scholarly journals SEO inside Newsrooms: Reports from the Field

2019 ◽  
Vol 11 (12) ◽  
pp. 261 ◽  
Author(s):  
Dimitrios Giomelakis ◽  
Christina Karypidou ◽  
Andreas Veglis

The journalism profession has changed dramatically in the digital age as the internet, and new technologies, in general, have created new working conditions in the media environment. Concurrently, journalists and media professionals need to be aware and possess a new set of skills connected to web technologies, as well as respond to new reading tendencies and information consumption habits. A number of studies have shown that search engines are an important source of the traffic to news websites around the world, identifying the significance of high rankings in search results. Journalists are writing to be read, and that means ensuring that their news content is found, also, by search engines. In this context, this paper represents an exploratory study on the use of search engine optimization (SEO) in news websites. A series of semi-structured, in-depth interviews with professionals at four Greek media organizations uncover trends and address issues, such as how SEO policy is operationalized and applied inside newsrooms, which are the most common optimization practices, as well as the impact on journalism and news content. Today, news publishers have embraced the use of SEO practices, something that is clear also from this study. However, the absence of a distinct SEO culture was evident in newsrooms under study. Finally, according to results, SEO strategy seems to depend on factors, such as ownership and market orientation, editorial priorities or organizational structures.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raphael Nagel ◽  
Carmen Aviles

Purpose In the past decade, the development of the global economy, the change in organizational structures and the maturing of new technologies have led to considerable changes in business structures. Emergency situations, such as the recent COVID-19 pandemic, have led many companies to declare bankruptcy. In this context, the present study aims to analyze strategic opinions of company executives in a declaration of bankruptcy. Design/methodology/approach To this end, an innovative approach is applied to strategic management and business. First, the authors conducted 14 interviews with executives, and the interview data were transcribed. Second, using textual analysis and data mining techniques, the transcripts were analyzed to understand the importance of indicators identified as relevant in companies in a declaration of bankruptcy. Findings This resulted in identification of 10 relevant indicators perceived by executives to avoid or anticipate a state of bankruptcy, including innovation, business adaptability, room for improvement in production processes, time to react to situations of alarm, layoffs, support from public institutions, suppliers, international and national regulations, impact on the industry, credits and debts. Originality/value The paper concludes with a discussion of important theoretical and practical implications of these findings for the industry. Also, strategic management decision-making strategies are presented as a result of the innovative textual analysis approach used.


2021 ◽  
Vol 2 (4) ◽  
pp. 529-544
Author(s):  
Daniel Zomeño ◽  
Rocío Blay-Arráez

Media convergence and the incorporation of new narratives typical of the consumption habits of younger audiences in the social media environment have led to the proliferation of a wide variety of formats and types of content in the media ecosystem through which the editorial content offered to brands is being distributed. This qualitative research, using in-depth interviews with a qualified sample of branded content managers from the main Spanish media, allows us to determine the main characteristics of the native advertising demanded by advertisers. The results corroborate observations that content channelled through more sophisticated consumption experiences, using both multimedia and interactivity with a clear transmedia approach, tends to be better received by the audience and, therefore, in greater demand by brands. It also confirms that both video and social media formats have grown exponentially when it comes to providing an outlet for branded content. Based on the results obtained, a proposed classification of these products, including definitions, has been drawn up so they can be publicised to the professional world, offering the reflection and precision that their rapid development has not allowed until now.


