scholarly journals Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products—Empirical Study from China

2019 ◽  
Vol 11 (11) ◽  
pp. 224
Author(s):  
Ruohong Hao ◽  
Bingjia Shao ◽  
Rong Ma
Keyword(s):  
Purchase Intention ◽  
Video Display ◽  
Internet Technologies ◽  
Video Tutorial ◽  
Online Retailers ◽  
Online Trading ◽  
Home Appliance ◽  
Empirical Tests ◽  
Effective Product ◽  
Video Presentations

Rapid online trading expansion and the bloom of internet technologies has raised the importance of effective product video presentations for online retailers. This article developed a model for the impacts of video presentations on purchase intention for digital and home appliance products. Four group experiments were designed, and empirical tests were performed. This research found that presenting videos on how to use digital and home appliance products increased purchase intention by raising the information gained by customers. Meanwhile, video tutorial information had insignificant effects related to the knowledge and experience of customers.

Impact of Quality of Unfamiliar Shopping App on Initial Trust Formation: A Moderated Mediation of Risk Attitude

2021 ◽  
pp. 097226292098454
Author(s):  
Vipul Patel ◽  
Richa Pandit
Keyword(s):  
Information Search ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Moderated Mediation ◽  
Primary Concern ◽  
Initial Trust ◽  
Trust Formation ◽  
Online Retailers ◽  
The Impact

Today, all phases of consumers' buying process from pre-information search, evaluation of alternatives, order placing and post-purchase service are conducted in shopping apps installed in smartphones. A shopping app is omnipresent and is a powerful retail channel for retailers all over the world. However, the primary concern for many customers is that online shopping is not secure. This insecurity is more if customers have to purchase from an unfamiliar shopping app. Customers generally hesitate to purchase using unfamiliar shopping apps, unless they feel that the app is trustworthy. Based on the survey of 264 respondents, this study attempts to measure the impact of the quality of unfamiliar shopping apps on initial trust formation and subsequently, purchase intention. An attempt was also made to study the moderated mediation impact of risk attitude on the relationship between shopping app quality and initial trust formation. The findings of this paper may be of practical use for the online retailers by providing a better understanding of the adoption of unfamiliar shopping apps among prospective customers. It will also provide strategic inputs to online retailers to craft suitable strategies for the adoption of unfamiliar shopping apps.

scholarly journals Ethics of Retailers and Consumer Behavior in E-Commerce

2020 ◽  
Vol 11 (1) ◽  
pp. 107-126
Author(s):  
Zhi Yang ◽  
Quang Van Ngo ◽  
Chung Xuan Thi Nguyen
Keyword(s):  
Electronic Commerce ◽  
Communication Technology ◽  
Purchase Intention ◽  
Purchase Decision ◽  
Information Communication ◽  
Significant Relationships ◽  
Online Retailers ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

In the era of the information-communication technology with the development of electronic commerce, consumers can buy almost everything anywhere and at any time. One of the greatest benefits of e-commerce has been the convenience and the vast choices which consumers get online. However, some serious issues exist that impede consumers from transaction online. These issues have attracted the attention of many marketing researchers in recent years. In this research, the authors focus on the impact of consumers' ethics perception of e-retailer on their purchase intention and satisfaction. The authors also try to clarify the roles of trust and commitment in the relationship of ethics on consumers purchase decision and satisfaction because of their importance in e-commerce but also the privation in the research of previous studies. The data collected from a survey of 390 online consumers in Vietnam. Results reveal that there are significant relationships between online retailers' ethics and consumers' purchase intention and satisfaction via the mediation of trust and commitment.

scholarly journals Supervised Learning Based Peripheral Vision System for Immersive Visual Experiences for Extended Display

