by physical vanity, subjective norm, and perceived behavioral control. Further, perceived behavioral control also have significant positive relationship with purchasing behavior. Conclusion: Younger consumers are more affected by their intrinsic motivation to consume fast-fashion compared to extrinsic motivation from society. This information is useful for marketers to improve their communication strategy by emphasizing individual values that may shape positive attitude such as quality and comfort.

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