2021 ◽  
pp. 125
Author(s):  
GULNAZ AYDIN RZAYEVA ◽  
AYTAKIN NAZIM IBRAHIMOVA

The development of new technologies also has an impact on human rights. In the previous “epochs” of global information society, it was stated that that traditional rights can be exercised online. For instance, in 2012 (and again in 2014 and 2016), the UN Human Rights Council emphasized that ‘the same rights granted to people, so to speak, in an “offline” manner, must be protected online as well’. This, in its turn, implicitly brought to the reality that the new technetronic society did not create new rights. Though, we should take into consideration that in the digital world national legislative norms that guarantee the confidentiality of personal data often do not catch up with the technological development and, thus, can’t ensure confidentiality online. Therefore, the impact of digitalization on human rights within the frames of international and national laws should be broadly analysed and studied. The article’s objective is to analyze the impact of new technologies on human rights in the context of the right to be forgotten and right to privacy. Because the development of new technologies is more closely linked to the security of personal data. With the formation of the right to be forgotten, it is the issue of ensuring the confidentiality of certain contents of personal data as a result of the influence of the time factor. The authors conclude that, the right to be forgotten was previously defended more in the context of the right to privacy. However, they cannot be considered equal rights. The right to be forgotten stems from a person’s desire to develop and continue his or her life independently without being the object of criticism for any negative actions he or she has committed in the past. If the right to privacy contains generally confidential information, the right to be forgotten is understood as the deletion of known information at a certain time and the denial of access to third parties. Thus, the right to be forgotten is not included in the right to privacy, and can be considered an independent right. The point is that the norms of the international and national documents, which establish fundamental human rights and freedoms, do not regulate issues related to the right to be forgotten. The right to be forgotten should be limited to the deletion of information from the media and Internet information resources. This is not about the complete destruction of information available in state information systems. Another conclusion of authors is that the media and Internet information resources sometimes spread false information. In this case, there will be no content of the right to be forgotten. Because the main thing is that the information that constitutes the content of the right to be forgotten must be legal, but after some time it has lost its significance. The scope of information included in the content of the right to be forgotten should not only be related to the conviction, but also to other special personal data (for example, the fact of divorce).


2009 ◽  
Vol 2 (4) ◽  
pp. 451-465 ◽  
Author(s):  
Chuka Onwumechili

This qualitative research investigated the meaning of the European football leagues’ domination of the Nigerian football market. It finds that the media use a frame of “Nigeria as colony” to report football. In essence, the media interpret Europe as center of modern football and Nigeria as periphery. The study uses 2 methods: (a) a frame analysis of 2 daily sports newspapers, 1 national daily newspaper, and a satellite television sports channel and (b) in-depth interviews of 10 Nigerian football fans. Each complementary method helps confirm results obtained by the other. The frame analysis discovers 4 themes and the interviews found 5 related themes. Each theme logically links to the archetype frame of Nigeria as colony. The results of the study confirm valence framing, demonstrating the impact of the frame on Nigerian sports fans.


European View ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 210-219
Author(s):  
Juha-Pekka Nurvala ◽  
Amelia Buckell

This article argues that media regulations on correcting incorrect articles are in dire need of reform due to technological and behavioural changes. By using case studies from the UK, the authors demonstrate the huge difference between the number of people who were reached by the original article before the Independent Press Standards Organisation (the regulator in the UK) ruled it incorrect and the number reached by the correction or corrected article. The authors argue that media regulations must be reformed to ensure that corrections reach the same people as the original incorrect article to avoid misinformation impacting peoples’ decision-making, and that reforms must include social media platforms and search engines.


2020 ◽  
pp. 11-21
Author(s):  
Aleksander V. Zemlyanskiy

The article analyzes the current state of media in its various aspects: communicative, economic, functional, informative and others. Modern media reality is fixed on the basis of data from leading domestic and foreign media analysts and media groups and is considered in the context of the processes occurring in business, politics and society. Among the factors influencing the state of modern media, the following are considered: a decrease in the number of local news and demand for news of an international scale; pressure on journalists from politicians, businessmen, famous cultural and sports figures; changes in the ratio of demand for entertainment and news content; various ways of monetizing content used by modern media and media groups, as well as the audience’s reaction to these methods; implementation of the latest technologies in the processes of creating and promoting media. The article also considers the effects of various factors on the modern media environment. Based on the study of these data, the article provides forecasts of future media development trends. The situation with the coronavirus pandemic, its role in the news agenda, and the impact on content producers and the audience are considered as a separate factor of influence on the media environment.