2021 ◽  
Vol 11 (11) ◽  
pp. 4726
Author(s):  
Muhammad Ayaz Shirazi ◽  
Riaz Uddin ◽  
Min-Young Kim
Keyword(s):  
Supervised Learning ◽  
Deep Neural Network ◽  
Peripheral Vision ◽  
Vision System ◽  
Video Frame ◽  
Living Room ◽  
Video Content ◽  
Video Display ◽  
Home Appliance ◽  
Display Content

Video display content can be extended to the walls of the living room around the TV using projection. The problem of providing appropriate projection content is hard for the computer and we solve this problem with deep neural network. We propose the peripheral vision system that provides the immersive visual experiences to the user by extending the video content using deep learning and projecting that content around the TV screen. The user may manually create the appropriate content for the existing TV screen, but it is too expensive to create it. The PCE (Pixel context encoder) network considers the center of the video frame as input and the outside area as output to extend the content using supervised learning. The proposed system is expected to pave a new road to the home appliance industry, transforming the living room into the new immersive experience platform.

The role of virtual try-on technology in online purchase decision from consumers’ aspect

2019 ◽  
Vol 29 (3) ◽  
pp. 529-551 ◽  
Author(s):  
Tingting Zhang ◽  
William Yu Chung Wang ◽  
Ling Cao ◽  
Yan Wang
Keyword(s):  
Decision Process ◽  
Purchase Intention ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Purchase Decision ◽  
Content Type ◽  
Online Purchase ◽  
Online Retailers ◽  
Integrative View

Purpose Online shopping has continued to grow in popularity, and the advance of internet technology has enhanced customers’ experiences. One technology online retailers have been using to increase sales is virtual try-on (VTO). The purpose of this paper is to investigate how such technology affects online consumers’ purchase decision process towards purchase intention, especially from an integration of utilitarian, hedonic and risk perspectives, by using advanced partial least square (PLS) approaches. Design/methodology/approach This study applied a web-based survey approach for data collection from online apparel retailing websites. The survey instrument was developed by adapting previously validated measurement items. The valid data collected were analysed using PLS with multi-group analyses. Advanced PLS techniques such as examination of discriminant validity using heterotrait-monotrait ratio, tests of out-of-sample prediction performance, and measurement invariance of composite models were applied. Findings The results of examining the proposed model reveal that customers’ attitude towards VTO technology can affect their intention to purchase a garment online, which is affected by perceived usefulness, perceived enjoyment and perceived privacy risk. Perceived ease of use is found to affect perceived usefulness and perceived helpfulness. The results also show no significant differences among age groups and genders in terms of the role of VTO technology in the full decision process towards online purchase intention. Originality/value This study enhances the understanding of the roles that VTO technology plays in consumers’ online purchase intention by providing an integrative view of its utilitarian value, hedonic value and risk. This study demonstrates the feasibility of applying advanced PLS techniques to investigate online consumer behaviour, particularly in the field of VTO application in online retailing. Implications for online retailers and designers of VTO technology are also derived from the findings.

Consumers' perceptions and responses towards online retailers' CSR

2020 ◽  
Vol 48 (12) ◽  
pp. 1277-1299
Author(s):  
Van Thac Dang ◽  
Ninh Nguyen ◽  
Jianming Wang
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
Social Trust ◽  
Current Knowledge ◽  
Mediating Effect ◽  
Brand Identification ◽  
Content Type ◽  
Online Retailers ◽  
Consumer Purchase Intention ◽  
The Relationship