2020 ◽  
Vol 33 (2) ◽  
pp. 105-117
Author(s):  
Miguel Paisana ◽  
Ana Pinto-Martinho ◽  
Gustavo Cardoso

In order to understand the role of contemporary journalism and the media system it is vital to consider consumers’ relationship with news content in terms of trust and perception of dubious content. This analysis is particularly relevant in a context where intense flows of information raise serious questions about individual ability to interpret, validate, and reproduce content. This analysis explores a news literacy scale used by Maskl et al. (2015) and Fletcher (in Newman et al., 2018) to investigate the links between news literacy profiles and their relationship with content, with particular focus on illegitimate/doubtful news pieces. Results suggest individuals with higher news literacy tend to trust news in general but not when content originates in social media. Higher literacy profiles are also associated with increased concern regarding online content legitimacy. These conclusions are particularly relevant in the currently volatile media sphere, highly dependent on a substantially informed public to ensure the legitimacy and importance of journalistic content and to distinguish it from other kinds of content flooding communication networks. These efforts depend not only on the journalistic sphere but also on democratic systems themselves as they rely on a well-informed public to guarantee a healthy and inclusive debate.


2014 ◽  
Vol 24 (2) ◽  
pp. 239-256 ◽  
Author(s):  
Cheryl Ann Lambert ◽  
H. Denis Wu

Although Taiwan instituted press freedom in 1987, media professionals in the island nation continue to experience a myriad of internal and external pressures in the overcrowded market. Rather than merely conform to unethical industry expectations, some media professionals have reconstructed the rules by which they operate. The purpose of the present study is to explore how Taiwan media professionals have reshaped their work roles to make sense of their workplace realities. Results generated from 20 in-depth interviews indicate that their realities now include Internet-driven media shifts, changed reporter traits, dramatic licence due to stiff competition, departure from conventional news and reporters coping with mandatory coverage. Study participants have reconstructed the rules of the media environment to contend with the new realities.


2017 ◽  
Vol 8 (2) ◽  
pp. 1-16 ◽  
Author(s):  
Theodora Maniou ◽  
Kosmas Panagiotidis ◽  
Andreas Veglis

While the phenomenon of selfie photographs in the media has been extensively analysed by academics, Selfie Journalism was recently introduced and constitutes one of the most notable phenomena within the digital media environment, raising a number of issues relating to notions of infotainment and impartial reporting, especially in ‘difficult' sectors, such as politics. This paper identifies the specific characteristics of Selfie Journalism in political reporting. Based on both quantitative and qualitative research, the study analyses these characteristics in the period of parliamentary elections of 2016 in Cyprus. The aim of the study is dual: first, to examine the extensive use of Selfie Journalism by candidates themselves in political campaigning and, secondly, to examine the impact of this phenomenon upon the media and, in turn, media engagement in such political tactics. The greater scope of this study evolves around the argument that Selfie Journalism, as a new species of participatory journalism, has penetrated the media in an effort to attract larger audiences.


Journalism ◽  
2021 ◽  
pp. 146488492110368
Author(s):  
Arzu Geybulla

Azerbaijan is an authoritarian regime, whose government maintains a tight grip over the media landscape. Independent and opposition media are regularly persecuted, with journalists and their family members intimidated by law enforcement agencies via arrests, beating, threats and other forms of persecution. Defamation is considered a criminal offence. This paper addresses the impact of this restrictive media environment on reporting about Azerbaijan. As scores of journalists have fled the country in search of safety, a community of exiled journalists has emerged and a number of news media websites operate in exile. Together they continue reporting on Azerbaijan with the help of a handful of journalists remaining on the ground. This paper explores how reporting on Azerbaijan continues despite a highly restricted media environment and what this means for other media systems facing authoritarian rule.


Sign in / Sign up

Export Citation Format

Share Document