PurposeAnchored on social trust theory, social identity theory and signalling theory, this study investigates the process of how consumers respond to online retailers' corporate social responsibility (CSR).Design/methodology/approachFollowing the hypo-deductive research design, a unique model was developed to link online retailers' CSR with consumer purchase intention through brand identification and word of mouth (WOM). This model was subsequently tested and validated by conducting an online survey to 239 customers of a major online retailer in China, that is, JD.com.FindingsAnalysis using structural equation modelling demonstrates that online retailers' CSR is positively associated with consumer purchase intention, and brand identification positively mediates such an association. In addition, WOM exhibits a mediating effect on the relationship between perceived online retailers' CSR and consumer purchase intention and between brand identification and consumer purchase intention.Practical implicationsOnline retailers must endeavour to employ CSR as a strategy to enhance consumer purchase intention and behaviour. Moreover, they should develop communication programmes that highlight their engagement in CSR activities to improve their brand image and facilitate consumers' positive WOM.Originality/valueTo the best of the researchers' knowledge, this study is the first to examine the mediating roles of brand identification and WOM in the relationship between online retailers' CSR and customer purchase intention. Furthermore, this study extends current knowledge about online retailers' CSR and its potential impact in emerging economies by focussing on the context of China.

scholarly journals Do Web Atmospherics Affect PurchaseIntention? The Role of Color and Product Display

2017 ◽  
Vol 2 (2) ◽  
pp. 79-86
Author(s):  
Kharina Dwinand Putri ◽  
Tengku Ezni Balqiah
Keyword(s):  
Experimental Design ◽  
Empirical Study ◽  
Factorial Design ◽  
Purchase Intention ◽  
Positive Attitude ◽  
Jel Classification ◽  
Online Retailers ◽  
Result Show ◽  
Online Business

Objective - The growth of online retailers has increased competition in online business. This situation has forced online retailers to design web atmospherics more attractively. This empirical study examines how web atmospherics, namely, web color and product display, will influence visitor responses. Methodology/Technique - The method was experimental design. Using factorial design and ANOVA, this paper investigates whether cool colors (versus warm) and models (versus without a model) generate more positive emotional arousal, attitude, and purchase intention. Four artificial websites, based on a combination of web color and product display (with versus without model), were developed; 120 participants evaluated each website between subjects. Findings – The result show that a cool color, with a model on the product display, can stimulate emotions and more positive attitude toward a website than any other combination. Furthermore, it will encourage purchase intention. Novelty - This research combines color and human models to offer apparel products on an artificial website. The combination can be implemented in a real apparel website to optimize an online business. Type of Paper - Empirical Keywords: Website Color; Product Display; Customer Response, ANOVA. JEL Classification: M31, M37.

scholarly journals Factors Affecting Online Purchase Intention: Effects of Technology and Social Commerce

2018 ◽  
Vol 11 (10) ◽  
pp. 111
Author(s):  
Jayani Chamarika Athapaththu ◽  
D. Kulathunga
Keyword(s):  
Sri Lanka ◽  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Social Commerce ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Internet Technologies ◽  
Online Purchase ◽  
Website Content

With the rapid development of information communication technologies and enhanced Internet penetration, the nature of a consumer’s daily activities has changed and most offline activities have migrated towards online activities. Moreover, customers have shown a greater tendency to shift to online activities from their traditional offline activities. In this light, e-commerce transactions in Sri Lanka are expected to grow in the near future. Apart from traditional Internet technologies, a variety of new social commerce activities has started influencing the behavior of customer activities including the online purchasing. Even though the impact of traditional Internet technologies on purchase intention of customers has been examined by many researchers, the same has not been examined adequately in relation to social commerce related activities. Therefore, this study is aimed at identifying the factors affecting online purchase intention of customers from both the technological and social commerce perspective. The theoretical model developed in the study was empirically tested through survey of 292 MBA students from two leading universities and a prominent institute in Sri Lanka. Structural Equation Modeling (SEM) was used to analyze the data. The study revealed that online purchase intention positively and significantly related with perceived usefulness, perceived ease of use, website content and trust. Moreover, it was identified that trust has a full mediation effect between perceived ease of use and purchase intention as well as between website content and purchase intention. Further, it was found that trust has a partial mediation between perceived usefulness and purchase intention.

Influence of consumers’ perceived risk on consumers’ online purchase intention

2018 ◽  
Vol 12 (3) ◽  
pp. 309-327 ◽  
Author(s):  
Shaizatulaqma Kamalul Ariffin ◽  
Thenmoli Mohan ◽  
Yen-Nee Goh
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Online Shopping ◽  
Social Risk ◽  
Security Risk ◽  
Content Type ◽  
Perceived Risks ◽  
Online Purchase ◽  
Online Retailers ◽  
The Relationship

Purpose This paper aims to examine the relationship between six factors of consumers’ perceived risk and consumers’ online purchase intentions. In particular, this study will examine the relationship between financial risk, product risk, security risk, time risk, social risk and psychological risk and online purchase intention. Design/methodology/approach Survey method was used for the purpose of data collection, and quantitative analysis was used to test the hypotheses. A total of 350 respondents participated on an online survey, and data were quantitatively analyzed via IBM SPSS Statistics 24. Findings The findings from this study suggest consumers’ perceived risks when they intend to purchase online. Five factors of perceived risk have a significant negative influence on consumer online purchase intention, while social risk was found to be insignificant. Among these factors, security risk is the main contributor for consumers to deter from purchasing online. Practical implications This study provides useful information to online retailers in electronic commerce (e-commerce) activities. Previous studies show that many online retailers are still facing some risks in online business, and this will affect the transaction and performance of the retailers. It is hoped that the findings can help online retailers to formulate strategies to reduce risks in the online shopping environment, especially security risks for better e-commerce. Originality/value The development of online shopping has led to some challenges to consumers, which comprise security of payment, data protection, the validity and enforceability of e-contract, insufficient information disclosure, product quality and enforcement of rights. This issue emerged because many online retailers do not understand the main factors that will contribute to consumers’ perceived risk. Consumers’ perceived risks will influence consumer attitudes toward online shopping and purchase behaviors. Studies on consumers’ perceived risks toward online purchase intentions are still inconclusive. Thus, this paper fills the gap in the research area.

Examining the influence of online retailers’ micro-blogs on consumers’ purchase intention

2017 ◽  
Vol 27 (4) ◽  
pp. 819-838 ◽  
Author(s):  
XiaoMing Zhou ◽  
Qi Song ◽  
Yu-yin Li ◽  
Huimin Tan ◽  
Hang Zhou
Keyword(s):  
Purchase Intention ◽  
Online Retailers

scholarly journals MARKETING INTERNET TECHNOLOGIES IN SMALL BUSINESS: MODERN REALITIES AND APPROACHES TO RESEARCH

2020 ◽  
Vol 30 (4) ◽  
pp. 512-519
Author(s):  
V.S. Starostin ◽  
I.Yu. Okolnishnikova
Keyword(s):  
Machine Learning ◽  
Small Business ◽  
Small Businesses ◽  
Internet Marketing ◽  
Big Data Analysis ◽  
Small Enterprises ◽  
Internet Technologies ◽  
Online Trading ◽  
Marketing Activities ◽  
Marketing Methods

The article is devoted to identifying promising areas of research in marketing Internet technologies in the field of small business. The digital component is increasingly being integrated into classic marketing processes and practices; the modern consumer is constantly “online’. Along with large and medium-sized enterprises, small enterprises apply and adapt Internet marketing approaches for successful activities in the selected market. The article considers approaches to adapting the marketing processes of small enterprises to activities in the digital economy based on Internet marketing technologies. The article pays attention to such areas as restrictions on the activities of small businesses, the integration of Internet marketing methods, and touches on the development of aggregator websites and online trading sites based on machine learning and big data analysis. The article analyzes static research on the specifics of the formation and cost recovery of Internet marketing activities of small businesses. It is concluded that the aggregate issuance of online trading platforms provides small businesses with an alternative to the complete adoption of marketing risks in the form of gaining access to the target audience upon the completion of the required target actions (claims, sales et al.). A visual table of promising areas of marketing Internet technologies research in the small business has been compiled.

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